Promotional Products Industry Report

Promotional Products Industry

Report

YES, IT REALLY WORKS!

Question 1

Why should I put my logo on a t-shirt or a pen? Nobody remembers the name of those companies anyway.

Because end-users do Remember!

In a study conducted by the Advertising Specialty Institute, on average 82% of

end-users remember the brands on the items they received!

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

90%

69%

89%84%

67%

84%

94%

85%

69%

87% 85%

% of consumers who can recall the advertised brand

Types of Items

Source: Advertising Specialty Institute 2009

Question 2

I know people will toss this stuff out after receiving them.

Isn’t this a waste of money?

Products are normally kept for 7 months!

The typical promotional product is kept for 7 months. Bags and wearable items are usually kept for longer than 1 year.

< 1 month18%

2 to 3 Month20%

4 to 6 Months17%

6 Months to 1 year26%

> 1 year19%

Time of Possession


Question 3

Why should I use promotional products when traditional marketing channels are so much more efficient

in delivery?

Because it saves you $$$!

In terms of cost per impression, promotional products are much more

cost effective than traditional marketing channels

Source: Advertising Specialty Institute & The Nielsen Company 2009

Caps

Bags

Writ

ing

Inst

rum

ents

Calen

dars

Glass

war

e/Cer

amic

Shirts

Other

Office Acc

esso

ries

Other

Wea

rabl

es

Recog

nitio

n Aw

ards

Nat

iona

l Mag

azin

e

New

spap

er A

d (1

/2 p

age BW

)

Sports R

adio

Billbo

ard

(city

/nat

iona

l)

Prim

e Ti

me TV

Syndi

cate

d (D

ay) T

V

Cable T

V0

0.005

0.01

0.015

0.02

0.025

0.03

0.035

Cost per Impression of Various Marketing Channels

Marketing Channels

Co

st

per

Imp

ressio

n (

$)

Question 4

Do promotional products really change people’s perception of my business?

On average, 39% of them will like you more!

Bags, Shirts and Caps will get you the most amount of increased

favorability from your customers!

Bags

Calen

dars

Caps

Desk an

d Offic

e Acc

esso

ries

Glass

war

e an

d Cer

amics

Other

Other

Wea

rabl

es

Recog

nitio

n Aw

ards

Recog

nitio

n Je

wlery

Shirts

Writ

ing

Inst

rum

ents

0%

20%

40%

60%

80%

100%

53%

31%

45%

35%39%

57%

44%

23%18%

49%

30%

% of consumers who liked the advertiser more


Question 5

Great, now they think highly of me. But how does that translate into

actual dollar value?

Because ads on promotional products spread FAST!

More than 50% of consumers will do business with the advertiser after receiving the promotional product

Bags

Calen

dars

Caps

Desk/

Office/

Busin

ess A

cces

sorie

s

Glass

war

e/Cer

amics

Other

Other

Wea

rabl

es

Recog

nitio

n-Aw

ards

Recog

nitio

n-Je

welry

Shirts

Writ

ing

Inst

rum

ents

0%

20%

40%

60%

80%

100%

68%59%

67%

52%

65% 64%72%

77%

31%

70%

53%

% of those who transacted with the business after receiving a promotional product


Question 6

How can I ensure maximum exposure of my promotional item?

Give them a good place to keep it!

Majority of customers keep promotional items for usage at home. A total of 84%

keeps them either at home or in the office. So, plan for something that is versatile

between the two locations.

Home 56%Office 28%

Car 6%

Person 10%

Places where Promotional Items are Kept


Question 7

I do not want to do what everyone else is doing, How can my promotional item stand

out?

Be Extra-Ordinary!

The following study displays the percentage of consumers who already possess promotional item(s) in certain

categories. If you want to stand out, try and distribute something unique in

shape, design, size, etc.

Writ

ing

Instru

men

ts

Shirts

Caps

Bags

Glass

war

e an

d Cer

amics

Desk

and

Office Acc

esso

ries

Calen

dars

Other

Wea

rabl

es

Recog

nitio

n Je

welry

Recog

nitio

n Aw

ards

Other

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

54%

45%

31% 29%23%

17% 17%

4% 3% 3%

26%

Products Possessed P

erc

en

tage o

f th

ose

Su

rveye

d


Question 8

What can I do to prevent the promotional items I distribute from the dumpster?

Give them a good reason to keep it!

Most people keep their gifts because it’s useful. So try to maximize the utility

customers will receive from your gift.

Bags

Writ

ing

Inst

rum

ents

Other

Wea

rabl

es

Glass

ware

and

Ceram

ics

Desk

and

Office

Acc

esso

ries

Calen

dard

sCap

s

Shirts

Recog

nitio

n Je

welry

Recog

nitio

n Awar

ds0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

91% 91%89%

86%83%

77% 76%74%

31%

23%

34%

12%

39%

26%

14%

31%

37%39% 38%

15%

20%23%

17%

30%

20%22%

33% 34%

54%

69%

Reasons for Keeping Promotional Products

Useful

Attractive

Other


Question 9

I need as much publicity as possible, what should I give away as a promotional item?

Try something that your customers will LOVE and can offer you high exposure

Based on research, bags (lunch bags, totes, backpacks, etc.) deliver the best

results.

However, do consider your audience, the quantity you’d like to distribute and your

budget.

Bags

Caps

Shirts

Writ

ing

inst

rum

ents

Desk

and

Office

Acc

esso

ries

Glass

ware

and

Ceram

ics

Calen

dars

Recog

nitio

n Awar

ds

Other

Wea

rabl

es0

200

400

600

800

1000

1200

1038

476

365 363294

251 227 221

64

Number of Impressions Delivered per Month

Types of Items


Etcetera…

Conduct background research on your target audience before deciding on a promotional product

Understand your needs, marketing goals and constraints Avoid making a decision simply because it worked for

Bob

Have a way to track your results so you know what works and what doesn’t for future reference. We can help you with that--just ask!

Need our help with your next step in marketing?

Give us a call at: 1.888.276.1655

Or send an email to: [email protected]

Go Get’em Tiger!

Promotional Products Industry Report

Business

promotional items

promotional productunderstand

typical promotional

wearable items

traditional marketing

marketing goals

majority of customers

utility customers