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Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

Mar 26, 2015

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Evan Gutierrez
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Page 1: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.
Page 2: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

Products Ready to Deploy

2

Page 3: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

3

• Usage scenarios:• Viewer watching local news

misses weather; and presses “A” from EBIF overlay to launch AccuWeather ActiveVideo channel

• Virtual channel in guide• Viewer launches from interactive

portal • Personalize by entering zip code to

find out the weather forecast for the week including remote locations

• Offer latest information• Provide television presence for

Internet-based content

© 2008 ActiveVideo Networks Confidential

ActiveVideo ProgrammingLatest weather from around the nation….now!

Page 4: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

4

• Usage Scenarios:• Viewer watching CNN news story

wants to learn more or see another story and presses “A” from EBIF overlay to launch CNN ActiveVideo channel

• Virtual channel in guide• Viewer launches from interactive

portal • Eliminate need to send viewers to

Internet – and away from the television – for further information

• Enable interactive, targeted advertising at higher CPMs than broadcast

© 2008 ActiveVideo Networks Confidential

ActiveVideo ProgrammingEnhancing linear broadcast with web video

Page 5: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

5

• Usage Scenarios• Viewer watching American Idol;

and presses “A” from EBIF overlay to launch Fox Reality ActiveVideo channel

• Virtual channel in guide• Viewer launches from interactive

portal • Provide television presence for

Internet-based program • Allow reality-show enthusiasts to vote

& enter contests• Let programmers respond to viewer

interests and the latest media trends

© 2008 ActiveVideo Networks Confidential

ActiveVideo ProgrammingWeb content to satiate reality TV fans

Page 6: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

6

• Usage Scenarios• Viewer watching HSN; and

presses “A” from EBIF overlay to launch

• Virtual channel in guide• Viewer launches from interactive

portal • Enable “buy-by-remote” for current item

or full catalog• Retain viewership on TV where brand is

strongest• Provide interactivity that increases

subscriber loyalty

© 2008 ActiveVideo Networks Confidential

ActiveVideo ProgrammingShop-by-remote

Page 7: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

7

• Usage Scenario: • Viewer tunes to virtual channel in

guide• Viewer launches from interactive

portal • Offer global news channel to

subscribers without taking up broadcast bandwidth

• Eliminate need to send viewers to Internet – and away from the television – for further information

• Enable interactive, targeted advertising at higher CPMs than broadcast

• Provide interactivity that increases subscriber loyalty

© 2008 ActiveVideo Networks Confidential

ActiveVideo ProgrammingUp-to-the minute news from the Web

Page 8: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

8

• Usage Scenarios• An interstitial ad plays to

encourage upgrade to Showtime; viewer presses “A” from EBIF overlay to launch

• Virtual channel in guide• Viewer launches from interactive

portal • Use video, interactivity and ordering

capabilities which drives consumer self provisioning

• Bring in additional revenue without increasing call center expense 17

© 2008 ActiveVideo Networks Confidential

ActiveVideo ProgrammingPremium programming promotion

Page 9: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

9

• Usage Scenario: • Viewer tunes to virtual channel in

guide• Viewer launches from interactive

portal • Increase viewer loyalty through

interactivity• Keep viewers focused on TV rather

than turning to PC for casual games• Enable innovative interactive,

targeted advertising and sponsorship

© 2008 ActiveVideo Networks Confidential

ActiveVideo ProgrammingCasual Gaming

Page 10: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

10

ActiveVideo ProgrammingPersonalized Mosaic

• Usage Scenarios: • Viewer tunes to virtual channel in

guide• Power-on interface• Special feature within guide• Viewer launches from interactive

portal • Include video tutorial introduction to

interactive services• Allow each family member to have their

own unique line-up of channels• May be customized through integration

with operator Web portal

© 2008 ActiveVideo Networks Confidential

Page 11: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

ActiveVideo ProgrammingHyper-local content

11© 2008 ActiveVideo Networks Confidential

• Usage Scenarios:

• Viewer tunes to virtual channel in guide

• Viewer is watching local news and sees brief clip of local activity; viewer presses OK in an EBIF overlay to launch

• Viewer launches from interactive portal

• Produce content locally with simple video capture and metadata entry

• Create deeper connection with local community via unique offering

• Support hyper-local sponsorship

Page 12: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

ActiveVideo AdvertisingCanoe-compatible Advertiser Micro-sites

12© 2008 ActiveVideo Networks Confidential

• Usage scenarios• Viewer watching an interstitial ad;

and presses “A” from EBIF overlay to launch MicroSite

• Banner in ActiveVideo programming

• Virtual channel in guide• Manage advertiser relationship and

schedule with Canoe • Engage viewer deeply with brand• Call to action can lead to transaction• Target, interact, audit viewership and

transact• Develop and distribute with standard

Web tools, technology and talent

Page 13: Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.