Prince Restaurant Business Plan by Seetal Daas

PRINCE RESTAURANT

BUSINESS PLAN PRESENTED BY

SEETAL DAAS2K13/BBA/44

SINDH UNIVERSITY LAAR CAMPUSBADIN

EXECUTIVE SUMMARY The PRINCE RESTAURANT is intend to be full

services, three-meal-a-day. Restaurant is located at the prime location at Gulshan-e-Iqbal Karachi. The Restaurant is full will features of menu at moderately priced breakfast, lunch and dinner.

Breakfast will feature traditional morning dishes.(Parathas,Tea,Coffee,fried Egg and on demand of customers)

Lunch will feature a variety of Karrai,Kabab, soups,salads,chicken,egg,sandwiches and on demand of customers.

Dinner will feature casual family-style dinning and will offer fresh, seafood ,pastas, steaks, desserts, paellas dinner salads and on the demand of customers.

Mission and Vision MISSION VISION

To ensure that each customer receives prompt, friendly and courteous service.

To provide nutritional and fresh, well prepared meal-using only quality ingredients.

The high quality of attitude,fairness,understanding and generosity between management,staff,customers.

To serve our customers with best quality food and environment.

STRATEGY The PRINCE Restaurant is being located at Gulshan-e-Iqbal it will

facing an increasing competition therefore the menu, special services and features must be continuously evolved

best quality and freshness of the raw material to be used in the menu must be ensured.

The restaurant can also offer an introductory discount to attract customers.

The restaurant can also offer the free delivery services of certain menu items in selected areas.

We are building our marketing infrastructure so that we can eventually reach more customers with the same offering.

We focus on satisfying the needs of middle-to upper-middle(Children, young, old etc.)

class residents and companies/factories located inside or outside the area of Restaurant.

SWOT

Strength

• With reasonable rate and quantity

• We will provide tasty and quality food in a clean and dining room with washing and toilet facility.

• Location

Weakness

• We are new in town• Loan burden• Start up challenges• Restaurant is new

and not established.

SWOTOpportunity Threats

• Fast growing population.

• All the member of management team are properly qualified for this sector.

• slow recovery process of the economy from the current crisis

• changes in the business environment that might reduce our sales

• higher taxes in the future

• tight credit times, high interest rate, and high inflation rate than predicted.

Products and Services

PRINCE Restaurant focuses on providing a hand crafted Pakistani food, prepared to order. We provide the higher grade vegetable, meat, poultry and fish.

Our dishes are prepared by culinary and skilled cooks. No dish leaves the kitchen without skilled professional preparation and presentation.

PRINCE Restaurant’s menu was designed by our entire team but specifically put together by our executive of productions and head cook.Cost was factored into each item.

MENU

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Location and Layout LOCATION LAYOUT

The PRINCE Restaurant is located at Gulshan-e-Iqbal Rashid Road,Karachi.it has been chosen after a consideration in mind.

The population of living in Gulshan-e-Iqbal is mostly upper-middle, middle-middle class enabling the Restaurant to catch the target market directly.

The total area covered by the PRINCE RESTAURANT.

Competitive Analysis The main purpose of PRINCE RESTAURANT is

to provide best quality food to families, upper-middle class, middle class. The is a number of restaurants located in Karachi. Specially in Gulshan-e-Iqbal there are many competitors in our way which are also targeting middle-middle and upper-middle class. the main competitors are MELA and LASANIA RESTAURANT.As we are opening in Gulshan-e-Iqbal so we have to face lots of competitions but by providing best quality food with competitive price we aim at making our name and place in the market soon.

Market Analysis Teenagers and college students, who demand high quality food at

cheap prices during break. Office goers, who can take a quick refreshment. Families Tourists

teenagers,Adults,students

32%

Office goers28%

Families25%

Tourists15%

Description of Management Team• A better Management Team is the core of developing any business and

well motivated and surplus paid employees contribute a major part in maintaining standard. Management Team which we going to use are as under:

Team Quantity

Manager 1

Cooks 4

Waiter 6

Dishwasher 4

Guard 2

Sweeper 2

Total 19

Source of Finance

Personal Savings Rs:5,00,000

Loan Rs:8,00,000

Friends Rs:,1,00,000

Relatives Rs:1,00,000

Total Rs:15,00,000

Maximum Interest Rate 10%

PRINCE RESTAURANTBALANCE SHEET

Assets Liability

Current Current

Cash 50,000 A/C Payable(DJ) 1,00,000

Bank 1,00,000 A/C Payable(Danesh Kumar) 1,00,000

Food Inventory 1,50,000

Non-Current Non-Current

Land 3,00,000 Bank Loan 8,00,000

Furniture 2,50,000 Total Liability 10,00,000

Building 5,00,000 Owner’s Equity

Instruments 1,50,000 Capital 5,00,000

Total 15,00,000 Total 15,00,000

THANKS FOR PAYING ATTENTION

ANY QUESTION YOU MAY ASK.