For more info on how to optimize your store’s promotional execution check out our White Paper! CLICK HERE www.2020rdi.com Optimizing Promotional Execution in Grocery Retail Reasons Why Promotions Can Go Off Track The store runs the promotion, but starts late. Stores may start up to one week late during a 21-day event. L a t e S t a r t e r N o n - C o m p l i a n t D i s p l a y Displays may exclude brands over the period of the promotion without the knowledge of the head office. E a r l y F i n i s h e r I n c o n s i s t e n t / S l o w R e p l e n i s h m e n t Ending a promotion early may reduce excess stock for when the product’s sale rate returns to normal. The promotion works well and the sale of relevant products increases, but the store may not be able to meet the demand increase. 020520 Promotions are important for both retailers and suppliers. With the growing emergence of discount retailers, promotions play an integral part in driving profitability for retailers. The first step to improving your store’s promotional execution is understanding the various ways in which a promotion can be imperfectly executed. The retailer agrees to run the promotion in 400 stores in this case but only 375 actually took part. N o n - P a r t i c i p a n t I n c o m p l e t e E x e c u t i o n Stores may agree to cover a specific amount of SKUs within a brand but not all are actually on display. ?
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For more info on how to optimize your store’s promotional execution check out our White Paper!
CLICKHERE
www.2020rdi.com
Optimizing PromotionalExecution in Grocery Retail
Reasons Why Promotions Can Go O� Track
The store runs the promotion, but starts late. Stores may
start up to one week late during a 21-day event.
Late StarterN
on-Compliant Display
Displays may exclude brands over the period of the promotion without the
knowledge of the head o�ce.
Early Finisher
Inco
nsis
tent/Slow Replenishm
ent
Ending a promotion early may reduce excess stock for when
the product’s sale rate returns to normal.
The promotion works well and the sale of relevant products increases, but the store may
not be able to meet the demand increase.
020520
Promotions are important for both retailers and suppliers. With the growing emergence of discount retailers, promotions play an integral part in driving profitability for retailers. The first step to improving your store’s promotional execution is understanding the various ways in which a promotion can be imperfectly executed.
The retailer agrees to run the promotion in 400 stores
in this case but only 375 actually took part.
Non-Participant
In
complete Execution
Stores may agree to cover a specific amount of SKUs within a brand but not all
are actually on display.
?
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