A Practicum Report on PROVINVCIAL TOURISM OFFICE Capitol Hills, Tuguegarao City, Cagayan In Partial Fulfillment of the Requirements for the Course LOCAL PRACTICUM For a Degree in Bachelor of Science in Hospitality Industry Management Department of Hospitality Industry Management International School of Asia and the Pacific Alimannao Hills, Peñablanca, Cagayan Submitted to: Ms. Diana C. Tungcul Practicum Coordinator Submitted by: Michelle Pambid
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A Practicum Report on
PROVINVCIAL TOURISM OFFICECapitol Hills, Tuguegarao City, Cagayan
In Partial Fulfillment of the Requirements for the Course
LOCAL PRACTICUM
For a Degree inBachelor of Science in Hospitality Industry Management
Department of Hospitality Industry ManagementInternational School of Asia and the Pacific
Alimannao Hills, Peñablanca, Cagayan
Submitted to:Ms. Diana C. Tungcul
Practicum Coordinator
Submitted by:Michelle Pambid
Introduction
On-the-job training or better known as OJT, means employee training at the place of work while
he or she is doing the actual job. Usually a professional trainer (or sometimes an experienced
employee) serves as the course instructor, and employs the principles of learning (participation,
repetition, relevance, transference, and feedback) often supported by formal classroom training.
As 3rd year students HIM students, we are exposed to such programs to introduce to us the actual
work setting and serve as a training for us to have a background knowledge to the possible
establishments we will soon work in to.
Cagayan is the Regional Seat of the Cagayan Valley Region.
Tuguegarao City, the capital, is the seat of commerce and trade and center for learning. The
province has 73 percent of the region’s potential fishing area.
Known as the spelunker’s, trekker’s, and gamefisher’s paradise rolled into one, Cagayan
provides a never-ending adventure with ecotourism in the forefront of its offering. Both foreign
and local tourists continue to explore its caves, engage in gamefishing expeditions, trek its
mighty mountains and retreat to its centuries-old churches.
Present day chroniclers say that the name was derived from the word “tagay,” a kind of plant that
grows abundantly in the northern part of the province. Thus, “Catagayan” which means a place
where the tagay grows abundantly was shortened to “Cagayan,” the present name of the
province.
The Provincial Tourism Office (PTO) is a division under the Office of the Governor which
undertakes the development and promotion of tourism in the province by way of set plans,
programs and activities intended to project the province as a tourist destination of special interest
in terms of culture, history, religion, natural sites, and trade investments.
Provincial Government of Cagayan
I. VISION
“Cagayan – a progressive, peaceful and safe place to live in”
Extracted from the 100 days –Executive Report of the Hon. Governor Alvaro T. Antonio, Oct. 17, 2007
II. MISSION
The mission of the Provincial Government of Cagayan, as stipulated in the local
Government Code of 1991 (RA 7160) is to uplift the quality of life of every Cagayano
by providing for his basic needs, maintaining the quality of his environments and
ensuring a just and humane society through committed public service, resulting in a
secure and empowered citizenry enjoying the fruits of sustainable development.
1. Provide better access to basic services through improved service and utility
infrastructure;
2. Improve revenue generation and fund management to better address social and
economic requirements;
3. Effect a participatory approach in local development planning and investment
programming;
4. Focus on education and development of sound, God-centered, values-oriented
families and social groups;
5. Introduce innovative schemes that would benefit marginalized citizens and;
6. Adopt the use of Information and Communication Technology with the end in
view of improving service delivery, maintaining the public trust, promoting fiscal
transparency and increasing revenue collection.
III. GOALS
The Office hopes to improve the quality of life of the Cagayanos that ensures
optimum and judicious utilization of resources for sustainable and equitable
development.
IV. OBJECTIVES
1. To provide an effective executive direction, control and supervision of provincial
affairs.
2. To promote the socio-economic development of the province through the
coordination of the various offices of the Provincial Government of Cagayan.
3. To help establish and maintain peace and order for the promotion of economic
growth and general well-being.
V. MANDATES/FUNCTIONS
1. Exercise general supervision and control over all programs, projects, services, and
activities of the provincial government;
2. Enforce all laws and ordinances relative to the governance of the province and the
exercise of the appropriate corporate powers;
3. Initiate and maximize the generation of resources and revenues, and to utilize and
harness these resources well to effectively implement development plans,
program objectives and priorities;
4. Ensure the delivery of basic services and the provision of adequate facilities;
5. Exercise such other powers and perform such other duties and functions as may
be prescribed by law or ordinance.
VI. Organizational Structure of the Office of the Governor
(See chart 1)
VII. MAJOR SERVICES OF THE OFFICE OF THE GOVERNOR
1. Medical Assistance/Aid in Crisis - medical assistance for indigents’
hospitalization and purchase of necessary medicines
2. Financial Assistance and Donations - financial assistance and donations to local
government units, barangay units, academe, cooperatives, organizations and other
groups;
3. Attention to Resolutions - review of small and huge infrastructure projects and
other special community development projects for endorsement to People’s
Action Center, Provincial Planning and Development Office, Department of
Education and other agencies
4. Recommendations and Referrals - preparation of recommendations, and
endorsements for possible employment, promotion and referral
5. Request for Ambulance- assistance in case of emergency, to carry patients to
nearest hospitals
6. Request for Cadaver Vehicle – assistance to bereaved families to carry cadaver for
burial services.
7. PESO Management (Recommendations and Referrals)
8. Disaster Management and Relief Operations- assistance to the Provincial Disaster
Coordinating Committee in times of disasters and calamities
VIII. Services with Corresponding Flowcharts
(See chart 2)
IX. LINK WITH OTHER AGENCIES:
The Office of the Governor is basically among the frontline agencies in the
Provincial Government of Cagayan. Various links include the various local government
units including the three congressional districts, municipal and barangay units.
I. NATIONAL AGENCIES:
Office of the President
Presidential Management Staff
House of Senate
House of Representatives
Department of Agriculture (DA)
Department of Agrarian Reform (DAR)
Commission on Audit (COA)
Cagayan Economic Zone Authority (CEZA)
Civil Service Commission (CSC)
Department of Education (DEPED)
Commission on Election (COMELEC)
Department of Environment and Natural Resources (DENR)
Bureau of Fire Protection (BFP)
Bureau of Fisheries and Aquatic Resources (BFAR)
Department of Health-Center for Health Development (DOH-CHD)
Commission on Higher Education (CHED)
Home Development Mutual Fund (Pag-IBIG)
Department of Interior and Local Government (DILG)
Cagayan Valley Partners for People Development (CAVAPPED)
World Wildlife Fund (WWF)
Filipino Heritage Foundation, Inc. (FHFI)
X. ADMINISTRATIVE SYSTEMS UNIQUE IN THE MUSEUM OFFICE
Policies on Walk –in Tourists
The museum is open to walk in tourists & viewers as well as researchers
Museum Hours:
8:30 – 12:00 nn
1:00 -5:00 pm
Mondays to Fridays
Policies on Educational Field Trips
Educational field trips by groups requiring other special services such as lectures,
film showing, or guided tour and those who will visit on Saturdays, Sundays, and Holidays
should make a written request addressed to the Museum Curator.
Other Policies
All other requests are coursed to the curator in writing or verbally depending upon
the nature of the request.
Visitors are required to fill up the Museum Visitor Registry/Educational Tour
Group Form after touring or availing museum services.
Library Service hours are flexible and need not follow that of the Museum in
deference to researchers’ time constraints.
XI. FEEDBACK MECHANISM
The Museum Visitor Registry Form has a remarks column that provides museum
management instant feedbacks from tourists and other viewers.
XII. FORMS USED EXCLUSIVELY BY THE MUSEUM OFFICE
(See chart 6)
XIII. PROGRAMS, PROJECT AND ACTIVITIES:
1. Maintenance & Enhancement of the Provincial Museum:
Exhibits Maintenance & Improvement
Educational & Outreach Programs
Maintenance of the Archives
2. Research and Documentation3. Facilities & Equipment Upgrade
4. Conduct sponsorship, and or support to Culture and Arts-related Events & Activities
National Arts Month (February)
National Heritage Month (May)
Aggao Nac Cagayan (June)
National Museums & Galleries Months
National Indigenous Peoples Month
Others
5. Provide support and assistance to entities & individuals actively involved in Culture
& the Arts
Capitol Choir and Dance Ensemble
Cagayano Artists Association/Group
Cagayan North Culture & Arts Council
Municipal Culture & Arts Councils
Others
6. Manpower Efficiency & Skills Development
Conduct of or participation to capability enhancement and team building for
museum staff, artists & other cultural workers such as but not limited to:
Experiential Learning Trips
Trainings
Seminar/Workshops
Conventions, Conferences & Other Forum
Membership to Culture & Arts Allied Association
Provincial Tourism Office
I. VISION
The province of Cagayan with its rich and diverse cultural and natural heritage is
a premiere tourist destination.
II. MISSION
To provide direction, expertise, and accurate information on tourism of Cagayan
to Cagayanos, visitors, potential tourists, and investors for the sustainable development
of Cagayan through a service and value-oriented office harmoniously managed by
empowered, efficient and globally competitive staff.
III. GOALS
To optimize the contribution of tourism to the economic growth, social cohesion,
and heritage preservation and conservation of the province in a sustainable basis.
IV. OBJECTIVES
1. To develop a diversity of destinations, attractions and markets;
2. To device or develop the most appropriate institutional mechanism for plan
implementation, monitoring and evaluation;
3. To identify priority programs and projects to be pursued based on indicative
financial, technical and economic feasibility, social acceptability and
contributions to the over all development of tourism in the province;
4. To propose a marketing strategy that will encourage tourism investments in the
province;
5. To establish an adequate database of the Cagayano tourism, culture and arts.
V. MANDATES/ FUNCTIONS
It undertakes the development and promotion of tourism in the province by way
of set plans, programs and activities intended to promote the province as a tourist
destination of special interest in terms of culture, history, religion, natural sites and trade
investment.
VI. ORGANIZATIONAL STRUCTURE OF THE TOURISM OFFICE
(See chart 7)
The PTO is headed by a Division Head and is made up of two (2) Sections –
Administrative Section and the Technical Section with subsections - Marketing Section and
Planning, Product Development and Coordination Section.
The Administrative Section
It provides PTO staff with advice on personnel information, records, communications,
supplies, equipment, disbursement, security, other custodial work and other related duties and
responsibilities as may be assigned by the Head.
The Marketing and Promotions Section
It is responsible in organizing, producing and/ or coordinating programs and projects of
public relations, promotions, and publicity that encourages tourists to travel throughout the
province of Cagayan and other related duties and responsibilities as may be assigned by the
Head.
Planning, Product Development and Coordination Section
It is responsible in formulating, monitoring and evaluating plans for the development of
tourism industry including research and surveys, compiling and integrating statistical data. It also
encourages and promotes joint undertakings with the private sector of new tourism-related
products and programs. It also develops and conceptualizes new products/services which can
lead to the enhancement of tourism sites. It also initiates and coordinates priority activities and
projects of the division with the private and government sectors.
VII. MAJOR SERVICES OF THE TOURISM OFFICE
1. Resort Reservations and Tour Activity- The staff of the Tourism office has to
schedule the visit of requesting groups for the use of the resort and at the same
time, prepares itinerary of the tourist to the spots to be visited within the province.
2. For Group Tours and Walk – In Tourists- same process as no. 1 and also assigns a
tourist guide to take charge of the visitors.
VIII. SERVICES WITH CORRESPONDING FLOWCHARTS
(See chart 8)
OTHER SERVICES OF THE TOURISM OFFICE
Information Education Campaign
Brochure
Audio Visual Presentation
Travel Exhibit (local & National)
Tourism Awareness and Appreciation Seminar
Tourism Related Industry Congress
IX. LINK WITH OTHER AGENCIES
1. Department of Tourism
2. Department of Environment and Natural Resources
3. Philippine Tourism Authority
4. Cagayan Special Economic Zone and Freeport
5. Academe
6. Non- Government Organizations
7. Local Government Units
8. Media
9. Bureau of Fisheries and Aquatic Resources
10. Land Transportation Office
11. Philippine National Police
12. Department of Interior and Local Government
X. ADMINISTRATIVE SYSTEMS UNIQUE IN THE TOURISM OFFICE
(See chart 9)
Policies:
1. Requests for guide, tour, technical and financial assistance should be made in writing.
After receipt of the request, the Head will put a marginal note or recommends to the
Governor or directly gives action to the request.
2. Incidental reports are made by the resort staff concerned then noted by direct supervisor/
General Manager and submitted to the office. If the incident happened in the office the
report is directly submitted to the Head of Office. The Head of Office then recommends
or gives action to the said matter.
3. An office staff meeting is done every Monday and resort staff meeting is done every
second Tuesday of the month.
XI. FEEDBACK MECHANISM
1. A feedback report on every activity/travel conducted by the program
Coordinators is required in conformity to their observations and recommendation.
2. Conduct of open forum in every staff meetings/ group assembly
3. Putting up of Suggestion Boxes at Callao Resort for comments of tourists and
personnel
4. Immersion with tourists during their tour or free hours
5. Monitoring and Evaluation of accomplishments
6. Sign up of evaluation forms in every activity
XII. FORMS USED EXCLUSIVELY BY THE TOURISM OFFICE
(See charts 10)
XIII. PROGRAMS, PROJECTS AND ACTIVITIES
1. Tourism Development Planning Workshops and Writeshops
a. Updating database
This is an annual program wherein the municipal tourism officers submit a list of all tourism-related establishments and activities in their respective localities from which an information database will be drawn.
b. Tourism product development planning workshop and writeshop/ updating /creating provincial tourism development plan.
A Provincial Tourism Development Plan will be formulated and all municipalities will also be preparing their respective tourism development plan.
c. Upgrade/purchase of equipment such as desktop computer, printer and other accessories.
2. Marketing and Promotion Project
a. Formulation and Production of IEC materials such as brochures, billboards, DVD’s, etc;
b. Participation to different tourism related activities and travel exposition;
c. Conduct of familiarization tours;
d. Celebration of National Tourism Month
e. Conduct of Quiz bee
The activity aims to promote awareness and appreciation of our rich
natural and man-made environment, diverse culture in the province while
transforming the students to become the ambassadors of goodwill to our visitors
and tourists.
3. Tourism Related Industry Congress (TRICON)
Strengthens linkages or network among tourism- related establishments
and institutions in the province, gather information against the needs of each
sector on tourism such as Capability-building seminars and other services
4. Philippine Travel Mart
This aims to introduce and encourage foreign and domestic tourists to come to
Cagayan, and thereby increase tourist arrivals as it aims to showcase our best tourism
destinations, products and services like each region/province in the country has to offer.
5. Purchase of LCD projector video camera and accessories
6. Updating and maintaining a Cagayan website
This enables quick glimpse and promotion of our tourism services and destinations
over the internet - worldwide. The website will also feature demographics and products in
the locality to allow foreign investors to consider the potentials of all municipalities in
terms of destination and enterprising.
7. Tourism Product Development Program
a. Technical and financial support/assistance on tourism related program and
activities
b. Creation of signages to tourism sites
c. Advocacy program on maintenance of public facilities
d. Improvement and maintenance of Callao Caves Resort
e. Rehabilitation of one cottage
f. Creation of tourism centers
8. Tourism Service Provider’s Skills & Capability development Program
a. Tourism-related service trainings and seminars
b. Familiarization tour/benchmarking mission of tourism staff and other tourism
service providers/officials
c. Tourism awareness and appreciation seminar
Map of the Province of Cagayan
Table of Contents
Title page
Acknowledgement
Table of contents
Introduction
Provincial Government of Cagayan
i. Visionii. Missioniii. Goalsiv. Objectivesv. Mandates/functionsvi. Organizational structure of the Office of the Governorvii. Major services of the Office of the Governorviii. Services with corresponding flowchartsix. Link with other agenciesx. Administrative system unique in the Office of the Governorxi. Feedback mechanismxii. Forms used exclusively by the Office of the Governorxiii. Programs, projects, and activitiesxiv. Special programs
Museum office
i. Visionii. Missioniii. Goalsiv. Objectivesv. Mandates/functionsvi. Organizational structure of the museum officevii. Major services of the museum officeviii. Services with corresponding flowchartsix. Link with other agenciesx. Administrative systems unique in the museum officexi. Feedback mechanismsxii. Forms exclusively used in the museum officexiii. Programs, projects, and activities
Provincial Tourism Office
i. Visionii. Missioniii. Goalsiv. Objectivesv. Mandates/functionsvi. Organizational structure of tourism officevii. Major services of the tourism officeviii. Services with corresponding flowchartsix. Link with other agenciesx. Administrative systems unique in the tourism officexi. Feedback mechanismsxii. Forms exclusively used in the tourism officexiii. Projects, programs, and activities
Map of the province of Cagayan
SWOT analysis
Recommendation
My On-the-job Training Experience
Documentation
Acknowledgment
I would like to thank these following persons which contributed in the making of this practicum
report:
First of all to our Almighty God who blessed, guided, and helped me everyday and especially
during my OJT at the Provincial Tourism Office.
To my beloved parents who supported me financially in making this practicum report.
To our kind Practicum Coordinator that gave us the opportunity to have our OJT in the office.
To the energetic and kind staff of the Provincial Tourism Office that opened to us the doors of
actual work set-up and gave us the opportunities to get involved in their activities.
Lastly, to my supportive and helpful OJT companions who are always there to help me during
the times there are tasks that given to me.
My On-the-Job Training Experience
Like most of first timers, I also felt scared and nervous because I don’t know how I will act as a
student trainee. When our group met the staff of PTO, my negative feelings subside because they
are kinds to us and then one of the staff toured us around the Provincial Capitol of Cagayan, in
which I find it beautiful and elegant. During the division of work, I and Haini, which is my
classmate and co-trainee, were assigned to the Callao Caves Resort and Ecotourism Zone.
One time me and my group mates helped clearing and rearranging the office to make it
convenient at the same time pleasing to the eye.
On January 23, 2009, Ma’am Jen sent a message that we need to report in the office because Mr.
Palabyab, the DOT undersecretary, will arrive. However, the undersecretary did not arrive which
disappointed us.
A task was given to us that we will contact and ask the hotels in the city if they have promos for
the upcoming Valentine’s Day and if there are any changes in their rates and we successfully
accomplished it.
We helped Ma’am Ayuyang, the PTO OIC, in preparing the reservation in the resort. After that
we were tasked to make a questionnaire for the upcoming tourism quiz bee.
We also had done encoding tasks during our stay in the office.
Another task given to me during my practicum in the office is that to make a summary of the
foreign visitors that went to Callao caves.
In the preparation of the training-seminar for tour guides to be conducted in Callao Caves Resort
and Ecotourism Zone, we assisted in photocopying handouts and preparing materials to be used
in that event.
In Callao Caves Resort and Ecotourism Zone, we did the task assigned to us which is to manage
the reservations and the inventory sheets which since it was our first time, we encountered
difficulty but later it went easy because we were given examples for us to follow.
Most of the time, our task in the resort area was to clean the surroundings by sweeping the
roadways and the cottages.
Our next task in Callao Caves Resort and Ecotourism Zone was to assist the ticketing officer in
the caves area which is in the opposite bank of the Pinacanauan River. The place was very
peaceful and close to nature. Ma’am Beth Tagiunod, the ticketing officer, requested us to go to
the information office in order to gave the list and also distribute the other OJT’s assigned in the
area.
We helped the ticketing officer in assisting the visitors in the caves area which during that day
there are many of them and told them to refrain from bringing food inside the caves.
One time we have to clean on the cottages in the resort area because there are 4 foreign guests
who have checked out.
We also do the laundering of linens that guests used during their stay in the resort. We also
cleaned the Ybanag cottage because we are expecting many guests for the day.
We were given the opportunity to enter the San Carlos cave and I was so excited I can’t sleep.
Sir Joandre, the resort manager, with another tour guide, and us entered the cave. I can’t explain
my feeling when we are inside.
I attended the first day of the training-seminar for tour guides but at the same time my last day of
duty. I did not further continue it which I greatly regretted it.
I truly enjoyed my OJT experience in OJT. I hope my next one will be more enjoyable at the
same time more challenging than the first.
SWOT Analysis
Strengths:
They offer wide range destinations suited for different kinds of travelers.
They freely gave information about destinations to the tourist and visitors.
They have a wide ranger of opportunities for investors to invest in developing tourist
destinations.
Weaknesses:
The office is difficult to locate and you have to enter another office before reaching the
place.
The resort area has facilities that are old that it is left behind by time.
Projects are not easily implemented due to budget shortages.
Opportunities:
Further improvement of services.
Offering new range of destinations to travelers seeking for relaxation, education, pilgrims
and adventure.
Investments to develop the tourism destinations in the province of Cagayan.
Threats:
Miscommunication between the staff.
The global financial crisis.
Unforeseen events that affect the tourism industry of Cagayan like natural calamities.
Recommendation
Basing on the SWOT analysis, we would like to recommend the following in order to further
improve the performance of PTO:
Improvement of the resort area by renovating, rehabilitating, and upgrading its facilities.
Have a good communication between the concerned people in the office to avoid delays
and dilemmas.
Aggressive advertisement in order to introduce Cagayan as a tourist destination.
Have an official website of PTO where transactions can also be done there.
Continue the good relations to the tourists and visitors who come in the province.