Presentation for Red Bull

Presentation for Red Bull

Prague is one of the most visited cities in Europe.

London  15641000 Paris   9711000 Rome  6033000 Barcelona  4695000 Dublin  4469000 Madrid  3921000 Amsterdam  3901000 Prague  3702000

Visitor Origin

People all over Europe take advantage of flights for a weekend in Prague.

Visitor Origin:- Britain- Germany- Italy

Club FLOW will serve an international crowd.

“FLOW Club” is located in center of Prague. The whole complex where the club will be situated, is called “River Town” a downtown redevelopment in Prague on beautiful river Vltava; positioned only 1km from the old town of Prague the main tourist attraction.

Location

Prague’s SohoRiver town will be a new district for business and entertainment rivaling London’s Soho district. In the area will be 2 nightclubs, 30 cafes/bars and about 10 restaurants.

The other nightclub - Fashion MTV will be catering to a mainstream style music and audience. With its capacity of 2500 people, stars and other celebrities from all over the world will be attending not only the opening.

Our club “FLOW” is going to have a capacity of 500-700 people and will focus on quality to offer for a discerning audience that wants the best experience not found anywhere else, worldwide.

The VIP area will have a capacity of 100 people, where VIPs will be treated in luxurious surroundings. And an adjacent hotel positioned above the club will offer views over the river towards the old town of Prague.

Latest Technology

Club Flow will combine the latest technologies to create an experience that is unrivalled by any club. We will set a new clubbing standard for the 21st century in the center of Prague, the future “Northern Ibiza” in the heart of Europe.

Sound System by IOSONO

IOSONO surround sound system 400 speakers in a row all around the room, 38.000 Watts the latest high fidelity sound system found only in the legendary Tresor club, Berlin.

VisualsVideo Walls2x Video walls, floor to ceiling to create an immersive visual experience.- 6x3m- 7.5x3m ~10.000x4.000 pixel resolution / wall.

Dance FloorPower-generating LED dance floor by “SUSTAINABLE DANCE CLUB.COM” Dance floor generates power as people dance and illuminates, excess power is fed into other club systems. Floor has also sensors to measure activity that we would like to use to connect sound and visuals to.

We will develop software that will interact with clubbers (from sensor inputs) so visuals and lasers with 3D sound will be semi automated.

We are also planning an infrastructure that will make it easy for TV stations such as Fashion MTV and others to broadcast from our club with ease.

Sustainable NightclubThe club will generate power and capture water use grey water as well as up-cycle (new generation of recycling) water. Water will become the natural element of the club to contrast the technology.

This will be present in the interior decoration where water is going to be a design element that will make people aware of the environmental aspect of the club - natural element - Water.

The technology and knowhow together with expertise is going to come from “SUSTAINABLE DANCE CLUB.COM” a company from Rotterdam.

Multi Purposethe club will have a capacity of 500-700 people as a club but the space will also serve as a:

- Bar during the week where we would like to use the technology to create an ambience that will fully immerse the audience and create an environment that will place the people with 3D sound and full-wall visuals into any desired space.

- Convention centerthe sound system and the video walls will be a powerfull tool for any company that wants to stand out and give impressive and convincing presentations. We are currently working with BMW and Mercedes Benz to use the space for the unveiling of new cars. The hotel upstairs will complement this offering, so attendees are going to feel comfortable at all conditions.

- Talent Showswe would also like to cooperate with national talent competitions such as X Factor

- 1st class cinema with the connection of the best sound IOSONO available and video walls will create a superb performance.

Multi Purpose

The club is aimed at an audience, who wants the best clubbing experience, with an extravagant taste to satisfy all senses. Our club will be for people that know their music and who are willing to travel for an experience that is second to none. FLOW club will be a “Disneyland” for clubbers.

Target Audience

Due to the location in the heart of Prague and our neighboring nightclub Fashion MTV, people who come will be able to satisfy their clubbing expectation, as well as gastronomical and cultural needs.The VIP lounge with private entrance ad private parking will satisfy any celebrity that loves a good night out without the hassles of a annoying crowd.

For Prague is such tourist center and due to the sophisticated nature of our club, we would like to market our club with airlines (in-flight magazines) that operate from the UK, France, Germany or Austria to name a few. We are going to put a large billboard at the Prague airport arrivals and the main railway arrivals, as well; so everyone who comes to Prague will know where to go.

We are going to cooperate with our neighboring club Fashion MTV (under construction), which is to become the largest club in the Czech Republic /Central Europe to offer them a venue for after parties and to offer an alternative to mainstream clubbing.

With our unique offering and cooperation with various sources, we intend to put the “FLOW” club at the center of Europe’s clubbing map.

Marketing

Our organizers have proven themselves many times in organizing large music festivals, such as the Sensation White (15.000 people) where our mother company had organized an after party.

We are working with Fashion MTV to collaborate on marketing as well to make it a 2-way cooperation. In conjunction with these opportunities, there is a high potential for every clubber, who comes to Prague, to leave this beautiful city satisfied, thus the sponsorship is going to be very visible.

Marketing

“FLOW” club will be the first club in the world that will marry the latest entertainment technologies into the uncomparable package.

Once we have consolidated our technologies, then we will use the recipe, and network of organizers together with nightclubs to open other clubs in cities around Europe and later worldwide, as well.

FLOW club will create a new standard for clubbing not found anywhere else, for we want to bring this to a quality conscious 21st century audience who expect the best from a night out.

Franchise