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Project Rep Ramu (2)

Aug 29, 2014

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A PROJECT REPORT ONCONSUMER BEHAVIOUR TOWARDS LONELY PLANET MAGAZINE

NAME: B.RAMU COLLEGE: VIVEKANANDA SCHOOL OF P.G STUDIES.

CONTENTS:1. Project title 2. Objective 3. Company analysis and profile 4. Industry profile 5. Research methodology 6. Data analysis 7. Findings 8. Suggestions 9. Conclusion 10. Bibliography.

Objectives:1) To Know Consumer behavior towards the lonely planet Magazine. 2) To know the awareness about the brand. 3) To study the market development strategy of lonely planet Magazine.

COMPANY PROFILEProfile of The Times of IndiaThe Times of India (TOI) is a leading English-language broadsheet daily

newspaper in India. It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu jain family. The newspaper has the widest circulation among all English-language broadsheets in the world. In 2008, the newspaper reported that (with a circulation of over 3.14 million copies) it was certified by the Audit Bureau of Circulations as the world's largest selling English broadsheet newspaper and making them as the 8th largest selling newspaper in any language in the World. According to Indian Readership Survey (IRS) 2008-R2 it has gained readership by 13.3 million ranking them as the Top English Newspaper in India by readership.

The Times of India in brief History:

The first edition appeared on November 3, 1838 known as "The Bombay Times and Journal of Commerce". In 1961 its name became The Times of India . The first edition appeared on November 3, 1838 known as "The Bombay Times and Journal of Commerce". The issue is published twice a week. Dr. J.E. Brennan was first editor and he was also Secretary of the Chamber of Commerce. Rs 30/- was the annual subscription rate. 1850 Company decided to increase shareholders and the share capital, so the paper converted into a daily 1861

Editor Robert Knight amalgamates The Bombay Times, Bombay Standard and Bombay Telegraph & Courier to form The Times of India and gave it a national character. 1890: Editor Henry Curwen buys TOI in partnership with Charles Kane. 1892 Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd. (BCCL). 1929 The Times of India Illustrated Weekly renamed The Illustrated Weekly Of India 1948 Sahu becomes of Jain the the of 1950 Navbharat Times launched. The TOI Crest changed from the lions to elephants Dharmayug, Hindi weekly pictorial magazine launched the group. Group owners company. Shanti Prasad Jain is the first

Chairperson

Film fare- first film magazine in English launched 1952

1959 Femina- first womens magazine in English launched

Except this Times group has entered into various other places like-

Supplements The Times of India comes with several city-specific supplements, such as Ahmadabad Times, Delhi Times, Bombay Times, Hyderabad Times, Luck now Times, Nagpur Times, Bangalore Times, Pune Times, Chennai Times and Calcutta Times.

Other Regular Supplements Include:

Times Wellness, Education Times, Times Ascent, ZIGWHEELS, Mumbai Mirror, Bangalore Mirror, Pune Mirror, Times Life, Rouge, What's Hot, Address, The Times of South Mumbai (In South Mumbai),Calcutta Times. BUSINESSES AREAS Their business areas are Publications, Finance, Music, Retailing, Media, Radio, and Internet products, Events, Charitable Trusts and Education.

Branches :{ Locations} Ahmadabad , Bangalore , Bhopal , Calcutta , Chandigarh Chennai , Cochin , Delhi , Hyderabad , Jaipur , Lucknow , Mumbai , Kandivali , Patna , Pune.

METHODOLOGY

MARKETING RESEARCH: The systematic and Objective process of gathering, recording and analyzing data for aid in making business decision or finding solution of business problems. The task of marketing (business) research is to generate accurate information for use in decision making. Research Process: Every research project has order of sequence of activity. In this project, these are main activities (stages). Stage (1) Defining the Objective: To find customers Buying decision LONELY PLANET-Magazine The objectives of project are: 1) Preference customers Buying decision towards the Magazine..2) To study the factors affecting the buying decision LONELY PLANET

Magazine. 3) Attitude towards TOI. 4) To study the market development strategy of LONELY PLANET Magazine.

Stage (2) Research Design: Research Design is master plan specifying the

methods and procedures for collecting and analyzing the needed information. Research type: Descriptive research Method used: By Pilot survey Procedure: went in Beauty Saloons, Hospitals, Homes, Libraries and many other waiting areas Stage (3) Planning for sample: Customers who know English. Sample size: 500 persons who know English Source of Data: Primary data & secondary dataPrimary Data: getting by survey Secondary Data: Web

site of The Times of

India, Old articles, projects, books. Research Instrument: Questionnaire. Types of Questions in Questionnaire: Open ended question and Closed ended question. Most of questions are in likert scale. Shortly these questions are going to measure Buying decision of customers towards Magazines.. Sampling Method: Random Sampling method will be used for gathering the necessary information.

Stage (4) Collecting the Data: We went different-differentplaces of Hyderabad city like Institutes, Colleges, libraries, Homes.

Stage (5) Analyzing the Data

DATA ANALYSIS1.DO YOU THINK THIS MAGAZINE IS VALUE FOR MONEY? Yes 12 No 0

IF YES,ON WHAT PARAMETER? Content Add Cover story Offers Brand All above 10 1 0 1 0 1

2.HOW MUCH TIME DO YOU SPEND READING A DAY? LESS THAN 15 MIN 15-30 MIN 30-45MIN MORE THAN 45 MIN 2 4 2 4

3.HOW MUCH DAYS WOULD YOU LIKE TO COMPLETE THIS MAGAZINE? a)1 WEEK b)2 WEEK c) 3 WEEK d)4 WEEK 4 5 2 1

4.WHICH MAGAZINE DO U READ REGULARLY IN THIS SEGMENT? A)TODAY 1 B)GRAZIA 1 C)GOOD HOMES 2 D)FEMINA 3 E)TOP GEAR 1

5.WHAT MAKES YOU TO CHANGE YOUR MAGAZINE? A)CONTENT 6

B)PRICE C)OFFERS D)BRAND NAME E)ADVERTISEMENT

1 1 0 1

6.WHAT OTHER MAGAZINES DO YOU READ? A)YOU&I B)WOW C)HAIR D)FF E)TOPGEAR F)READERS DIGEST 1 1 1 1 1 1

7.WHICH COLUMN DO YOU READ REGULARLY A)KNOWLEDGE B)ENTERTAINMENT C)ADVERTISEMENT D)EXOERT COMENT E)OTERS 2 6 1 0 1

8.HOW OFTEN DOES THE MAGAZINE REPLACE ONE OF THE FOLLOWING READING ACTIVITIES? A)NOVELS 2 B)NEWS PAPERS 4 C)READING ON NET 3 D)JOURNALS 0

9.DOES THIS BRAND MATCH YOUR LIFESTYLE? A)STRONGLY DIS AGREE 1 B)DIS AGREE 1 C)NEITHER AGREE NOR DIS 3 AGREE D)AGREE 6 E)STRONGLY AGREE 0

10.RATE YOUR SATISFACTION LEVEL FOR OUR MAGAZINES? A)AVERAGE 0 B)FAIR 3 C)GOOD 6 D)VERY GOOD 2 E)EXELENT 0

FINDINGS1. Customers are very much interested in content of Magazine. 2. Customers like to buy magazines through subscriptions only instead of

buying the magazine from any kiosks, retail stores and from Vendors.3. Quality service also making the customers to buy the Magazine.

4. Customers buying decision is also depend on cover page.5. Customers prefer Cash discounts rather than gift.

SUGGESTIONSPeople who know English are the most potential market for Magazine, so LONELY PLANET Magazine Should give1. Promotional schemes to create awareness about the magazine.2. More useful content which matches the lifestyle of customers

During survey we found some strengths of TOI like-

1. Non-TOI have good attitude towards TOI. 2. They think TOI provide quality of information. 3. TOI will add value to their life. 4. Provide information effectively5. They rely on information given by TOI.

TOI should high light these strengths in market to make them regular subscriber of TOI Magazines.

CONCLUSIONFrom above survey we conclude that Educated people like to read more Magazines.

Readers of magazines look for Good content, Ads and it should Match their lifestyle. Readers of the Magazine

BIBILOGRAPHY. www.scribd.com

http://timesofindia.indiatimes.com/