A peep into the life of the Young Indonesians Life, leisure, dreams, & aspirations PUBLICIS INDONESIA 2013
Publicis indonesia youth research 2013
Dec 04, 2014
This is an initiative research video done by Hanussa Hamzah (Cuca) and Arindam Chatterjee (Chats) for Publicis Indonesia.
The idea of the whole thing is to understand more about the leisure time and space of the Indonesian youth.
The idea of the whole thing is to understand more about the leisure time and space of the Indonesian youth.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
A peep into the life of the
Young Indonesians
Life leisure dreams amp aspirations
PUBLICIS INDONESIA
2013
The power of youth
50 of the Indonesian population is under the age of 30
They are the primary target audience for most brands across categories
Hence the need to better understand their changing attitudes opinions interests leisure and consumption habits
Background
Objective
Understand the Youth leisure and entertainment space
Out of homein home Key motivatorsdrivers Key decision making
variables
Brand choice Hangouts Promotionsoffers
Gadgets and Games Work and Play Lingo
Target
18-22 year olds Trendsetters
MaleFemale
College-goers and First jobbers
Jakarta
Methodology
Ethnography study- Following a buddy group (5 best friends) for 4 days
An online survey of 86 Young Indonesians in and around Jakarta
Research Design
Friends are key to lifehellipextension of familyhellip
Friends at this age is super important
Anytime is good time for friends- the venue is not important the company is
Itrsquos always the unanimous choice that dictates the night out spot- itrsquos always a collective decision
Not ME choice but WE choice
A typical weekhellip
Saturday
Night Out
Friday
Chill Out
Sunday
Family Day
Monday
College Day
-Futsal
-Movie at the
mall
-BarampResto
-House Chillin
at friends
place
-Gaming
-De-stress with
friends
-Tight budget
-Prefer to talk and catch up
with friends
-Attending class
-Meeting friends
-Specific hangout
places
-The youth lingo
-Dreams and aspirations
-The role of a child
-Running errands
-Hanging out with
friends
-Ways to unwind at
home
-Personal grooming
-Social media time
Friday Chill Out
lsquoNongkrongrsquo
Unlimited
Hot Spots
Sevel (711)
Rp 15-30k
Lawsonrsquos
Rp 15-30k
Coffee Toffee
Rp 11-30k
Circle K
Rp 10-30k
Starbucks
Rp 40-80k
Thatrsquos Life Coffee
Rp 15-40k
Experience
Free WiFi is essential in
our hangout
We have our brand of
choice but 711s brands are
quite nice too Not to forget
itrsquos relatively cheap
Promo works well with us buy
2 get 1 20 off for phone
credit if we buy coffee
discount on beershellip
Itrsquos Friday night time to chill and
forget about work and attending
class for the next day We would
stay here for 3 hours just to chill
Others tried to copy Slurpee
but 711 for sure have the
original and the best Itrsquos what
711 famous forhellip
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
The power of youth
50 of the Indonesian population is under the age of 30
They are the primary target audience for most brands across categories
Hence the need to better understand their changing attitudes opinions interests leisure and consumption habits
Background
Objective
Understand the Youth leisure and entertainment space
Out of homein home Key motivatorsdrivers Key decision making
variables
Brand choice Hangouts Promotionsoffers
Gadgets and Games Work and Play Lingo
Target
18-22 year olds Trendsetters
MaleFemale
College-goers and First jobbers
Jakarta
Methodology
Ethnography study- Following a buddy group (5 best friends) for 4 days
An online survey of 86 Young Indonesians in and around Jakarta
Research Design
Friends are key to lifehellipextension of familyhellip
Friends at this age is super important
Anytime is good time for friends- the venue is not important the company is
Itrsquos always the unanimous choice that dictates the night out spot- itrsquos always a collective decision
Not ME choice but WE choice
A typical weekhellip
Saturday
Night Out
Friday
Chill Out
Sunday
Family Day
Monday
College Day
-Futsal
-Movie at the
mall
-BarampResto
-House Chillin
at friends
place
-Gaming
-De-stress with
friends
-Tight budget
-Prefer to talk and catch up
with friends
-Attending class
-Meeting friends
-Specific hangout
places
-The youth lingo
-Dreams and aspirations
-The role of a child
-Running errands
-Hanging out with
friends
-Ways to unwind at
home
-Personal grooming
-Social media time
Friday Chill Out
lsquoNongkrongrsquo
Unlimited
Hot Spots
Sevel (711)
Rp 15-30k
Lawsonrsquos
Rp 15-30k
Coffee Toffee
Rp 11-30k
Circle K
Rp 10-30k
Starbucks
Rp 40-80k
Thatrsquos Life Coffee
Rp 15-40k
Experience
Free WiFi is essential in
our hangout
We have our brand of
choice but 711s brands are
quite nice too Not to forget
itrsquos relatively cheap
Promo works well with us buy
2 get 1 20 off for phone
credit if we buy coffee
discount on beershellip
Itrsquos Friday night time to chill and
forget about work and attending
class for the next day We would
stay here for 3 hours just to chill
Others tried to copy Slurpee
but 711 for sure have the
original and the best Itrsquos what
711 famous forhellip
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Objective
Understand the Youth leisure and entertainment space
Out of homein home Key motivatorsdrivers Key decision making
variables
Brand choice Hangouts Promotionsoffers
Gadgets and Games Work and Play Lingo
Target
18-22 year olds Trendsetters
MaleFemale
College-goers and First jobbers
Jakarta
Methodology
Ethnography study- Following a buddy group (5 best friends) for 4 days
An online survey of 86 Young Indonesians in and around Jakarta
Research Design
Friends are key to lifehellipextension of familyhellip
Friends at this age is super important
Anytime is good time for friends- the venue is not important the company is
Itrsquos always the unanimous choice that dictates the night out spot- itrsquos always a collective decision
Not ME choice but WE choice
A typical weekhellip
Saturday
Night Out
Friday
Chill Out
Sunday
Family Day
Monday
College Day
-Futsal
-Movie at the
mall
-BarampResto
-House Chillin
at friends
place
-Gaming
-De-stress with
friends
-Tight budget
-Prefer to talk and catch up
with friends
-Attending class
-Meeting friends
-Specific hangout
places
-The youth lingo
-Dreams and aspirations
-The role of a child
-Running errands
-Hanging out with
friends
-Ways to unwind at
home
-Personal grooming
-Social media time
Friday Chill Out
lsquoNongkrongrsquo
Unlimited
Hot Spots
Sevel (711)
Rp 15-30k
Lawsonrsquos
Rp 15-30k
Coffee Toffee
Rp 11-30k
Circle K
Rp 10-30k
Starbucks
Rp 40-80k
Thatrsquos Life Coffee
Rp 15-40k
Experience
Free WiFi is essential in
our hangout
We have our brand of
choice but 711s brands are
quite nice too Not to forget
itrsquos relatively cheap
Promo works well with us buy
2 get 1 20 off for phone
credit if we buy coffee
discount on beershellip
Itrsquos Friday night time to chill and
forget about work and attending
class for the next day We would
stay here for 3 hours just to chill
Others tried to copy Slurpee
but 711 for sure have the
original and the best Itrsquos what
711 famous forhellip
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Target
18-22 year olds Trendsetters
MaleFemale
College-goers and First jobbers
Jakarta
Methodology
Ethnography study- Following a buddy group (5 best friends) for 4 days
An online survey of 86 Young Indonesians in and around Jakarta
Research Design
Friends are key to lifehellipextension of familyhellip
Friends at this age is super important
Anytime is good time for friends- the venue is not important the company is
Itrsquos always the unanimous choice that dictates the night out spot- itrsquos always a collective decision
Not ME choice but WE choice
A typical weekhellip
Saturday
Night Out
Friday
Chill Out
Sunday
Family Day
Monday
College Day
-Futsal
-Movie at the
mall
-BarampResto
-House Chillin
at friends
place
-Gaming
-De-stress with
friends
-Tight budget
-Prefer to talk and catch up
with friends
-Attending class
-Meeting friends
-Specific hangout
places
-The youth lingo
-Dreams and aspirations
-The role of a child
-Running errands
-Hanging out with
friends
-Ways to unwind at
home
-Personal grooming
-Social media time
Friday Chill Out
lsquoNongkrongrsquo
Unlimited
Hot Spots
Sevel (711)
Rp 15-30k
Lawsonrsquos
Rp 15-30k
Coffee Toffee
Rp 11-30k
Circle K
Rp 10-30k
Starbucks
Rp 40-80k
Thatrsquos Life Coffee
Rp 15-40k
Experience
Free WiFi is essential in
our hangout
We have our brand of
choice but 711s brands are
quite nice too Not to forget
itrsquos relatively cheap
Promo works well with us buy
2 get 1 20 off for phone
credit if we buy coffee
discount on beershellip
Itrsquos Friday night time to chill and
forget about work and attending
class for the next day We would
stay here for 3 hours just to chill
Others tried to copy Slurpee
but 711 for sure have the
original and the best Itrsquos what
711 famous forhellip
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Friends are key to lifehellipextension of familyhellip
Friends at this age is super important
Anytime is good time for friends- the venue is not important the company is
Itrsquos always the unanimous choice that dictates the night out spot- itrsquos always a collective decision
Not ME choice but WE choice
A typical weekhellip
Saturday
Night Out
Friday
Chill Out
Sunday
Family Day
Monday
College Day
-Futsal
-Movie at the
mall
-BarampResto
-House Chillin
at friends
place
-Gaming
-De-stress with
friends
-Tight budget
-Prefer to talk and catch up
with friends
-Attending class
-Meeting friends
-Specific hangout
places
-The youth lingo
-Dreams and aspirations
-The role of a child
-Running errands
-Hanging out with
friends
-Ways to unwind at
home
-Personal grooming
-Social media time
Friday Chill Out
lsquoNongkrongrsquo
Unlimited
Hot Spots
Sevel (711)
Rp 15-30k
Lawsonrsquos
Rp 15-30k
Coffee Toffee
Rp 11-30k
Circle K
Rp 10-30k
Starbucks
Rp 40-80k
Thatrsquos Life Coffee
Rp 15-40k
Experience
Free WiFi is essential in
our hangout
We have our brand of
choice but 711s brands are
quite nice too Not to forget
itrsquos relatively cheap
Promo works well with us buy
2 get 1 20 off for phone
credit if we buy coffee
discount on beershellip
Itrsquos Friday night time to chill and
forget about work and attending
class for the next day We would
stay here for 3 hours just to chill
Others tried to copy Slurpee
but 711 for sure have the
original and the best Itrsquos what
711 famous forhellip
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
A typical weekhellip
Saturday
Night Out
Friday
Chill Out
Sunday
Family Day
Monday
College Day
-Futsal
-Movie at the
mall
-BarampResto
-House Chillin
at friends
place
-Gaming
-De-stress with
friends
-Tight budget
-Prefer to talk and catch up
with friends
-Attending class
-Meeting friends
-Specific hangout
places
-The youth lingo
-Dreams and aspirations
-The role of a child
-Running errands
-Hanging out with
friends
-Ways to unwind at
home
-Personal grooming
-Social media time
Friday Chill Out
lsquoNongkrongrsquo
Unlimited
Hot Spots
Sevel (711)
Rp 15-30k
Lawsonrsquos
Rp 15-30k
Coffee Toffee
Rp 11-30k
Circle K
Rp 10-30k
Starbucks
Rp 40-80k
Thatrsquos Life Coffee
Rp 15-40k
Experience
Free WiFi is essential in
our hangout
We have our brand of
choice but 711s brands are
quite nice too Not to forget
itrsquos relatively cheap
Promo works well with us buy
2 get 1 20 off for phone
credit if we buy coffee
discount on beershellip
Itrsquos Friday night time to chill and
forget about work and attending
class for the next day We would
stay here for 3 hours just to chill
Others tried to copy Slurpee
but 711 for sure have the
original and the best Itrsquos what
711 famous forhellip
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Friday Chill Out
lsquoNongkrongrsquo
Unlimited
Hot Spots
Sevel (711)
Rp 15-30k
Lawsonrsquos
Rp 15-30k
Coffee Toffee
Rp 11-30k
Circle K
Rp 10-30k
Starbucks
Rp 40-80k
Thatrsquos Life Coffee
Rp 15-40k
Experience
Free WiFi is essential in
our hangout
We have our brand of
choice but 711s brands are
quite nice too Not to forget
itrsquos relatively cheap
Promo works well with us buy
2 get 1 20 off for phone
credit if we buy coffee
discount on beershellip
Itrsquos Friday night time to chill and
forget about work and attending
class for the next day We would
stay here for 3 hours just to chill
Others tried to copy Slurpee
but 711 for sure have the
original and the best Itrsquos what
711 famous forhellip
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Hot Spots
Sevel (711)
Rp 15-30k
Lawsonrsquos
Rp 15-30k
Coffee Toffee
Rp 11-30k
Circle K
Rp 10-30k
Starbucks
Rp 40-80k
Thatrsquos Life Coffee
Rp 15-40k
Experience
Free WiFi is essential in
our hangout
We have our brand of
choice but 711s brands are
quite nice too Not to forget
itrsquos relatively cheap
Promo works well with us buy
2 get 1 20 off for phone
credit if we buy coffee
discount on beershellip
Itrsquos Friday night time to chill and
forget about work and attending
class for the next day We would
stay here for 3 hours just to chill
Others tried to copy Slurpee
but 711 for sure have the
original and the best Itrsquos what
711 famous forhellip
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Experience
Free WiFi is essential in
our hangout
We have our brand of
choice but 711s brands are
quite nice too Not to forget
itrsquos relatively cheap
Promo works well with us buy
2 get 1 20 off for phone
credit if we buy coffee
discount on beershellip
Itrsquos Friday night time to chill and
forget about work and attending
class for the next day We would
stay here for 3 hours just to chill
Others tried to copy Slurpee
but 711 for sure have the
original and the best Itrsquos what
711 famous forhellip
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Current promos they likehellip
bull Discounts for Big Bite and Slurpee with
Mandiri and CIMB card
bull 20 off for phone credit wcoffee
purchase
bull Best Deal For Meal promo
bull 1 free beer for 1 pack purchase
bull Free coffee with every
sandwich purchased
bull Starbucks Treat a Friend
(buy 1 get 2)
bull BCA Frappuccino promo
bull 50 discounts for Mugs
and Tumblrs
bull Discounts for Japanese
snacks over x numbers of
purchase bull Buy 1 get 2 by following
the Twitter account
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Points to ponderhellip
lsquoNongkrongrsquo is a RITUAL for the
youngsters Rain traffic or
anythinghellipTherersquos no stopping
them
It allows bonding in the simplest
way No frills not high-brow in
the comfort of football jerseys
and slippers
Conversation topics will get
hotter and they would forget
about going home
Friends and consensus rules
Death of the single leading
voice
Itrsquos always OUR choice
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Saturday Night Out
Futsal
Movie
Bar amp Resto
House Chillin
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Hot Spots
Metro Futsal
Rp 100-200khr Citos Futsal
Rp 150-300khr
Samba Futsal
Rp 250-350khr
Goals Futsal
Rp 175-270khr
STC Futsal
Rp 160-285khr
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Wearing jersey of your
favorite team is a must itrsquos like
a religion Irsquom not kidding
Futsal at least once a week
itrsquos good to release stress to
have a good laugh and to
score some goals
Irsquom here to cheer for the boys
and to do a bit of gossip
After a 2 hour futsal our
stomach crumbles so we go
for a snack at Pertok Good
food and good price
Pertok is famous for its chicken
satay the best in town
Experience
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Current promos
bull 50 discount if book court 2 weeks in
a row
bull Free drinks if play more
than 2 hours
bull Play two hours get one
free
bull Play two hours get one free
bull Free complimentary drinks bull Play two hours get one
free
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Rituals
Bring 4 different football jerseys Playing futsal with their favorite
football player at their back
Mimicking famous goal celebration
Talk about the forthcoming football match Late brunch at the usual nearest hawker
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Movies- Hot Spots
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Even after a tiring day I have
to watch it
We love snacks to come after
a movie and we want to try
this new place Miji Ojisan
Cheese Cake for all Nothing
better than a good treat on
our weekend
I said it
before Hotel
Transylvania is going to be
epic and
funny
We stayed for about an hour
to talk about the movie and
just fool around
Watching movie at PIM is excellent because we can
spot lotta girls
Experience
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Favorite movies of all time
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Resto-Pub-Bar Hot Spots
De Hooi
Rp 45-200k
Beer Garden
Rp 150-300k
Eastern Promise
Rp 45-200k
SoHo
Rp 175-270khr
Casa
Rp 150-300k
Alcoholics BarampGrill
Rp 50-200k
Domain
Rp 90-300k
Poste
Rp 50-200k
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
After a fun and tiring day we
wonrsquot stop now we round it
off with booze
From Monday to Sunday
there are great promos 50
off free beer cheap chicken
wings and a lot more
We never forget to do our
pre-drinking ritual
I always checked in at
4Square and Tweet wherever
Irsquom in The free WiFi here is
pretty fast
Experience (Beer Night)
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Chilling out at Rashtarsquos house
after drinking just kick back
and relax
Game of FIFA is a must
The internet is as fast as
Speedy Gonzalez Irsquom
downloading the latest
episode of Walking Dead
Experience (House Chillin)
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Points to ponderhellip
A core group of friends
complemented
by different passion
groups-
Futsal movie buzz bars
games
Segmentation based on passion groups
is a huge way forward for
marketers while
talking to the youth
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
ldquo Me timerdquo- House Chillin
TV shows and DVDs
Gaming
Hobbies
Online surfing
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Chilling at friends place
And end up finishing
a movie
Getting lazy in the
evening and finishing 4
seasons of DVD
Rushing back home for
The Voice they canrsquot
miss out on it
In a midst of assignment
they would break the
monotony by chatting
with friends via skype
and Facebook
Other activity might
include BBM-ing
their crush
Pursuing other passions
While at home such as
Practicing on their guitar
skills
Staying at home is the
perfect time to download
the new season of
Walking dead
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Points to ponderhellip
The content is in my
hand at my
convenience
The millenial kids
download TV series
Time-
poor|Multitasker|On
the go existence
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Newshellip
and
leisure
readinghellip
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Books are more appealing
in a digital format for the youth
Comic Books on iPad
Newspapers packaged
digitally
E-Magazines
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Favorite magazines
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Points to ponderhellip
Reading is still part of
their life although
therersquos been
a shift hellip
E-Books are now
more superior and
appealing than
Traditional hard copies
thatrsquos according to
themhellip
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Net rituals
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Play music on WMP VLC
RealPlayer QuickTime
iTunes
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Connect with friends MSN Skype FB Chat
Yahoo Messenger VIBER
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Checking E-Mail Gmail iMail Hotmail
Big file share sites Dropboxes
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Social Media Facebook Twitter
Pinterest Instagram
Tumblr
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Download musicvideo Youtube Vimeo
Nubishare Kick Ass Torrent
Mp3 Skull
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Info on interests Manga Fox Comic Kid Indowebster
Living Social Kaskus Goalcom
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Gaming revolves around consoles and laptops
House Chillin
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Favorite gadgets
House Chillin
iPhone iTouch Playbook
Samsung Galaxy
Tab
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Home entertainment
TV Shows Reality TV
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Home entertainment
Movies Channels
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
House Chillin
Music
Noah
Pink
Incubus
Phoenix
Owl City
Raisa
PSY
Paramore
Skrillex
Far East Movement
Seringai
Radiohead
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Points to ponderhellip
Gadgets and Gaming
to youths are like fairy-
tales to kidshellip
It allows them the
access to a world
without limit
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Sunday Family Day
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Family Day
I had dinner with my brothers
at the mall then to drive my
mum to shop for groceries
Every Sunday I always go out
with the big family
My Responsibility
Kick back and relax while
watching TV
Play with my lovely
kitty
Spent the whole day at Toys
Fair with my buddies
My Weekend
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
My Ways To Unwind
Family Day
BBM-ing Playing PS3
Reading
online comics
Reading online
magazines
Browsing videos
on Youtube
Reading novels
Pinning on
Pinterest Updating status
on Tweet Deck
Skype-ing with
friends
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Points to ponderhellip
To them Sunday is the
day where they
devote themselves to
family
Sometimes attractive
events with friends will
take priority
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
College Day
Bookshellip
Girlshellip
Hangouthellip
Cigaretteshellip
Hubshellip
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Traffic always pisses me off I
woke up late and now Irsquom
going to be so late to attend
my class
We usually hang out with all
groups geeks jocks nerds
sportsman politic groups left
wing right wing you name it
Other than spending time at
Kantin Atas I usually hang out
at Kantin Kami I usually spend about 10 to 30k max
The design studentrsquos hub is the
perfect place for us to to pose
for a picture
And of course one of our
motivation to go to class are
the fine girls
Experience
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Movie Star
Stand Up
Comedian
Novelist Chef
Ambitions visuals
Stage Performer Rock Star
Bakery Shop
Owner Event Organizer
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Adrie Subono
Soeharto Soekarno Sandiaga Uno Emirsyah Satar
David Beckham Lionel Messi Peter Firmansyah
People I look up tohellip
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Bisa=Sabi Yalsi=Sial
Nangte=
Tenang
Cabs=Cabut
Selow=Santai
Woles=Selow
Yongkru=Yoi
Sob=Bos
Are we talking to them in their lingo
Gancit= Gandaria
City
PIM= Pondok
Indah Mall
Citos=
Cilandak
Town Sq
CK=
Circle K
Sency=
Senayan
City
Sevel=
Seven Eleven
Cimol=
Cinere
Mall
Flipped words
Buddy calls
Places
Bro
Cuy
Gan
Bray Mamen Sis
Fren
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
What do they spend on
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Spending Habits
Entertainment Fashion Food and Bev Music
-Bars
-Futsal
-Cinema
-Shopping
-Activities
-DVDs
-Clothes
-Shoes
-Accessories
-Sevel
-Cafeacute
-Hawker
-Restaurants
-Gadgets
-Apps
-CDs
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Spending Habits
Entertainment Food and Bev
Futsal
Rp 150khr
Cinema
Rp 35-50k
Bars
Rp 45-100k
Sevel
Rp 15-30k
Cafeacute
Rp 30-50k
Campus
Rp 10-30k
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Brand Religion
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Brands
To them brands are to be believed in but depends on what they
can get from them
Sometimes itrsquos just about the cool quotient
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Promotion Hot Buttons
MOBILE
- Online Banking
- Info on sales and best deals
- Smartphone apps
- Free phone calls to the same provider from
12AM to 5AM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Promotion Hot Buttons
ENTERTAINMENT
- Buy 2 get 1 movie ticket with a specific credit card
- Free drinks for the whole team if booking for 3 hours
for a futsal pitch
- Monday to Sunday daily promo in bar amp resto
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
The mindset in a nutshell
A balanced consumerist- Prudent
Punter
Want the badge value but not willing
to pay premium
Willing to pay premium for anything
that heightens the cool quotient
Budget airline to a fancy resort
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Now letrsquos follow them on their weekend httpyoutubeLKXLiZ6ttJM
Related Documents
