Presentation Public Media Grup & moldavian market

2013

Country

presentation

Republic of Moldova

is a landlocked state in

Eastern Europe.

Moldova is located

between Romanian

to the west and

Ukraine to the north,

east, and south.

Country

presentation

Capital: Chişinău (Kishinau)

Government: Type - Republic;

Independence - August 27, 1991.

Population: 4,314,377 million

(500,000 – Transnistria, 1,5mln – Emigrants)

Ethnic composition: 77% - moldavans 4% - gagauzes

7% - ukrains 3% - romanians

6% - russians 2% - bulgarians

Languages:

Official language – Moldovan (Romanian)

– is spoken by 82% of population

Recognised regional languages – russian,

ukrainian, gagauz.

Education: Literacy - 96%.

Country

presentation

Transnistria is a breakaway

territory located mostly on a strip of

land between the Dniester River and

the eastern Moldovan border

to Ukraine.

Since its declaration of independence

in 1990, and especially after the War of

transnistria in 1992, it is governed as

the Pridnestrovian Moldavian

Republic (PMR), a state with limited

recognition.

The Republic of Moldova does not

recognize the secession and considers

territories controlled by the PMR to be

part of Moldova's autonomous

region of Stînga Nistrului ("Left Bank of

the Dniester").

Economy

2012 – the lowest rate

of economic growth

after the crisis of 2009

Drop in economic

growth against a

background of growth in

remittances from

abroad.

Source: National Bank of Moldova

Economy

Headline inflation has been reduced by

50% relatively stable from 2012.

Consumer price inflation, increased by

1% in the last 6 months of 2012.

Foreign investment fell to the 2004 level in the

crisis of 2009, in 2011 rose slightly more than in

2006, an increase compared to 2010 + 18%

Source: National Bank of Moldova

The dynamics of inflation 2009-2012 The dynamics of foreign investment 2002-2011

Economy

41%

12%

47%

Work force distribution (Total 1.3 million)

Agriculture

Industry

Services

Source: National Statistic Bureau: “Report of on social and economical situation of Republic of Moldova in 2011”

Economy

62,10%

24,00%

13,90%

GDP STRUCTURE (90.000 MILLION LEI)

Services

Products

Others

Source: National Statistic Bureau: “Report of on social and economical situation of Republic of Moldova in 2011”

Advertising

market

23,1 MLN € 23,14 MLN €

27,46 MLN €

ADVERTISING INVESTMENT

Total investment in advertising in 2011, compared with 2010 increased slightly.

According to the results of 2012, the market is forecasted to grow by 18.7%

compared to 2011.

Source: AGB Moldova 2010 – 2012 (TV & Radio); X-Plane (Press); Evaluation of ZenitOpticMedia (Internet)

Advertising

market

INVESTMENT IN ADVERTISING BY MEDIA CARRIERS (WITHOUT TAKE

INTO ACCOUNT CLASSIFIEDS AND POLITICAL ADVERTISING ON TV IN

OUTDORE, ONLINE AND IN THE PRESS)

In comparison with the 2010th year, in 2011, an increase TV budgets by 21%,

Internet budgets by 60%, Radio, 7%. Realignment of the Press Monitoring, a

significant drop in 2011 on Outdor - 19.5%, increasing to 12% of total 2012 +12%.

Source: AGB Moldova 2010 – 2012 (TV & Radio); X-Plane (Press); Evaluation of ZenitOpticMedia (Internet)

DYNAMICS OF THE WEEKLY CONSUMPTION OF MEDIA (MIN)

650 710 724 661

710 590 868 816

124 122 108 111

879 930 945 953

386 435 347 358

1105 929 1054 915

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010/1 2010/2 2011/1,2 2011/3,4

TV

Radio

Internet

Press

Transport

Outdoor

Source: TNS Moldova 2011; Target: 12-65 internet users, urban population (cities 15000+)

since 2010 the consumption of the Internet has grown by 18%

I-net is on the 1st place by spent time at the end of 2011

Advertising

market

654 695 758 673

697 565 883 816 105 102

95 94 902 995 979 981 374 415 340 331

1079 902 1027 902

0%

20%

40%

60%

80%

100%

Dynamics of the weekly consumption

of media (min) 12-40 years

Outdoor Transport

Press Internet

Radio TV

609 765 620 625

785 661 850 825 172 180 139 169 685 697 633 681 428 520 378 460

1172 1024 1162 944

0%

20%

40%

60%

80%

100%

Dynamics of the weekly consumption

of media (min) 41-65 years

Outdoor Transport

Press Internet

Radio TV

Source: TNS Moldova 2011; Target: 12-65 internet users, urban population (cities 15000+)

Advertising

market

MEDIA REACH AND AFFINITY IN CHISINAU - 2011

98 81 81 61 44 42 32 28 22

100 104 105 114 110 107 112 99 102

Reach % Affinity

Source: TNS Moldova 2011; Target: 12-65 Chisinau

I-net on the 4th place by Reach I-net on the 1st place by affinity

Advertising

market

DYNAMICS OF ONLINE MARKET BILLINGS IN MOLDOVA

0,07 € 0,10 € 0,20 €

0,35 €

1,10 €

1,46 € 1,67 €

0,00 €

0,20 €

0,40 €

0,60 €

0,80 €

1,00 €

1,20 €

1,40 €

1,60 €

1,80 €

2006 2007 2008 2009 2010 2011 2012

mln. €

market growth in 2012 + 15%

Source: according to the web sites amount don’t include VAT, net of discounts ; taking into account commision

Internet

market

Who we are?

“Public Media Grup” is a local

private company specialized in

advertising and PR.

We are some people with open mind, organizational

capacity and team spirit who act on the

principle: THERE ARE NO

PROBLEMS WITHOUT

SOLUTIONS!

Founded in 2004, “Public Media

Group” is a relatively young, but

extremely ambitious company, which put

in value professionalism and

seriousness.

We don’t turn around mountains, we don’t bring for

you stars and moon, we don’t

give time back, but we can offer

optimal solutions for your needs!

Mission

Vision

We are a modern and

competitive institution,

which goes in step with

the latest technological

and marketing trends…

Values

Professionalism;

Creativity;

Punctuality;

Originality;

Perseverance;

Quality;

Responsability;

Colaboration.

Full use of existing resources is the way to success.

On this way we can go together!

Organizational

structure

Director

Creative Department

Creative Director

Copywriter Designer

Client Services

Department

Account Manager

Account Assistant

Project Management Department

Mobile Media Project

Manager

Project Manager Assistant

iD Media Project

Manager

Project Manager Assistant

Web Designer Programmer

Financial Department

Technical Department

Driver Driver Driver

Associate Partner

Services

Planing and implementation of the

advertising campaigns:

• Analyzing, monitoring of promotional activities of the

competitors;

• Elaborating artistic concept;

• Elaborating strategy;

• Media planning & Media buying;

• Monitoring advertising campaigns;

• Producing advertising materials;

• Analyzing post campaign.

Research

in the field of:

• marketing;

• microfinance;

• TV audience.

Services

Consulting:

• in image creation;

• in organization of

promotional campaigns;

• in advertising management;

• in advertising marketing.

Services

Branding:

• organizational identity;

• logo;

• institutional slogan;

• brandbook.

Services

PR development:

• organization charta;

• communicational policy;

• communicational

strategy;

• communication with

mass-media ;

• communicational-mix.

Services

Design:

Billboard

Poster

Catalog

Leaflet Flyer

Sticker

Site

Services

Service

s

BTL: • Promo-actions;

• POS-materials;

• Trade marketing;

• Consumer promotion;

• Merchandizing;

• Sampling;

• Mistery shopper;

• Events marketing;

• Development of loyalty programs;

• Direct marketing;

• Viral marketing;

• Guerrilla marketing.

Services

Service

s

Services

On-line promotion:

• SEM

• SEO

• SMM

Clients

International

Clients

Local

MD-2004, mun. Chisinau,

Str. M. Kogalniceanu 13, of.3

Tel: + 373 22 23-34-51

Tel/Fax: +373 22 29-49-45

E-mail: [email protected]

WEB: www.publicmedia.md

The end