Project Rep Ramu (2)

A PROJECT REPORT ON CONSUMER BEHAVIOUR TOWARDS

LONELY PLANET MAGAZINE

NAME: B.RAMU

COLLEGE: VIVEKANANDA

SCHOOL OF P.G STUDIES.

CONTENTS:

1. Project title

2. Objective

3. Company analysis and profile

4. Industry profile

5. Research methodology

6. Data analysis

7. Findings

8. Suggestions

9. Conclusion

10. Bibliography.

Objectives:

1) To Know Consumer behavior towards the lonely planet Magazine.

2) To know the awareness about the brand.

3) To study the market development strategy of “lonely planet Magazine”.

COMPANY PROFILE Profile of “The Times of India”

“The Times of India” (“TOI”) is a leading English-language broadsheet daily

newspaper in India. It is owned and managed by Bennett, Coleman & Co. Ltd.

which is owned by the Sahu jain family. The newspaper has the widest circulation

among all English-language broadsheets in the world. In 2008, the newspaper

reported that (with a circulation of over 3.14 million copies) it was certified by the

Audit Bureau of Circulations as the world's largest selling English broadsheet

newspaper and making them as the 8th largest selling newspaper in any language

in the World. According to Indian Readership Survey (IRS) 2008-R2 it has gained

readership by 13.3 million ranking them as the Top English Newspaper in India by

readership.

“The Times of India” in brief”

History:

The first edition appeared on November 3, 1838 known as "The Bombay

Times and Journal of Commerce". In 1961 its name became ““The Times of India”

“.

The first edition appeared on November 3, 1838 known as "The

Bombay Times and Journal of Commerce". The issue is published

twice a week. Dr. J.E. Brennan was first editor and he was also

Secretary of the Chamber of Commerce. Rs 30/- was the annual

subscription rate.

1850

Company decided to increase shareholders and the share capital, so the paper

converted into a daily

1861

Editor Robert Knight amalgamates The Bombay

Times, Bombay Standard and Bombay Telegraph &

Courier to form “The Times of India” and gave

it a national character.

1890: Editor Henry Curwen buys “TOI” in partnership with Charles Kane.

1892

Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd. (BCCL).

1929”The Times of India” Illustrated Weekly renamed “The Illustrated Weekly Of

India”

1948

Sahu Jain Group becomes the

owners of the company. Shanti

Prasad Jain is the first Chairperson of the group.

1950

Navbharat Times launched. The “TOI” Crest changed

from the lions to elephants Dharmayug, Hindi weekly

pictorial magazine launched

Film fare- first film magazine in English launched

1952

1959 Femina- first women’s magazine in English launched

Except this Times group has entered into various other places like-

Supplements

“The Times of India” comes with several city-specific supplements, such as

Ahmadabad Times, Delhi Times, Bombay Times, Hyderabad Times, Luck now

Times, Nagpur Times, Bangalore Times, Pune Times, Chennai Times and Calcutta

Times.

Other Regular Supplements Include:

Times Wellness, Education Times, Times Ascent, ZIGWHEELS, Mumbai Mirror,

Bangalore Mirror, Pune Mirror, Times Life, Rouge, What's Hot, Address, The

Times of South Mumbai (In South Mumbai),Calcutta Times.

BUSINESSES AREAS

Their business areas are Publications, Finance, Music, Retailing, Media, Radio,

and Internet products, Events, Charitable Trusts and Education.

Branches :{ Locations}Ahmadabad , Bangalore , Bhopal , Calcutta , Chandigarh Chennai , Cochin ,

Delhi , Hyderabad , Jaipur , Lucknow , Mumbai , Kandivali , Patna , Pune.

METHODOLOGY MARKETING RESEARCH:

The systematic and Objective process of gathering, recording and

analyzing data for aid in making business decision or finding solution of

business problems.

The task of marketing (business) research is to generate accurate

information for use in decision making.

Research Process:

Every research project has order of sequence of activity. In this

project, these are main activities (stages).

Stage (1) Defining the Objective:

“To find customers Buying decision “LONELY PLANET-Magazine“

The objectives of project are: -

1) Preference customers Buying decision towards the Magazine..

2) To study the factors affecting the buying decision “LONELY PLANET”

Magazine.

3) Attitude towards “TOI”.

4) To study the market development strategy of “LONELY PLANET”

Magazine.

Stage (2) Research Design:

Research Design is master plan specifying the methods and

procedures for collecting and analyzing the needed information.

Research type: Descriptive research

Method used: By Pilot survey

Procedure: went in Beauty Saloons, Hospitals, Homes, Libraries and

many other waiting areas

Stage (3) Planning for sample: Customers who know English.

Sample size: 500 persons who know English

Source of Data: Primary data & secondary data

Primary Data: getting by survey

Secondary Data: Web site of “The Times of India”, Old

articles, projects, books.

Research Instrument: Questionnaire.

Types of Questions in Questionnaire: Open ended question and Closed

ended question. Most of questions are in likert scale. Shortly these

questions are going to measure Buying decision of customers towards

Magazines..

Sampling Method: Random Sampling method will be used for

gathering the necessary information.

Stage (4) Collecting the Data: We went different-different places of Hyderabad

city like Institutes, Colleges, libraries, Homes.

Stage (5) Analyzing the Data

DATA ANALYSIS

1.DO YOU THINK THIS MAGAZINE IS VALUE FOR MONEY?Yes 12No 0

IF YES,ON WHAT PARAMETER?

Content 10Add 1Cover story 0Offers 1Brand 0All above 1

2.HOW MUCH TIME DO YOU SPEND READING A DAY?

LESS THAN 15 MIN 215-30 MIN 430-45MIN 2MORE THAN 45 MIN 4

3.HOW MUCH DAYS WOULD YOU LIKE TO COMPLETE THIS MAGAZINE?

a)1 WEEK 4b)2 WEEK 5c) 3 WEEK 2d)4 WEEK 1

4.WHICH MAGAZINE DO U READ REGULARLY IN THIS SEGMENT?A)TODAY 1B)GRAZIA 1C)GOOD HOMES 2D)FEMINA 3E)TOP GEAR 1

5.WHAT MAKES YOU TO CHANGE YOUR MAGAZINE?

A)CONTENT 6B)PRICE 1C)OFFERS 1D)BRAND NAME 0E)ADVERTISEMENT 1

6.WHAT OTHER MAGAZINES DO YOU READ?

A)YOU&I 1B)WOW 1

C)HAIR 1D)FF 1E)TOPGEAR 1F)READERS DIGEST 1

7.WHICH COLUMN DO YOU READ REGULARLY

A)KNOWLEDGE 2

B)ENTERTAINMENT 6C)ADVERTISEMENT 1D)EXOERT COMENT 0E)OTERS 1

8.HOW OFTEN DOES THE MAGAZINE REPLACE ONE OF THE FOLLOWING READING ACTIVITIES?A)NOVELS 2B)NEWS PAPERS 4

C)READING ON NET 3D)JOURNALS 0

9.DOES THIS BRAND MATCH YOUR LIFESTYLE?A)STRONGLY DIS AGREE 1B)DIS AGREE 1

C)NEITHER AGREE NOR DIS AGREE

3

D)AGREE 6E)STRONGLY AGREE 0

10.RATE YOUR SATISFACTION LEVEL FOR OUR MAGAZINES?A)AVERAGE 0B)FAIR 3

C)GOOD 6D)VERY GOOD 2E)EXELENT 0

FINDINGS1. Customers are very much interested in content of Magazine.

2. Customers like to buy magazines through subscriptions only instead of buying the magazine from any kiosks, retail stores and from Vendors.

3. Quality service also making the customers to buy the Magazine.

4. Customers buying decision is also depend on cover page.

5. Customers prefer Cash discounts rather than gift.

SUGGESTIONS

People who know English are the most potential market for “Magazine”, so

“LONELY PLANET Magazine” Should give-

1. Promotional schemes to create awareness about the magazine.

2. More useful content which matches the lifestyle of customers

During survey we found some strengths of TOI like-

1. Non-TOI have good attitude towards TOI.

2. They think “TOI provide quality of information”.

3. TOI will add value to their life.

4. Provide information effectively

5. They rely on information given by TOI.

TOI should high light these strengths in market to make them regular

subscriber of TOI Magazines.

CONCLUSION

From above survey we conclude that

Educated people like to read more Magazines.

Readers of magazines look for Good content, Ads and it should Match their

lifestyle.

Readers of the Magazine

BIBILOGRAPHY.

www.scribd.comhttp://timesofindia.indiatimes.com/