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PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57
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PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

Dec 21, 2015

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Magdalene Booth
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Page 1: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

PRESENTED BY:-SUSHANT COWLAGI - 12MEHUL GOSWAMY - 17HARDIK SAMPAT - 45PRANAV SOMAN - 53PRATIK THAKKAR - 54NITESH TOLANI - 57

Page 2: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

Murugavel Janakiraman : Founder & CEO (Bharat Matrimony)

Page 3: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

Murugavel Janakiraman : Founder & CEO (Bharat Matrimony)

Initial years

The internet buzz

Connect among communities in the U.S.

Foresight

How he Advertises…

How he promotes…

Experimental attitude

Finally to serve

HOW IT ALL BEGAN…

Page 4: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

Murugavel Janakiraman : Founder & CEO (Bharat Matrimony)

Bharat Matrimony ( Community type )

Consim Info Pvt Ltd

Click Jobs

India Property

IndiaAutomobile

Indialist

A BRIEF ABOUT HIS EMPIRE!!!

Page 5: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

Murugavel Janakiraman : Founder & CEO (Bharat Matrimony)

Matrimony.com Pvt Ltd (formerly Consim Info Pvt Ltd), which owns a string of matrimony-related consumer internet properties including BharatMatrimony.com, EliteMatrimony.com and CommunityMatrimony.com, is touted as the next in line for an IPO, post the successful public listing of Just Dial.

Mr.Murugavel champions the cause of eye donations and runs Bharat Eye Bank.

Another initiative is BharatBloodBank, an online non-profit initiative started to promote blood donations across cities in India.

Bharat Green Hands is a social initiative aimed at restoring environmental damage.

Ability Matrimony is an exclusive matrimony site for singles with special needs or those wanting to marry someone with special needs.

He is also passionate about mentorship and training early entrepreneurs to get started in the right direction.

ACCOMPLISHMENTS / INITIATIVES…

Page 6: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

Murugavel Janakiraman : Founder & CEO (Bharat Matrimony)

Sysindia.com had a section on 'matrimony' which seemed the most popular among its visitors

Online marriages, the concept itself was new to the traditional audience

Dot Com bust, Mr.Murugavel had to rebuild confidence in an online brand.

Limited resource and funds: In 1999, when he made his first presentation in Silicon India, the proposal was rejected by all the top Silicon Valley investors.

An online matrimony portal was considered a nonviable project.

Cash flow management

FAILURES…

Page 7: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

ENTREPRENEUR NO. 2: RAHUL SHARMA- CEO & CO-FOUNDER (MICROMAX)

Page 8: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

Rahul Sharma: Co Founder & CEO (Micromax)

Micromax is the 10th largest mobile phone player in the world

2nd largest smartphone company in india

Emerging company of the year (2011)

Awarded forbes person of the year (2010)

Differentiation in stiff competitive market. Uniqueness.

Originally, sourced all its mobile phones from China. However, since April 2014, they have started manufacturing mobile phones and tablets at their facility in Rudraprayag, Uttarakhand. January 2014 started sales in russia.

MICROMAX – A SUCCESS STORY

Page 9: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

Rahul Sharma: Co Founder & CEO (Micromax)

THE IDEA

The greatest inspiration for Micromax to enter the mobile phone manufacturing business came from a chance encounter that Rahul had with a payphone operator who was doing business in an area where there was no electricity and poor network coverage,  deep in interior West Bengal.

Rahul quickly identified that the problems being faced by that payphone operator were pretty much the same as those troubling the regular and more affluent customers, i.e., if the phones had to be charged often, there was no point in having them.

Rahul was fascinated by the nature of “Jugaad” (innovative adaptation to suit the difficult conditions)

Page 10: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

Rahul Sharma: Co Founder & CEO (Micromax)

LEARNING'S & REASONS FOR SUCCESS

Innovative product that challenge the status quo that innovation comes with price

Creating strong domestic market & later target global market

Understand rapidly changing consumer preferences

Advanced technology, consistent innovation & idea

Backward integration, effective supply chain

Consumer connect through consumer branding

Rural market strategy

Page 11: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

The Wafer Sultan - Mr. Chandubhai Virani, Founder & Managing Director, Balaji Wafers

Page 12: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

The Wafer Sultan - Mr. Chandubhai Virani, Founder & Managing Director, Balaji Wafers

BALAJI WAFERS – A SUCCESS STORY Started as a micro business it has evolved into a Rs 4000 crore company

(according to third party valuation)

Its current turnover is over Rs 1,200 crore and is expecting 25-30 percent growth in 2014-15.

Balaji is today the third largest sweet and savory snacks brand in India with a 10% market share

90% in wafers and about 70% in namkeen products in Gujarat.

It also has a dominant presence (market share of approximately 65%) in Madhya Pradesh, Maharashtra, Rajasthan and Goa

Network of 550 distributors and its products are sold across 400,000 retail outlets in India.

It is also interesting to note that about 70% of Balaji’s workforce comprises of women.

Page 13: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

The Wafer Sultan - Mr. Chandubhai Virani, Founder & Managing Director, Balaji Wafers

HISTORY Chandubhai was born in a small village in Kalavad,India.

Population was just 2000 and his father was a farmer.

Primary Education, Farming Experience.

At 17, Started his career in 1974 by selling snacks at the Astron Cinema,Rajkot.

Home-made sandwiches made by their wives and potato wafers became their USP.

They use to buy other local brand or loose wafers and packet them.

Potato wafers contributed to 80% of the refreshment sales. – EUREKA Moment!!!!

Being a devotee of God Balaji (Hanuman) gave the name “BALAJI”.

Chandubhai opened an independent retail outlet in 1983-84 to sell wafers and sandwich brand named it Balaji Sandwich, which is successes outlet.

Page 14: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

The Wafer Sultan - Mr. Chandubhai Virani, Founder & Managing Director, Balaji Wafers

LEARNING'S & REASONS FOR SUCCESS Dedication & Clear Focus – Not Giving Up the idea.

Hard Work – No Education,No Prior Experience,No Reference.

Complete Process Understanding - Exact know how

Understanding Consumer preferences – Value for Money

Market Awareness – Innovative and Region-specific products

Adopting production best practices – Technology for Making Wafers -1st of its

kind.

Product Quality – Potatoes Used in the making

Wide Product Portfolio – To maintain Profit Margin

Wide Spread Network - 550 distributors and its products are sold across

400,000 retail outlets in India.

Word of Mouth Publicity

Page 15: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

THANK YOU AMIGOS

THANK YOU AMIGOS

Page 16: PRESENTED BY:- SUSHANT COWLAGI - 12 MEHUL GOSWAMY - 17 HARDIK SAMPAT - 45 PRANAV SOMAN - 53 PRATIK THAKKAR - 54 NITESH TOLANI - 57.

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