Pricing yourself as a Tainer

Adolph Kaestner SAPTA Gauteng 13 Aug 2016

Pricing Yourself as Pro Trainer

Beggar or Billionaire

Student Trainer In-House Trainer Independent Trainer Facilitator Coach / Mentor Expert Trainer Industry Guru Consultant

What Type of Trainer are you

Recognise Your Type & Know Opposition

Active Income Streams

They Require Your Personal Time Keynote Speaker

Virtual SeminarWebinar

MentoringConsulting

Training/WShop

Passive Income Streams

Income While You Sleep

Where does the Pricing Model Start?

With the Budgets Bottom Line How Much Must I Make to Survive? How Much do I need to live the lifestyle I want? How Much do I need to plan for “retirement”? How Much does my Business Cost?

Financial Budgets

Separate Bank Accounts

Personal Budget

Event Budget

Business Budget

The Break Even Points

You must know the real numbers

R

# Training Engagements'

Your Budget Break Even Points: Personal Break Even Point = R + Business Break Even Point = R + Lifestyle Break Even Point = R

Total Income Required = R

Desired Realistic Income

Determines Minimum Income Required

Days in Year = 365 Less Saturdays & Sundays = 104 Less Public Holidays = 16 Less Personal Holidays = 40 Less Personal Training = 12 Less S, L & L = 7 Less Travel = 24 Less Administration etc. = 36 Available Working Days = 126 Busy Trainers work about 80 –120 days a year

Working Days Available

Trainers are Sellers of Time in Classroom

Total Income Required = R 40,000

÷ Total Average Working Days PM = 10 days

Your Daily Rate Is = R 4,000

Your Hourly Rate Is = R 500 (8 Hours per day)

V. NB – This excludes “Other Costs”

Your Minimum Training Fee/Rate

Trainers are Sellers of Time in Classroom

The “Other” Costs

Other Costs are Not part of Training Fees

Budgets for your Desired Income

Your Current and Most Likely Activity # of Half Day Workshops # XR….. =R # of One Day Workshops # XR….. =R # of Two Day Workshops # XR….. =R # of Three Day Workshops # XR….. =R # of Public Workshops # X R…... =R # of Keynote Talks # X R….. =R

Total Revenue based on current activity = R

Checking Your Current Fee

You are the Business

Increase your Fees

Increase Activity /Training Days

Develop & Sell Passive Income Generating Product

How to Increase Your Income

You are the Business

Brian Jude – Half day = R 695 (inc) Expert Series – Half day = R 697 (inc) Front Foot Training – One day = R 2,793 (inc) Train SA – One Day = R 2,940 (inc) Richard Mulvey – Two days = R 6,450 (ex) Kumalo Green – Two days = R 6, 612 (inc) Imsimbi – Two days = R 3,600 (inc) CBM Training – Two Days = R 5,750 (ex) Adolph Kaestner – Three days = R 5,550 (inc)

Some Public Workshop Fees

Based on some local SA research

So What Business are we in?

Without these two It does not matter how good

you are as a Trainer

No Work = No Pay!

The Achilles Heel for Most Trainers

Marketing

Selling

Thank You

Web: www.adolph.co.za Web: www.mentorzone.co.zae-Mail [email protected]

Tel: 011- 794 - 5352 Cell: 082 - 493 – 9093

Skype: adolphk