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Dynamics of cer.fica.on in a green economy Greening the economy and the importance of innova.ve good quality cer.fica.on standards to enhance a transi.on
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Presentation on the dynamics of certification in a green economy

Sep 03, 2014

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Presented during the RT9 Conference from the Roundtable on Responsible Soy (RTRS) in May 2014: "Dynamics of certification in a green economy: Greening the economy and the importance of innovative good quality certification standards to enhance a transition", see also: http://www.responsiblesoy.org/rt9-novena-conferencia-anual/programa/agenda/
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Page 1: Presentation on the dynamics of certification in a green economy

Dynamics  of  cer.fica.on  in  a  green  economy  

Greening  the  economy  and  the  importance  of  innova.ve  good  quality  cer.fica.on  standards  to  enhance  a  

transi.on  

Page 2: Presentation on the dynamics of certification in a green economy

Theory  of  change:  the  Standards  System  Value  Cycle  (adopted  from  Aidenvironment,  New  Foresight,  IIED,  2013)    

Voluntary  standards  have  an  important  role  to  play  in  the  implementa.on  of  a  green  economy  (IISD,  UNEP,  2014).  To  create  impact  and  to  be  a  driver  of  change  requires  from  standards  to  be  innova.ve  to:  

! Drive  the  theory  of  change  as  an  innova.ve,  market  driven  growth  model  ! Create  impact  by  raising  the  bar  and/or  increasing  scale  ! Cover  the  full  scope  of  sustainability  (3Ps)  in  a  par.cipatory  approach.  

Green  economy  

“Results  in  improved  human  well-­‐being  and  social  equity,  while  significantly  reducing  environmental  risks  and  ecological  scarci=es”.    

Page 3: Presentation on the dynamics of certification in a green economy

The  role  of  RTRS  as  driver  of  change  in  the  green  economy:  current  dynamics  

Increasing  produc.on  

Changing  impor.ng  and  expor.ng  countries:  India  and  China  gain  importance  

! Growing  produc.on  shows  increased  importance  to  drive  best  prac.ces  in  a  green  economy  

! In  an  interna.onal  context  with  changing  trade  flows  and;  ! Increased  compe..on  between  countries  (with  different  requirements  on  

sustainability)  >  no  level  playing  field  

Page 4: Presentation on the dynamics of certification in a green economy

!  Cer.fica.on  is  used  as  means  to  proof  compliance  with  the  EU-­‐RED  in  Europe.  

!  European  legisla.on  is  not  comprehensive  in  its  scope  of  sustainability.  Socio-­‐economic  requirements  are  for  example  not  included.  

!  There  has  been  a  strong  increase  in  cer.fica.on  standards  to  be  used  for  biofuels,  some  solely  developed  to  proof  legal  compliance.  

!  This  has  resulted  into  increased  compe==on  between  cer.fica.on  standards,  with  different  levels  of  quality.  

!  Some  (as  ISCC)  started  to  widen  their  scope  to  other  end-­‐use  markets  as  food  or  feed.  

The  role  of  RTRS  as  driver  of  change  in  the  green  economy:  current  dynamics  

(Focusing  in  this  example  on  the  biofuels  market)  

Page 5: Presentation on the dynamics of certification in a green economy

The  role  of  RTRS  as  driver  of  change  in  the  green  economy:  current  dynamics  (Focusing  in  this  example  on  the  biofuels  market)  

©  NEA,  2013  over  year  2012:  reported  standards  for  compliance  sustainability  biofuels  

Dynamics:  •   Fast  increase  of  recently  developed  standards  as  ISCC  and  2BSvS  

•  This  has  driven  compe..on  in  producer  countries  

©  Moser,  Hildebrandt  and  Bailis,  2013  

Page 6: Presentation on the dynamics of certification in a green economy

Implica=ons  in  this  compe==on:  

•  The  possibility  for  cross-­‐compliance  under  the  EU-­‐RED  which  hampers  transparency  in  the  market  

•  It  hampers  transparency  on  quality  and  assurance  differences  between  standards  in  a  demand  driven  market  with  strong  compe..on,  as  example:  

The  role  of  RTRS  as  driver  of  change  in  the  green  economy:  current  dynamics  (Focusing  in  this  example  on  the  biofuels  market)  

Used  in  area  with  high  risk  for  impacts?      

Difference  between  these  two  standards?  

Accepted  by  other  standard  Merged  into  one  scheme  at  end-­‐user  

Page 7: Presentation on the dynamics of certification in a green economy

"  Laws  and  regula.on  in  countries  are  not  comprehensive  to  cover  the  full  scope  of  sustainability  –  or  may  even  be  fully  absent;  

"  Consequently,  a  full-­‐scope  interna.onal  playing  field  in  the  market  is  not  present,  and  will  at  least  not  be  present  on  the  short  to  mid  term;  

"  A  single  driver  to  meet  legal  compliance  (as  under  the  EU-­‐RED)  does  not  result  into  innova.on  and  best  prac.ces;  

"  In  contrary  –  it  results  at  this  moment  into  demand-­‐driven  compe..on  between  standards  where  costs  and  “the  proof  of  legal  compliance”  are  domina.ng;  

"  Producers  have  the  op.on  to  choose,  also  .ghtened  by  cost  and  compe..on  on  the  supply  side  

Thus:  How  can  high  quality  standards  drive  change  towards  the  green  economy  while  facing  these  obstacles  in  current  dynamics?  

The  role  of  RTRS  as  driver  of  change  in  the  green  economy:  current  dynamics  (Focusing  in  this  example  on  the  biofuels  market)  

Page 8: Presentation on the dynamics of certification in a green economy

Key  boIlenecks  for  high  quality  standards  to  be  a  driver  of  change  towards  the  green  economy:  

A.  Compe..on  and  lack  of  level  playing  field  on  demand  and  supply  side  B.  Financing:  Costs  -­‐  benefits  

C.  Demand  driven:  tendency  for  the  "low  hanging  fruit”  

• Compe..on  and  lack  of  playing  field  • Costs  

Choose  low  hanging  fruits  Costs  

Page 9: Presentation on the dynamics of certification in a green economy

Key  to  understand  and  be  transparent  on  what  is  behind  the  standards!  

"  Assurance  is  a  guarantee  for  ensuring  what  you  stand  for  as  standard.  

"  Strong  difference  in  strictness  of  criteria  and  quality  of  control  between  systems  

"  In  terms  of  assurance  this  includes  for  example  issues  as  accredita.on,  sampling  requirements,  audit  and  verifica.on  procedures,  stakeholder  consulta.on,  etc.  

A.   How  to  deal  with  compe==on  and  lack  of  level  playing  field?:    

Some  food  for  thought    

©  A  benchmark  on  level  of  assurance  between  cer.fica.on  systems  for  biofuels  (Dam  and  Ugarte,  2012)  

Page 10: Presentation on the dynamics of certification in a green economy

A.  How  to  deal  with  compe==on  and  lack  of  level  playing  field?    

" Key  to  understand  and  be  transparent  on  what  is  behind  the  standards!  

Benchmark  study  WWF  on  a  wide  range  of  topics:  One  example  given  >>  

IUCN  developed  a  benchmark  study  on  the  overall  indica.ve  quality  of  standards  

©  WWF,  searching  for  sustainability,  2013  

Page 11: Presentation on the dynamics of certification in a green economy

What  is  needed?  

Incen=ves  by  transparency  and  choosing  for  quality  

"  Transparency  on  what  cer.ficates  are  received  by  the  end-­‐user:  incen=vize  the  market.  "  Transparency  on  the  quality  (also  in  assurance)  of  cer.fica.on  standards  is  crucial.  

Commitment  from  the  sector  

•  Interna.onally,  laws  and  regula.on  will  not  be  comprehensive  in  sustainability  requirements–  at  least  not  in  the  short  term;  

•  BUT:  they  do  can  complement  each  other  •  Commitment  from  the  market  should  therefore  not  be  only  demand  and  compliance  driven.  

•  It  should  be  a  legi.mate  choice  for  choosing  for  a  comprehensive  standard  that  enables  learning  and  change  in  the  market.  This  requires  collec=ve  commitments.  

“Enhancing  sustainability  in  the  green  economy  is  reached  only  when  both  environmental  and  socio-­‐economic  sustainability  criteria  are  addressed  and  verified  in  a  holis=c  way  by  standards”.    

Page 12: Presentation on the dynamics of certification in a green economy

B.  Financing:  costs  and  benefits    

•  Financing  is  key  to  make  addi.onal  requirements  (as  biodiversity  conserva.on)  under  high-­‐quality  cer.fica.on  standards  economically  viable.  

•  To  meet  compliance  costs,  and  to  create  an  incen.ve  for  producers  to  choose  a  cer.fica.on  system  with  more  stringent  criteria.  

•  Benefits  have  to  outweigh  the  costs  •  Benefits  include  price  but  also  intrinsic  benefits  (higher  yields),  

or  preferences  in  the  market  (e.g.  from  financing  sector)    

©  Lessons  learned  from  study:  Financing  biodiversity  conserva.on  in  soy  producing  areas.  Explora.on  of  financing  mechanisms  to  support  biodiversity  conserva.on  in  soy  producing  areas  in  Brazil,  October  2013  

Page 13: Presentation on the dynamics of certification in a green economy

Table&4:&Suitability&of&financing&mechanisms&to&overcome&the&main&obstacles&for&biodiversity&conservation&in&soy&growing&areas&(++&=&high,&+&=&to&some&extent,&?&=&none&to&low)&! SHORT!TERM!

“Accelerating!HCV!inclusive!certification”!

MIDDLE!TO!LONG!TERM!

“Beyond!certification!solutions”!

Criteria!

!

!

Mechanisms!

Experience! in!

(soy)!

agricultural!

production!

Simplicity! to!

implement!

mechanism!

Contributes! to!

level! playing!

field! with! solid!

market!demand!

Cooperation!

outside! soy!

value! chain!

feasible!

Regulatory!

basis!in!

jurisdiction!

present!

1.!Voluntary!PES! Q! Q! Q! +! Q!

2.!Public!payment!

scheme!for!PES!

Q! +! +! +! ++!

3.Voluntary! carbon!

markets!

+! Q! Q! +! Q!

4.Regulatory! carbon!

markets!

+! Q! Q! +! +!

5.!RT/REDD!for!soy! +! +! Q! +! +!

6.!Voluntary!

biodiversity!banking!

and!offsets!

Q! Q! Q! ++! Q!

7.!Regulatory!

biodiversity!banking!

and!offset!

+! Q! Q! ++! ++!

8.! Ecological! fiscal!

returns!

+! +! +! ++! ++!

9.!Domestic!Funding! +! ++! Q! ++! ++!

10.!Climate!Funds! +! Q! Q! +! Q!

11.!BACP! ++! +! Q! Q! Q!

12.!BBOP! +! Q! Q! +! Q!

13.! Green!

Development!

Initiative!

Q! Q! Q! ++! Q!

14.!Choice!editing!in!

supply!chain!

+! +! ++! Q! Q!

15.! Sustainable! soy!

fund!

+! +! +! Q! Q!

!

Analysis  of  possible  financing  mechanisms  to  overcome  obstacles  for  biodiversity  conserva.on  in  soy  growing  areas  

PES  mechanisms:  • Water  • Biodiversity  • Carbon  

Funds  and  tax  mechanisms  

B.  Financing:  costs  and  benefits    

Page 14: Presentation on the dynamics of certification in a green economy

Lesson  learned:  need  from  sector  to  landscape  approach  from  financing  perspec.ve!    

Two-­‐step  approach:  Middle  to  long  term    Beyond  cer=fica=on  solu=ons  

! Generate  finance  outside  the  soy  sector  ! From  a  soy  supply  chain  approach  to  an  

integrated  landscape  approach;  ! Link  soy  cer.fica.on  to  other  financing  

mechanisms;  ! Establish  minimal  compliance  standards  

at  jurisdic.onal  level  in  countries.  

Short  term  

!   Legality:  need  for  common  approaches  governments  -­‐  standards    

! Create  clarity  regarding  compliance  ! Crea.ng  market  in  a  level  playing  

field:  Market  push  ! Financial  incen=ves  in  sector  

B.  Financing:  costs  and  benefits    

Link  to  financing  ins=tu=ons  Link  to  ini.a.ves  in  and  outside  the  sector  to  enhance  sustainability  through  financing  mechanisms  (e.g.  linking  RTRS  criteria  to  credibility,  ranking,  credits,  investment  poriolio  banks)  

Page 15: Presentation on the dynamics of certification in a green economy

•  Provide  more  understanding  and  proof  on  the  (intrinsic)  benefits  of  high  quality  standards:  what  are  the  (economic)  business  benefits?  

B.  Financing:  costs  and  benefits    

Example:  evalua=on  of  40  biomass  projects,  subsidized  in  Netherlands  •   Cer.fica.on  links  to  financing  and  investment  requirements:  proof  for  sustainability  •   Stakeholder  consulta.on  and  par.cipatory  approaches  are  needed  for  local  embeddedness  of  new  projects  

•   Data  recording  and  monitoring  contributes  to  day-­‐to-­‐day  business:  bejer  efficiency  

Sustainable  business  

Social  benefits  

Economic  benefits  

Environmental  benefits  

Higher  yields   Higher  commitment  

Page 16: Presentation on the dynamics of certification in a green economy

C.  From  demand  driven  (choosing  the  "low  hanging  fruit”)  to  learning  tool?    

!  Buyers  tend  to  reach  out  to  those  producers  who  face  least  difficul.es  in  mee.ng  their  requirements:  the  low-­‐hanging  fruits.    

!  How  to  reach  out  to  the  remaining  group?  !  How  to  get  bejer  prac.ces  at  the  places  where  it  is  needed:  the  (more  

complicated)  higher  risk  areas?  

•  Next  to  financial  support:  •  Learning  and  capacity  building  as  vital  prerequisite  for  cer.fica.on  

Page 17: Presentation on the dynamics of certification in a green economy

C.  From  demand  driven  to  innova=ve  learning  tool?  

Models  (can)  exist  to  make  a  larger  shil  from  demand  driven  to  innova.ve  learning  tool  

©  Dam  and  Aidenvironment,  2014  

Model   Within  standard   Outside  the  standard  

Moving  threshold   Moving  thresholds,  and/or  increase  area  as  requirement  

Linked  to  legisla.on,  regional  or  land  use  policies  

Step-­‐wise  compliant  approaches  

See  e.g.  Modular  Approach  Program  FSC:  Step-­‐wise  approach  in  .me  to  reach  compliance  

Can  be  combined  with  benchmarking  tools    Rural  Horizon  Solidaridad  

Collabora=ve  improvement  programs  

Capacity  building  in  standard  included:  reward  the  learning  element  

E.g.  Cacao  World  Program  –  collabora.on  with  demonstra.on  farms,  extension  programs,  research  

Reward  best  performers   Premium  quota  differen.a.on,    sale  preferences  

Linked  to  financing  requirements,  company  commitment,  credit  loans  

Knowledge  crea=on  and  data  sharing  

Peer  reviews  amongst  producers,  feed-­‐back  loops  

Coupled  to  land  use  or  satellite  data,  research  programs,  etc.  Observatorio  de  Soja?  

Page 18: Presentation on the dynamics of certification in a green economy

In  summary:  Some  food  for  thought  Enhancing  the  transi=on  to  the  green  economy?    Explore  the  tool  box!  

Create  transparency:  incen.ve  for  market  –  know  what  you  are  buying!  

Collec.ve  market  commitment  Link  to  financing  standards  Link  to  governance  as  driver  for  change  

Integrated  landscape  approaches  Create  cost  mechanisms  

Proof  (economic)  and  intrinsic  benefits  Integrate  standard  in  daily  business  

Collabora.ve  improvement  programs  

Step-­‐wise  approaches,  moving  thresholds   Reward  best  performers  

Page 19: Presentation on the dynamics of certification in a green economy

Thank  you  for  your  ajen.on!  

Jinke  van  Dam  Consultancy  Mrs.  Dr.  Jinke  van  Dam  Consultancy  on  sustainable  value  chains  and  land  use  for  biomass  end-­‐uses  

Bunnik,  the  Netherlands  E:  [email protected]    More  informa.on  on:  www.jvdconsultancy.com