Apr 12, 2021
A product line is a group of related products marketed and sold under a specific brand, offered by a particular company.
A few keyphrases to focus on to understand this definition of product line are –
Group of related products: Product lines are product groups consisting of related products based on – target audience, value proposition, technology used, customer preference, etc. Sold under a specific brand: These products are grouped together under a single sub
brand or offered directly under the name of the parent brand, and they carry a
similar brand personality.