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Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T IPTV-Global Standards Initiative [email protected] ITU IPTV Standardization Activities
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Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

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Page 1: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Pune, India, 13 – 15 December 2010

ITU-T Kaleidoscope 2010Beyond the Internet? - Innovations for

future networks and services

Masahito KawamoriITU-T IPTV-Global Standards Initiative

[email protected]

ITU IPTV Standardization Activities

Page 2: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

ITU-T’s Work on IPTV

ITU-T has been spearheading the standardization in IPTVFocus Group on IPTV (2006-2007)

Responding to market demands for standardFirst set of draft on Architecture, QoS, Security, End-Systems and Multimedia Application

IPTV Global Standardization Initiative (GSI) (2008-)Building on the work of Focus Group, Coordinating all ITU-T’s IPTV related activitiesComprising Recommendations approved by 6 Study Groups, (SGs 9,11, 12,13,16,17)Every two to three months

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Page 3: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

IPTV and New Generation NW

IPTV is part of the new wave, and one of the most highly visible services to emerge as part of work on the next generation network .It can be seen as both the business case and principal driver for accelerating deployment of NGN. IPTV subscriptions around the world will reach 48.8 million this year (Gartner).

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Need for Global Standard

Page 4: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Standardized IPTV would mean

Lower costWider MarketBetter Quality of Service and ExperienceMore consorted securityOpen infrastructureInnovation and new services

Standardized HTML gave us Web; Standardized IPTV will give a new Internet

Page 5: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Standard IPTV Service

Deployment of ITU-T compliant products will enable service providers to offer value added services like traditional (linear) TV, video on demand (VoD) and interactive TV over IP-based managed networks such as NGN.

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Page 6: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

ITU-T IPTV Standards will

Facilitate a market where service providers, whether traditional broadcasters, ISPs or telecoms service providers, control over their platforms and their offerings. Encourage innovation, help mask the complexity of services, guarantee QoS, ensure interoperability and ultimately help players remain competitive.

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Page 7: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

IPTV at ITU

Defined as “multimedia services, such as Television; Video; Audio; Text; Graphics; Data, delivered over IP based networks managed to provide the required level of QoS/QoE, security, interactivity and reliability”.3 Models of IPTV Architecture are defined (Y.1910)

Non-NGN IPTVNGN without IMS IPTVNGN with IMS IPTV

Enables a Progressive MigrationPromotes competition and innovation

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Page 8: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

IPTV Value ChainITU-T IPTV Standards cover all IPTV Value Chain

End-userNetwork Provider

Service Provider

Content Provider

Interact with content

Discover and acquire service

Content Provisioning

Announce and advertise service

Monitor and Manage service

Deliver Content

End to End Solution

Page 9: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

“Questions” in IPTV-GSI (1)

MultimediaQ13/16:Multimedia application platforms and end systems for IPTVQ21/16:Multimedia Architecture

QoE/QoS: Q13/12: QoE/QoS performance requirements and assessment methods for multimedia including IPTV

Network Architecture and NGNQ1/13:Coordination and planningQ3/13:Requirements and implementation scenarios for emerging services in NGNQ4/13:Requirements and framework for QoS for NGNQ5/13:Principles and functional architecture for NGNQ12/13:Evolution towards integrated multi-service networks and interworking

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Page 10: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

“Questions” in IPTV-GSI (2)

SecurityQ7/17:Secure Communication Services

Signaling ProtocolsQ1/11:Network signaling and control functional architectures in emerging NGN environments

Secondary DistributionQ4/9:API for advanced cable television and sound program distribution within the scope of SG9Q8/9:Voice and video IP applications over cable television networks

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Page 11: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

IPTV Services discussed in ITU-T

Linear (Channel Service) Broadcast TVAudio servicesVideo On Demand (VOD)KaraokeGamingE-government Public Services (billboards, disaster Alert, traffic news, etc)E-publishing (e-Books, Newspaper)E-commerce (banking, etc.)E-Learning (distance learning)E-Health (telemedicine, tele-healthcare)Private and Community Broadcasting (sharing videos)Photo albums (sharing photos with your friends)TV yellow pages … and much more

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Page 12: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Characteristics of ITU-T IPTV

End-to-End Solution Not to “reinvent the wheels” -- Use existing standards as much as possiblePractical approach for faster deployment and for meeting industry demandsClose collaboration with other SDOs, broadcasters, and CE manufacturersConformance and Interop tests installedTruly interoperable global standard

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Page 13: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

ITU-T Liaisons on IPTVTo ensure interoperability and quality of standards, ITU-T IPTV is working with many SDOs

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Page 14: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Current StatusThe set of Recommendations for “Basic IPTV Service” ready

Provides TV service as well as VOD and InteractivityPublished as “ITU-T IPTV Handbook”To incorporate other SDOs work as well

Advanced features actively discussedAudience Measurement3D Internet sourced Content

Conformance and InteroperabilityInteroperability events conducted

Conformance and Interoperability testedConformance Recommendations drafted Implementation Guidelines worked on

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Page 15: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Recommended AreasArchitecture, Network and General Requirements:

(Y.1910 and Y.1901)Quality of Service and Experience

(G.1080 series)Multimedia and Interactive Application

(H.264, H.760 series)IPTV Terminal Devices (STB, TV set, Mobile)

H.720 seriesMetadata and Service Discovery

(H.750 and H.770)Home-network : H.622.1Protocols: Q.3010Security: X.1191

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Page 16: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Overview of ITU-T Recommendations for IPTV

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Y.1901 IPTV Service Requirements

Y.1910 IPTV Functional Arch

Y.sup5 IPTV Service use cases

G.1080: IPTV QoE

G.1081: Performance Monitoring

X.1911 Req & arch for IPTV security

H.622.1: Req & Arch for IPTV Home NW

H.750: Metadata for IPTV Services

H.701: Content Error-Recovery

H.770 : IPTV Service discovery

Y.2007: NGN Capability Set 2

Architecture, Requirement, Network Security and Content Protection

Quality of Experience

Home Network

Application and End System

Y.sup7 NGN Release 2 Scope

H.721: IPTV-Terminal (Basic)

H.761: Ginga-NCL

H.740: Application Event Handling H.762: LIME

Page 17: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

IPTV Services discussed in ITU-T

Linear (Channel Service) Broadcast TVAudio servicesVideo On Demand (VOD)KaraokeGamingE-government Public Services (billboards, disaster Alert, traffic news, etc)E-publishing (e-Books, Newspaper)E-commerce (banking, etc.)E-Learning (distance learning)E-Health (telemedicine, tele-healthcare)Private and Community Broadcasting (sharing videos)Photo albums (sharing photos with your friends)TV yellow pages … and much more

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Page 18: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

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T-Commerce with IPTV

Page 19: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Purchasing Wine on IPTV

oooo

© Tohoku Shinsha, Hakuhodo DY Media partners

Page 20: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Fixed/Mobile Converged IPTV

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Page 21: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Public Info Board on IPTV(Bus traffic Info)

Check the route on the mapTraffic condition of the bus routesLength of the Waiting queues (how long you would have to wait.)Signals your bus is arriving just 5 min. before the bus comes

Page 22: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

E-health Apps

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Page 23: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

E-Health LIME app does

obtains health data and shows it on TVAllows the user to send the data to the doctor via e-mailReceives the reply from the doctor to show his professional advice on the TV screen

Page 24: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

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Clinics Watch

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Widget showing the monitored picture of various Clinics, with updates a few minutes

© I2R, NTT

Page 25: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Private and “SOHO” Broadcasting

Local community broadcasting and VOD service can be provided very easily with IPTV

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Page 26: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

ITU-T H.721 IPTV Terminals

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Terminals based on ITU-T H.721 are available in the retail marketCustomer can buy a TV or PC at a shop, connect to NW, and receive an IPTV service Conformance Tests ongoing to ensure conformance and interoperability

STBTV set PC

Page 27: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Standard Managed “Connected TV”

H.721 terminals support managed “connected TV”.Multiple RSPs can provide managed IPTV services on any of these standardized terminals (H.721).

27 Back of REGZA for H.721;ether cable is directly connected

Page 28: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Adoption and Deployment

UK’s DTG (Digital TV Group) has adopted ITU-T Y.1910 as its Connected TV ArchitectureITU-T H.264 widely adopted and used as IPTV video content format The following have been implemented and deployed over 4 million terminals (STB, TV, PC), and sold in market.

ITU-T H.721 (Terminal Device)ITU-T H.701 (error recovery),ITU-T H.762 (Interactive Framework LIME), ITU-T H.770 (service discovery) ITU-T H.750 (metadata)

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Page 29: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Interop Events

First Successful Interop event held in Geneva, July 2010.Second, also successful, Interop held in Singapore (Sept. 2010) Third one in Pune, India in December 2010

At Sinhgad Technical Education Society Narhe CampusCo-organized by TechMahindraShowcasing on 16-17Workshop on 17, inviting representatives from major players in the IPTV ecosystem – Telco, Broadcasters, Content Creators, Solution providers, Integrators,

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Page 30: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Interop Events

Companies like Cisco, Mitsubishi, NEC,NTT, OKI, Panasonic, Sumitomo tested products conformant to ITU-T Recommendations and showcased their solutionsAttracting many participants from many countries from Africa, Asia, Europe, and AmericasMany international organizations – e.g. EBU, WHO, WIPO – supported the events Much global interest expected through ITU’s collaboration with EBU, WHO, WIPO

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Page 31: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Interop event for IPTV in Geneva

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Page 32: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

ConclusionITU standards will encourage innovation, ensure interoperability and ultimately help players remain competitive.Enables innovation on Next Generation NetworksSome ITU IPTV Standards (e.g. H.721) are already implemented and deployedInteroperability events took place in 2010ITU standards are truly global, open standards deployed for horizontal market.

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Page 33: Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T.

Thank you!

For more information http://www.itu.int/ITU-T/gsi/iptv/http://www.itu.int/interop

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