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Prototyping User Experience @leisa
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Prototyping UX (Confab Fringe)

Jan 28, 2015

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Design

leisa reichelt

a quick rant about prototyping strategy through prototyping user experience for Confab Fringe event March 2013
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Page 1: Prototyping UX (Confab Fringe)

Prototyping User Experience

@leisa

Page 2: Prototyping UX (Confab Fringe)

Strategic User Experience

Page 3: Prototyping UX (Confab Fringe)

Top Downdesigning better environments for doing better UX

Bottom Updelivering strategy through execution

Page 4: Prototyping UX (Confab Fringe)

target audience

value proposition

customer experience (CX) framework

strategy driven tactical execution4.

3.

2.1. vision (business purpose)

what are you trying to achieve?

what’s the plan?

how do we execute the plan?

customer experience strategy

business model

business strategy

customer journey map

personas

design principles

KPIs and metrics

cross-disciplinary workflow

prototyping in code

evidence driven decisions

agile, iterative methodology

what tools keep the organisation

aligned?

Page 5: Prototyping UX (Confab Fringe)

not in meetingsStrategy lives in delivery

Page 6: Prototyping UX (Confab Fringe)

- sketch to HTML, stay out of photoshop

- multiple prototypes (test lots of ideas, don’t commit)- quickly test both qualitative and ‘active’ use

- let stakeholders ‘touch’ your ideas

- get a multidisciplinary team quickly.

- real content, prototype/testing content

- iterate, the more quickly to learn more.- only document what you really need to.

How I work now...

Page 7: Prototyping UX (Confab Fringe)

prototyping beats abstraction

Page 8: Prototyping UX (Confab Fringe)

what does it feel like?

Be making not documenting

Page 9: Prototyping UX (Confab Fringe)

make new things less scary

Prototype Change

Page 10: Prototyping UX (Confab Fringe)

a design principle and a way of workingShow, don’t tell

Page 11: Prototyping UX (Confab Fringe)

a small, co-located team is best-you (UX/IA)

- 1 or 2 FE Developers (UX Developers?)- Content Prototyper

- BA / Project Mgr- Visual/Graphic Designer- 1 or two Back End Dev

Don’t work alone

Page 12: Prototyping UX (Confab Fringe)

embrace experimentationmake evidence based decisions

make decisions with evidence

Page 13: Prototyping UX (Confab Fringe)

content is crucial.experiment with content

Content Prototyping

Page 14: Prototyping UX (Confab Fringe)

At which of these two universities would you prefer to study?

Page 15: Prototyping UX (Confab Fringe)

excite your stakeholders

PrototypesPersuasive

are

Page 16: Prototyping UX (Confab Fringe)

thank you!@leisa