Purdue University Writing Lab 1 Global Business Writing Powerful Business Writing Skills for ESL Writers February 10, 2013.

Global Business WritingPowerful Business Writing Skills for ESL WritersFebruary 10, 2013

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Complete Self Introduction SheetWrite your answers in full sentencesThink about a Business English first nameYou have ten minutes to finish your self introduction Get ready to work hard and have fun!If you are a good English Speaker, think about running for Class President

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Key Ideas

Why do we need to write well? Course Outline English Business writing tips

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Why do we need to write Business English well?To give you advantages in business communicationTo save you time writing business English documentsTo save your customers time reading your documents

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Do your key documents meet global business standards?Business ReportsEmailsPower PointsResumesCover lettersMemosResearch papers

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You are what you eat

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You are what you writeSpoken English does not have to be perfect.Spoken words disappear and are forgotten.

However written English must be perfect. Written documents aresaved and forwarded toyour customers and superiors.

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Your business writing is your faceEven one error on a business document makes you look like:

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Perfect Professional writing makes you look professional

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Business Writing is Brain WritingFor your Boss

Employers view writing skills as your ability tothink clearly, examine alternatives, analyzeinformation and make decisions.

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Business Writing is Brain WritingFor your customers

You must create documents that yourcustomers read first, documents that drive action and documents that impress yourreaders.

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Global Business Writing Six StepsGetting started Creating HeadlinesWriting Drafts Designing for visual ImpactSetting the right toneEditing

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Step 1 Getting StartedWith the course easy to use Start up Sheet, writers block, the pain of starting an English paper is eliminated. You can quickly identify your audience, purpose and key issues.

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Step 2 Creating HeadlinesUse powerful headlines to walk your reader through your message.

Put headlines in a sequence, an order that maximizes impact.

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Step 3 Writing Drafts

Writing the draft is easy because you created the structure in Steps 1 and 2.

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Step 4: Designing for Visual Impact

Good visual design organizes yourmessage into manageable, easy chucksthat help readers easily find keyinformation.

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Step 5 Setting the Right Tone

The tone of your message influencesyour reader as much as themessage itself.

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Step 6 Proof Reading and EditingSending a message or letter witheven one mistake makes you lookunprofessional and unreliable. A perfect Written Business English document shows the world how talentedand valuable you are!

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Whats the most common business writing error?People who fail to use spell and grammar check before theyprint or email theirdocuments.

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Your Knowledge of the TaskHave you done this kind of writing task before?

Did you read samples written by others? Bench mark yourself against samples on the internet.

What questions do you have about the writing task?

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Language ConcernsGrammarWhat are the patterns of grammatical errors I tend to make?

Word ChoiceAm I using words that are too technical or too informal?

Check www.thesaurus.com

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Your Best 24-7 TeacherTells you word definitionsGives you examples of word usageProvides word orderProvides usage noteswww.dictionary.comwww.thesaurus.com a book of similar andcontrasting words Use an English/Chinese Dictionary and translate-google.com

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Class RulesPlan ahead: schedule your time to prepare a first draft.

Before you attend class, read the lesson plan and write your assignment to bring to class.

Do NOT write at the last minute because you will have little time for revision!

Do NOT expect to finish your writing assignments in class.

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Questions, comments, opinions?Professor Dave Jayewww.davejaye.com

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ESL Orientation Workshop Rationale: Welcome to Global Business writing. This workshop presentation is designed to introduce English as a Second Language writers to writing center pedagogy, especially some basic concepts in writing center pedagogy. It also familiarizes them with the idea of agenda-setting so that they may come to a writing center with their concerns and issues. The last issue addressed is grammar and dictionary use. This presentation can be used as part of writing center orientation program for ESL classes or as part of orientation at an ESL students first writing tutorial.

Supplemental handouts:Writing process workshop:http://owl.english.purdue.edu/workshops/pp/writproc.PPTHigher order concerns and lower order concerns:http://owl.english.purdue.edu/handouts/general/gl_hocloc.htmlWriting for an American academic audience: http://owl.english.purdue.edu/handouts/esl/eslaudience.html

Note: Reference to the Longman Web Dictionary requires internet connection; URL for the dictionary:http://www.longmanwebdict.com

Directions: Left click to activate each line in the slides.

Writer and Designer: Lu LiuContributors: Linda Bergmann, Tammy Conard-Salvo, Serkan Gorkemli

Developed with resources courtesy of the Purdue University Writing LabGrant funding courtesy of the Multimedia Instructional Development Center at Purdue University

Copyright Purdue University 2004

ESL Orientation Workshop There are three items on my Global Business Writing Presenation.ESL Orientation Workshop It is very important for the presenter to emphasize the the collaborative relationship between a tutor and a student. The presenter also needs to drive home the point that while tutors TRY to answer all the questions students have, tutors also ask students questions that can facilitate the students writing/learning process.ESL Orientation Workshop Just like you physically are what we eat, The greatest Professor in History Peter Drucker over 92 years old, poorly spoken English, heavy German accent, worse than many Koreans. But his written business books are perfect.ESL Orientation Workshop A bum, lazy, underachiever, a looser.ESL Orientation Workshop Clean, sharp, professional, successful a winner.ESL Orientation Workshop You can be the smartest researcher, champion marketer, greatest designer, If you cannot communicate in English effectively you will not get promoted by you boss, will not get hired.ESL Orientation Workshop If it is painful to read your documents, customers will put your messages until the end or may not send messages. ESL Orientation Workshop Key Concept: writing as a process. It can be brainstorming for the paper, drawing an outline, Q and A or anything the writer does before actually drafting the paper. It is also important to differentiate revising from editing. Revising is a crucial part of the writing process for good writers. Correcting surface errors is editing, nor revising. ESL Orientation Workshop If students are not familiar with the writing task, writing samples are extremely important. Remind the students of the reading-writing connection. ESL Orientation Workshop it is crucial to ask ESL students to summarize the patterns of errors they tend to make and resort to a good dictionary for many of their grammar questions. ESL Orientation Workshop Activity: The presenter may ask students what dictionaries they use, how often, and when. Remind them that the best dictionaries for ESL writers may not be the same as those for native speakers. ESL Orientation Workshop This is also a time to invite questions about tutorials.