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Naked Conversations By: Robert Scoble and Shel Israel Presentation by: Micaela Carter 03/02/2010 PRCA 3711
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Page 1: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Naked ConversationsBy: Robert Scoble and Shel Israel

Presentation by: Micaela Carter

03/02/2010

PRCA 3711

Page 2: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Robert Scoble

Began his blog in 2000 and now has

more than 3.5 million readers every year.

Page 3: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Shel Isreal

He’s been an expert on

innovation for more than 20

years!

Page 4: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

How blogs are changing the way businesses talk with customers….

Numbers speak. They indicate blogging is no fad, and its relevance to business cannot logically continue to be denied.

According to David L. Sifry the number of blogs has been doubling about every five months since 2003.

Page 5: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Six Pillars of BLOGGING:

Publishable Findable

Social

ViralSyndicatable

Linkable

Page 6: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Word of Mouth on STERIODS

Blogging enables companies to convert customers into word- championing evangelists a powerful mechanism for true believers to

spread the word about what you do and why other people should believe in what you are doing.

“Blogging is word of mouth on steroids.”- Yossi Vardi

Page 7: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Blogging lets you:

1. Join the conversation.2. Feed the network.

Page 8: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Five SUCCESS tips:

Talk, don’t sell.

Post often and be interesting.

Write on issues you know and care

about.

Blogging saves money but costs

time.

You get smarter by listening to

what people tell you.

Page 9: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Is blogging MARKETING?

“Blog’s

add one more to

ol to a

marketer’s

reperto

ire.”

“The technology will bring

an ease and depth of global

interaction that is definitely

world-changing.”

“Every marketing

director I’ve ever

met is looking for

innovative ways to

create stronger customer

relationships.”

“Blogs are excellent

way to establish and

promote through leadership.”

TOBY BLOOMBERG

Page 10: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

3 Major TRENDS being driven by blogging:

1. Blogs are democratizing the media.2. Blogs are driving corporate

transparency,3. Blogs are challenging traditional PR

practices.

Page 11: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Blogs and National Cultures and their adoption to it…

If a blogger has enough passion, the blog becomes the central place on the Internet for that topic.

Page 12: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

China Dragging… Japan Rising…

Some businesses are using blogs for

customer relationship- building. Some small businesses are trying to use blogs to market

their products and services.

Page 13: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

The FUD Barrier

1. Negative comments.2. Disclosing confidential information.

3. No ROI.4. Loss of Message Control.

5. Competitive Disadvantages.6. Too much time- So few in the audience.

7. Employee Misbehavior.

Page 14: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

When BAD blogs turn GOOD

“Character blogs are all lame,”

said Hugh MacLeod.

Page 15: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

Doing it RIGHT! TOP 11 TIPS:

“The trouble with doing something right the first time

is that nobody appreciates how difficult it was.”- Walt West

1. What’s in a name? Search engine results2. Read a bunch of blogs before you start3. Keep it simple. Keep is focused.4. Demonstrate passion.5. Show your authority.6. Add comments.7. Be accessible.8. Tell a story.9. Be linky.10.Get out into the real world.11.Use your referrer log.

Page 16: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

What did I learn? What surprised me?

I learned that companies are now changing the way they communicate and create customer relationships through

blogging. In addition, blogging is just now beginning to open up so many more doors for opportunities among individuals and corporations, even though it has been around for quite some time now. One factor that really surprised me about blogging is how many people are actually involved and are doing it! I didn’t realize that some many people were into

informal, yet interactive writing.

I would recommend this book to anyone who is:1. Starting a blog.

2. Reading others blogs.3. Wants to know more about blogs.

4. How blogs came about?5. Who is writing and reading these?

6. What not to do in a blog.7. What to do in blog.

Page 17: Presentation by: Micaela Carter 03/02/2010 PRCA 3711.

About ME:Micaela Starr Carter

[email protected]

[email protected]

Twitter: Micaelac329

Blog: http://micaelacarter.wordpress.com/