PRESIDENT. CONTROL DATA SYSTEMS. - Charles Babbage … · "control data's four-part operational strategy" remarks by robert m. price. jr. president. control data systems. services

"CONTROL DATA'S FOUR-PART OPERATIONAL STRATEGY"

REMARKS BY

ROBERT M. PRICE. JR.

PRESIDENT. CONTROL DATA SYSTEMS.

SERVICES & MARKETING

TO

COMPUTER TRADE PRESS BRIEFING

AT

THE DECATHLON CLUB

BLOOMINGTON. MINNESOTA

TUESDAY EVENING. SEPTEMBER 14. 1976

R M Price CDC speeches Charles Babbage Institute <www.cbi.umn.edu>

GOOD EVENING. I APPRECIATE THIS OPPORTUNITY TO PROVIDE YOU A

BIT OF BACKGROUND TO SET THE STAGE FOR TOMORROW'S PRESS BRIEFING.

SEEING THIS BROAD COLLECTION OF NEWSPEOPLE REPRESENTING PUBLICA

TIONS FROM COAST-TO-COAST GIVES ME AN OPPORTUNITY TO LET YOU IN ON A

BIT OF LITTLE-KNOWN JOURNALISTIC HISTORY.

IT RELATES TO THE FIRST TIME THAT CONTROL DATA. AS A CORPORATE

NAME. EVER APPEARED IN PRINT. IT WAS NOT IN THE WALL STREET

JMNAL...IT WAS NOT IN ELECTRONIC NEWS...NOR WAS IT IN BUSINESS

WEEK...NOT EVEN IN FORBES, WHICH HAS A HABIT OF PORTRAYING OUR

COMPANY IN RATHER STRANGE WAYS.

THE FIRST PUBLIC MENTION APPEARED ON - OF ALL PLACES - THE

SPORTS PAGE...IN A QUESTION POSED ON JULY 30. 1957. BY A MINNEAPOLIS

SPORTS COLUMNIST WITH A PENCHANT FOR DROPPING BUSINESS TIDBITS

ONTO THE SPORTS PAGE.

HIS NAME WAS. AND IS. SIDNEY HARTMAN...HIS COLUMN WAS "HARTMAN'S

ROUNDUP." HERE'S THE TEXT OF THE ONE SENTENCE QUESTION WHICH

HE ASKED HIS READERS:

"HAVE SEVERAL FORMER UNIVAC PEOPLE RESIGNED FROM THE ST. PAUL

SPERRY-RAND BRANCH TO FORM A FIRM CALLED CONTROL DATA THAT WILL

DEAL IN ELECTRONIC RESEARCH?"


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-3-

I TELL THIS STORY FOR A SPECIFIC REASON OTHER THAN JUST STAR. IT

IS AN EXCELLENT EXAMPLE OF CONTROL DATA'S FOUR-PART OPERATIONAL

STRATEGY WHICH CONTINUES TO UNFOLD.

I KNOW THAT THERE HAVE BEEN THOSE WHO WERE SKEPTICAL AS TO

WHETHER THERE IS REALLY ANY CENTRAL STRATEGY BEHIND THE SOME

WHAT FRENETIC-APPEARING GROWTH WHICH HAS OCCURRED DURING THE 19

YEARS OR SO SINCE SID HARTMAN SET US IN MOTION.

IN FACT, SOMEONE ONCE REFERRED TO US AS THE CHRISTOPHER COLUMBUS

COMPANY. PERHAPS YOU KNOW THE STORY.

CHRISTOPHER COLUMBUS STARTED OUT ON A VOYAGE...NOT KNOWING EXACTLY

WHERE HE WAS GOING. WHEN HE GOT THERE, HE DIDN'T KNOW WHERE HE

WAS. AND WHEN HE RETURNED, HE DIDN'T KNOW WHERE HE'D BEEN.

I'M NOT AS OLD AS CHRISTOPHER COLUMBUS...OR EVEN BILL MORRIS...

BUT I'VE BEEN AROUND CONTROL DATA A LONG TIME AND THE OVERALL

THRUST WHICH WE'VE BEEN FOLLOWING FOR THE LAST % YEARS OR SO ISREALLY RATHER STRAIGHT FORWARD...CONSISTENT...AND, I THINK, EASY

TO UNDERSTAND.

THIS STRATEGY INVOLVES FOUR ELEMENTS. ONE OF THEM REALLY PROVIDES

THE UNBRELLA - THE BASIC CONCEPT WHICH GUIDES AND TIES TOGETHER

THE OTHER THREE SUPPORTING CONCEPTS. I'LL START WITH THESE

SUPPORTING STRATEGIES.


-4-

FIRST THERE ARE LARGE-SCALE COMPUTERS AND PERIPHERAL PRODUCTS.

THIS IS THE HARDWARE ELEMENT.

CONTROL DATA IS THE UNQUESTIONED LEADER IN THE LARGE-SCALE SEGMENT

OF THE COMPUTER BUSINESS. AND IT HAS BEEN FOR MANY YEARS.

LET ME GIVE YOU SOME INSIGHT INTO THE EVOLUTION OF OUR COMPUTER

CAPABILITIES. IN 1955, AN EIGHT-HOUR WEATHER FORECAST COULD

BE PRODUCED ON A COMPUTER...AFTER CALCULATING FOR MME HOURS!

THE RESULT WAS USUALLY 100% ACCURATE. THE REASON IS OBVIOUS.

BY THE TIME THE PREDICTION WAS CALCULATED AND GIVEN TO THE

METEOROLOGIST, ACTUAL WEATHER BEING PREDICTED WAS ALREADY HISTORY.

THIS SIMPLE WflSATON JUSTIFIED USING THE LARGEST AND MOST

POWERFUL SYSTEM OF THE TIME. IN FACT, IF YOU RECALL, CONTROL DATA'S

FIRST CUSTOMER BACK JIN 1960 WAS FLEET NUMERIC WEATHER CENTER IN

MONTEREY, CALIFORNIA. THIS ORGANIZATION USED THAT 1604 COMPUTER

IN ITS PIONEERING EFFORTS TO IMPROVE WEATHER FORECASTING.

TODAY, CONTROL DATA CONTINUES TO OFFER THE MOST POWERFUL SYSTEMS

COMMERCIALLY AVAILABLE ~ OUR STAR. STAR IS MORE THAN 100 TIMES

AS POWERFUL AS THAT ORIGINAL 1604 COMPUTER WHICH WE SOLD TO FLEET

NUMERIC WEATHER CENTER.

THE TOTAL STAR SYSTEM INVOLVES A CONCEPT POPULARLY KNOWN AS

"DISTRIBUTED PROCESSING." AT CONTROL DATA THIS CONNOTES "THE

DELEGATION OF A TASK TO AN APPROPRIATE RESOURCE." I EMPHASIZE


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-10-

ANOTHER AREA IS GRAPHICS. I WANTED TO PARTICULARLY COMMENT ON

THIS BECAUSE CONTROL DATA HAS INITIATED DEVELOPMENT EFFORTS TO

COMBINE A GRAPHICS CAPABILITY WITH OTHER APPLICATIONS SUCH AS

STRUCTURAL ANALYSIS.

THIS COMBINATION, FOR EXAMPLE WILL ENABLE AN ARCHITECTURAL ENGINEER

TO VISUALIZE A STRUCTURE WHILE SIMULTANEOUSLY COMPLETING THE

ASSOCIATED ANALYSIS. THIS FEATURE WILL SIGNIFICANTLY REDUCE

THE MANPOWER AND TIME REQUIRED TO DESIGN A COMPLEX STRUCTURE

SUCH AS AN OFF-SHORE DRILLING PLATFORM.

THIS IS JUST A BRIEF EXPOSURE TO THE VAST NUMBER OF CONTROL DATA

APPLICATIONS IN THE MARKET TODAY. MY INTENT IS SIMPLY TO SOLIDIFY

IN YOUR MIND OUR STRATEGY IN OFFERING SOLUTIONS THAT RELATE TO

THE CUSTOMERS' PROBLEMS.

LET ME RETURN TO THAT JET STREAM PROBLEM...AND DEMONSTRATE

IT ILLUSTRATES OUR STRATEGY.

COMPLEX, THREE-DIMENSIONAL STUDIES OF DOWNSTREAM TURBULENCE ARE

PERFORMED ON THE STAR LOCATED AT LANGLEY ~ AN EXAMPLE OF OUR

COMPUTER CAPABILITY. AT THE SAME TIME, GETTING THE MOST

EFFECTIVE USE OF STAR'S TREMENDOUS PROBLEM-SOLVING CAPABILITY

IS A JOB FOR SOMETHING MORE THAN THE ORDINARY SCIENTIST OR

ENGINEER. A TEAM OF CONTROL DATA PROGRAMMING CONSULTANTS HAS

BEEN INVOLVED IN THE LANGLEY STAR PROJECT SINCE ITS INCEPTION -

AN EXAMPLE OF OURAHELPING THEM WITH THEIR APPLICATIONS NEEDS.A


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PRESIDENT. CONTROL DATA SYSTEMS. - Charles Babbage … · "control data's four-part operational strategy" remarks by robert m. price. jr. president. control data systems. services

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