YASMINE KHATER LAURA ALLEN Lifestyle Business Coach Sustainability Storyteller @yasminekhater [email protected] [email protected]
Pricing Workshop - Change ventures
Jul 26, 2015
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YASMINE KHATER LAURA ALLEN Lifestyle Business Coach Sustainability Storyteller
@yasminekhater [email protected] [email protected]
Who is responsible for you to live an extraordinary
life?"
www.transpiral.org
The most important person is…
www.transpiral.org
YOU"
In this workshop, you’re going to discover
4 IMPORTANT THINGS • Treasure Map to your pot of gold"• 2 Pillars of a Profitable Business"• Who is and Why are they paying you? "• How to position and price yourself?"
www.transpiral.org
www.transpiral.org
1. What kind of life do you want to live?"
• What do you want to achieve?"• What kind of lifestyle? "• What kind of impact do you want to create? (Global,
Regional, National)"• What kind of business do you want to run? (Sole
Ownerships, Partnership, Franchise)"
www.transpiral.org
How much $$ do you want
to make?"
www.transpiral.org
How much $$ do you want to make?"
"1,000,000 = 1"
100,000 = 10" 10,000 = 100"
1,000 = 1,000" 100 = 10,000"
10 = 100,000" 1 = 1,000,000"
2. WHAT IS A
BUSINESS?
www.transpiral.org
Profitable Business
www.transpiral.org
Profitable Business
Purpose : Make Profits"
Customers Product/ Service
www.transpiral.org
Profitable Business
Purpose : Make Profits"
Customers Product/ Service
No Clients = No Sale No Sales = No Cash Flow No Cash Flow = No profitability No Profitability = No Business No Business = No Freedom
Who Am I?
www.transpiral.org
• Half Egyptian/ Singaporean"• Lived and worked in 7
countries in AP, Europe and MENA
• Psychologist & Marketer"
Turning Point
www.transpiral.org
www.transpiral.org
• Fill in the feedback form with name & contact
• Why are you here?
• What is one key thing you want to take away from today?
Check -‐ in
INTENTION
Who Am I?
www.goneadventurin.com
• Australian. Asian at heart"
• 6 years l iv ing and working throughout Asia
• Accountant turned Marketer and Sustainability Consultant
Turning Point
www.transpiral.org
Profitable Business
Purpose : Make Profits"
Customers Product/ Service
www.transpiral.org
3. WHO is paying you?
• Target customer : demo + psycho • How old are they? What country/region?
What job? • How do they spend their Ome? What are
their habits? • What is their need / problem? • Where are they and how do you
reach them?
www.transpiral.org
3. WHAT are they paying you for? • Product or Service?
• 1 or many? • Repeat or Single sale?
• What are the FuncOonal and EmoOonal benefits • How is it different (USP) – the product/experience? • The posiOoning? • What compeOtors who will lose if you win? Who
are you taking business away from? • How do your customers perceive the value? • High/ low margin? Volume?
4. HOW TO POSITION AND PRICE YOURSELF?
50 Cents
$2-‐4
$5-‐10
$12-‐15
10 Cents
www.transpiral.org
4. HOW TO POSITION AND PRICE YOURSELF?
Why should you not compete on price?
www.transpiral.org
WHY SHOULD YOU NOT COMPETE ON PRICE?
• Someone will beat you • Price shoppers -‐> no loyalty • Perceived credibility • Clients who dont buy the
cheapest • Biggest way to kill your profits
www.transpiral.org
4. HOW TO POSITION AND PRICE YOURSELF?
Value Based • Confidence • MarkeOng that fits your brand • Focus on Customer Experience
FEEDBACK FORMS
Q&A
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