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Priya Haji

Apr 05, 2018

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    Priya Haji

    Niyati Bhatt - 104136

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    Background - Priya Haji

    She was born and brought up in United States.

    Her first endeavor - Helping her father establish a free health

    clinic called Health for All in their Texas hometown.

    During senior year at Stanford University she co-founded Free

    at Last, a broad based substance abuse and social servicesorganization.

    After completing her MBA at UC Berkeley she built the

    concept of World of Good.

    Right now she is the CEO and Co-founder of World of Good.

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    Ecopreneur Priya Haji

    Ecopreneur: Priya Haji

    Hybrid for-profit & non-profit

    Commerce that alleviates poverty& improves the environment

    Create community of supportersfor business Bring fair trade to your retail space

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    Mission

    Empower people in the US to realize that they

    have power to influence the global economy

    through their purchasing choices.

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    PERSPECTIVE

    Sustainable Business

    Double bottom line:

    People (social)

    - Customers, workers,vendors,

    investors

    Profit (economy)

    - Reinvest for the future

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    What is world of good?

    Started by Priya Haji.

    Aim - Generate revenue and good

    simultaneously.

    Goal - To promote fair trade in communities

    that havent had those opportunities in the

    past.

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    Business Model

    Store within store

    Service based relationship

    Strong Brand Consolidated Supply Chain

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    Artisans

    Increased sales

    Fair wages

    Long term

    partnerships

    Advance

    payments

    Design feedback

    Grants for socio-economic

    development

    End Customers

    Easy to identify

    fair trade product

    Trusted brand

    Easy to locate

    Connection with

    artisans

    High quality

    products

    Fresh hip styles

    Reasonable

    prices

    Suppliers

    Expanded

    distribution

    Reduced cost ofmarketing

    Faster returns

    Streamlined

    logistics

    Reduced

    inventory risk

    Retailers

    One sourcing

    partners

    Customized in-

    store service

    Fully

    merchandised

    package

    Fresh products

    Guaranteed

    sales

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    Funding

    Initial funding came through loans from the

    three founders, friends and family.

    Additional $500,000 in 2005 and $1.7 million

    were invested to scale up the companys

    operations, primary working capital for

    inventory, infrastructure, staffing, marketing

    etc.

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    Channel 2004 Average Growth

    Margin

    % of Total Sales

    2004 2005 2006 2007

    Wholesale

    Sales

    40% 92% 75% 74% 55%

    Internet Direct

    Sale

    70% 5% 10% 11% 13%

    Partnership

    Sales

    54% 3% 17% 15% 32%

    Revenues

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    Social Impact

    Employment for women

    Socio-economic development

    Additional profit is re-invested into strategicsocial and economic development projects.

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