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Page 1: Presentation 1
Page 2: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Page 3: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Page 4: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Page 5: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Page 6: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Page 7: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Page 8: Presentation 1

Relationship With Consumer and Retail Partner

Page 9: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Page 10: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Page 11: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

o Profit within the first yearo Manage the business

within a 40-hour work week

o Exploration and development of new trends

o Give fashion and style advice in new ways

Page 12: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

o Reaching our target market• Online advertising• Word of mouth

o Business growth• Employees ↑• Salaries ↑

Page 13: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Employee Status Salary

Kaitlyn Sykes Content management (research reviews,

trends, etc.), marketing and market

expansion

$20,000

Jacqueline McDonald

Accounting and financials, planning

and projections

$20,000

Computer Technician

#1

Technology and customer service

$45,000

Computer Technician

#2

Technology and scripting

$45,000

Page 14: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Direct Competitors

Page 15: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Indirect Competitors

Page 16: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

o Ages 15-30o Trend savvyo Technologically savvyo Geographically distant

from mallso Lacks time/resources to

get to malls

Characteristics of Target Market

Page 17: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

48.1%49.4%

Page 18: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

51.3%

19.7%

15.8%

Page 19: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

63.6%

32.5%

Page 20: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

o Online Canadian market

o Decreases consumer search time

o Online social aspecto Increased competition

Need & Opportunity

Page 21: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

1. Marketing Risks- developing client

base - creating online

presence

Page 22: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

2. Technological Risks- lack of technological

skills- uncompetitive salaries

for computer technicians

- privacy risks for customers

Page 23: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Partial Income Statement2012

Revenue

Sales Commissions $300,000

Advertising Revenue $50,000

Gross Revenue $350,000

Page 24: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Partial Balance Sheet2012

ASSETS

Cash $98,383

Computer & Equip. $16,500

Less: A/A $(625) $15,875

Trademark $958

Less: A/A $(48) $910

Furniture $10,000

Less: A/A $(2,250) $9,952

Total Assets $115,168

Page 25: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Expenses

Salaries & Wages $130,000

Repair & Maintenance $5,775

Internet $1,200

Office & Cleaning Supplies $500

Domain Fee Registration $13

Rent & Utilities $4,200

Telephone $1,440

Advertising & Promotion $25,000

SearchFit (security software) $2,867

Trademark $958

PayPal $4,664

Total Outflows $251,617

Page 26: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Net Income Before Tax $143,960

Tax $28,792

Net Income $115,168

Dec. Total

Net Cash Flow $(43,165) $98,383

Beginning Cash $141,548 -

Ending Cash $98,383 $98,383

Partial Cash Budget

Partial Income Statement

Page 27: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Feasible

Concept Operational Profitable

Page 28: Presentation 1

Service Description

Objectives

Action Plan

Market Research

Risks

Financial Projections

Conclusion

Questions?

Thank you for your time.