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Question 1 In what ways does your media product use, develop or challenge forms or conventions of real media products?
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Question 1

In what ways does your media product use, develop or challenge forms or conventions

of real media products?

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Ancillary Text Ours Real Media Texts

Front Cover Arctic Monkeys Maroon5

Back Cover Justin Beiber

Magazine Cover Madonna Katy Perry

Inlay Maroon5 The Kooks

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Ancillary Text – Front Cover of Album

Use Challenge Develop

Background In the Arctic Monkey’s front album cover, the background consists of detached houses on an empty street. The background image is in black and white. Looking through the window of the houses we can see 3 room windows with retro designs in them which are in bold pop colours e.g. green ,yellow and blue. Looking at our front cover we have chosen to use the black and white background effect (saturation) with an image of our artists on the canvas which is also in bold pop colours. We chose to use the same concept as the concept used in the Arctic Monkeys album cover as it gives a quirky retro look. This convention was used in our front cover as our music genre is indie/pop which is the same music genre as the Arctic Monkeys, therefore we thought by using a similar concept audience will be able to establish the genre of our album as well as it giving the same quirky look as mainstream indie/pop music albums.

For our front cover of our album we chose to adhere to the main concepts of an Indie/Pop genre for example the contrasting of the saturated black and white background with the brightly pop coloured image. We chose to adhere to these conventions as we felt that if we changed the conventions for example using a brightly coloured background it would remove the retro Indie look we were trying to portray as our album is after all representative of the Indie Pop music genre. We also felt that if conventions were change audience would too get confused as to the genre of our album therefore unable to relate to the band as effectively as the album cover would send different signals . Say for example we chose to use a bright florescent background , this would not be representative of the music genre and audiences would therefore perhaps think our album was a Pop album. Therefore sticking to conventions used in mainstream Indie/Pop genres will help to establish our album.

Instead of having a plain background to work with like the black background used on the Maroon5 album front cover, we decided to develop the idea of using a plain background by not only using the main image as the background but also having a gradient of dark grey, light grey and black . We chose to have a grey background( a canvas in an empty room) amongst a bright pop coloured image of our artists. We thought the contrast between the dull grey’s made the image of our artist stand out amongst the rest of the album, this is so the image would be mostly likely to catch the audiences eye.

Typography We choose to use the font Cooper for all our ancillary texts , this is because we wanted to show continuity between all of our ancillary texts. As our background was black we wanted to contrast the typography with the background so that the typography stood out. To achieve this we used the colour scheme of red and white. We chose to use these two colours as they contrasted well with the dark backgrounds.

In the Maroon 5 album cover two different fonts are used even though they are in the same colour. We chose to use on primary font as we thought our audience would get confused with the different styles of font. In the Arctic Monkey’s album cover their font is very hard to see as it is squashed together thus quite difficult to make out the album name. We wanted to make sure that our audience are able to see our album name clearly so we choose to space it out.

In the Marroon 5 and the Arctic Monkey album covers ,both use a single font colour . Even though the names of both albums stand out as the colours contrast , we wanted to go a step further. To make sure our album name stood out we decided to use a gradient tool . The gradient tool mixed the white colour of our typography with a darker colour and made the edges stand out. Amongst the rest of the background this made the typography and out. Audiences would therefore be able to see the album name from a distance.

Image As our album is called Canvas , we decided to take a picture of a canvas and use a image of our artists on the front of the canvas . We also gave the album image a rugged look so that the actual album cover had a canvas effect.

The fact that we combined two images: the image of our band and the image of a canvas together ,gave our album cover an authentic type of look. We did this so that the album name adhered to the image.

Unlike the Maroon 5 and The Arctic Monkeys album cover we also decided to use a gradient with the image as we thought it would stand out more. The Arctic Monkey’s image was a black and white image of a house . Instead of just using a black and white canvas to contrast with our image of the band we used a gradient so that both images blended well with each other as well as also standing out.

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Ancillary Text – Back Cover

Use Develop Challenge

Background In our music album back cover we chose to use a natural setting in which the artists were ‘naturally’ posing against. As you can see from the album cover we chose a plain building wall in which our artists posed in front of. By placing our artists in front of a natural setting it gives an authentic casual look as well as emphasising who the artists are. From this image audiences are able clearly see who the artists are. Using the background in this was also gives the back album cover a chick and contemporary look which also adheres to the genre of the music.

The Justin Beiber album back cover uses a black background with a medium close up of Justin on the right hand side. Our album back cover opposes this as we used the whole image of the artists as the back cover. We thought by using the full image instead of part of the image was effective as it looked bold and stood out.

Most indie/pop genres again have one main colour for their background. This is used so that it creates a strong contrast with the other brighter images or texts on the album, again our group chose to use the artists image as the background. This is so the audience can clearly see who the band are thus enabling them to easily recognise. The Justin Beiber back album cover uses part of this concept in that the initial background of his album back cover is black however a full medium close up image of himself is used on the right hand side of the cover. This like our album cover takes the attention off the typography and diverts it to the artist/s of which audience are easily able to recognise if they were to walk past it on a shelf in a music store.

Typography We decided to use the same typography throughout all of our ancillary texts. This is so it established continuity and brand identity. The colours we used were white and red. We chose these colours as we felt the contrasted the background particularly well. This works in our favour as the audience are clearly able to read the information on the back of the album cover. We chose to use the font size 14 as we felt size 12 was to small for audiences to read. Also having a smaller font created a lot of black space. Looking at cd covers in our research and planning tasks we knew that blank spots did not give the finial product a professional look.

We went along with typical typography conventions of a music album as we thought straying from these conventions may have confused audience. For example using more than one typography may result in the audience not knowing what the album is clearly about as different ways of using fonts.

We took a slight gamble by spacing our typography out ever so slightly just to make sure audience could read it . Even though we used a smaller font size I still managed to place the typography in places where contrast between the background and the colour of the font were significant so that the audience were able to clearly read it. In the Justin Beiber album cover a light grey background is used important of white typography . Our group felt that this idea didn't fell great as the two colours clashed making it difficult to read the typography.

Image We chose to have an image of our artists faces so that audiences would be able to identify with them. The shot used was an a close up . We chose this as it created a ‘in your face’ statement. Maroon 5’s album cover uses a similar concept whereby the artists faces are on the front cover . We also chose to have a close up image of the artists as we thought having text around the image will make the image stand out more.

In Justin Bieber’s back album cover Justin is standing in a neutral pose. We really liked this idea of using natural images so we chose to make the artists pose naturally. We also added vibrance to them image by changing the saturation. This also made them stand out .

In the Maroon5 album back cover there isn't an image of the band only typography. As a group we didn't like this idea as we felt that audiences wouldn't be able to familiarise themselves with the artists. We felt that using an image of the artists gave the audience a chance to familiarise with the artists and give them a reminder when they are reading g the information who the artists are.

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Ancillary Text - Inlay Use Develop Challenge

Image In the Maroon 5 inlay the artists are positioned in a natural position on a pile of boxes with carpet underneath. The fact that there all sitting at different levels makes the image looks natural and realistic and gives the inlay a contemporary look. As a group we thought using a image positioning like the positioning used in Maroon5 was effective, as a group we decided to use a similar position for our inlay as it reflects the artists relaxed posture. Audiences would be able to relate to this image as it gives an insight into what the artists are like in environments other than the music setting i.e. warm friendly and relaxed. This is also the vibe the Maroon5 image inlay gives.

In our inlay we decided to use a natural setting i.e. a park bench where our artists were positioned at different levels of the bench just like the Maroon5 inlay image. The level positioning is effective as it takes the focus off the background and brings the focus on to the artists. In the Maroon5 inlay the dark background contrasts with the artists thus making them stand out . In our inlays we developed the concept of contrasts, for example, we made the grey background contrast with the colours of the artists costumes. This makes the artist themselves stand out. The fact that they are also sat at different levels conveys a natural realistic image of which the audience are able to relate to as they looked easy going and relaxed.

We also used the saturation concept from The Kook’s album cover. Instead of using the whole image in black and white we decided to make the back ground in black and white and adopted the idea from the Maroon5 inlay of using the artists in colour.

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Ancillary Text – Magazine Cover

Use Develop Challenge

Background We chose to use a black background for the magazine cover so that it also represented continuity with the rest of our ancillary texts. Although we used a dark background it worked well with the rest of the magazine cover as the colour schemes and images contrasted.

Whilst looking at other real media texts as a group we noticed each magazine cover had backgrounds which adhered to the genre of there music . For example Madonna’s magazine cover had a light purple background. This tied in well with her genre as her music is commercial pop.

We decided not to adhere to a conventional background as we felt that we could bring our the genre of our music through different things for example the typography and the main image.

Image We decided to use the same image we used as our background. Our inspiration for this idea came from Ellie Goulding ‘s album and magazine cover as she used exactly the same image, typography and layout in both texts. We did this because our music is aimed at mainstream audiences therefore having images of our artists that is repetitive will likely to stick into the audiences mind.

To make the magazine cover look different however we decided to emboss the image so that it looked sleek and the colours of what the artists were wearing stood out. Embossing the image reinforced the contrast between the colours red, white and black. This was a concept we used throughout all of our ancillary texts as it connotes continuity and brand identity.

In our magazine cover we decided to put a copy of our album on it so that audiences could make cross references between the two pieces of texts. Other music albums and magazine covers did not have this feature so we thought by adding a copy of the album our magazine cover will be unique.

Typography As with all our ancillary texts we used the same font Cooper . Again this represents continuity . We also chose to texturize the name of the artists as this made it stand out amongst the rest of the magazine cover.

Because we decided to use the same font and the same colour for all the typography we found it quite difficult to make certain pieces of information stand out against other information. However we managed to over come this issue by changing the font size of text. For example we chose to add in some text about the name of the song that was a special feature. To make it stand out we simply just increased the font size which made the piece of information stand out.

In terms of challenging conventions , we chose to adhere to the main conventions such as a common colour scheme throughout and the same font. As our music cater’s for mainstream audiences we thought by opposing or challenging typical features we would be straying from the main concepts of what our music was about thus we decided to stick to the features. This also helps to prevent audience getting confused on what genre the music is.

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http://www.youtube.com/watch?v=KlyXNRrsk4A&ob=av2e

Katy Perry – T.G.I friday

http://www.youtube.com/watch?v=FC3y9llDXuM&ob=av3e

Wheatus – Teenage Dirtbag

http://www.youtube.com/watch?v=Bg59q4puhmg&ob=av2n

Avril Lavigne - Girlfriend

http://www.youtube.com/watch?v=eNII9PDlFJ0&ob=av3e

Chris Brown ft Tpain – Kiss Kiss

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Use Develop Challenge

Music Video Similar conventions as the songs

Teenage Dirt Bag: Corridor Scene

Katy Perry: Slow Motion Revealing of new look.

Lana Del Ray: Stop Motion

Chris Brown : Nerd vs. Geek

Avril Lavigne Girlfriend: Nerd vs. Geek

Narrative Based – We chose to tell a story through our video as our aimed audience is teenagers we decided that we wanted to explore issues that every teenager goes through which is they way they look and relationships. By exploring these issues teenage audiences will be able to relate to them. We got this idea from Katy Perry’s TGI Fridays and Teenage Dirt Bag as they explore similar concepts.

Stop Motion- We chose to use stop motion to show specific facial expressions of the artists in the video. By using stop motion it makes our video less simplistic and adds a contemporary edge to it

Zoom- We chose to use a zoom when Najim was changing his look from nerdy to cool. We thought using a zoom here highlights the change . Audiences also get a closer view at the transition.

Chris Browns video Kiss Kiss was set in a high school . We thought the idea of using a high school setting was good as our target audience are also in high school . High School is also a place were teenagers spend majority of their lives therefore are easily able to relate.

Challenged Race –Mainstream music bands who create Pop music are white in ethnicity for example Artic Monkeys and The Cooks our band is a mixture of Indian, White British and Albanian.

Typical mainstream boy bands also tend to go for the same clothing look. For example JLS all look similar due to what they wear. We wanted to give our band members the own uniqueness and individuality therefore we let them decide what they wanted to wear.

We wanted the audience to be able to relate to each individual character in our video therefore we gave each of the artists a range of different looks. For example geeky, girly girl, cool guy. As teenagers today follow these mainstream trends they would be able to relate to them. In other music video’s that follow the same narrative as our the teenage actors are a lot older thus may not directly be able to relate to them. For our video we chose actors who are within the same age range as the audience therefore will be more likely to relate.

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How Effective is the combination of your main product and ancillary texts? Question 2

Colour Scheme creates continuity.

Logo’s used in the ancillary texts create brand identity.

Main product appeals to the target audience ( 13-18).

Audience are able to relate to the music video.

Colour scheme used in ancillary contrasts with the background and makes the typography stand out.

Ancillary Text doesn't really adhere to the typical conventions of a indie/pop genre. The colours are a bit dark

Quirky and Contemporary

They all tie in well as all of them have similar elements that can be seen in each individual product.

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The answer to question 2 is in the form of quotes, these are from a range of people I asked as part as audience feedback.

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How did you use new media technologies in the construction and research, planning and evaluation stages? Question 4

Usage of Photoshop:•Editing images for ancillary texts.•Creating ancillary texts.

Usage of Serif Movie Plus:•Editing and cropping vox pox’s•Adding text to vox pox’s

Usage of Adobe Premier:•Special effects to our music video.•Cropping footage that was not useful.•Synchronising the music with the film footage.•Editing the music video

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Usage of Microsoft Word:•Laying out ideas for our ancillary text e.g. name of the artists, name of band, name of music album cover.•Copying and Pasting the lyrics of our song, so that it could be given to the members of the band to rehearse and for my group to upload onto our blog.•Used as a place to keep all production logs and print screens of our production stages.

Usage of Pen and Paper:•Writing down a rehearsal schedule for the band.•Things to do list e.g. by the end of the week complete a section of the video editing.•Putting down timings of what goes where in the video.•Drawing up a story board of our video.•Writing down ideas for our ancillary text e.g. type of font, colours to be used.•Delegation list e.g. what member of the group has to do what i.e. completing the ancillary texts.

Usage of Microsoft PowerPoint:•Brain storming ideas for video and ancillary texts.•Used for research and planning i.e. all the research that we did we put onto PowerPoint so that it was all neatly kept together.•Used to put our story board on.•Used as part of the evaluation process e.g. using PowerPoint to summarise and justify actions we took as part of our production.

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Usage of Camera:•Take Pictures for the photo shoot of our band, the images of which were to be used in our ancillary text.•Photo’s for research and planning, we took pictures of our schedules.• Used for stop motion of a love heart getting scrunched up. The images were then used in our music video.

Usage of Camcorder:•Filming our music video•Filming cut or unused footage

Usage of Tripod:•Whilst filming in order to keep the camcorder steady we used the tripod so that the footage came out smooth and even. •Making sure the framing of the footage is level.

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Usage of Mobile Phone:•Calling group members for various things such as rescheduling things such as filming or editing. Asking for help say for example when producing the ancillary text or for clarification for research and planning i.e. the final name of the album.•Texting to confirm dates, times and places where filming the photo shoot will be held.

Usage of Printer and Scanner:•Scan our story board which was done on paper into the computer.•Printing up rehearsal schedule lists•Printing pictures of the people in our video that were to be used as part of the props in the video.

Usage of Apple Mac:•Emailing group members for ancillary texts and images from the photo shoot.•Usage of editing programmes e.g. Photoshop and Adobe Premier and Serif Movie Plus.