grippaclip.com The Grippa research programme, mainly funded by AHRC, is a collaboration between the Design Against Crime Research Centre, Central Saint Martins College of Art & Design, University of the Arts London, and the UCL Jill Dando Institute of Security and Crime Science. Papers and other materials from the programme are at www.grippaclip.com and wider practical and research material on preventing bag theft at www.inthebag.org.uk February/March 2007 Design Against Crime Research Centre UAL Presentation to Starbucks Professor Lorraine Gamman and Adam Thorpe
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Presentation to Starbucks - Grippaclip.com · commits Starbucks to act against theft within the communities they serve. “Starbucks believes it can contribute even more to local
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grippaclip.com
The Grippa research programme, mainly funded by AHRC, is a collaboration between the Design Against Crime Research Centre, Central Saint Martins College of Art & Design, University of the Arts London, and the UCL Jill Dando Institute of Security and Crime Science. Papers and other materials from the programme are at www.grippaclip.com and wider practical and research material on preventing bag theft at www.inthebag.org.uk
February/March 2007Design Against Crime Research Centre UAL
Index Awards 2006Copenhagen, DenmarkOctober - September 2005Silver Winner - British Female Inventor and Innovator Awards; Education and Learning Institution 2006Sir Misha Black Award 2006Innovation in Design Education
The philosophy behind the initiative is linked to a practise-led design research agenda and the simple idea that secure design does not have to look criminal or ugly. It suggests that beautiful design can also address “abusers” and “mis users” as well as “users”, and that even security can have humor.
Did you know? Every minute in the UK another person becomes a victim of bag theft.
Source: Home Office - British Crime Survey 2003/04. Table 2.01 in HO Stats Bulletin 10/04. Calculations worked out by DAC staff as incidents estimated2003/04, comprising both snatch and stealth thefts yields one in every 0.85 minutes on average.
Design Against Crime aims to help design out bag theft and put anti-crime design into the public spotlight and to give it an engaging and appealing edge.
The acronym CRAVED has been used to describe the characteristics of items most likely to be stolen - ‘hot products’. Concealable Removable Available Valuable Enjoyable Desposible
* Market leader. Where Starbucks lead, others follow.
* More footfall, more sales, more thefts.
* Third space concept - relaxes us and may make us more vulnerable to theft
* Strong Corporate Social Responsibility ethos commits Starbucks to act against theft within the communities they serve.
“Starbucks believes it can contribute even more to local communities, by encouraging our partners to become responsible neighbours and active participants in the places where they live, work and play. It is an
important part of our company’s culture and values”
Design Against Crime wants to diminish crime without reducing the quality of the customer’s experience.
Starbucks “wants to contribute even more to local communities, by encouraging our partners to become responsible neighbours and active participants in the places where they live, work and play.”
iii) GuardianshipFormal preventers (capable guardians) - are partners, operators, security staff and policeInformal preventers - customers* inform - training (theft perpetrator and avoidance techniques)* empower - responsible management schemes (Café Watch) - ‘bussers’ required to ‘tidy’ bags that are left vulnerable - Data analysis - strong crime intelligence will empower store mangers* motivate - ‘partner’ rewards scheme for greatest reduction in theft
iv) Site improvement1. Dwell Time/Length of Customer Visit2. Location – consider external environment in relation to measures required in store3. Store Layout – research indicates that seating closest to thoroughfare is most vulnerable4. Spatial Layout – object as barriers - defining defensible space
Next steps: Develop Care Store as concepti) Information environment* select vehicles for communication* agree language/imagery - avoid vulnerability-led communication
ii) Store furniture* short term: grippas/cut-outs* medium term: adaptation of different items of Starbucks furniture to integrate anti theft functionality into chairs and tables* long term: Holistic integration of DAC thinking into Starbucks furniture portfolio
* short term: staff training for pilot stores* medium term: pilot Cafewatch style responsible management scheme with NYPD Personal anti theft bag holding products made available to customers* long term: integrated theft prevention training within staff health and safety training