Presentation of basic english

PRESENTATION OF BASIC PRESENTATION OF BASIC ENGLISHENGLISH

PRESENTED BY:PRESENTED BY:

MUHAMMAD AMMIR (14719)MUHAMMAD AMMIR (14719)

WASEEM NAWAZ (14721)WASEEM NAWAZ (14721)

HAFIZ MUHAMMAD ASIF (14720)HAFIZ MUHAMMAD ASIF (14720)

PRESENTED TO:PRESENTED TO: MADAM APERNA KUMARIMADAM APERNA KUMARI

TOPIC NAME: “MEDIA IN TOPIC NAME: “MEDIA IN PAKISTAN”PAKISTAN”

INTRODUCTION:INTRODUCTION: Media of any country is Media of any country is

reflection of that country. It shows that how reflection of that country. It shows that how person behave and live in their country. The person behave and live in their country. The way of expressing news, way of way of expressing news, way of talking of politicians in political debates and talking of politicians in political debates and discussion programs shows the behavior of discussion programs shows the behavior of people of that country. Although media's people of that country. Although media's responsibility is to spread true stories but responsibility is to spread true stories but media should be careful in this regard. They media should be careful in this regard. They have to adopt such a way in which they have to adopt such a way in which they could aware public without impacting could aware public without impacting negatively their mind sets and make them negatively their mind sets and make them able to protest in a true manner which couldable to protest in a true manner which could

result oriented. Media shapes the public's result oriented. Media shapes the public's behavior about the issues . Gatekeepers of the behavior about the issues . Gatekeepers of the media i.e. (editors, news editors, and other media i.e. (editors, news editors, and other journalists) they all play central role in shaping journalists) they all play central role in shaping the media agenda which becomes public the media agenda which becomes public agenda after sometime. agenda after sometime.

MEDIA IN PAKISTAN:MEDIA IN PAKISTAN: In Pakistan media are In Pakistan media are

now independent with the emergence of now independent with the emergence of new century. There are numbered of news new century. There are numbered of news channels that have maximum coverage channels that have maximum coverage throughout the country. Media contribute a throughout the country. Media contribute a lot to develop public knowledge but even lot to develop public knowledge but even after years of success,after years of success,

media could not alter public's attitude towards media could not alter public's attitude towards issues. With the passage of time reputation of issues. With the passage of time reputation of Pakistan's media have sullied due to its failure Pakistan's media have sullied due to its failure in thoroughly comprehending affairs. It seems in thoroughly comprehending affairs. It seems that media contributes to multiply wording over that media contributes to multiply wording over issues and crisis instead of spreading true root issues and crisis instead of spreading true root causes and facts of the issues. Our media causes and facts of the issues. Our media coverage of political issues is heavily episodic coverage of political issues is heavily episodic instead of thematic. There are numbered of instead of thematic. There are numbered of political talk shows and debates on all news political talk shows and debates on all news channels of Pakistan. Any issue discussed in channels of Pakistan. Any issue discussed in those programs has no ending and determining those programs has no ending and determining words that could help people to understand that words that could help people to understand that either there is solution to these issues or not? either there is solution to these issues or not?

Every political program discuses same issue Every political program discuses same issue under different names of the program. There is under different names of the program. There is no difference in the information displayed by no difference in the information displayed by each program even the views of politicians from each program even the views of politicians from different political parties give no hope and track different political parties give no hope and track towards the solution of issues. If these programs towards the solution of issues. If these programs demonstrate issues successfully then it could demonstrate issues successfully then it could help people to pressurize government in a right help people to pressurize government in a right way to solve The issue. way to solve The issue.

MEDIA USED IN PAKISTAN MEDIA USED IN PAKISTAN ::

1. T.V1. T.V2. Print2. Print3. Radio3. Radio

4. Internet4. Internet

T.V Channels:T.V Channels:Pakistani Channels Available:Pakistani Channels Available:

Ptv HomePtv Home

Ptv NewsPtv News

Available (Cable/satellite) Available (Cable/satellite)

80+ channels available on Cable/Satellite 80+ channels available on Cable/Satellite

Popular Channels are: Popular Channels are:

Geo NewsGeo News Express NewsExpress News Dunya NewsDunya News Ajj NewsAjj News• • ARY Digital (Ent ./News)ARY Digital (Ent ./News)• • ARY One World(News)ARY One World(News)• • ARY QTV (Islamic)ARY QTV (Islamic)• • Indus Vision (Entertainment) Indus Vision (Entertainment) • • Indus Music(Music)Indus Music(Music)• • Indus News(News)Indus News(News)• • Hum TV(Entertainment )Hum TV(Entertainment )••KTN (Reg. Lang–Sindhi)KTN (Reg. Lang–Sindhi)• • AVT Khyber AVT Khyber • • APNA TV(Reg.Lang–Punjabi)APNA TV(Reg.Lang–Punjabi)• • Star Plus(Entertainment)Star Plus(Entertainment)• • Star SportsStar Sports• • Ten SportsTen Sports Geo Supper Geo Supper

Role of Print in MediaRole of Print in Media Pakistan newspaper are circulated widely all over Pakistan newspaper are circulated widely all over

Pakistan and publish all type of newspaper related Pakistan and publish all type of newspaper related to Entertainment, Business, Sports, Health, to Entertainment, Business, Sports, Health, Weather, Tourism, Stock Market, Real Estates, Weather, Tourism, Stock Market, Real Estates, Fashion, Lifestyle, Political and Commercial Fashion, Lifestyle, Political and Commercial issues of Pakistan. Here is the list of newspaper issues of Pakistan. Here is the list of newspaper OF PakistanOF Pakistan

Dawn NewspaperDawn Newspaper Daily Jang NewspaperDaily Jang Newspaper Daily Times NewspaperDaily Times Newspaper Millat NewspaperMillat Newspaper Pakistan Observer NewspaperPakistan Observer Newspaper The News International NewspaperThe News International Newspaper

Nawa-i-Waqt Newspaper Nawa-i-Waqt Newspaper Daily Khabrain NewspaperDaily Khabrain Newspaper

Role Of Radio in MediaRole Of Radio in Media The radio's role in Pakistani society is also very The radio's role in Pakistani society is also very

significant. Radio's role as an effective source significant. Radio's role as an effective source of information, education and entertainment is of information, education and entertainment is always acknowledged in this country .For time always acknowledged in this country .For time being, TV was replaced in urban areas but being, TV was replaced in urban areas but recent FM radio channels boom proved to be recent FM radio channels boom proved to be the resurgence of radio in Pakistanthe resurgence of radio in Pakistan

Radio Channels Available :Radio Channels Available :18+ FM channels available. Popular 18+ FM channels available. Popular

Channels areChannels are••PBC-AM (nationwide) PBC-AM (nationwide) ••FM-89(Khi, Lhe, Isb, Fsd) FM-89(Khi, Lhe, Isb, Fsd) ••FM-91(Khi, Lhe, Isb)FM-91(Khi, Lhe, Isb)••FM-96(Karachi only)FM-96(Karachi only)••FM-100(Khi, Lhe, Isb)FM-100(Khi, Lhe, Isb)••FM-101(Isb, Lhe, Khi, FM-101(Isb, Lhe, Khi, Hyd, Qta, Fsd, Pew, S’kot) Hyd, Qta, Fsd, Pew, S’kot) ••FM-103(Khi, Lhe, Fsd, FM-103(Khi, Lhe, Fsd, Mul)Mul)

••FM-107(Karachi only) FM-107(Karachi only) ••FM Power 99 FM Power 99 (Islamabad only)(Islamabad only)

INTERNET IN PAKISTAN:INTERNET IN PAKISTAN: Internet is used all over the world. Internet is used all over the world.

Similarly internet is a part of media in Similarly internet is a part of media in Pakistan. But as compared to the other Pakistan. But as compared to the other countries it is not used so much. countries it is not used so much. According to a research of top ten Asian According to a research of top ten Asian countries using internet Pakistan is ranked countries using internet Pakistan is ranked 77thth..

Strength Of Media In PakistanStrength Of Media In Pakistan Increased media space – 40 private Pakistan-owned TV Increased media space – 40 private Pakistan-owned TV

channels, 170 FM stations; Enhanced citizen interest – channels, 170 FM stations; Enhanced citizen interest – viewer ship, listener ship increasing as well as viewer ship, listener ship increasing as well as interaction; Heightened political engagement – citizens interaction; Heightened political engagement – citizens participating on issues (elections, judges, terrorism, participating on issues (elections, judges, terrorism, economy, etc); economy, etc);

• • Greater awareness of central issues Greater awareness of central issues (role of military, politics of coalitions, (role of military, politics of coalitions, foreign & domestic policies); and foreign & domestic policies); and • • Vibrant development sector and higher public profile for Vibrant development sector and higher public profile for

civil society sectocivil society secto

Weakness of Media in PakistanWeakness of Media in Pakistan Media expansion is too rapid – professionalism, standardization, Media expansion is too rapid – professionalism, standardization,

audience audience profiling is lacking; profiling is lacking; • • Media content – there are problems of relevance, quantity and Media content – there are problems of relevance, quantity and

quality; quality; • • Over-focus on electoral politics and political wheeling dealing might Over-focus on electoral politics and political wheeling dealing might

lead to lead to ‘‘politics fatigue’; politics fatigue’; • • Fiercer intra-media competition may lead to sensationalism as a Fiercer intra-media competition may lead to sensationalism as a

‘ratings’ solution (e.g., the footage of a police guard being run over ‘ratings’ solution (e.g., the footage of a police guard being run over by a suicide vehicle in Lahore caught on tape and played repeatedly by a suicide vehicle in Lahore caught on tape and played repeatedly on several TV channels) on several TV channels)

““End of the End of the presentation”presentation”