Public officials! Challenge citizens to real co-operation.

Public servant:

Challenge citizens to real co-operation

Build democracy of doing, citizen-driven solutions and do your job easier

– with one easy solution.

Joukkoenkeli Osakeyhtiö 20.3.2014. Please copy and distribute freely!

2

Background of MyWorldNeeds.us

A sincere want to build a functioning co-creation platform for the public sector.

Learning and development via trial and error.

Endless interviews with public servants, politicians and citizen activists.

The main focus of the solution: the needs of the public servant.

3

Myworldneeds.us is developed by area branding specialists at www.both.fi

”Real experience is built with participation”

4

Lesson 1:You can’t bypass the citizen

(any longer)Traditional instruments of citizens getting

heard cost money, are uninclusive and cause bad will.

5

Stage B: The small team develops the best solution they can think of and give it to the citizens to be commented/used

ABlack boxsolution

Stage A: A public servant gets a commission of developing a new service or product for the citizens. The small team consists of experts.

LEssON 1: YOu CAN’T BYPAss ThE CiT izEN (ANY LONgER)

6

ABlack box-

solution

Stage D: The decision makers back off, and even good projects are killed. All work is in vain. Everybody is unhappy.

Stage C: The citizens don’t care about the solution –or dislike it, a lot. it’s hard to know in advance. A citizen movement rises causing bad reputation.

LEssON 1: YOu CAN’T BYPAss ThE CiT izEN (ANY LONgER)

7

A case with a cost 1: A retired expert of his/her field complains about zoning and keeps the construction

from being started – for months.

A case with a cost 2: People just don’t show up to be heard, but still take the liberty of complaining

about the results.Lessons learned from our interviews:

Traditional ways of citizen participation just don’t cut it any more.

8

Existing ways to avoid the ’black box’ are either slow, unrepresentative or expensive:

Letters: Work for small groups Workshops: good, need facilitating

Regulated meetings with citizens: – unrepresen-tative partakers, ”participation from hell”

Facebook etc: ”Again a new publicity chore!” Working with traditional ngo’s: They are going

down, and are bureaucratic and slow. A note in the paper/city hall: Does not reach the

real target audience.

9

Lesson 2: ”The barrel of hopes empties

only on the desk of the public servant”

Current models of citizen participation are too troublesome to the public servant.

it is a bottleneck to citizen-driven solutions.

10

The barrel of hopes:Requirements and demands (initiatives)

Companis Legislation

Public servant

Politicians Citizens

LEssON 2: ThE BARREL OF hOPEs EMPTiEs ONLY ON ThE DEsk OF ThE PuBLiC sERvANT

11

The barrel of hopes:Requirements and demands (initiatives)

Companies Legislation

Public servant

Politicians Citizens

ARisiNg LEvELOF DEMAND

A LACk OF

REsOuRCEs

LEssON 2: ThE BARREL OF hOPEs EMPTiEs ONLY ON ThE DEsk OF ThE PuBLiC sERvANT

12

The challenge between the public and the people

1. The citizen’s role of taking part is even at its best to ideate – and ask the city public servant

for the execution.

2. The city does not have money nor the employees to make it all happen.

3. The demand of participation and citizen- driven solutions grow all the time.

13

?

Lesson 3: ”The citizen participation

discourse is in wrong hands”For good co-operation you need at least two

willing partners

14

grass-roots citizen participation rises – and confuses the legally responsible public officials. Case Rovaniemi, Finland: kids built a skating park of their own on city grounds. The city demolished it, since it was unauthorized, and the city would have been liable if so-meone had been hurt. This lead into bad publicity, bad feelings and a loss of money if the city now feels the urge to build an official skating park.

LEssON 3:ThE CiT izEN PARTiCiPATiON DisCOuRsE is iN WRONg hANDs

15

”I vote, thereforeI can demand” ”I set the direction,

and therefore canbe an idealist” Responsibility +

”How do I payfor this all?” Responsibility +

”I don’t want to

make mistakes”The citizen

The politician

The deciding public servant

The executing public servant

How the demand

advances


16

Responsibility +”I don’t want to

make mistakes”

The executing public servant


The needs of the executing public servant need to be addressed for functioning citizen participation.

The problem: Old ways don’t work

but new ones are scaring.

17

The question of the day:how much of positive citizen activity

goes to waste?

What if the retired expert complaining about zoning could have been tied in the process in the

beginning, not the end?

What if the Rovaniemi local grocery store would have volunteered to have the skating park

on their lot and the city would have agreed to trasfer it over?

18

The solution: Public official, grab the initiative to your own

hands. Reverse the barrel of hopes. Challenge citizens and companies to team with

you in developing common well-being.

19Public servant

The active citizen

volunteersto do a share

The companyshows corporate

responsibility.

Everybody wins trust

and respect unexpected resources

people, private public

partnership

sOLuTiON: REvERsE ThE BARREL OF hOPEs, BuiLD DEMOCRACY OF DOiNg.

Requirements and possibilities

Companiy Politician Citizen

20

Publicservant

Politician

A co-createdcitizen-driven

solution

Citizen Citizen

Citizen

Companies

sOLuTiON: REPLACE ThE BLACk BOx WiTh iTERATivE DEsigN AND EARLY iNCLusiON OF CiT izENs AND COMPANiEs

21

Case: hyvinkää CO2-challenge

The quest: To drop the city CO2- emissions 5% annually for the next 8 years. Only 10% of emissions are controlled by the city, 40% by households and 40% by companies. A succesfull project calls for strong co-operation of all.

The mission: To get everybody involved.

The solution: The mayor of the city challen-ged citizens, all employees of the city and companies to ideate and execute solutions via MyWorldNeeds.us

22

it’s as easy as ABC!set up your own challenge

in a matter of minutes.

Create your own challenge here

www.MyWorldNeeds.us

23

1Set a clear

mission: what do you need

help with?

2Ideate and let others

ideate 3Take best ideas

under construction or let others

execute them

4Keep solutions

in order with our unique open

board

5Share your

challenge with email, social media or by

embedding it to your traditional site.

YOuR DEsk kEEPs YOuR ChALLENgE iN ORDER

24

Tule mukaan Hyvinkään ilmastotalkoisiin!

Onko sinulla hyvä idea siitä, miten me Hyvinkäällä voisimme säästää energiaa?

Olisitko valmis jakamaan omaa osaamistasi, jotta jonkun toisen idea voisi toteutua?

Olisitko valmis perustamaan oman kimppakyytiringin, tavaranvaihtotapahtuman,

tuulivoimahankkeen tai muun energiansäästöprojektin, johon muut voisivat liittyä?

☞ Jaa oma energiansäästöideasi netissä☞ Auta muiden ideat lentoon omalla osaamisellasi☞ Käynnistä oma projektisi ja nappaa naapurit mukaan

☞ Lisätietoa ja osallistuminen: www.hyvinkaa.fiTämän haasteen tavoitteena on laskea Hyvinkään energian kulutusta ja hiilijalanjälkeä sekä kaupungin omissa toiminnoissa, yrityksissä että kotitalouksissa. Haaste on osoitettu kaupungin koko henkilöstölle, kaikille

kaupunkilaisille ja yrityksille. Vs. kaupunginjohtaja Jyr ki

Mattila haastaa eri alojen osaajat yhteisiin talkoisiin tässä

tärkeässä hankkeessa.Voit osallistua talkoisiin vaikka omalta kotisohvaltasi.

Pienimmillään voit peukuttaa suosikkihankettasi ja jakaa

sen eteenpäin omia kanaviasi pitkin. Voit myös neuvoa

eteenpäin jo käynnissä olevia kaupungin energiansäästö-

projekteja, tai perustaa oman hankkeen. Esimerkiksi nyt

jo yksittäiset hyvinkääläiset kimppaostavat maalämpöä,

jolla säästetään ympäristöä ja rahaa.

Hanke on kaikille avoin, ja se houkuttelee jo yrityksiä-kin mukaan. Jos hyvä tuuri käy, sinunkin ideaasi auttaa

eteenpäin esimerkiksi Rejlers Oy:n energiakonsultti.Kaupungin energiansäästötyöryhmä luovuttaa suosikki-

hankkeensa kehittäjille Vuoden energiakansalainen-ar-

vonimen, joka julkistetaan syksyllä 2014 energiansäästö-

viikon päätösseminaarissa.Ilmastotalkoiden tavoitteena on laskea yhteisiä hiilidiok-

sidipäästöjä viiden prosentin vuosivauhdilla seuraavien

kahdeksan vuoden aikana. Kaupungin omat toiminnot

aiheuttavat kaupungin yhteisistä hiilidioksidipäästöistä

alle 10 prosenttia, kotitaloudet yli 50 prosenttia ja yritykset noin 40 prosenttia.

Lisätietoja: www.hyvinkaa.fi tai viesintäpäällikkö Sari-Leena Lund, [email protected]

Talk

ooha

aste

11.2

.20

14. S

aa k

opio

ida

ja v

apaa

sti u

udel

leen

levi

ttää

1.3.

2014

läht

ien!

iF NECEssARY, DO A PREss RELEAsE

25

What you get:1. Challenge citizens and companies

to build shared well-being.

2. Communicate respect, real participation and democracy of doing.

3. Design services with their users –without leaving your desktop.

4. You control what you execute.

26

Do you value the initiatives of your citizens?

A city valuing proactive citizen action can invest in a collection of challenges tying related chal-

lenges together under your city brand. A collection activates all citizens and employees of the city to ideate and solve challeges together

– without boundaries.

inquiries:[email protected]

27

1The branded

main challenge of the city

2Anybody

can ideate what your city needs

3Co-created challenges

28

As a public servant, what does this require from me?

1. Real openness and sincere trust in the citizen’s willingness and skills to help me with

my job (from the very beginning). 2. An understanding that i myself can

help others out. 3. self-confidence and boldness to

be in the forefront of new people-private-public partnerships.

29

As a local decision maker, what does this require from me?

1. A genuine will to empower your voters to build shared well being

2. A genuine will to find new ways of democracy 3. A genuine will to tell your public officials:

go ahead and try new things out!

30

steps to success:

1) Define a precise citizen challgenge – in the very beginning of your project.

What is it about, when and how to you want your citizens to participate?

2) visualize and verbalize in a tempting way. Test your challenge with your target audience.

3) spread to relevant channels + media. Challenge your co-workers, citizens and companies.

Tell them what they get from parcitipating. Do a press release.

4) Cheer on the participants.Thank and cheer participation.

superiors – make sure you subordinates have your 100% support.

31

What does it cost? You can start your own challenge for free

(for the time being). All challenges founded for free will remain free.

Please ask our quote for the collection.

MyWorldNeeds.us will help you through the whole process if needed.

Further inquiries:[email protected]

32

The MyWorldNeeds.us challenge to your city:

is it possible to challenge the citizens to not just ask, but to do?

is it possible to create citizen-driven solutions and teams with joy and energy?

Would it be worth a talk?

33

Thank you! Timo Berry

MyWorldNeeds.us / Joukkoenkeli Osakeyhtiö Annankatu 16 B 44–47 00120 helsinki, Finland tel: +358 41 532 4345

skype: timoberry [email protected]

www.myworldneeds.uswww.joukkoenkeli.fi

”I can’t think of any risks”