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Project on Ingersoll Rand

Apr 07, 2018

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Vikram Mandal
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    SUMMER PROJECT REPORT ON

    STRATEGIC MARKETING INTELLIGENCE

    EMPI BUSINESS SCHOOL

    QuickTime and adecompressor

    are needed tosee thispicture.

    PRESENTED BY:

    VIKRAM KR. MANDAL

    ROLL NO. :- 57/B

    PGDBM

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    Company Profile

    Ingers ll-R nd (India) Li itedisa part of t eIngersoll RandCompany,aglobalinnovationandsol tions providerwit powerful

    brandsandleading positions wit inits markets.

    Ingersoll-Rand (India) Limited asits presenceinIndiasince

    1921.

    T ecompanyestablishedits first manufacturing plant inIndiain

    1965 and becamea publiclimitedcompanyin 1977.

    TodayIngersoll-Randhas manufacturing facilitiesin Ahmadabad

    that isISO 9001:2008 certifiedandin Sahibabad that isISO

    9001:2000,ISO 14001:2004 Certified.

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    Ingersoll Rand productsare widelyappreciatedin the market fortheirsuperiorqualityandreliability. Withastrongsales presence

    in over15 locationsacross thecountryandastrongnational

    distributornetwork,Ingersoll-Rand (India) Limitedisadominant

    playerinits business of providingsolutions for theInfrastructure

    development,Industrial Solutionsand Climate Control markets.It

    isamongst thecountry'slargest exporters ofengineeredgoods.

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    Air Compressor

    Aircompressorisa versatiledevice used forsupplying the

    compressedair forspecialrequirements,it is used forany

    purpose that requiresairin thereduced volume orincreased

    pressure.

    It is mostly usedin therefrigerators,airconditioners, jet engines,

    commercial businesses,refiningindustries, manufacturing

    industriesandautomotiveindustries. Aircompressoris being used

    inindustries formore than 100 years.

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    Types of Air Compressors

    a) Reciprocatingaircompressor:- Using pistonandcyinder

    b) Rotaryaircompressor :- Usingrotaryscrew

    c) Centrifugalaircompressor :- Usingimpeller

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    Objectives of Project

    To find market share ofIngersoll Randcompressorsacross

    Indiainselectedregions.

    To know the majorcompetitors ofIngersoll RandacrossIndia

    To find the unexplored market for futureneeds to increase

    market share.

    To collect database ofcustomers.

    To know thecustomerexpectationsabout thecompressors.

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    Marketing Research Methodology

    Information process and source:

    Primarydata: Thedatacollectedis theinformation that has

    beengathered for theresearch objectivesat handandisnot

    collected forsome otherpurpose other thanresearchat hand

    Thedatacollectedis by visiting thecompanies personallyand

    collecting thedata from owners, managers,supervisors,and

    workers who are familiarwith theaircompressoron which they

    are working.

    Thesurveyis organizedall overIndia.

    Data wascollected by face to faceinterviewsand overphone

    No. ofcompanies visited 218.

    The questionnaire usedisincludeddifferent types of

    questionsrelating to aircompressor.

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    Area sampling: A methodin which thearea to besampledis

    subdividedinto smallerblocks whichareselectedat random andthensub sampled or fullysurveyed; methodis used whena

    complete frame ofreferenceisnot available.

    Sampling method

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    Analysis of the Questionnaire:

    Q. What is the capacity of the compressor which you are

    using?

    As per therequirement of the Branch managerofIngersoll

    Rand the maxcapacity of thecompressoris 20 HP and below 20

    HP ranging up to 1 HP

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    Q. Are you satisfied with the current compressor?

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    Q. Are you aware of Ingersoll Rand Air Compressor?

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    Q. What is your opinion about Ingersoll Rand air

    compressor?

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    Thegeneral perception ofIngersollrandcompanyaircompressor

    among therespondents:-

    55% of them areconsideringit ascostly.

    18% areconsideringit consistent .

    17.5 % areconsideringit reliable.

    Thisstronglysuggests that thereisaneed to compromise on

    theaspect ofcost.

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    Findings & Suggestions:

    TheIngersoll Randcompanycompressorsare maintaining very

    highstandardsas per thespecifications ofIndiaand U.S.A

    standards .

    Theconsumersarelooking forlocal manufactures ofcompressorsas theyarecheap andsturdy because the basic

    purpose ofacompressoris to compress theairandit is being

    met.

    A compressoronce purchasedis used formore than 10 years

    depends on the maintenance,andinstallation place of the

    compressor .

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    The Maincompetitors ofIngersoll Randcompressorsare

    Chicago pneumatic, ELGI, MR, Mecco and SRIRAM compressor

    in thecategory of below 50 HP.

    Most of thecompressorsarecompetitorsespeciallyin thelow

    capacityrangei.e. under50 HP .

    Ingersoll Randisa market leaderincompressors witha widerange of up to 2000Hp centrifugalcompressors .

    If thecompanyisready to compromise on thecost aspect it

    canhave moresaleslikeit isdoinginhighcapacitycompressors

    range.

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