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Priya Haji
Niyati Bhatt - 104136
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Background - Priya Haji
She was born and brought up in United States.
Her first endeavor - Helping her father establish a free health
clinic called Health for All in their Texas hometown.
During senior year at Stanford University she co-founded Free
at Last, a broad based substance abuse and social servicesorganization.
After completing her MBA at UC Berkeley she built the
concept of World of Good.
Right now she is the CEO and Co-founder of World of Good.
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Ecopreneur Priya Haji
Ecopreneur: Priya Haji
Hybrid for-profit & non-profit
Commerce that alleviates poverty& improves the environment
Create community of supportersfor business Bring fair trade to your retail space
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Mission
Empower people in the US to realize that they
have power to influence the global economy
through their purchasing choices.
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PERSPECTIVE
Sustainable Business
Double bottom line:
People (social)
- Customers, workers,vendors,
investors
Profit (economy)
- Reinvest for the future
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What is world of good?
Started by Priya Haji.
Aim - Generate revenue and good
simultaneously.
Goal - To promote fair trade in communities
that havent had those opportunities in the
past.
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Business Model
Store within store
Service based relationship
Strong Brand Consolidated Supply Chain
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Artisans
Increased sales
Fair wages
Long term
partnerships
Advance
payments
Design feedback
Grants for socio-economic
development
End Customers
Easy to identify
fair trade product
Trusted brand
Easy to locate
Connection with
artisans
High quality
products
Fresh hip styles
Reasonable
prices
Suppliers
Expanded
distribution
Reduced cost ofmarketing
Faster returns
Streamlined
logistics
Reduced
inventory risk
Retailers
One sourcing
partners
Customized in-
store service
Fully
merchandised
package
Fresh products
Guaranteed
sales
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Funding
Initial funding came through loans from the
three founders, friends and family.
Additional $500,000 in 2005 and $1.7 million
were invested to scale up the companys
operations, primary working capital for
inventory, infrastructure, staffing, marketing
etc.
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Channel 2004 Average Growth
Margin
% of Total Sales
2004 2005 2006 2007
Wholesale
Sales
40% 92% 75% 74% 55%
Internet Direct
Sale
70% 5% 10% 11% 13%
Partnership
Sales
54% 3% 17% 15% 32%
Revenues
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Social Impact
Employment for women
Socio-economic development
Additional profit is re-invested into strategicsocial and economic development projects.
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