Project Stakeholder Management [read-only] [compatibility mode]

LESSON 8: PROJECT

STAKEHOLDER MANAGEMENT 1www.atcpm.com10/23/2013

Poser

Can you satisfy all the stakeholders that you have on your project? How important are the project

stakeholders to your project? What do you do with Project Stakeholders?

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PROJECT STAKEHOLDER

MANAGEMENT

Project Stakeholder Management includes theprocesses required to identify the people, group ororganization that could impact or be impacted bythe project, to analyze stakeholders expectationsand their impact on the project, and to developappropriate management strategies for effectivelyengaging stakeholders in project decisions andexecution.

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Project Stakeholder Management

Stakeholder management also focuses on continuouscommunication with stakeholders to understand their needsand expectations, addressing issues as they occur, managingconflicting interests and fostering appropriate stakeholderengagement in project decision and activities. Stakeholdersatisfaction should be managed as a key objective. It includes:

• Identify stakeholders

• Plan Stakeholder Management

• Manage stakeholders Engagement

• Control Stakeholder Engagement

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Stakeholder Management

Process Project Management Process Group

Identify Stakeholders Initiating

Plan Stakeholder

Management

Planning

Manage Stakeholder

Engagement Executing

Control Stakeholder

Engagement Monitoring and Controlling

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IDENTIFY STAKEHOLDERS

The process of identifying all the people, groups ororganizations that could impact or be impacted by adecision, activity, or outcome of the project,analyzing and documenting relevant informationregarding their interests, involvement,interdependencies, influence and potential impacton project success.

Key Benefit: It allows the project manager toidentify the appropriate focus for each stakeholderor group of stakeholders.

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Identify Stakeholders

INPUT

Project charter, Procurement documents, Enterprise environmental Factors, Organizational process assets

TECHNIQUES

Stakeholder analysis, Expert judgment, Meetings

OUTPUT

Stakeholder register,

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STAKEHOLDERS ANALYSIS MATRIX

STAKEHOLDER ANALYSIS MATRIX

STAKEHOLDER INTEREST ASSESSMENT

OF IMPACT

STRATEGY

Joe Fleming

(Project Sponsor)

Project overall

objective and

project earnings.

High – can easily

influence the

project.

Weekly

performance

report indicating

project status.

NUC (Regulatory

body)

Project activities

and deliverables

High – can easily

influence the

project.

Regular updates of

project activities as

it is done within

the confines of

NUC regulations.

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Stakeholder Analysis

Stakeholder analysis is a technique used to gather whoseinterest should be taken into account throughout theproject.

It follows the step described below:

1. Identify all potential (key) project stakeholders andrelevant information about them e.g roles, departmentexpectations, knowledge level

2. Analyze the potential impact or support each stakeholdercould generate e.g power/interest grid

3. Assess how key stakeholders are likely to react or respondin various situations in order to plan how to influencethem or to enhance their support and mitigate potentialnegative impacts.

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Stakeholder Analysis – Interest

Power Grid

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Plan Stakeholder Management

The process of developing appropriatemanagement strategies to effectively engagestakeholders throughout the project life cycle,based on the analysis of their needs, interest, andpotential impact on project success.

key Benefit: It provides a clear, actionable plan tointeract with project stakeholders to supportProject’s interest.

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Plan Stakeholder Management

INPUT

Project Management Plan, Stakeholder register, Enterprise environmental Factors, Organizational process assets

TECHNIQUE

Expert Judgement, Meetings, Analytical techniques

OUTPUT

Stakeholder

management plan, Project document updates

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Plan Stakeholder Management Tools

• Analytical Techniques

The current engagement level of all stakeholdersneeds to be compared to the planned engagementlevels required for Project success. Stakeholderengagement throughout the life cycle of the projectis critical to project success

Engagement level of stakeholders can be classified asfollows:

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Plan Stakeholder Management Tools

• Unaware: unaware of project and potentialimpacts

• Resistant: Aware of project and potential impactsand resistant to change

• Neutral: Aware of project yet neither supportivenor resistant

• Supportive: Aware of Project and potential impactsand supportive to change

• Leading: Aware of Project and potential impactand actively engaged in ensuring the project is asuccess.

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Manage Stakeholder Engagement

This is the process of communicating and workingwith stakeholders to meet theirneeds/expectations, address issues as they occurand foster appropriate stakeholder engagement inproject activities throughout the project life cycle.

Key Benefit: It allows the project the projectmanager to increase support and minimizeresistance from stakeholders, significantlyincreasing the chances to achieve project success.

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Manage Stakeholder Engagement

INPUT

Stakeholder management plan, Communication management plan, Change log, Organizational process

assets

TECHNIQUE

Communication methods, Interpersonal skills, Management skills

OUTPUT

Issue log, Change requests, Project Management plan updates, Project documents updates, Organizational process assets updates

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O44

O45

Slide 16

O44 The project manager applies interpersonal skills to manage stakeholders' expectations. For example

- Building trust

- Resolving conflict

-Active listening

-Overcoming resistance to change Olorunleke, 2/4/2013

O45 The project manager applies management skills to coordinate and harmonize the group toward accomplishing the project objectives. For example:

-Facilitate consensus toward project deliverables-Influence people to support the project-Negotiate arguements to satisfy the project needs -Modify organizational behaviour to accept the project outcomesOlorunleke, 2/4/2013

Control Stakeholder Engagement

This is the process of monitoring overall projectstakeholder relationships and adjusting strategiesand plans for engaging stakeholders.

Key Benefit: It will maintain or increase theefficiency and effectiveness of stakeholderengagement activities as the project evolves and itenvironment changes.

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Control Stakeholder Engagement

INPUT

Project management plan, Issue log, Work performance data, Project documents

TECHNIQUE

Information management systems, Expert judgement, Meetings

OUTPUT

Work performance information, Organizational process assets updates, Change requests, Project management plan

Updates, Project document updates

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End of Presentation

Thank you for listening

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