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Product Line

Apr 12, 2021

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Business

Sandeep Mathias

A product line is a group of related products marketed and sold under a specific brand, offered by a particular company.

A few keyphrases to focus on to understand this definition of product line are –

 Group of related products: Product lines are product groups consisting of related products based on – target audience, value proposition, technology used, customer preference, etc.  Sold under a specific brand: These products are grouped together under a single sub

brand or offered directly under the name of the parent brand, and they carry a similar brand personality. 

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Product Line refers to the collection of related products that are marketed under a single brand, which may be the flagship brand for the concerned company. Typically, companies extend their product offerings by adding new variants to the existing products with the expectation that the existing consumers will buy products from the brands that they are already purchasing.