Presentation by Judy Yorimoto [email protected] Copyright 1999.

Presentation by Presentation by

Judy YorimotoJudy [email protected]@WallstreetWebmasters.com

www.WallstreetWebmasters.comwww.WallstreetWebmasters.com

Copyright 1999Copyright 1999

How can small business owners here in Hawaii How can small business owners here in Hawaii expect to be visible when there are so many expect to be visible when there are so many

web sites now in existence?web sites now in existence?

Why, do I need a web site?Why, do I need a web site?

Electronic not Paper!Electronic not Paper! Do business at the speed of light!Do business at the speed of light! Why the Internet? Why the Internet? It’s better, faster, and cheaper!It’s better, faster, and cheaper! It can save you $$ if you learn how to use it.It can save you $$ if you learn how to use it. It’s just like a tool. Its a utility. It’s just like a tool. Its a utility. ““You don’t need to own a computer You don’t need to own a computer

– to benefit from the Internet.”to benefit from the Internet.”

Identify your niche!Identify your niche!Make building and maintaining your web Make building and maintaining your web

site a priority! site a priority!

Select a domain name Select a domain name

Choose a descriptive URL.Choose a descriptive URL.

Register an easy to remember name.Register an easy to remember name. (URL)(URL)

Register your Register your domain namedomain name through through Network SolutionsNetwork Solutions..

example:example: www.WallstreetWebmasters.comwww.WallstreetWebmasters.com

I also ownI also own www.WallstreetWebmasters.netwww.WallstreetWebmasters.net You can register .com or .net. You can also use .cc., etc. You can register .com or .net. You can also use .cc., etc. Register another catchy URL. Register another catchy URL. example:example: www.Cooking4Success.comwww.Cooking4Success.com

10 Dynamic Components10 Dynamic Components

Strong identityStrong identity A professional lookA professional look Obvious credibilityObvious credibility Superb graphic designSuperb graphic design Easy clear textEasy clear text

Ease of navigationEase of navigation Logical navigationLogical navigation Accurate informationAccurate information Working linksWorking links Fast loadingFast loading

What’s your hook?What’s your hook?

Keep adding new features, Keep adding new features, promise to keep them promise to keep them current.current.

Web site usefulnessWeb site usefulness Value-added services Value-added services Special featuresSpecial features Unique appealUnique appeal Keep it up to dateKeep it up to date..

Ask them to bookmark it.Ask them to bookmark it. Keep it creative.Keep it creative. Start your own mailing list. Start your own mailing list. Start an on-line newsletter. Start an on-line newsletter. E-mail them your E-mail them your

promotionspromotions

Get Active!Get Active!

Learn how to use your net Learn how to use your net toolstools

Start checking out the net Start checking out the net Subscribe to on-line Subscribe to on-line

newsletters or newsgroups newsletters or newsgroups Create your own unique Create your own unique

ideas to keep your visitors ideas to keep your visitors coming back for more.coming back for more.

E-mail – send out your E-mail – send out your URL addressURL address

Ask for referrals, ask them Ask for referrals, ask them to recommend it!to recommend it!

On-line FormsOn-line Forms Auto respondersAuto responders Subscribe to On-line Subscribe to On-line

newslettersnewsletters Search enginesSearch engines Use the best programs    Use the best programs     Use knowledgeable peopleUse knowledgeable people Signatures Signatures

tips or advicetips or advice

gift with purchasegift with purchase

downloads / samplesdownloads / samples

Try it for Try it for

Buy one get oneBuy one get one

Have a Grand Opening! Have a Grand Opening! Its similar to opening any new business.     Its similar to opening any new business.     Self promote!Self promote! Advertise it! Advertise it! Print your URL everywhere.Print your URL everywhere. Give out your URL to everybody.Give out your URL to everybody. A URL is better than a telephone number.A URL is better than a telephone number. Give them your e-mail address as well.Give them your e-mail address as well. Write a press release. Mail, fax or e-mail it.Write a press release. Mail, fax or e-mail it. Make your site newsworthy.Make your site newsworthy.

Don’t prejudge your customers.Don’t prejudge your customers.

Build a relationship with your existing customers and new visitors.Build a relationship with your existing customers and new visitors. The secret to good customer relations:The secret to good customer relations: Try a direct mail campaign. Try a direct mail campaign.

– Ask for Ask for feedbackfeedback on your web site. on your web site. Get your customer’s e-mail address. Get your customer’s e-mail address. Target your market.Target your market. Guarantee customer satisfaction.Guarantee customer satisfaction. Encourage your customers to give you referrals. Encourage your customers to give you referrals.

Direct Traffic To Your Web SiteDirect Traffic To Your Web Site

Meta Tags are what the majority of search engines use in Meta Tags are what the majority of search engines use in order to find out what your site is about.order to find out what your site is about.

Goal:Goal: to be among the first ten results of any given search to be among the first ten results of any given search involving your keywords.involving your keywords.

Choose relevant keywords. Choose relevant keywords. Check your competitor’s keywords.Check your competitor’s keywords. Use keyword phrases then fine tune them.Use keyword phrases then fine tune them. Submit and test your keywords.Submit and test your keywords.

Submit Your Web Site to the Search EnginesSubmit Your Web Site to the Search Engines

Banner AdvertisingBanner Advertising

Can be expensive (.10 - .50 a hit!). Can be expensive (.10 - .50 a hit!). – Perhaps negotiate a banner exchange. Perhaps negotiate a banner exchange.

Get other web sites to point a link to your web site. Get other web sites to point a link to your web site. Set up a link exchange or pay a linking fee.Set up a link exchange or pay a linking fee.

**Get listed in the yellow pagesGet listed in the yellow pages

INTERNET GUIDEINTERNET GUIDE

It’s about sites and pages linked together. It’s about sites and pages linked together. The more links that connect to your web site, The more links that connect to your web site,

the more people will visit you, and the more the more people will visit you, and the more successful you will become.successful you will become.

Links to other information gives you Links to other information gives you credibility. credibility.

  How can the average How can the average

small business small business “mine” the Internet – “mine” the Internet –

use it as another use it as another means to attract means to attract

business & or serve business & or serve customers?customers?

Think GloballyThink Globally

  Once connected to the Internet you have Once connected to the Internet you have access to a world of ideas and information. access to a world of ideas and information.

And much of it is free! And much of it is free!

Imagine Broadening Your Imagine Broadening Your Customer BaseCustomer Base

To include all outer islands, the US and then To include all outer islands, the US and then international customers as well.international customers as well. Open for business, 24 –7, everyday and holidays!Open for business, 24 –7, everyday and holidays! E-mail is the best and most inexpensive E-mail is the best and most inexpensive communication utility.communication utility.

Time is Valuable!Time is Valuable!

Snail mail is a time robber. Snail mail is a time robber.

Fax your order? Fax your order? Telephones cost $$$Telephones cost $$$ Example: What if the products you sell are Example: What if the products you sell are

ordered from the mainland? ordered from the mainland? Remember e not p!Remember e not p!

What if your vendors are on-line? What if your vendors are on-line?

An on-line companyAn on-line company will have an on-line order form.will have an on-line order form. – Example: the order will be e-mailed directly to fulfillment its Example: the order will be e-mailed directly to fulfillment its

shipped ASAP.shipped ASAP.

What if your company is on-line?What if your company is on-line?– Perhaps your fulfillment house is at a different location.Perhaps your fulfillment house is at a different location.– E-mail saves time and money even off the rent. E-mail saves time and money even off the rent. – Small office front, with a warehouse out back.Small office front, with a warehouse out back.

E-CommerceE-Commerce

Payments are automatically deposited into your bank account.Payments are automatically deposited into your bank account. You get e-mail with confirmation of the order and the sale. You get e-mail with confirmation of the order and the sale. Save more time for you and your customer. Save more time for you and your customer.

Serious about doing business on the net? Serious about doing business on the net? Your web site will need a reliable on-line Your web site will need a reliable on-line payment processing service.payment processing service.

Analyze Your Web SiteAnalyze Your Web Site

Daily analysis of your web site traffic is the Daily analysis of your web site traffic is the most important part in its regular maintenance most important part in its regular maintenance but its also extremely valuable in promotion. but its also extremely valuable in promotion.

What advice do you have for the What advice do you have for the entrepreneur who is trying to decide if a entrepreneur who is trying to decide if a web site is worth the time or expense for web site is worth the time or expense for

their business?their business?

If You Plan To Do Business In If You Plan To Do Business In The Year 2003The Year 2003

You need to be on-line ASAP!You need to be on-line ASAP! You must have a strong positive attitude and the desire to make it the You must have a strong positive attitude and the desire to make it the

best.best. You need to learn how it can benefit you and your customers now.You need to learn how it can benefit you and your customers now. Your business will determine the shape of your web site. A simple Your business will determine the shape of your web site. A simple

web page or a virtual store, maybe even a mall.web page or a virtual store, maybe even a mall.

What do I like about the Internet?What do I like about the Internet? It saves me time.It saves me time. It saves me money.It saves me money. LESS STRESS! LESS STRESS! It is improving the quality of my life!It is improving the quality of my life! New business opportunities.New business opportunities. New friends.New friends. Endless information available Endless information available

at my fingertips!at my fingertips!

RememberRemember To always back up your site!To always back up your site! You’re in control. You can always CLICK it off!You’re in control. You can always CLICK it off! You don’t have to design and manage your web You don’t have to design and manage your web

site.site. A good webmaster will know how to do all these A good webmaster will know how to do all these

things……things…… a great one will teach you how!a great one will teach you how! Wallstreet WebmastersWallstreet Webmasters

Copyright 1999Copyright 1999