Project Report Ankur

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A PROJECT REPORT

ON

INDUSTRIAL EXPOSURE

BY:

Ankur Mitna

S.Y B.B.A(B)

Roll No.29

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CERTIFICATE

This is to certify that Ankur Mitna, a student of second year B.B.A, Semester 4th, Brihan Maharashtra College of Commerce, Pune- 04 has completed four industrial visits under the subject Industrial Exposure in partial fulfillment of requirement for B.B.A. degree of university of Pune.

The student has satisfactorily worked under my guidance and direction. I further certify that the information contained in the report is correct.

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Mrs. Bharti Upadhaye,

Coordinator,

B.B.A, B.M.C.C.

ACKNOWLEDGEMENT

It gives me immense pleasure and deep satisfaction as I complete my four industrial visit reports under the subject Industrial Exposure. The visits were completed with the co-operation, positive attitude and assistance by the company, faculty and the college.

First of all my deepest thanks go to Mrs.Bharti Upadhaya,the coordinator of B.B.A/ B.F.T/ B.C.A department for organizing all the industrial visits.

Sincere gratitude and thanks go to Principal A.B.Deshpande of the Brihan Maharashtra College of Commerce.

I also sincerely thank our faculty for constant encouragement, keen interest and support given during the industrial visits.

The guidance enabled me to reach the destination successfully in right time.

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Siddharth Singh Thakur

DECLARATION

I declare Mrs.Bharti Upadhaya,that this report on the subject Industrial Exposure is prepared and edited by me and the views,observations,comments,conclusion and any other expression in the report are mine and are not subjected to any kind of bias and prejudice.

I also declare that this report is submitted to University of Pune for the partial fulfillment of the requirements of Bachelor of Business Administration and is not presented and/or submitted to any other person, institution or organization for any reason.

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INDEX

S.No Topic Page no.

1. PRAVIN MASALEWALE 6

2. GARWARE WALL-ROPES LTD.

24

3. KOUTONS RETAIL INDIA LTD

31

4. WARANA SUGAR INDUSTRY

39

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5. OVERALL CONCLUSION

46

6. BIBLIOGRAPHY

47

PRAVIN

MASALEWAL

E:

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PROFILE:-

Official address : Gate no. 461, A/P Bhandgaon,

Taluka Daund,District Pune 412214.

Establishment   Year : 1962

Firm   Type : Proprietorship

Nature   of   Business : Manufacturer, trade

export/import

Level   to   Expand : International

B usiness Owner : Mr. Vishal Choradia

Trade & Market: North America

Western Europe

Eastern Europe

South America

Main Market Eastern Asia

Southeast Asia

Mid east

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Africa

Total Annual Sales Above US $ 100

Million

Products :

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Manufacturer & Export / Import of Single

Ingredient Spices : Chilly Powder, Turmeric

Powder, Coriander Powder.

Blended Spices : Kanda Lasoon Masala, Chatpat

Masala, Garam Masala, Sambar Masala, Pav Bhaji

Masala, Chole Masala, Biryani Masala, Chat Masala,

Tea Masala, Subji Masala, Milk Masala, Pickle

Masala, Chiwada Masala, Curry Powder, Super

Masala. Papads

(Handmade/Machinemade) : Udid, Garlic-Green

Chilli, Sindhi, Punjabi, Rajasthani, Palak, Chana,

Potato, etc.

Food Products : Fried Onions, Garlic Powder,

Garlic Flakes, Papadums, etc.

Introduction:

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Pravin Masalewale, the largest procurer, processor and marketer of spices in Maharashtra, was founded in 1962 by an entrepreneurial couple - Shri. Hukmichand Chordia and Sou. Kamalbai Chordia. A home based business then, Pravin has grown today to include 3 advanced manufacturing facilities, offering over 50 ground spices and spice blends. These Pravin products are classified under 3 specific categories to cater to the varied tastes and requirements of our 2 million plus customers across the world. A panel of in-house experts headed by septagenarian Shri Hukmichand Chordia procures raw spices for Pravin products.It is a four decade old leader in the Spices & Papad Industry operating throughout Maharashtra and through adjoining states of Western and Central India. Manufacturer & Exporter of Cooking Spices, Papads and other Food Products. Currently manufacture and market over 8000MT of a wide variety of Indian spices and papads annually. Apart from sustained leadership in its markets since its inception, PM has also been consistent leader in innovation in several aspects of the food industry like; In Product formulation, Process Design, Packaging Design & Development, Marketing, Distribution & Logistic Systems and Quality Systems. With raw material sourced by a highly skilled team supervised 'directly by the Chairman, Shri. Hukmichandji Chordia, the spices are produced under the most stringent quality systems to ensure the highest degree of quality, consistency and hygiene. Their Papads are manufactured on automated machines, with state of the art technology

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and conforms to the strictest microbial quality parameters. They have state of the art infrastructure. Their production unit is well equipped with fully automatic and state of the art machineries. All raw materials from grains, oils, dals and masalas to dry fruits etc all are selected and purchased from the best. All the packaging is done under in clean and hygienic environment. Each papad is uniform in size and thickness and conforms to the strictest microbial quality parameters. They use the most cost-effective methods to distribute products to the rural interiors including custom built cycles and mopeds. The R & D Department is rigorously working hard to come up with new & variety of papad and other food products to match the taste buds of different people. The QC Department is checking all the aspects of quality like freshness, expiry date and manufacturing date etc. Their products are thoroughly processed in an isolated section to maintain maximum purity.

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HISTORY:-Hukmichand Chordia of Pravin Masale had little idea that the small business of making kaanda lasun (onion garlic) powder would rake him enough profits to make him a household name. "I never strived to make this a multi-crore business. I was happy enough when I was selling a total 5 kgs in packets every day," reveals Chordia. It was in 1960, that Hukmichand Chordia alongwith his wife Kamalabai decided upon starting the business of selling spices. This despite the fact that being jains, they were prohibited from the consumption of onion and garlic. "Even though religious reasons forbid us from eating onion or garlic we realised that the recipe could be prepared without the need of tasting it. Even back then, people were looking for time-saving recipes," says Chordia. "The onion garlic paste was the basic ingredient in every Maharashtrian recipe, so we sat down and grounded these two together and started selling it to individual buyers. Maybe people liked our method and masala because orders started pouring in from every corner. From individual buyers it reached retail sellers and after a few years wholesalers. The climb was steady," he informs. As founders Hukmichand and Kamalabai had little trouble handing over the reins of the business to their sons. Rajkumar Chordia, their eldest son soon took

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over the running as the managing director of pravin masale. Rajkumar alongwith his son and Hukmichand's grandson Vishal Chordia, director (production & marketing) introduced to the business a new rhetoric look in terms of packaging and branding. This was a turning point in the history of the company. The change which was introduced through a gala event as a sign that the progeny's had taken over. In the detailed presentation, Vishal unveiled their products under three different brands.

FOCUS AREA- “MARKETING”:PM believes that marketing business is about how you position it to satisfyyour market’s needs. There are four critical elements in marketing your products and business. Presently they are manufacturing & marketing over 8000 Metric Tons of Spices annually. Apart from the sustained leadership in its markets since its inception, PM has also been a consistent leader in innovation in several aspects of the foods industry:

In Product formulation: Several blended spices pioneered by PM are now highly popular generic categories;

In Process Design: PM was the first spice manufacture to automate large parts of the manufacturing process;

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In Packaging Design and Development: The first automatically packaged spice products in the state came from a PM plant in 1974;

In Marketing: Pravin is the first and only spice manufacturer in the country to have restructured and rebranded a forty-year old product portfolio.

In Distribution and Logistic Systems: They use the most cost-effective methods to distribute their products to the rural interiors.

In Quality Systems: PM was the first spice manufacturer to have been certified under ISO 9001:2000 Certification.

The Pravin R&D lab works closely with the procurement, production and marketing teams to assure the flow of quality products.The marketing strategy used by PM is to sample their products, know their customer taste etc. The distribution strategy used by PM is through a proper channel, know affordability, habit, taste & preferences of its customers & then distribute accordingly in that area.

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OBSERVATIONS:We visited PRAVIN MASALE at Daund, Pune on 01-02-2010. We reached the company at 12.30pm approximately. We were asked to gather in the garden initially. The garden had a resort like appearance and there were various recreational facilities available there like the badminton court, a playground space etc. All of us were served with refreshments. Mr. Sanjay Sanas, the agricultural supervisor of the company then addressed us the further proceedings.

The visit was divided into three parts. These are as follows-

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1. The Farm.2. The Presentation.3. The Factory.

The Farm:Firstly,Mr. Sanas took the us to the agri-tourism department for a short tour to the farm. In the farm we saw sample plants like kadipatta, turmeric, parsley, grass tea, tulsi, allspice,etc. Then we were taken to the organic garden (poly house) which had various plants grown such as cactus, tomato, cauliflower, spinach, colour capsicum, chana etc. Then we were headed towards the meditation house which is basically made for the recreation of the

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workers and the employees working in the company. There is a cow shed in the farm as well.

There’s an agri-tourism centre in the company which charges a certain amount to the interested visitors for the whole farm trip which also includes lunch and refreshments. This is another way of adding to the earnings of the company. Mr. Sanas gave us the information that the farm has an area of around 6 acres.

After the farm trip, we were shown the presentation.

THE PRESENTATION:we were asked to come in the presentation room. Ms. Haley, from the quality control department, addressed the presentation. Before the actual company presentation, we were shown a corporate film. The film

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was based on masala/spices. It helped us in the better understanding of the company.

Then we were shown with the company presentation. The company PRAVIN MASALE started in 1962. It was a small family business which has today in its 4th generation grown into a huge empire.

Pravin Masale imports various products from all different parts of the country. For example, the company imports chillies from southern India i.e Guntur; coriander from kota to central India; turmeric from Sangli etc.

The main objectives of the company are to imply quality and food safety policy, to use the correct raw material, to give good quality products which will add to the customer satisfaction, cost effectiveness with value additions, interaction with customers, applying safety methods for the workers, various social and environmental responsibilities etc. The company is registered with ISO 9001:2008. ISO stands for International organisation for standardization. It is basically related to developing the system by providing customer satisfaction, value added processes, continual improvement and compliance to statutory requirements. The company has attained the Agmark standards. Agmark standards is a mark on the food products which certifies the product to be officially safe to consume. Agmark standards deals with agricultural product marketing. It is essential because safety measures play an important role.

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Pravin Masale has launched four different brands. They are as follows-

1. Ambari2. Sarvam3. Suhana4. Seva

AMBARI – The tagline of Ambari is “Har din ho swaad bhara.” Its the flagship brand of the company and is positioned as the strong day-to-day need brand. The range will cover spices and masala s as kanda lasun masala , goda masala , garam masala, single ground spices like Chilly, Turmeric and Coriander, chatpat masala etc.

SARWAM-The tagline of Sarwam is “uchit mol, shuddhata anmo.l” Sarvam is an entry level product range for packaged spices. Agmark certified chilli, turmeric, coriander and garam masala provides a range of value for money.

SUHANA-The tag like for Suhana is “ho jaye aaj kuch khas!” The various masalas under this brand are Biryani Masala, Pav Bhaji Masala, the authentic Sambar Masala, the delicate saffron flavoured Milk Masala, rich Tea Masala, etc. Suhana is positioned as the spices for special occasions. Suhana also includes ready to cook masalas. It is the premium brand of PRAVIN MASALE.

SEVA-This brand is the one which tries to target the lower strata market. The various products under SEVA brand are Udit Papad, chilli powder etc.

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The following table shows the no. Of products in each brand of pravin Masala:

BRAND

NO. OF PRODUCTS

Ambari 17Suhana 39Sarwam 06Seva 02 TOTAL

64

Over all PRAVIN MASALE produces total of 93 products. This does not include the ready to cook products.

PRAVIN MASALE uses advanced production technologies which includes automized machinery for mixing, cleaning and grinding. It also includes advanced packing technologies that is box packaging machines and automized packing machines.They use friendly packing material for the products so as to sustain long shelf life & freshness in the product. This helps to reduce any direct contact of a person touching the spices. Eg:- Microbes can be spread through direct touching which could be avoided by using proper packing material.

PRAVIN MASALE also stresses on market research and feedback. It includes information gathering processes, competitors pricing, schemes and products; promotions;

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new product development and new terriroty. Their biggest competitors are the small local vendors since they can reach door-to-door & sell their products effectively hence becoming much more accessible.

In the rural sector there is only difference in the raw materials and not in the processing. Therefore there is difference in the costs of the products in the rural sector as compared to the urban areas.

PM holds a stronger position in the domestic market. The export ratio is 8% to 10%. In Maharashtra PRAVIN MASALE holds more than 50% market share.

One striking thing about the company is that it prefers to have 1 to 1 trade. It does not depend much upon the media for its promotion and marketing. It keeps direct contact with its customers.

Production is always done in batches. It is a mass production process. The daily production amounts to approximately 8 to 10 tons. The turnover of the company is roughly around 140 crores.

They export to UAE, UK, USA, Australia.

The following table shows the no. Of Distributors of PM state wise:

STATE NO. OF DISTRIBUTORS

Maharashtra 287Maharashtra Van. Sales 13Madhya Pradesh 23

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Goa 05Rajasthan 07Karnataka 12Gujarat 12 TOTAL 361

The following table shows the no. Of outlets of Pravin masala state-wise:

STATE

NO. OF OUTLETS

Maharashtra 59576

Madhya Pradesh 3750

Goa 1295

Rajasthan 1041

Karnataka 2270

Gujarat 1440

TOTAL 69372

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THE FACTORY:There are around 500 employees working in the factory. These employees work in 3 shifts each for 8 hours. They have a weekly off on Thursdays which they used for maintenance purpose.

Products like turmeric, coriander etc are produced in the factory.

The process for TURMERIC includes various steps like cleaning, blending, grinding etc. Under cleaning, the classifier acts as dust remover. It removes the dust from the powder. The stones and turmeric is then separated manually. After this the actual clean turmeric is obtained. There are different types of turmeric powders obtained like the kadappa whole, rajapuri whole, and waigaon whole. Waigaon is produced in Nagpur. Ambari is the best of all the turmeric. The difference is in the colour, flavour and taste.

After the clean products are obtained the raw materials are blended. Then they are added in the feeding hopper.

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This then goes to the bucket elevators and again to the classifier to remove the dust. In the classifier, air application is used. It is passed on to the belt where fine products are obtained. After all these processes it is taken for grinding.

The next process is of the packaging unit. The cost of SARVAM products is Re 1 and that of the SUHANA products is Rs 3. The product goes through various processes in the packaging unit and the finished product is obtained. The packaging is done for minimum of 5 grams to maximum of 25 kilograms. The factory is controlled by a program logical control system which checks the weight, temperature and the heating.

The paper/ plastic used for packaging is supplied from Gujarat. The powder is filled into 150 packets in nearly one minute. The boxes cost min Rs 5. The printing machine prints the batch no. , the packaging date, the pouch no. and the MRP.

The production for CORRIANDER has the following processes-

1. Cleaning2. Roasting3. Grinding

In cleaning the small and the large sticks and stones get separated. Then the roasting is done where fine and coarse powder is put to grinding. In roasting, the powder is put in a machine where oil mechanism takes place.

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Steering of coriander, pulses etc is done inside. The temperature is set accordingly.

From a simple house unit that employed 10 employees in 1962, the company today has grown into an impressive 30,000 square feet modern manufacturing plant at hadapsar, employing close to 250 people and producing more than 625 metric tonnes of various spices per month.

Observation:• Shri Hukmichand Chordia has brought a very

small organisation operated from a small home by him and his wife Sou. Kamalbai Chordia to a huge organisation which is serving almost every family in and around Maharashtra.

• From selling 5 kgs per day to selling to 8 to 10 tonnes per day has been achieved in just 4 generations which is fairly a short period of time.

• They have launched 4 brands.

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• Produces around 93 products(not including ready to eat products)

Suggestions:• They should use media as a promoting

medium as it will possible result in larger sales.

• Their major competitors are MDH and Everest so they should increase market share by introducing more varities of spices with the best quality.

• They should aim at capturing other markets(M.P,Goa,Gujarat etc.) than maharashtra as this would lead them to increase in their profits.

• They should aim at decreasing cost so that proportionately the profits will also increase.

• They should aim at not only capturing market share in india but in abroad too.

Garware-Wall Ropes Ltd.

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Garware-Wall Ropes Ltd. specializes in providing customized solutions in the Cordage and Infrastructure industry across the globe. Our philosophy for customer servicing is persistent commitment to quality, focus on R&D, well equipped manufacturing facilities and deep understanding of customer needs.Coupled with our focus on customer, we also believe in creating value for all our stake holders in an environment that fosters enterprise within and outside the organization.

Based on our above philosophy, we are proud to state our Mission and Values as under:

Mission

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Provide innovative, application focused solutions to enhance value of our customers globally.

Core Values

Continuously improve our products & services to become more preferred partner of our share holders.

Own the process of delivering results with entrepreneurial spirit & joy of working in an empowering environment.

Enhance stake holder value through profitable growth in sales & earnings.

Enhance our family bond with the employees & business partners through fair & equitable dealings as well as constant communications.

Manufacturing Facilities

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GWRL owns three manufacturing facilities, all located in Maharashtra, as below:

◘ The Rope manufacturing facility in Pune, India, which conforms to ISO 9000 standards. It boasts state-of-the-art machinery with a capacity of 20,000 tones/annum.

◘ Pune also houses the Fiber manufacturing unit which also conforms to ISO 9000 standards. The unit caters to industrial stitching and yarn business and has a capacity of 3,000 tones/annum. The facility has a capacity to manufacture 6,000 tones nettings with 1,000 tones of customized net fabrication.

◘ The Net manufacturing facility at Wai, 85 kms from Pune, is the largest unit in India which conforms to ISO 9000 standards.

The Wai plant also has Net Assembly Shop where customized Fishing Nets are assembled as per customer specifications.

PROCESS OR MAKING OF NET

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(By - Vipin Katte)

Raw Material

Extrusion to Filaments

Filaments to Dubbling (twisting)

Twins to Raw Net (netting machine)

Net to Raw Net

Process to Steam Process

Packing & Dubbling

Packing to warehous

MARKETING

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Garware - Wall Ropes Ltd. caters to the requirements of 80 countries where fishing is a major industry and has earned recognition in the international market on the basis of its proven track record. The company’s ‘no compromise’ philosophy and dedication to total customer satisfaction focuses on developing customized solutions for every application – right from yarn extrusion to complete net assembly. Apart from fishing, they have growing presence in industries like sports, shipping and material handling.

In India they have more than 80% market share in the mechanized fishing sector. GWRL’s name is considered a synonym for quality and service across every mechanized fishing base in the country. In the industrial segment the company enjoys about 50% of market share. Here too, GWRL is considered a benchmark - a gold standard for quality.

Internationally, client liaison is effectively maintained through 5 overseas representative offices. While the Indian market is serviced with 7 offices, 12 depots, a field force of 80 strong and a distribution network of more than 300 distributors.

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QUALTIY POLICY

We at Garware-Wall ropes limited, shall forever strive to manufacture synthetic yarn, twine, rope, webbing, net & related products to a standard that completely satisfies the need of our customers.A satisfied customer is their greatest asset. Total customer satisfaction through commitment to quality and service is their goal.  their customer shall consistently find in our product the quality that he desires and expects. their product shall be manufactured, tested and supplied to a standardTo achieve our goal, we shall establish and maintain effective systems and procedures to control quality of material, to ensure proper utilization of plant resources, to comply with all relevant statutory requirements and to enhance working skills through sustained human resource training and development.

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Conclusion:• They are sincerely devoted to their work and

aim at providing the customer with the best and consistent quality.

• They have a negligible 1% wastage of the raw material(as been told by the staff) which is very beneficial for the company as no wastage cost is there.

• They have proper basic facilities provided around the whole factory.

• They have a proper employee moral boosting techinque which includes putting the name of the employee who has been the best performer of the month.

• They provide Refreshments to employees after proper intervals so as to keep the performance of the employees to a higher level.

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Introduction:

Koutons Retail India Ltd. is the leading retailer of readymade and fashion wear brand in the country today. With more than 1400 outlets across India, it has a wide range of apparel designs suited for all segments including corporate, formal and casual dressings. Koutons aptly creates the conducive environment for a family outing, making family shopping the best experience at an affordable price - all at one place.

Koutons was born in 1991 as Charlie Creations and are now Koutons Retail India Ltd. Koutons started primarily as a denim brand but are today manufacturing and selling complete men, women and kids wardrobe under the brand name Koutons, Les Femme and Koutons Junior respectively. Another brand from the stable of Koutons is Charlie Outlaw, which caters to the teens of the country with apparels including jeans, T- shirts, jackets etc. Koutons Brand is catering to the Upper & Upper Middle Class of Society with a vast target age group between 18-60 years.

"Value for Money and High on Fashion" being their USP, Koutons has given the brand an extension delving into specific consumer segments. The garments are made keeping in view the overall need of the niche market and the basic/fashion demand of the Indian masses. Our

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product range also caters to the tastes of all segments. Our Brand is placed as the most dynamic brand of India.

Vision:• To emerge as the most profitable retailer in

India by being the most efficient• To provide contemporary fashion at affordable

prices.• To cut away all areas of distribution and value

chain that do not benefit the consumer.

Mantra:• Fashion & Quality @ Affordable Prices• Respect for the customers views• Use our vast experience and insights for

improved products.• Stay abreast with international

developments• Achieve volume and sale to be globally

competitive.• Growth through leadership.

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Mission:• We aim to lead through innovation &

improve through introspection to serve our customers and stakeholders equally and become an efficient and low cost operator with a commitment to quality.

• We aim to be world leader yet remain firmly rooted to our local markets.

Management:

Mr. D.P.S Kohli, Chairman, Koutons Retail is one of the founding pillar of Koutons. He heads Marketing, Finance, Information Technology, Administration and Human Resource.

Mr. Kohli had a vision of providing fashion at an affordable price. This vision has taken Koutons from a relatively small beginning to a dominant player in the menswear branded garments. He is a remarkable leader who can visualize an opportunity and implement it efficiently which has resulted in the success of the brand.Prior to the birth of Koutons, Mr. Kohli was involved

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with the family business of retailing bicycles, electrical and electronic goods in Orissa. In 1982 he shifted to the electronics industry and started manufacturing his own television under the brand name "Apollo". He lost everything in Sikh riots in 1984, but he never gave up and later on teamed up with his brother in law Mr. B.S Sawhney and launched Charlie Creations. The focus was on providing fashion and quality at an affordable price.

In 1997, Mr. Kohli launched Koutons with a focus on complete mens’ wardrobe. Understanding the consumer behaviour, he decided to create his own brand outlets.  He desgined a franchisee model that turns small business men into entrepreneurs. He realized the potential of the domestic market and worked hard for a win-win relation between the company and his franchisees.Mr. DPS Kohli graduated in 1980 as a Mechanical Engineer with a B.Tech. Degree from Sambalpur University in Orissa.He has been honoured with number of recognitions.Mr. Kohli is a man of thinking considers himself a servant of God. He believes  that God has made him in charge of a business which he has to run to the best of his ability. In return, he has given him a good life and a good family. He has also given him the opportunity to help others, which he will continue doing to the best of his ability.

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B.S. Sawhney(Managing Director)The other founding promoter of the company, he looks after Sampling, Merchandsing, Sourcing and Sales. He is instrumental in company's growth.

G.S. Sawhney(Deputy Managing Director)The youngest of the company, he looks after the Warehouse,Logistics,Production and Personnel. He is instrumental in making the growth of the company possible.

Road To Success:1990-

• Mr. Kohli along with his brother in law Mr. Sawheny partnered to set up Charlie's Creation.

1997-

• The Company diversified its business by introducing non-denim trousers in the existing

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product range of denim apparel. Awarded the title "Best Menswear (Casual) Collection" by Apparel Exporters and Manufacturers Association.

1998-

• The Company launched the brand "Koutons". Awards received for best display of denim clothing from CMAI-Ashima Group.

2000-

• Award received for Outstanding Domestic Sales from Clothing Manufacturers Association of India.

2002-

• The first exclusive brand outlet under the "Koutons" brands was opened.

2003-

• Mr. DPS Kohli was Awarded the title of "Entrepreneur of the Year" by the Institute of Trade and industrial Development.

2005-

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• Nominated for the Brand of the Year-men's Casual Wear(Large) By the Clothing Manufacturers Association of India.  

2006-

The Company was converted into a public limited company and consequently its name was changed to Koutons Retail India Limited with effect from June 27, 2006.

The Company re-launched the brand "Charlie Outlaw". On October 5, 2006 104 "Charlie Outlaw" exclusive brand outlets were opened in a single day, which was recorded in the Limca Book of Records 2007.

Awarded the title "Most Dynamic Brand of the Year 2006" by LYCRA Images Fashion Awards.

Awarded the title "Value Retailer of the Year 2006" by Star Retailer- the Consumer way.

Nominated for the "Chain Store of the Year" at Apex Award, 2006 by the Clothing Manufactures Association of India.

Nominated for the "Brand of the Year - Men's Casual wear (Large)" at Apex Award, 2006 by the Clothing Manufacturers Association of India.

2007 –

The company hit the Capital Market with a Public Issue of 35,24,439 Equity share of Rs-10/ each for cash at a price of Rs- 415/ per Equity share. The

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issue was a great sucess and was oversubscribed to the tune of 47 times.

Mr. DPS Kohli was awarded the title of "UDYOG VIBHUSHAN for Excellence in Industrial Performance" by the Institute of Trade and Industrial Development.  

2008-

Launch Of Shoes. Launch Of brand 'Les femme' for ladies & 'Koutons

Junior' for kids.

WARANA SUGAR INDUSTRY

KOLHAPUR

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About The Company

Situated in the heart of Warana Nagar is the 2 storied building housing the administrative staff of the Sugar, Distillery and Paper Factory. The sugar factory is located at a distance of around 500 mtrs from this building. Sugar Cane which is the raw material for the factory is obtained from 70 odd villages located in the districts of Kolhapur and Sangli. The Distillery is located at a distance of 200 mtrs from the sugar factory and the paper mill is at a distance of 200 mtrs from the distillery. A motorable road separates the distillery and the Paper Mill. The administrative building has a flat roof from where most of the factories and Institutes fall within the line of sight. It is covered by a wide expanse of lush green trees forming a canopy around the building. The roof top however is clear and is ideal

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for installation of both the VSAT and Mast for Omni directional antenna of the wireless LAN. Milk at the Warana dairy is collected from 78 major villages located in 2 districts, viz Kolhapur and Sangali. Some of the villages produce both sugarcane and milk. The Administrative Office has around 25 stand alone Computers in various sections which may be connected in a LAN using structured cabling techniques. Presently data is collected from the factories on floppy or in hard copy form, and is updated on these computers and reports generated for use by the Management. The Managing Director and Chairman of the Company have offices in this building. The crushing capacity of the factory is more than 5000 tonnes / day. During the season of 1998-99, the total crushing capacity reached more than 7200 tonnes/day, which is once again a milestone in Indian history. The turn over of the sugar factory for the year 1997-98 was Rs. 138.5 Crores. The factory is also proposing to supply the sugar to the market in small packets of varying sizes ranging from 1 kg. to 5 kg. There are further plans to release the sugarcane juice in small pouches to the market.

History:

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Tatyasaheb Kore who did a magnificent miracle in the land of Warana, born on 17th October 1914, he was the son of a farmer in a small village Kodoli. Young Vishwanath Kore had to overcome several hurdles due to the poverty of his family. Besides poverty the sad demise of his parents might have crunched him a great deal.

But young Vishwanath did not flinch an inch. Being the eldest in his family he took all the responsibilities on his shoulder and through his hard work he brought up the whole family through difficult times. By entering the local village co-operative society in 1935 he started his social service. He actively participated in Quit India Movement of 1942. He was actively associated with underground movement of Late "Y.B. Chavan - 1st Former Dy. Prime Minister of India. Due to his social services he was unanimously elected as President of Kodoli Municipality in 1940.

He plunged into a severe action when an unprecedented depression in 1951 literally ruined the farmers of this area and they had to burn out their sugar canes rather than making jaggery and face the prospect of selling it at throw away prices. This shocking incident made him to set up a modern co-operative sugar factory in the barren land WARANA situated next to Kodoli village. The success of this sugar factory doubled his enthusiasm and lead to the overall development of Warana Complex. Today Warananagar is a place of many facets and fragrances and its success story started unfolding with every sunrise. Warana is making stupendous growth and is expected to make miracles in the days to come.

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PRODUCTION PROCESS

The production process is divided into the following 7 steps:

1.Raw Material :

The factory purchases its raw material i.e. the sugarcane from the farmers of nearby villages. Sugarcanes are purchased from many farmers simultaneously as the crushing capacity is very high. The factory enters into contract with farmers as a result; the farmers supply a huge part of their production to the factory at cheaper rates.

2.Sugarcane Juice : After procuring the sugarcanes, they are converted into dilute juice. The sugarcanes are kept at a platform from where they are automatically collected for crushing i.e. extracting the juice which is blackish in colour. There

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are two machines for extracting the sugarcane juice that are fully automated.

3.Refinement : The next step is refining where all the impurities are removed and the refined juice is used for further processing. Now the pure or refined juice is obtained which is white in colour and is termed as ‘clear juice’. During this step all the impurities are removed in the form of a mixture known as ‘Base net’ which is used as fertilizers for enhancing the productivity.

4.Heating :

The clear white sugarcane juice obtained is heated in furnaces. The heating is done at 353 C – 380 C. It is done to obtain the sugar which is wet. The furnace has an outflow pipe through which the current state of the sugar can be checked as and when wanted.

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5.Drying : The sugar obtained after heating is in a wet form and thus needs to be dried. There are drying machines in which the sugar flows from the furnace & is dried at 180 c. And the dried sugar is white and crystal clear. The sugar flows from the dryers on ‘sugar transporting belts’ to the sugar collecting tanks.

6.Separations : In this stage, the big size sugar particles are separated from the small ones. The big sized particles are used for selling & the small sized particles are again sent to the furnaces for re – processing.

7.Packing :

The sugar collected in the sugar tanks is packed in 100 kgs. And 50 kgs. Packets where the filling is automatic by machines but labor is also required for operating the machines.

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The laborer sets the quantity in the machines and accordingly the

Major Buyers: Nestle India Ltd Cadbury India Ltd Britania India Ltd Parle Products Ltd Apna Bazar, Mumbai Makson Confectionaries, Gujrat Warana Dairy Pepsico India Ltd Classic Foods Ltd

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Overall Conclusion:

The industries visited by the students gave an insight about the working,functioning,operating etc. of these firms/industry in an efficient and systematic manner.The overall experience of the students was very good and they got to learn a lot from these industries.Apart from just the knowledge provided about the industries,we were also updated with the new techniques,machines used by the people working in these firms.The comfort level given by the people guiding us,was marvellous and we can never forgot the guidance and support given to us for such a vast learning.

We not only came to know about the manufacturing tactics used in the industry but were also guided about their marketing policies,their customer welfare schemes,workers welfare schemes etc.There was so much to learn from such industries that it gave us much of energy level.The overall experience was enchanting

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and we would thank our co ordinator maa'm and our principal sir for comducting these visits,without any hurdles or drawbacks.We also look forward for such visits in the near future for more knowledge and experience.

BIBLIOGRAPHY:

I collected the information from the Industrial visit to Kolhapur and Wai. I also collected the information from Internet Websites like:

1. www.pravinmasale.com2. www.warana.org3. www.koutonsparivar.com4. www.garware.com5. www.ask.com6. www.google.com7. Own observation