Program managers communication

HOW WE CAN HELP YOU PROMOTE THE FOUNDATION GRASSROOTS PROGRAMS

PROGRAM MANAGERS HANDBOOK

Content

Tools:

• WEBSITE p6

• « ENGAGE » p8

• INTRANET / VOLUNTEER p9

• PRESS p10

• YOUTUBE / FLICKR p13

• FACEBOOK / TWITTER p14

• EVENTS p15

Focus on:

• NGOs p20

• EMPLOYEES p21

Links table and support:

• Links Table p23

• Foundation support p24

• The big picture p3

Introduction

Communication – the big picture

3

• Update

• Promote•Tools : Facebook, Twitter,

Events, Website, Youtube…

• Share

• Partner •Tools : Facebook, Twitter,

Events, Website, Youtube…

• Inform

• Be informed• Tools : Engage, Intranet,

Volunteer tool, Facebook, Twitter…

• Inform

• Pitch• Tools : PR, Media library,

Website, Facebook, Twitter…

Medias

ATTRACT

Employees

GATHER

NGOs

INVOLVE

Others

PARTNER

Website

In / External

Tools

Engageinternal

Facebook / Twitter

in/external

Youtube / Flickr

external

4

Eventsin/external

PRexternal

Intranetinternal

Volunteer toolinternal

TOOLS

WEBSITE

6

WebsiteFoundation Presentation

In / External

Publish directly or send your information to the Foundation team

To insert a picture or a video, paste its embed code. Use Foundation’s Flickr/Youtube to upload your pictures and videos

Its a blog: you can copy/paste contents (always check copyright), link to original texts, keep it short, etc.

Offer your NGO to also become a contributor

To get an extented program editor status, just ask us!

Ask for support anytime: [email protected] [email protected]

http://www2.alcatel-lucent.com/foundationId: YourfirstnamePasscode: Country2011

Status: contributor to updates

Website traffic is measured monthly

ACCESS

SUGGESTIONS FOR UPDATING PROGRAM

Update program outlinePost program news: pictures, texts, etc.

Showcase interview of volunteers, partners, etc.

Advertise to partners

Website : My first update

1 Select your program

Register2

3 Update

4 Check

7

« ENGAGE »

8

EngageReal-time exchange &

discussion

Internal

Search for employees and volunteers that might be interested

Check keyword entries that may be related to your action such as: education, volunteering, mentoring, women, children, etc.

Promote Foundation’s “Engage” groups

Create & relay surveys, share projects and events

Share best practices

Broadly advertise program news locally

•Alu FoundationCommunication. For all

https://engage.alcatel-lucent.com/groups/alu-foundation

•Foundation ProgramsCollaboration. Restricted to program managers community

https://engage.alcatel-lucent.com/groups/employee-volunteering-for-foundation-programs

JOIN

Relay & post newsJoin groupsInitiate and step into discussionsInterconnect with volunteers

SUGGESTIONS

IntranetClassicle top-down information

Internal

Enablon / Volunteer toolAs a program manager, you should encourage employees to register hours in the tool. It will help the foundation to track and grab works and Your non profit will get $Volunteer tool enables employees to choose a program to volunteer

Link:http://all.alcatel-lucent.com/wps/portal/csr/foundation/vol

To know more: [email protected]@alcatel-lucent.com

Intranet

Global Link : http://all.alcatel-lucent.com

Local Links: your local intranet

INTRANET & VOLUNTEER TOOL

Do as usual! Share practical local informationFeed global flow

Volunteer toolEmployee involvement measuring tool

Internal

Register volunteering hours on a regular basis and your NGO will get more money

9

PRESS

10

PressGive more visibility

External

Link your program to media events around education, childhood, women

rights, caring, volunteering, etc.

Identify and enlarge promotion to philantropic press, CSR channels and

NGO networks

Link Facebook and Twitter to those specific media

Associate relevant partners and active volunteers for interviews

Encourage to promote our partnership

Always work with Alu press officers

Partner with your Local PR : Press network list by country

Foundation : [email protected]

[email protected]

Alcatel-Lucent Foundation Grantee suggested press release template

SUPPORT

Involve country press officersProvide them with key informationCapitalize on partners’ communicationTake advantage of press opportunities

SUGGESTIONS

Alcatel-Lucent Foundation Grantee suggested press release template

About the program

• The headline should state that the Alcatel-Lucent Foundation has awarded a grant to the organization and name the program.

• The next couple of paragraphs should describe the goals of the program, who it is intended to help and how the program will work. If possible try to include details such as how many people will be helped and in what cities the program will operate. It would be good to have some information about why there is a need for this program.

• The press release should include a quote from the organization leader.

• Link to program description on our programs website: www2.alcatel-lucent.com/foundation

About the Alcatel-Lucent Foundation

• The press release should include a quote from the Alcatel-Lucent Foundation executive director

• The Alcatel-Lucent Foundation is the philanthropic arm of Alcatel-Lucent and it leads the company's charitable activities. With a focus on education and volunteerism, the Foundation's mission is to support the commitment of Alcatel-Lucent to social responsibility by serving and enhancing the communities where its employees and customers live and work. To accomplish its mission, the Foundation manages grants, corporate contributions and employee volunteerism on a global level. It is defined as a "charitable", non-governmental, non-profit, private organization that receives its income from the corporation — Alcatel-Lucent — whose name it bears. However, legally it is an independent entity and is governed by its own board of trustees that is separate from the corporate board of directors. For more information:

• visit: www.alcatel-lucent.com/csr/htm/en/ourFoundation.html• watch foundation video: www.youtube.com/ALUFOUNDATION

11

Contact your Local PR: Press network list by country

Alcatel-Lucent Foundation Grantee suggested press

release template

MEDIA LIBRARY (in progress)

Marcomstore, new sub-collection:\Photography\Corporate Collection\ALU_Foundation (in progress)

Foundation support : [email protected]@alcatel-lucent.com

Please, send at least 2 pictures and videos to populate the media library

Ask NGOs for pictures and videos for press

Ask volunteers to organize shootings when needed (Do not forget release form for participants)

Promote the media library to media partners

12

YOUTUBE / FLICKR

13

Youtube / FlickrStore & share visuals. Leverage audiences

External

Youtubehttp://www.youtube/ALUFOUNDATIONId: alufoundationPasscode: foundation

ACCESS

Post pictures and videos

Create albums, channels

Link to Website, « Engage », Facebook

Flickrhttp://www.flickr.com/photos/alcatel_lucent_foundation/Id: [email protected]: programs 2010

Post pictures and videosConnect with partners’ youtube, vimeo, picasa and othersCreate diaporamas and copy/paste « embed html »Most important videos can also be pushed to youtube@alu

SUGGESTIONS

FACEBOOK/TWITTER

14

Facebook / Twitter

Interconnect with communities real-time

External

Identify partners’ pages and links

Encourage volunteers’ participation

Check keywords related to our action such as: education, volunteering, mentoring, women, children, etc.

Link to relevant groups

Promote programs milestones with tweets, retweets, events, etc.

Facebook

http://www.facebook.com/pages/Alcatel-Lucent-Foundation/119989764727122

ACCESS

Share with partners

Release news

Interconnect with all actors

Twitter

@alufoundation

SUGGESTIONS

EVENTS

15

EventsMeet and share experiences

Internal /external

Organize an internal event with the NGO to present its activities to employees

Join NGO celebration activities

Check annual calendar to track important events concerning education, childhood, women rights, caring, volunteering,etc.worldwide

Involve relevant partners and volunteers to events

Ask for local communication and Foundation support:

[email protected]

[email protected]

SUPPORT

SUGGESTIONSWelcome NGO on Alu sites

Bring employees to program sites

Organize events with partners

Be part of existing events

Examples of media events

• 2011:European year of Volunteering

• 2011 UN-International Year of Volunteering +10

• 20 Nov : Universal Children’s Day

• 5 Dec: International Volunteer Day

16

7 March, International Children's Day of

Broadcasting (ICDB)

8 March, International Women's Day (IWD)

17 May, World Telecommunication and Information

Society Day

12 June, World Day against Child Labour

8 September, International Literacy Day

5 October, World teachers day

24 October, World Development Information Day

20 Nov, Universal Children’s Day

5 Dec, International Volunteer Day for economic

and social development

…

Focus « 2011: Year of Volunteering »

• EYV2011 is an opportunity to promote our programs locally through European commission actions and Employee Volunteering Awards

• To know more

– http://www.europa.eu/volunteering

– http://www.eyv2011.eu/

• To participate locally:

• European commission local contacts

– National coordinating bodies

• Employee Volunteering Awards Organization by country

– http://www.bitc.org.uk/global/european_volunteering_awards/countries.html

17

Focus United Nations Volunteering Celebrations

2011, 5 Dec : « International Volunteering Day »

• Celebrations and activities by international stakeholders

– http://www.worldvolunteerweb.org/fileadmin/photodb/IYV_10/IYV%28plus%2910%20Brochure.pdf

• National contacts:

– http://www.unv.org/en/partners/national-office-locations.html

2011: « International Year of Volunteering +10 »

• National IVD focal points

– http://www.worldvolunteerweb.org/intl-vol-day/join/national-ivd-focal-points.html

• Events by country

– http://www.worldvolunteerweb.org/intl-vol-day.html

United Nations Volunteering Celebrations is an opportunity to strenghten our relationships with partners and institutions locally

18

SUM UP FOR COMMUNICATION WITH NGOS AND EMPLOYEES

NGOs

NGO

INVOLVE

Information

•Make sure we are associated with NGO communication

•Feed regular information

•Ask for pictures, videos…

•Get to know of the NGO’ communication person.

Develop actions

•Organize interview for website (form) •Organize Facebook, Youtube, Flickr, Twitter,etc. interconnections•Promote Alu Foundation’s program through NGO events•Organize events on NGO site and bring employees to them

Each partnership is specific and offers

different interconnections opportunities.

There’s always a mean to bring you closer

to the NGO

20

EMPLOYEES

Information

•Get feedback about mentoring sessions and events

•Ask for pictures, videos…

•Promote your program to employees

Develop actions

• Share programs news to enroll volunteers• Create a community of volunteers• Ensure feedback from the volunteers • Give visibility to volunteers activities• Organize interviews for website (form)• Organize facebooks, youtube, flickr, twitter interconnections• Promote Foundation “Engage” groups• Every program should be entered in Enablon / Volunteer tool and every volunteer should register his hours

Some volunteers are more keen on

communicating than others. Help them to

express themselves

EMPLOYEES

GATHER

21

LINKS TABLE AND SUPPORT

Links Table

Tool id passcode

Website

http://www2.alcatel-lucent.com/foundation

Yourfirstname Country2011

“Engage”

- Alu Foundation : https://engage.alcatel-lucent.com/groups/alu-foundation- Foundation Programs : https://engage.alcatel-lucent.com/groups/employee-volunteering-for-foundation-programs

As usual none

Facebook

- Page : http://www.facebook.com/pages/Alcatel-Lucent-Foundation/119989764727122

Please join Please join

Twitter

@alufoundation : http://www.twitter.com/alufoundation

Please join Please join

Youtube

-Youtube ALUFOUNDATION : http://www.youtube.com/ALUFOUNDATION

alufoundation foundation

Flickr

-Alcatel-Lucent Foundation : http://www.flickr.com/photos/alcatel_lucent_foundation

[email protected]

programs 2010

Intranet

http://all.alcatel-lucent.com/

As usual none

Enablon / Volunteer Tool

http://all.alcatel-lucent.com/wps/portal/csr/foundation/vol

As usual none

23

Foundation support

• Foundation team :

– Béatrice Tassot (executive director): Tel : 2832 55 22 Send an e-mail to Beatrice : [email protected]

– Véronique de Fournoux

Tel : 2101 1165

Send an e-mail to Véronique : [email protected]

– Sharon Methuen

Tel : 2832 6458

Send an e-mail to Sharon : [email protected]

24