Pro Learning Lab - Turning Information Into Opportunity

Copyright 2009 Whittaker Associates, Inc

Turning Information into Opportunity

Thursday, June 25, 20092:00 PM EDT

Presented by: Whittaker Associates, Inc.Dean Whittaker, Jami Miedema, Vidhan Rana

Tech Support: Jim Bruckbauer and Mark James

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Introducing Whittaker Associates

Dean Whittaker Vidhan RanaJami Miedema


Introducing Whittaker Associates

Dean Whittaker Vidhan RanaJami Miedema


Learning Objectives

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Business Intelligence


Why Target Companies

Focus energy and effort Limited resources of time and money Maximize result Brains vs muscle


Predicting Corporate Behavior


Predictive Analytics

What is it? And Why should you care?


Predictive Model - Ranking

Use of Weighted Matrix Control Group Variables Weighting

Company Event 1 Weight Event 2 Weight Wt. Index ABC Co. merger 7 Change of CEO 9 16XYZ Co. Acquisition 2 Increase in Sales 4 6MNO Co. Increase in Emp. 4 Increase in Sales 4 8RST Co. New prod. 3 Change in CEO 9 12


Why do Companies Consolidate, Expand or Relocate?


Jami Miedema, Research Analyst


Targeting Companies

Creating a target company profile Target industry Size Location Corporate changes/events


Creating a Target Company Profile:Old Process

Old Process Client Input

Target industries by 3-4 digit NAICS

Minimum sales and employment Employment & Sales Growth


Creating a Target Company Profile: New Process

New Process Focus on type of active companies

New & Expanded Announcements Search for similar companies using:

5-6 Digit NAICS Keyword, articles, trade associationsEvent registration, membership list


Data Center Information Sites

Data Center World exhibitor list

The Data Center Journal glossary

Colocation Service Provider Directory metro area

Data Center Knowledge RSS feed


Hoovers Demonstration

• Hoovers Owned by D&B Info on millions of companies Updated frequently


Fee-Based Sources

Harris: contains info on small, private companies

OneSource: broad multiple sources of news and company information

LexisNexis: news sources for events


Free Sources

Zoom Info a quick biographical sketch based on Internet data

ZipSkinny a zip code-based demographic comparison tool

Google Earth a bird’s eye view of earth and beyond

ZoomProspector a geographic information site selection tool


Google

www.google.com www.news.google.com www.google.com/finance www.googlelabs.com


Vidhan Rana, Research Analyst


Key research skills

• Be patient & persistent• Find the right keywords• Be innovative• Use trial & error

“Become a pro in Google Search”


Projects in the Data Center Industry

Data Source: Conway Scorecard


Investments in the Data Center Industry



Investment per Project



Data Center Projects in the US (1993 – 2008)



Location of Data Center Projects near Major Metros

New York

Dallas-Fort Worth

Washington-Baltimore

Atlanta


2001 Data Center Announcements









Largest 20 Projects in 2008 by investment dollar


Why not to Rely on NAICS?


25 Fast Growing Companies by Sales Growth in 2008


What Data Center Companies Need?

"The data centre was formerly a US Navy communications facility designed to withstand Category 5 hurricane level winds......." - Mark Wade, director of Network Operations at TBI, Inc. on Bermuda expansion

"......can rest assured, knowing that their mission-critical systems and applications are protected and available 24/7.” - Rich Lee, founder and CEO of Hosted Solutions talking about his customers

"This new space enables us to accommodate the rapid colocation market growth we’ve seen in the Dallas area......." - Jeff Lowenber, VP Facilities, The Planet


Putting Social Media into Perspective


What can do?

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Whittaker Associates Lead Tracker (WALTER)








Whittaker Associates Lead Tracker (WALTER)








Web 3.0 – The New Media Social Networks

www.Linkedin.com www.facebook.com www.twitter.com

Streaming Video www.YouTube.com

Podcasting Blogs


Discussion and Q&A

Please type your questions into the question text box on the lower right side of your screen.

[email protected]@whittakerassociates.com

[email protected] 616-786-2500

www.whittakerassociates.com


Thank you for your participation

[email protected]@whittakerassociates.com

[email protected] 616-786-2500

www.whittakerassociates.com

Pro Learning Lab - Turning Information Into Opportunity

Business

data center companies

data centre

conway scorecard

projectdata source

company informationlexisnexis

similar companies

research analyst

target companiesfocus