Prinecomi lectureppt ch06

The Efficiency of Markets and the Costs of Taxation6

Previously

• A price ceiling is a legal maximum price.• A price floor is a legal minimum price.• If binding, these price controls don’t allow the

market to reach equilibrium.• Shortages or surpluses will be the result.

Big Questions

1. What are consumer surplus and producer surplus?

2. When is a market efficient?

3. Why do taxes create deadweight loss?

Practice What You Know—Dutch Auction

• Dutch auction (video)– Auction where the only bidder (the first

bidder) is the winner.

– Prices start high, and fall.

– The first one to bid at the current price wins.

Practice What You Know— Dutch Auction

• Dutch auction (in class)– Let’s auction off this bundle of goods.

– What would you pay?

– Remember that the first person to bid wins the auction, but the prices go from high to low!

Consumer and Producer Surplus

• Welfare economics– The study of how the allocation of

resources affects economic well-being

• Recall that markets create value.– Economic welfare is composed of two

measures of market value:• Consumer surplus• Producer surplus

Consumer Surplus

• Intuition of willingness to pay?

• If the actual price of the textbook is $151, which buyer(s) will purchase the book?

Consumer Surplus

• Consumer surplus– Difference between willingness to pay for a good and the price

actually paid to get the good

• At price = $151– Only Beanie buys the book.

• He gets $49 worth of consumer surplus.

– Why don’t Mitch and Frank buy the book?

Using Demand to Illustrate Consumer Surplus

Consumer Surplus, Graphically

Consumer Surplus, Graphically

Producer Surplus

• Willingness to sell determined by:– Direct costs– Opportunity costs

• Question:– If the market price of tutoring is $25, which sellers will

choose to tutor?

SellerWillingness to sell tutoring services

Beanie $30 / hour

Mitch $20 / hour

Frank $10 / hour

Producer Surplus

• Producer surplus– Difference between willingness to sell a good and the price

actually received for that good

• At price = $25– Mitch and Frank decide to tutor.

• Frank gets $15 worth of producer surplus per hour.• Mitch gets $5 worth of producer surplus per hour.

– Why doesn’t Beanie tutor?

SellerWillingness to sell tutoring services

Beanie $30 / hour

Mitch $20 / hour

Frank $10 / hour

Using Supply to Illustrate Producer Surplus

Producer Surplus, Graphically

Producer Surplus, Graphically

Economics in Just Go With It

• This clip illustrates willingness to buy, willingness to sell, consumer surplus, and producer surplus.

Consumer and Producer Surplus

• Consumer surplus graphically:– The height of the demand curve is our maximum

willingness to pay for that unit of the good.– Consumer surplus is the area below the demand

curve and above the price, for all units purchased.

• Important concept:– You can only get consumer surplus on units that you

actually buy!– CS is NOT the entire area under the demand curve.

Consumer and Producer Surplus• Producer surplus graphically:

– The height of the supply curve is the firm’s lowest price it is willing to accept to sell that unit of the good.

– Producer surplus is the area above the supply curve and below the price, for all units sold.

• Important concept:– The firm can only get producer surplus on units that it

actually sells!– PS is NOT the entire area above the supply curve.

Market Efficiency

• Total surplus (or social welfare) measures the overall welfare of the society.– Total surplus = CS + PS

• In free markets with voluntary trade:– Consumers buy until their willingness to pay is equal

to the market price.– Suppliers sell until their willingness to sell is equal to

the market price.

• Efficiency– Occurs when total surplus is maximized in a market

CS and PS for a Gallon of Milk

The Efficiency Equity Debate

• In free markets, both parties of self-interested individuals will benefit from trade.

• Benefits might not be equal. Is that a problem?• Efficiency asks:

– Are the gains from trade maximized? Is economic welfare maximized?

• Equity asks:– Are the benefits divided fairly?

Economics in The Ellen Degeneres Show• This clip illustrates the concept of re-gifting.• Gifts can sometimes result in inefficiency. A

person may receive a $100 gift that he would have only been willing to pay $60 for. This is a $40 loss!

• Thus, he gives the gift to someone else.

Taxation, Welfare, and Deadweight Loss

• Why do we pay taxes?– Pay for public goods, police, roads,

schools, etc.

• Types of taxes– Income, payroll, corporate, sales,

excise, estate

• Excise tax– A tax on a specific good; alcohol,

tobacco, gasoline, for example

• Tax incidence– Refers to the party (consumers or

producers) who bears the tax burden

Tax on Buyers

Tax on Sellers

End Result

• If a tax is levied on a business:– The firm will attempt to raise prices to pass

some of the burden to consumers.

• If a tax is levied on consumers:– Some of the burden is passed to producers

since the market price falls.

• Incidence– Whether the tax is levied on the producer or

consumer, the end incidence result is the same!

Deadweight Loss

• On the previous graphs, the tax had a price and quantity effect.– Prices increased.– Quantity traded decreased.

• Deadweight loss:– A cost to society in the form of less economic

welfare resulting from the tax.– Caused by the decrease in the amount of

trade that is occurring.

Deadweight Loss, Graphically

Tax and Deadweight Loss with Inelastic Demand

• Tax incidence is the same no matter who the tax is levied on.– Elasticity of demand and supply can change tax

incidence, though.

• Why would the government want to tax a good with very inelastic demand?– No substitutes (ensures steady tax revenue)– Amount of purchases will not change much (or

not change at all if perfectly inelastic demand)• This means little or no deadweight loss!

Tax and Deadweight Loss with Perfectly Inelastic Demand

Tax and Deadweight Loss with Somewhat Elastic Demand

Tax and Deadweight Loss with Perfectly Elastic Demand

Balancing Deadweight Loss and Tax Revenues

• Must ask: What is the purpose of tax?– Gain tax revenues?– Decrease production or consumption of good

(perhaps to reduce negative externalities)?

• Ireland, 2002– 15 cent tax on plastic bags– Purpose was to curb litter,

encourage recycling– Plastic bag use fell by 90%.

Realistic Example

Excise Tax Summary

1. The total welfare is the same, whether a tax is levied on the consumer or the producer.

2. A tax on a good with inelastic demand or supply generates the maximum amount of revenue.

3. The deadweight loss of a tax is larger when demand and supply are more elastic.

4. The incidence of a tax is determined by the relative balance between the elasticity of supply and the elasticity of demand.

Smoking Tax vs. Smoking Ban

• Why would we ever tax a good if it reduces efficiency in the market by creating deadweight loss?

• Two possible reasons to tax a good:– Raise tax revenues to fund a public service– Decrease production/consumption of that good

• How could we decrease smoking most effectively?– Public smoking bans– High cigarette taxes?

Smoking Tax vs. Smoking Ban

• Public smoking bans:– Cigarette prices remain the same.– Substitute of “smoking at home” available– Unintended consequence of more children

exposed to secondhand smoke

• Cigarette taxes– Taxes would have to be very high (inelastic

demand).– High enough taxes would decrease smoking

everywhere and generate large tax revenues.

Deadweight Loss and Tax Revenue

Deadweight Loss and Tax Revenue

Deadweight Loss and Tax Revenue

Deadweight Loss and Tax Revenue

Balancing DWL and Tax Revenues

• Intuition:– If tax rates are too low or too high, revenue

will be low.– There is an optimal tax rate to be found.

• Later in the course:– The Laffer curve will be discussed.– This is the parabolic relationship between tax

rates and tax revenue.

Conclusion

• Consumer and producer surplus can be used to examine any economic activity.

• Unregulated markets create the largest possible total surplus.

• Taxation is not a costless endeavor. The taxation of specific goods and services gives rise to deadweight loss, which results in the reduction of economic activity.

• Society must balance the need for tax revenues, the programs those revenues fund, and trade-offs this creates in the market.

Summary

• Total surplus (social welfare) is the combined benefits that all members of society enjoy from undertaking an activity.– Total surplus = CS + PS

• Markets maximize consumer and producer surplus, provide goods and services to buyers who value them most, and reward sellers who can produce goods and services at the lowest cost.– As a result, markets create the largest amount of

social welfare possible.

Summary

• Whenever an allocation of resources maximizes total surplus, the result is said to be efficient.

• “Equity” refers to the fairness of the distribution of the benefits among the members of a society.– Efficiency does not imply equity.

Summary

• Deadweight loss is the cost to society created by tax inefficiencies.

• The amount of revenue a tax generates is maximized when the good that is taxed is inelastic.

• The Laffer curve provides a limit on the expansion of taxation.– Tax revenues peek at moderate rates, where

the trade-off from higher taxes is exactly offset by the loss of economic activity.

Practice What You Know

The height of the demand curve at any quantity can be thought of as the ___________.

a. willingness to buy

b. willingness to sell

c. consumer surplus

d. producer surplus

Practice What You Know

The difference between the price the good was sold at and the minimum price the firm would have accepted for the good is called

a. willingness to sell.

b. product markup.

c. producer surplus.

d. price-cost margin.

Practice What You Know

Deadweight loss can be thought of as surplus that is transferred from producers or consumers and given to __________.

a. the government

b. competitors in other markets

c. taxpayers

d. nobody

Practice What You Know

If the government wants to create tax revenues without generating any deadweight loss, what type of good should they tax?

a. a good with a perfectly elastic demand

b. a good with a relatively elastic demand

c. a good with a perfectly inelastic demand

d. a good with a relatively inelastic demand

Practice What You Know

According to the Laffer curve, increasing tax rates

a. will always increase tax revenue.

b. could increase or decrease tax revenue.

c. will always decrease tax revenue.

d. will never change tax revenues.