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OPTIONS Producing winning sound: SA's radio advertising success plays on There's no denying the competitive calibre of SA's radio advertising, with international awards aplenty. The latest of these went to Johannesburg-based Produce Sound at the London Advertising Awards. Owner Louis Enslin shares the good news about the state of SA's audio advertising. “It’s great for us to be recognised internationally. We have a lot of local award ceremonies which is great, but to be recognised internationally isanother level.” That’s Enslin’s response to my congratulations on Produce Sound coming out tops in the 2016 Loeries Rankings for TV, film and video recording studio as well as radio recording studio, with Enslin also taking top honours in the ‘music and sound composition 2016’ table, all for the last three year’s running. Add to that a 2016 SAMA nomination for ‘best produced album’ and you’ll realise why the name sounds familiar. But wait, there’s more. In addition to these local accolades, Produce Sound took the title of TMT’s ‘best audio production company - SA’ and was recently announced as Radio & Audio Company of the Year at the 2016 London International Awards (LIAs) – the only SA winner in the “Of the Year” category, which shows they “went above and beyond to produce work that excels in creativity, innovation and execution.” Of that work, Produce Sound was responsible for five gold statues for Ogilvy Johannesburg’s KFC 'Man Meals' work, as well as two bronze awards stemming from DDB South Africa's Skittles spot and Ogilvy's Finalist-recognised Vodacom campaign. Listen to Man Meals below for an idea of this quality audio work: RADIO NEWS NEWS MY BIZ PRESS OFFICES JOBS EVENTS CONTRIBUTORS PEOPLE COMPANIES MULTIMEDIA News Company news In briefs New appointments New business Latest newsletter Most read SUBSCRIBE TO INDUSTRY NEWSLETTERS EMAIL ADDRESS HERE > BIZTRENDS 2017 #BizTrends2017: Audiences have increased control on digital platforms MADRÉ ROOTHMAN #BizTrends2017: Three things will drive broadcast innovation COLIN CULLIS #BizTrends2017: Real time and real people, living real lives will count in 2017 DESERÉ ORRILL #BizTrends2017: Mobile trends for 2017 DIANE GANTZ MORE TRENDS... TOP STORIES #BizTrends2017: Audiences have increased control on digital platforms MADRÉ ROOTHMAN #BizTrends2017: Real time and real people, living real lives will count in 2017 DESERÉ ORRILL #BizTrends2017: Three things will drive broadcast innovation COLIN CULLIS 12 JAN 2017 | SAVE | EMAIL | PRINT | PDF BY: LEIGH ANDREWS Enslin. SOUTH AFRICA MARKETING & MEDIA RADIO SEARCH ADVERTISE SUBMIT CONTACT MY ACCOUNT Producing winning sound: SA's radio advertising success plays on http://www.bizcommunity.com/Article/196/59/156059.html 1 of 4 1/16/17, 3:21 PM
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Page 1: Producing winning sound: SA's radio advertising success ... · Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or

›OPTIONS

Producing winning sound:SA's radio advertisingsuccess plays on

There's no denying the competitive calibre of SA's radio advertising, with internationalawards aplenty. The latest of these went to Johannesburg-based Produce Sound at theLondon Advertising Awards. Owner Louis Enslin shares the good news about the state ofSA's audio advertising.

“It’s great for us to be recognised internationally.We have a lot of local award ceremonies which isgreat, but to be recognised internationally is…another level.” That’s Enslin’s response to mycongratulations on Produce Sound coming outtops in the 2016 Loeries Rankings for TV, film andvideo recording studio as well as radio recordingstudio, with Enslin also taking top honours in the‘music and sound composition 2016’ table, all forthe last three year’s running. Add to that a 2016SAMA nomination for ‘best produced album’ andyou’ll realise why the name sounds familiar.

But wait, there’s more. In addition to these localaccolades, Produce Sound took the title of TMT’s‘best audio production company - SA’ and wasrecently announced as Radio & Audio Company

of the Year at the 2016 London International Awards (LIAs) – the only SA winner in the “Ofthe Year” category, which shows they “went above and beyond to produce work that excelsin creativity, innovation and execution.” Of that work, Produce Sound was responsible forfive gold statues for Ogilvy Johannesburg’s KFC 'Man Meals' work, as well as two bronzeawards stemming from DDB South Africa's Skittles spot and Ogilvy's Finalist-recognisedVodacom campaign.

Listen to Man Meals below for an idea of this quality audio work:

RADIO NEWSNEWS MY BIZ PRESS OFFICES JOBS EVENTS CONTRIBUTORS PEOPLE COMPANIES MULTIMEDIA

News Company news In briefs New appointments New business Latest newsletter Most read

SUBSCRIBE TO INDUSTRY NEWSLETTERS

EMAIL ADDRESS HERE >

BIZTRENDS 2017

#BizTrends2017: Audienceshave increased control ondigital platformsMADRÉ ROOTHMAN

#BizTrends2017: Threethings will drive broadcastinnovationCOLIN CULLIS

#BizTrends2017: Real timeand real people, living reallives will count in 2017DESERÉ ORRILL

#BizTrends2017: Mobiletrends for 2017DIANE GANTZ

MORE TRENDS...

TOP STORIES

#BizTrends2017: Audiences haveincreased control on digitalplatformsMADRÉ ROOTHMAN

#BizTrends2017: Real time andreal people, living real lives willcount in 2017DESERÉ ORRILL

#BizTrends2017: Three things willdrive broadcast innovationCOLIN CULLIS

12 JAN 2017 | SAVE | EMAIL | PRINT | PDFBY: LEIGH ANDREWS

Enslin.

SOUTH AFRICA MARKETING & MEDIA RADIO SEARCH ADVERTISE SUBMIT CONTACT MY ACCOUNT

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Enslin confirms all the titles and awards mean a lot, not only to the Produce Sound team,but also to prospective clients as it shows bit of peace of mind knowing that they’veachieved something.

Little wonder then that Enslin – also a composer and engineer at Produce Sound as well asa founder of multi-awarded Produce Sound, collaborator of Produce/Kwazi Mojo, co-founderof Three D Radio and SamMoosa.co.za – is referred to as “the audio industry's go-to personfor creative post-production, music and composition”. Here, he talks us through the win andhis resulting pride on the Produce Sound team and clients that gave them the opportunity towork on award-winning projects, all of which had great entertainment value and exceptionalscriptwriting and more.

1. What makes Produce Sound a ‘cream of the crop’ recording

facility?

Enslin: Wow, that’s a tough one! Firstly there’s a lot of great studio out there. We have aunique business model that basically means you work with owner/operators, not employeesthat just want to get a pay check at month end. We are four highly dedicated creativeengineers and composers who go the extra mile, with amazing support from our productionteam.

2. Talk us through a day of advertising music and sound composition

and what goes into ‘producing sound’?

Enslin: I love my job, there’s so much to it. The best is doing something different daily withnew clients, new projects and new challenges. I love finding new ways to make things work.The worst is putting on my business and chasing unpaid accounts!

3 How does the local audio production scene differ from what you’ve

seen of the global set?

Enslin: We’re not we far behind from a skill point of view, can definitely compete on quality,and due to our economic state, we are actually a lot cheaper than most internationalfacilities based in the UK and USA. Sadly the state of the nation means many agencies are

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Team Produce Sound in celebratory mode.

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The big difference is this: Locally, a lot of creatives want to work with younger guys, whereasinternationally they seem to prefer the older, more experienced guys, so I don’t think manyolder engineers stay around. Many great South African creatives are being snapped upinternationally and going on to become those global creatives.

4. On that note, how can youngsters hoping to crack into the industry

follow in your footsteps?

Enslin: It takes time and sacrifice. Don’t turn your nose up at the seemingly mundane.There’s a road to walk and gold to discover on the way!

Here’s to SA’s continued radio advertising success. Click here for more on Produce Sound’sLIA win and be sure to follow them on Twitter for all the latest updates.

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Read more: radio advertising, Loeries, TMT, London International Awards, LeighAndrews, Louis Enslin, Three D Radio, LIAs

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