Primary Color - What we do

Primary Color was established in 1985 as a pre-media company.

Since then we have evolved as an industry leading, comprehensive provider of graphic arts services ranging from pre-media services to fully automated production solutions supporting Litho, Digital, Large Format, Screen Printing and Fulfillment.

In addition to traditional printing workflows Primary Color incorporates from its Marketing Automation Group, automated Data and Inventory management systems, state of the art web to print capabilities from our storefront including PURL generation and personalized e-mail blasts.

Primary is an industry leader in establishing and developing comprehensive solutions using leading edge technology and applying it to meet our customers project requirements.

Our product offering has diversified to include OOH, Visual merchandising, POP Displays and Packaging.

We partner with our customers in the entire process from concept, budgeting, engineering, prototyping, manufacturing, warehousing, fulfillment.

Today we have a diversified base of customers in Agency, Corporate, Entertainment, Retail, Fashion and Food and Beverage.

We have an unprecedented arsenal of output types all color managed to GRACOL using G7 methodology.

Fully integrated for maximum automation from concept to fulfillment

•  ABC •  ARCO/ AMPM •  AT&T •  Bank of the West •  Calvin Klein •  TBWA / Chiat / Day •  Chick-fil-A •  CIGNA •  Columbia Tristar •  Disney / Disneyland •  Fantastic Sams •  Forever 21 •  Fox •  Fresh & Easy •  Guess •  Honda / Acura •  ING •  Intuit

•  Irvine Company •  MetroLink •  Nissan •  NBC • Pacific Life Insurance •  Pacific Sunwear •  Panda Restaurants •  Princess Cruises •  Red Bull •  Ruben Postaer •  Saatchi & Saatchi •  Sony •  SunAmerica •  Suzuki •  Taco Bell •  The Irvine Company •  Toyota / Lexus •  Universal Studios

Processes

•  Retouching • Color Management • Remote Proofing • Digital Asset Management • Data Management

Production

•  Digital Printing • Large Format Printing • Litho Printing • Screen Printing

Marketing Automation

•  Marketing Storefronts • Fulfillment Storefronts • Direct to Print Workflows • Direct Mail • Fulfillment • Custom Fabrications

Forklift Creative retouching studio

24/7 for convenience and turnaround

Experienced staff for product and knowledge diversity

Insight front end and E-Proofing with PRINERGY workflow

Proofing - Final proofs with GXT PMS color color simulation

- Epson 9800 with Spot On certification

Scanning – High-end drum and Cruse Flatbed Art

reproduction

Digital studio photography- Sinar 4x5 100megapixel Back

Most comprehensive color managed workflow from capture to print for color critical applications .ie tiles, fabrics, carpet

Comprehensive Print Ad production and distribution

•  41” 8c Heidelberg with coater 18000 imp/hour

•  40” 8c CD Heidelberg with Interdeck UV.

•  Comprehensive bindery

•  Heidelberg Image control for total color managed pressroom and repeatability

•  10 micron stochastic standard, fully color managed

•  Wide variety of stocks and plastic substrates

•  Winner of numerous awards and industry accolades for Print excellence

•  Industry leading arsenal of the latest equipment available

•  600 and 1000 DPI Standard

•  UV ink for environmentally friendly production

•  PE vinyl for recycling

•  7 16ft presses can accommodate the largest outdoor campaigns

•  Certified vendor for all major posting companies

•  3M certified printer for fleet and transit adhesive applications

•  Wide variety of specialized printers

•  XYZ Router for intricate die cutting and 3D routing

•  Highest available digital print quality using INDIGO 7000

•  Versatile front end using Director, Xmpie for POD and variable data applications

•  Complete Data management, data cleansing

•  Mailing and fulfillment services

•  Direct to Screen 1200 DPI

•  85 line stochastic hybrid screening

•  5 color Thieme Press 60” x 100”

•  Applications include transit media and street furniture

•  Direct print to wide variety of substrates for Retail merchandising and POP.

•  Corporate Events NBC, RedBull, Guess

•  Product Launches AMCI-Honda, Lexus, MySpace

•  Press Conferences

•  Marketing Programs

•  Sports Events Maloof, RedBull Flugtag

•  Road Shows AMCI, Acura Airport Displays

•  Grand Openings

•  Trade Shows- Triga

•  Site Inspections

•  Visualization Services Site Drafting Graphics Mapping

•  Consulting Services Graphics Placement Site Mapping and Measurements Technical Design Safety Logistics Permits

• Installation Services Install De-install Storage

Podium Displays

Retail Displays

HP Indigo 7000 Digital Press

Heidelberg XL 105 Litho Press

Efi GS3200 Wide Format Digital Press

Dealer marketing

Build a brochure printing Order Fulfillment

POD Brochures and POP

Web or portal driven

Companies have reduced printing of materials and costs by 20-50% using this technology podi.org

The user can order exact quantities needed.

Quantities can be as little as 25 of an item or less.

These data sheets and RFP covers are digitally printed only when an order is placed

Web Production Client

Corporate Branding Control and Flexibility

On demand print

Text variables, mail list upload

Level 1

Level 2

Level 3

Image upload many variable fields

Various levels of customization are available for storefront templates:

Property profile information is either typed in on web page or pulled from property database.

Property highlights are typed in.

Property photo is uploaded from broker’s computer or automatically pulled from corporate image-bank.

Property type is chosen from drop-down.

Profile information is pulled from the brokers profile. Logo of dealership, agency or a broker photo could also be pulled from a profile of the broker or dealer

From simple direct mail to fully integrated cross media campaigns

Davita • Complete Cross Media Campaign - Personalized Direct Mailer - Personalized Email - Personalized Web Pages • 100% PURL Driven for Maximum

Ease of Use.

SunAmerica • E-Mail Blasting Campaign - Personalized and Versioned Email - Variable Document download • Two divisions sending emails • 150 wholesalers and advisors • Each email is versioned with

- Wholesalers Photo - Contact Information - Message

• Content changed weekly

Direct Mail & Email Invitation

Registration page

Weekly E-mail Campaigns

Project Set-up Example

•  Master Database • Marketing Components - Website - Direct Mail - E-Mail • Relationship Triggers - PURLS - Response • Data Capturing Rules - PURL/Web Traffic - Consumer Decision • Data Analytics - Campaign Metrics - Response Rates

4. Mailing

5. E-Marketing

3. Print on demand

2. Trade shows / events

1. Fulfillment

1. Log-in 2. Choose category 3. Select items

4. Enter quantities 5. Choose shipping address 6. Checkout

Steps in the order process…

Order Tacking

Campaign Data

• FSC Certified printer

• All Print on Demand papers are FSC certified

• Hybrid delivery vehicles

• Programs to reduce inventory and print waste

• Participate in recycling vinyl banners into roofing tiles

• Consult on programs to reduce print and mail runs