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Presentation Coaching Workshop at Singapore Polytechnic

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Page 1: Presentation Coaching Workshop at Singapore Polytechnic

WELCOMEPresentation Coaching Workshop

25 Oct 2013

Copyright © 2013 Entreport Asia Pte Ltd. All rights reserved.

Page 2: Presentation Coaching Workshop at Singapore Polytechnic

Agenda

1. Introduction2. Anatomy of a Pitch3. What’s a Pitch Deck and Why is it Important?4. Tips on Preparing Your Pitch Deck5. Understanding the various types of pitches6. Tips for crafting an effective pitch deck7. Useful resources8. Get to Work: Presentations

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1. Introduction

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So you want to raise some money for your big idea….

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Presentations have become the de facto business communication tool.

Nancy Duarte,Presentation Design Guru

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Common Roots of Poor Presentation

Vague intentPoor structureLack of presenceLow engagementPoor use of visualsInsufficient preparationNot understanding your audience

Poor Communication Video: http://youtu.be/rIABo0d9MVE

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2. Anatomy of a Winning Pitch

Key Elements

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IntroductionBodyClose

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Capture Attention in 30 seconds or less.

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It has a Strong Start

• Impactful Statement that captures attention fast!

Example: Researchers have found that we make eleven major decisions about one another in the first seven seconds of meeting!They have also found that non-verbal cues have over 4 times the impact on the impression you make than anything you say!

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It has a Strong Start

• Use the “Hook”– Current affairs

• e.g. Do you know that every year, about 10,000 offenders are released from prisons? About 5,000 prisoners are trained, and 2,000 of them are matched with employers.

– Bold / New statement• e.g. Researchers from NYU found that we make 11 major decisions about

one another in the first 7 seconds of meeting! They have also found that nonverbal cues have over 4 times the impact on the impression you make than anything you say!

– Intriguing question• Have you wondered who will win the online war by 2020? Apple? Google?

Microsoft? Facebook?

– S2AME

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Sufficient Body

• Highlight the unmet or under-served needs (or wants) that your business will fulfil.

• Focus on how your products and services will meet those needs (or wants), or how your company presents a new and competitive angle in an existing market (or create entire new ones!)

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Sufficient Body

• Briefly share your market research findings. – Size of the (addressable) market– number of direct competitors in the market– total dollar value of potential sales in the market.– If any, highlight any first-hand research you conducted, such as

positive statements from product trials or promises of future patronage

* More will be discussed in the Elevator Pitch section

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It has a Strong Close

What do you want them to do?

• Leave them a thought?• To Reflect?• Ask for something?

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Impact

What Others Will Think / Say About You / Your Product?SimpleClearConciseCompellingInspiringProvocativePowerful

Page 16: Presentation Coaching Workshop at Singapore Polytechnic

In Conclusion

Your pitch should ideally address….

• What• Why• Where• When• How

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Building A Wining Pitch

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Key Elements: 5 C’s

1. Compelling story with a2. Clear message that3. Captures attention and4. Convince your audience to5. Commit an action

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A Compelling Story…

...will CONNECT you with the audience

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What’s Your Story?

• Why should they care? (ie. Customers, users)• Can they identify with the pain/need/belief?• What can you do for them?• Does your solution meet their needs?• Why should they adopt your ideas?• Will it solve their problem/pain?• How will they benefit?

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The Holstee Video: http://youtu.be/QDmt_t6umoY

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A Clear Message….

…creates a lasting impression on your investors’ minds without any confusion or distraction

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What’s Your Message?

• What is that one single message that you want your audience to know (e.g. FEDEX)

• What is the most important question that needs to be answered?

• Can you illustrate with a word/image/video?• Will they “get the point” by the end of your

pitch?

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Capture Attention in 30 seconds or less...

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Convince Them…

• Are they inspired / moved by your message?• Do they believe you?• Will their lives be changed as a result?

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The Power of Words Videohttp://youtu.be/XG8_AH6viNk

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Commit an Action…

• Are they inspired / moved by your message?• Do they believe you?• Will their lives be changed as a result?

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Discussion: Have you ever used a product that changed your life and you tell others about it?

1 Million Customers

Phil Libin On Evernote’s Close Call: Just 3 Weeks of Cash Left During The 2008 Financial Crisis

Real Life Example

Page 29: Presentation Coaching Workshop at Singapore Polytechnic

3. What’s a Pitch Deck and Why is it Important?

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What’s a Pitch Deck?

• A set of presentation slides that summarizes and effectively communicate a business idea sufficiently enough to potential investors.

• Helps to prioritize and organize business models in an easy-to-understand manner so that investors can get the gist of their business without excessive explanation.

• Usually used for fund-raising purposes.

Page 31: Presentation Coaching Workshop at Singapore Polytechnic

Why is it Important?

• An investor is usually introduced to your business idea through your pitch deck.

• It helps them decide if they want to invest in your company or hear more about it.

• Hence, it is important to make sure your pitch is simple to understand and generally applicable to all audiences.

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4. Tips on Preparing Your Pitch Deck

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“A meaningful relationship between you, your slides, and your audience will connect people with content. Display information in the best way possible for comprehension rather than focusing on what you need as a visual crutch. Content carriers connect with people.”

Nancy Duarte, Presentation Guru

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1. It’s about YOU

• YOU are the message.

• A good pitch deck supplements and enhances your presentation.

• Simplicity in slides sets the stage for more effective presentations.

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2. Know Your Goal

• What are you pitching for?– Funding?– Hiring?– Sales?– Is a demo required? (or show a product sample)

• What do you want to get in the end?– Awareness?– Feedback?– Get a second meeting?

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3. Know Your Audience

• Who are you pitching to?– Do some research beforehand. What’s their background?

(e.g. if tech-savvy, expect technical questions)– If investors, who have they invested in recently? (what is it

about that startup that successfully attracted their investment?)

• Decide how best you can best prepare your presentation– More visual or more data?

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4. Highlight Compelling Elements

• Strengthen the pitch by offering a piece of information relevant to your audience. This could be the effect or economic value of your offering, expressed in a simple number or sentence.

• If you are a brand new company, highlight your personal track record and credibility

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Airbnb Example

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Airbnb Example

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Airbnb Example

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5. Design, Not Decorate

• Plan what you are going to display!– What is the most important information you want

your audience to know

• Information on your slides should be:– Meaningful, Useful, Relevant– Don’t overload, don’t over-run time allocated

• Less is More?– It depends on the occasion– Minimal text + Meaningful visuals

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6. Try One of These

• Guy Kawasaki’s “10-20-30 Rule”– 10 Slides, 20 Minutes, 30 Point Font

• Garr Reynold’s “1/7/7 Rule”– 1 main idea per slide, max 7 lines of text, max 7

words per line• 5 Slide Rule:

http://techcrunch.com/2010/11/02/365-days-10-million-3-rounds-2-companies-all-with-5-magic-slides/

• David S. Rose’s “13 Slide Rule”– Covered in later section

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Page 44: Presentation Coaching Workshop at Singapore Polytechnic

7. Referencing Others

• Reference other startups / products in the market, adding that you do it differently / better

We will talk more about this later

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Some Common Mistakes

• Be mindful of your body language– Nervous, Fidgeting, Pacing

• Don’t rush through your slides• Don’t read of the slides• Don’t cut & paste excel sheets• Don’t provide meaningless information• Practice! Practice! Practice!

– 1 hour for every minute

• Don’t mumble• Make eye contact• Smile!

Page 46: Presentation Coaching Workshop at Singapore Polytechnic

Some Common Mistakes

• Watch your words!– Never say “first,” “only,” “huge” or “best,” as these are trigger words to

signal inexperience– Eliminate any buzzwords, acronyms or industry jargon from your pitch

• Avoid making statements like:– “If we get one percent of the total market we will be successful”– “We will have first-mover advantage”– “There are no competitors”– Don’t make your market so large that is can be easily confused for

everyone or most of everyone on Earth, such as saying “consumers” or “women” or “cyclists”

Page 47: Presentation Coaching Workshop at Singapore Polytechnic

Video Discussion:

SchedulicityFlinjaSeeklyEcobe

Page 48: Presentation Coaching Workshop at Singapore Polytechnic

Schedulicity is a real-time, online appointment calendar that streamlines the scheduling process between service-based businesses and their clientele.http://youtu.be/SWOeu3Q5WoM

Flinja is an exclusive college-centric site that connects students with alumni one job at a time.http://youtu.be/Fppf8y4Y7I4

Seekly provides a face to face, speed dating service online.http://youtu.be/BQVu8eLjU8I

Ecobe is a search engine that recognizes the value of content providers and their importance in making a healthy, sustainable Web ecosystem. http://youtu.be/xjR1R3p90rQ

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Schedulicity• Used video as attention grabber to start off• Strong voice, stage presence• Powerful words (revolutionary, unique perspective, super- excited, powerful, proven)• Highlighted achievements (4 verticals, 1700 cities, appointment scheduled every 4 seconds, 70% done after business hours)• Described (and repeated) 3 features with benefits (better managed business, increase revenue, communicate better with customers)• Emphasized “Filling Empty Time Slots” as a solution to a pain point• Used a real-life case of business using the product

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Flinja• Confident an calm voice to start• Started with “Here’s the problem”, then present solution• Used a popular technique called “X meets Y” (“Airbnb for service providers”)• 3 features with benefits• Used an example• Product demo

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Seekly• Big smile, hand gestures• Asked audience a question to start. Establish rapport• Get audience to identify with the pain points• Get into demo quick (under 90 seconds)• 3 simple steps to sign up

Ecobe• Presentable / well-dressed / good posture• Big smile, hand gestures / composed / confident• Strong start / asked audience a question to start• Uses the pause for great effect• Memorable ending (leaves audience a thought + apple)• No slides!

Page 52: Presentation Coaching Workshop at Singapore Polytechnic

5. Understanding the various types of pitches

How and when to use them

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Type of Pitches

The One Liner PitchThe Elevator PitchThe Business Plan Pitch

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One Liner Pitch = +

It’s Not a Slogan or Tagline!

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My company, (Company Name), is developing (or has developed), a (Defined Offering) to help (a Target Audience) (Solve a Problem) (with a Secret Sauce).

The One Liner Pitch Template(by Adeo Ressi, Founder of Founder Institute)

How To Write A One Liner Videohttp://vimeo.com/16447520

Page 56: Presentation Coaching Workshop at Singapore Polytechnic

Examples of One-Liners

My company, GradeZone Points, is developing an online and mobile platform to help socially-conscious businesses reward high school students for good grades and good attendance with deals and local programs that inspire a community-wide concern for education.

Our company, KIDzOUT, is developing a mobile application to help parents find nearby diaper changing stations, kid-friendly restaurants, play areas, or medical services using our proprietary, national database of over 260,000 known locations.

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My company, Flat-Club, is developing an online marketplace to help students and alumni of top universities find short-term accommodation by leveraging existing social networks to create trust.

Examples of One-Liners

My company, Bombfell.com, is developing a monthly subscription for clothes to help tech geeks dress well, using technology to curate individual wardrobes at large scale.

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My company, Neo, is developing an online lending platform to help first time car buyers get an affordable car loan by assessing credit risk based on the borrower’s real-time financial and social data as credit history.

Examples of One-Liners

My company, ScatchApp, is developing a mobile application to help designers transform their paper sketches into working, interactive mock-ups using phone’s built-in camera.

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My company, Mocku.ps, is developing a Web application to help product design teams quickly share mockups, precisely communicate and collaboratively refine design ideas with dead simple drag and drop tools.

Examples of One-Liners

My company, Airto, is developing a web-based social seating check-in platform to help air travelers see who is on board their flight and use Facebook and Linked in to assign all flight seats with one click.

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My company, LintinZone, is developing a social shipping network to help customers buy stuff from all over the world without worrying about the cost and availability of international shipping and travelers earn extra money during their trips.

Examples of One-Liners

My company, GiftWoo, is developing a gift recommendation engine to help men foster better relationships through periodic and thoughtful romantic gestures, utilizing behavioral science, models of preference and social trends.

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My company, Bragnation, is developing a virtual stock market to help startups reach their target audience by allowing them to virtually trade shares with their friends and the community.

Examples of One-Liners

My company, Zoot Interactive, is developing a mobile app to help college students find free food on campus in partnerships with organizations to increase traffic at their events.

Page 62: Presentation Coaching Workshop at Singapore Polytechnic
Page 63: Presentation Coaching Workshop at Singapore Polytechnic

Main & Only Purpose

Intrigue your listener who willInvite you back for anIn-depth discussion

Stimulate Curiosity +

Reason to Reflect

Source: Terri Sjodin, professional public speaker

Goal =

Page 64: Presentation Coaching Workshop at Singapore Polytechnic

The Elevator Pitch

“The average length of a New York City elevator ride is

118 seconds – but in general, adults’ non-task oriented

attention span is just about 8 seconds.

That’s less than that of a goldfish.

The average person spends less than a minute on a webpage, so with that ticking clock in mind, make your elevator pitch genuine, passionate, compelling and leaving me wanting more.”

- Brad Keywell, Co-founder of Groupon and Lightbank VC

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1. What is your product or services?2. What are the features/benefits?3. Who is your market? 4. How will you make money? 5. Who is behind the company? 6. Who are your competitors? 7. What is your competitive advantage?

Key Elements to Address

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Example:

“Hi, I am Dave the CEO of Surfing Unlimited. We do for surfing what chair lifts does for snow skiers.

The problem with skiing is getting up to the top of mountain. Same with surfing, getting out to the wave.

We are the first company to puts an electric motor under the surfboard and remotely controlled with a wireless device held by the surfer. Would you like to know more?”

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Page 68: Presentation Coaching Workshop at Singapore Polytechnic

The Business Plan Pitch

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<insert logo here>

Include your organization’s name, your name and title

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Introduction

– a one-or-two-liner that explains who you are and what you do

– include logo

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ZapMeals is an online meal order & delivery service matching hungry consumers with great local food preparers.

We’re “eBay for takeout orders”.

Page 72: Presentation Coaching Workshop at Singapore Polytechnic

Team

– Keep it simple– Highlight relevant skills & experience only– Emphasize strengths– OK to add Board Members, Advisers, Investors &

Future Hires– Some put this slide at the beginning, some at the

end….– Do not be afraid to show up with less than a perfect team. All startups have holes in

their team—what’s truly important is whether you understand that there are holes and

you are willing to fix them.

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Team

• Wayne Lambright, CEO & Cofounder– 10 years community site development / online sales– 5 yrs SW dev Macromedia Dreamweaver / UltraDev

• Ivan Krasnov (aka Dave McClure), CTO & Cofounder– BSEE, Taganrog State Univ. of Radio engineering (TSURE)– 7 yrs SW dev in SEI Level 5 organization– 5 yrs exp managing overseas development teams

Page 74: Presentation Coaching Workshop at Singapore Polytechnic

A Note About TEAM• The Team Slide: Investors don’t want to hear your life story• http://www.pitchenvy.com/category/articles/• When drafting your startup’s pitch deck, don’t go overboard on the Team slide. The main goal of the Team slide is to highlight your team’s past

accomplishments, but that doesn’t mean list every project you’ve ever worked on. Your key points should be somewhat relevant to the product you’re pitching, plus prove that you’re qualified to drive this startup to success.

• • Case Studies:• • Profitably’s pitch deck has lots of good info, yet their Team slide has potential to instill much more confidence. Simplifying your team slide &

removing some bullet points may be the most effective way to better your team slide, especially if you have alot of info on it.• BrandBoards’ Team slide stays relevant & proves that they’re accomplished…almost to the point of bragging! If you’ve made truly awesome

accomplishments in your career (stuff like $1 Billion+ in sales, or working with brands like NFL, MLB, NHL, etc…) then definitely put those in your deck! If you haven’t, then briefly outline the most prestigious accomplishments you have and try to spin them as relevant.

• Cadee’s minimalist Team slide is visually appealing and doesn’t overload you with details. Sometimes less is more. What’s really cool though is how they list their golf handicaps on the slide. It may seem a little non sequitur…until you remember that they’re pitching a golf startup. Stay relevant.

• Other Tips:• • AngelList founder, Babak Nivi, recommends placing yourself as the last entry on the team slide because it not only makes you appear more humble,

but also allows you to easily transition into the next slide (The Problem) by discussing how your travels led you to discovering the problem.• Dave McClure‘s pitch deck guide, Startup Viagra, suggests that VCs get “hot & bothered” when you focus on certain attributes of your team. Geeks

should try and prove that they have a strong technical background, while Entrepreneurs should highlight the companies they’ve sold. If you’re a Sales/Marketing guy, do your best to prove that you’ve helped a company become profitable or generated immense amounts of revenue (aka “making it rain”).

• •

Page 75: Presentation Coaching Workshop at Singapore Polytechnic

Problem

– What is the problem?– How big is it? Make it obvious– What / whose pain that you’re alleviating?– Can you quantify it? (stats, examples)– Bottom Up approach is good– Avoid looking for a solution that is searching for a

problem– Minimize or eliminate citations of consulting

studies about the future size of the market

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Problem: Fast Food… Isn’t Either.

Preparers• Is there a market for my

cooking?• Restaurants have high

startup costs• Delivery is tough to do fast,

warm, & well

Consumers• Tough to find good fast

food• What’s the best /

cheapest / fastest place to order from?

• It’s been 30 minutes – where’s my order?

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Solution

• How do you alleviate this pain?• What can you do for them?• Will it solve their problem/pain?• What are the benefits?• Ensure that the audience clearly understands what

you sell and your value proposition• Eliminate buzzwords or technical jargons• Note: Don’t do an in-depth technical explanation

here! Just the gist of how you fix the pain.

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Note!

• Defined Offering: short, simple and capable of being understood by everyone.

• Examples: a website, a mobile application, hardware, or desktop software.

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The ZapMeals Solution

• Help part-time / small-time cooks get started in the food business; quickly & inexpensively.

• Help consumers find great fast food; search by cuisine, price, rating, & delivery time.

• Orders are picked up and delivered by network of independent agents; tracked online real-time via Google or Yahoo Maps.

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Product / Service / Cause

– Product Name– Screen Captures– Demo (Practice! Practice! Practice!)

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Product / Market fit can be loosely defined as the point in time when your product has evolved to the point that a market segment finds it attractive so that you can grow your product / company scalably. In many ways, finding Product Market fit quickly allows you to focus on company growth rather than spending a lot of time and money on iterating your product to find that fit.

Product/Market Fit

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Sample Screenshots

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Secret Sauce / Competitive Advantages

• What’s the technology, secret sauce or magic behind your product or service?

• What do you have that can cause unfair advantage? (experience, market share, talents, IP/know-how, exclusives)

• Go for less text and more diagrams, schematics and flowcharts on this slide. POC results, etc.

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Technology

• ZapMeals has developed a proprietary least-cost routing & matching algorithm for ordering & delivery

• Our Secret Sauce:”Search by Takeout Time”– estimated food preparation time (historical)– delivery distance (how far away– delivery provider (on-time record)– show delivery stats real-time via Y! or G Maps (+ GPS)

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Market Size

– What is the addressable market?– WHO will be buying your product actually?– Be realistic– Bottom Up (users x usage x revenue)

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Note!

• Target Audience = initial group of people that you will market your offering to (and buys your product!)

Examples: - women age 25 to 35 years old- system administrators at medium sized technology businesses.

Page 87: Presentation Coaching Workshop at Singapore Polytechnic

Size of MarketTop Down• $511 Billion spent dining out annually

– Restaurant Association of America.

Bottom up:• 100M people eat out every day• Today ~4% of meals ordered online (=4M orders/day)• In 5 years 25% of all meals ordered online (=25M orders/day)• Average takeout order cost is $14• Available Total Market Size:

– $350M daily– >$125B annually

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Business Model

– What are the key revenue streams?• Size, growth, back up by customer behaviour

– How will you make money?– Break-even?

Page 89: Presentation Coaching Workshop at Singapore Polytechnic

Business Model: 3 Rev Sources

• Transactional: – charge a 15% food prep fee (min $1)– charge a 15% food delivery fee (min $1)

• Advertising:– charge small preparers by click-thru (SEM for food)– charge larger preparers for premium / sponsored listings

• Supplies, Equipment, Insurance:– provide supplies, education for ZapMeals preparers– free licensing to ZapMeals preparers who buy $250 eqpmt– insure against food inspection issues via large group

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Go to Market

– How will you reach customers?– What channels or verticals? (telemarketing, SEO,

etc)– What traction do you have at the moment?– How will you build momentum?– How do you measure? (volume, cost, conversion)

Page 91: Presentation Coaching Workshop at Singapore Polytechnic

Marketing Plan

• Partner with notable foodie bloggers • Adwords Campaigns to regional metros• Generate SEO traffic via food listing pages• Distribution Partnership with Tastyr.com– 700 food preparers in SF– Q3 Rollout to 3-4 West Coast urban areas

• Order Discounts for Reviews & Referrals:– “Get $3 off your order if you write a review”– “Delivery is free if you refer 3 friends!”

Page 92: Presentation Coaching Workshop at Singapore Polytechnic

Traction & Awards

– Customers acquired– Funding secured– Awards won– Key milestones achieved

Note: leave this slide out if none

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Strategic Relationships

– Partnerships (if any)– Customers (if any)– Letter of Intent (if any)

Note: leave this slide out if none

Page 94: Presentation Coaching Workshop at Singapore Polytechnic

Competition

– Who are they? List them. Be thorough.– What do you know about them?– What are their strengths / weaknesses?– How can you overcome them?– How are you different? Use comparisons

• Easy/hard, cheap/expensive, open/proprietary

– Never dismiss your competition. Everyone—customers, investors and employees—wants to hear why you’re good, not why the competition is bad.

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Competitors

• Online– Waiter.com– CampusFood.com– Delivery.com– Ehungry.com....– all of above source from

restaurants *only*

• Offline– McDonald’s– KFC / TacoBell– Subway....– Your Mom

Page 96: Presentation Coaching Workshop at Singapore Polytechnic

Barriers to Entry

– What keeps others out?– Have you found the differing abilities between you

and the competition?

Page 97: Presentation Coaching Workshop at Singapore Polytechnic

Financials

– Provide a simple three- to five-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate

– Identify Breakeven Points and Profitability– Investments secured to date– Make realistic assumptions– Bottoms up approach

Page 98: Presentation Coaching Workshop at Singapore Polytechnic

Current Status / Forecast

– What is the current status of your product or service?

– What the near future looks like?– What are some positive momentum and traction

that you could use to your advantage?– Again, be realistic!

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Financing

• Raised $250K Seed round in Jan 07– Gil Penchina, CEO Wikia (ex-eBay)– Jeff Clavier, SoftTech VC (Userplane, Truveo, MyBlogLog)– Dave McClure (ex-PayPal, SimplyHired)’

• Seeking $1.5M Series A round– $4.5M pre-money valuation– targeted closing Sept 15

Page 100: Presentation Coaching Workshop at Singapore Polytechnic

Use of Proceeds

– How will you use the funding, if given to you?– What are the key expenses– Got a roadmap?

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Capital Request

– How much are you asking for?– Be specific– Can combine with previous slide

Page 102: Presentation Coaching Workshop at Singapore Polytechnic

Contact Info and Close

– List your contact details– Close with a Call to Action

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What to Prepare for Your Pitch

• Pitch Deck —simple, clean and to the point• Notes – to refer to as you make your

presentation (either cue cards or the Notes feature in PowerPoint or Keynote)

• Handout – a more detailed document to leave behind

• Prototype / Sample (if any)

Page 104: Presentation Coaching Workshop at Singapore Polytechnic

Final Tips

1. Be Your Own Devil’s Advocate– Test every statement you include in your pitch deck by

asking “So what?”, “What’s my point and why does it matter?”

2. Remember to keep your message simple, short and clear– Too many ideas coming at listeners too quickly can cause

them to miss vital information. Continually refine your pitch until you reach a perfect balance between brevity and thoroughness

Page 105: Presentation Coaching Workshop at Singapore Polytechnic

Final Tips• Practice your pitch before the pressure is on

– Memorize all of the important numbers and figures (market sizes, expected revenue figures and start-up costs to be able to answer listeners' questions with confidence)

– Practice your pitch in the mirror at first, then move on to friends and family. When your listeners can immediately put your pitch in their own words after hearing it, then you’ve got it!

• When the opportunities arise, always ask for feedback on your presentation. – Audience feedback is often one of the most valuable resources available that

you can use to prepare for your next presentation

• Watch videos of excellent pitches– See TED videos

• Google for best pitch decks

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Thank You!

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7. Useful Resources

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Examples of Startups’ Pitches• Youphonics: http://www.slideshare.net/anulman/pitch-deck-template-keynote• Airbnb:

http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-pitch-deck-2011-9?op=1

• Foursquare: http://www.slideshare.net/alkarmi/foursquare-1stpitch2009• Buffer: http://www.slideshare.net/Bufferapp/buffer-seedrounddeck• Mint.com: http://www.slideshare.net/hnshah/mintcom-prelaunch-pitch-deck• Taskly (minimalist): http://www.slideshare.net/flamingdeth/taskly-pitch-deck• Dwolla: http://www.businessinsider.com/18-slide-pitch-deck-lands-payment-

startup-dwolla-165-million-2013-4?op=1• Gamexplain: http://www.slideshare.net/Micahseff/game-xplain-pitch-deck-81610• Template: http://www.slideshare.net/kipmcc/2012-sample-investor-preso

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Local Eco-System

• http://e27.co/ • http://www.techinasia.com/• http://www.youngupstarts.com/• http://thelist.sg/• http://www.blk71.com/• http://singapore.the-hub.net/• http://www.scape.com.sg/• http://en.wikipedia.org/wiki/Technology_Incubation_Scheme• http://bansea.org/

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Grants

• http:www.ace.sg• http://apps.spring.gov.sg/tecsportal• http://www.idm.sg/support/ijam• http://www.spring.gov.sg

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8. Homework

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One-Liner Pitch Practice

Instructions:• Write your one-liner pitch using the template provided below• Usually you need a few drafts before you get the right one• Once you are comfortable with it, memorise it and practice it

with others• Use it as often as you can when you meet people

One-liner Pitch TemplateMy company, (Company Name), is developing (or has developed), a (Defined Offering) to help (a Target Audience) (Solve a Problem) (with a Secret Sauce).