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Prepared By:Prepared By:
Prepared By :
Sizzle
Blu-ray Disc Is…
Blu-ray disc is …
……MoviesMovies
……MusicMusic
……GamesGames
……StorageStorage
Blu-ray is a revolution…
The highest definition picture…The highest definition picture…
The best sound you have ever heard…The best sound you have ever heard…
The richest interactive features and connectivity…The richest interactive features and connectivity…
The most powerful recording capabilities.The most powerful recording capabilities.
Blu-ray has the broadest support…
The most trusted CE brands…
88% of CE 88% of CE companies!companies!
The most influential computer brands…
7 major Hollywood studios…
90% of DVDs90% of DVDssold last year!sold last year!
The #1 and #2 music companies…
Over 50% ofOver 50% ofmusic sales!music sales!
The only integrated platform for high definition gaming…
*Source: NPD, 2005
Over 35% of Over 35% of softwaresoftwarerevenue!*revenue!*
Why Now…Why Blu-ray?
““Blu-ray is clearly the best choice for customers.” Blu-ray is clearly the best choice for customers.” --Michael Dell, Chairman & CEO, Dell--Michael Dell, Chairman & CEO, Dell
““[Blu-ray offers] more gameplay, more sound, more intense graphics,more entertainment.”[Blu-ray offers] more gameplay, more sound, more intense graphics,more entertainment.”--Kaz Hirai, President & CEO, Sony Computer Entertainment--Kaz Hirai, President & CEO, Sony Computer Entertainment
““[Blu-ray] will capture live music performances like never before.”[Blu-ray] will capture live music performances like never before.”--John Legend, Grammy Award Winning Musician--John Legend, Grammy Award Winning Musician
“…“…the oddsmakers favor Blu-ray…in part [due to] superior technical specifications.” the oddsmakers favor Blu-ray…in part [due to] superior technical specifications.” --Fortune--Fortune
Why Now? Why Blu-ray?
• HDTV market is poised for explosive growth driven by:HDTV market is poised for explosive growth driven by:– Increased penetration of large screen Hi Def sets.Increased penetration of large screen Hi Def sets.– Expanded Hi Def channel offerings.Expanded Hi Def channel offerings.
• Consumer expectation that their optical media will be Hi Def.Consumer expectation that their optical media will be Hi Def.• Blu-ray has demonstrated ability to take full advantage of Blu-ray has demonstrated ability to take full advantage of
1080p Hi Def technology.1080p Hi Def technology.
Hi Def TV is building critical mass
710
25
1922
1316
38%46%
54%62%
70%
30%21%
0
5
10
15
20
25
30
2004 2005 2006 2007 2008 2009 2010
0%
20%
40%
60%
80%
100%
Number of Hi Def TV SalesHi Def TV Sales as Percentage of All TV Sales
Source: JupiterResearch HDTV Model, 5/05 (US only)
Strong market opportunity for high definition packaged media
0
10
20
30
40
50
60
70
80
90
High DefinitionHome Entertainment
Package Media
Standard Def DVD
Hi-Def Cable and Satellite
Source: DEG / CES/ Kagan
The highest quality experience…
• Picture quality beyond anything availablePicture quality beyond anything available– Full capability 1080p/24 resolution in Blu-rayFull capability 1080p/24 resolution in Blu-ray– Up to 40Mbps bit encoding – 5x current DVDUp to 40Mbps bit encoding – 5x current DVD
• Theater quality “uncompressed” audioTheater quality “uncompressed” audio– Supports 7.1 channels of surround soundSupports 7.1 channels of surround sound– Up to 32 streams of audioUp to 32 streams of audio– DTS-HD and Dolby “loss-less” availableDTS-HD and Dolby “loss-less” available
• Interactive capabilityInteractive capability– Enhanced and integrated menus, games, hi-def bonus and educational featuresEnhanced and integrated menus, games, hi-def bonus and educational features– Java will allow for more dynamic, more sophisticated interactivityJava will allow for more dynamic, more sophisticated interactivity
Blu-ray delivers one common format advantage
MusicMusic
Blank MediaBlank Media
Next Generation,Next Generation,High-Definition High-Definition
GamingGaming
PC Storage andPC Storage andEntertainmentEntertainment
PrepackagedPrepackagedHigh DefinitionHigh Definition
MoviesMovies
HighHighDefinitionDefinition
CamcordersCamcorders
Set-top PlayersSet-top Players& Recorders& Recorders
AdvancedAdvancedInteractivityInteractivity
A revolutionary change…
BLU-RAY DISCVHS DVD-Video
• Analog video• Must rewind/ff• Record 2/4/6 hours• Bulky storage• No interactivity
• Digital SD video• No more rewind/ff• No recording (initially)• Small, easy to store• Simple interactivity• Added/Bonus features
• Digital Hi Def video• Hi Def TV recording• True 1080p • Recordability• Gaming• Advanced interactivity• Expandability for new features/capabilities
HD-DVD
• Digital Hi Def video• Hi Def TV Recording• Advanced interactivity
Blu-ray & HD-DVDMyths vs. Reality
Capacity will win the war
DVDDVD HD DVDHD DVD BLU-RAYBLU-RAYSingle LayerSingle Layer 4.7 GB4.7 GB 15 GB15 GB 25 GB25 GB
Dual LayerDual Layer 8.5 GB8.5 GB 30 GB30 GB 50 GB50 GB
In DevelopmentIn Development ---- 45 GB Triple Layer45 GB Triple Layer 100 / 200 GB100 / 200 GB
(4 / 8 layer)(4 / 8 layer)
More capacity leads to longer format life!More capacity leads to longer format life!
More capacity for extras …
AverageMovie
(pristinequality)
AverageMovie
(pristinequality)
Spacefor
SpecialFeatures
Spacefor
SpecialFeatures
Blu-rayBlu-rayHD-DVDHD-DVD• More bonus materials• More interactive features• Widescreen/Fullscreen Option• Bundled prequels, Second Session
– unlocked through web interface• Bundled video games
– unlocked through web interface
Blu-ray Disc Blu-ray Disc CapacityCapacity(50GB)(50GB)
HD-DVD HD-DVD CapacityCapacity(30GB)(30GB)
AverageMovie
(pristinequality)
AverageMovie
(pristinequality)
Spacefor
SpecialFeatures
Spacefor
SpecialFeatures
The best sound you have ever heard…The best sound you have ever heard…
StealthStealth
The highest definition pictureThe highest definition picture
Chicken LittleChicken Little
More interactivity potential
Greater CapacityGreater Capacity
++
Java Based Authoring ToolsJava Based Authoring Tools
==
Virtually Unlimited Freedom for CreativityVirtually Unlimited Freedom for Creativity
More interactivity potential
Blu-ray Discs are durable
With Blu-ray’s hard coat technology, BD discs are more “family friendly” than DVDWith Blu-ray’s hard coat technology, BD discs are more “family friendly” than DVD–Scratch resistantScratch resistant–Resists dust accumulationResists dust accumulation–Fingerprint resistantFingerprint resistant
With Blu-ray’s hard coat technology, BD discs are more “family friendly” than DVDWith Blu-ray’s hard coat technology, BD discs are more “family friendly” than DVD–Scratch resistantScratch resistant–Resists dust accumulationResists dust accumulation–Fingerprint resistantFingerprint resistant
Damage resistant – even with steel woolDamage resistant – even with steel wool
Copy protection protects our future.
BLU-RAYBLU-RAY HD DVDHD DVD
Content Content ProtectionProtection
1.1. Adopted AACSAdopted AACS
2.2. BD+ BD+ allows the Content Protection to allows the Content Protection to be renewed when a player is hacked, be renewed when a player is hacked, but the CP is transparent to the honest but the CP is transparent to the honest consumerconsumer
3.3. ROM-Mark:ROM-Mark: specifically designed to specifically designed to thwart large-scale mass production thwart large-scale mass production piracy by allowing only authorized BD piracy by allowing only authorized BD replicators to make discsreplicators to make discs
1.1. Adopted AACSAdopted AACS
Overwhelming supportHD-DVDBlu-ray
CE
IT
Movies
Music &Gaming
Consumer Strategy
Consumer Strategy
• Blu-ray has the strength of hundreds of individual companies spending Blu-ray has the strength of hundreds of individual companies spending their marketing dollars against the Blu-ray consumer their marketing dollars against the Blu-ray consumer
• On top of individual company spends, there will be an unprecedented On top of individual company spends, there will be an unprecedented collaborative marketing effort to educate and persuade consumers to collaborative marketing effort to educate and persuade consumers to ““experience bluexperience blu” that features:” that features:– 11stst ever integrated marketing campaign promoting the format over individual products ever integrated marketing campaign promoting the format over individual products– Integrated Blu-ray consumer press outreachIntegrated Blu-ray consumer press outreach– Cross merchandising sections within retail promoting both hardware and softwareCross merchandising sections within retail promoting both hardware and software– In-box promotions and cross category tie-insIn-box promotions and cross category tie-ins
Consumer Targets
EARLY ADOPTERSEARLY ADOPTERS
Hi Def TV OwnersHi Def TV Owners
Home Theatre EnthusiastsHome Theatre Enthusiasts
Satellite TV subscribersSatellite TV subscribers
TIVO / DVR ownersTIVO / DVR owners
INFLUENCERSINFLUENCERS
Specialist Press / PrintSpecialist Press / Print
Online / Web-based groupsOnline / Web-based groups
Tech AnalystsTech Analysts
Celebrity EndorsersCelebrity Endorsers
RETAILERSRETAILERS
Retail LaunchRetail Launch
Product Launch 2006
Q3-4Q1-2
BDP-HD1BDP-HD1 BDR-101ABDR-101A
BD-P1000BD-P1000 BDP-S1BDP-S1
BDP9000BDP9000
May 23rdMay 23rd
Movie Titles50 First Dates, The Fifth Element, Hitch, House of Flying Daggers, A Knight’s Tale, Kung Fu Hustle, The Last Waltz, Legends of the Fall, Resident Evil: Apocalypse, Robocop, Stealth, Species, SWAT, The Terminator, XXX, Underworld: Evolution
Crash, Lord of War, The Punisher, Saw, Stargate, T2: Judgment Day, Reservoir Dogs, Total Recall, Frank Herbert’s Dune, Rambo: First Blood, See No Evil, The Devil’s Rejects
Twenty titles including: Fantastic Four, The League of Extraordinary Gentlemen, Behind Enemy Lines, Kiss of the Dragon, Ice Age, Entrapment, Transporter, Planet of the Apes, Phone Booth, Kingdom of Heaven, Flight of the Phoenix
Movie Titles
Movie Titles
Kill Bill: Vol. 1, Hero, Dark Water, Ladder 49, The Brothers Grimm, The Great Raid , Jay and Silent Bob Strike Back, Dinosaur
Batman Begins, Charlie & The Chocolate Factory, Constantine, The Dukes of Hazzard, The Last Samurai, Lethal Weapon, The Matrix, Million Dollar Baby, Oceans 12, Swordfish, Terminator 3: Rise of the Machines, Training Day, Troy, Twister, Unforgiven
Four Brothers, Sahara, Aeon Flux , Sky Captain & the World of Tomorrow, The Italian Job, Tomb Raider, U2: Rattle and Hum, Sleepy Hollow, We Were Soldiers, Manchurian Candidate, Mission Impossible, Mission Impossible 2, Mission Impossible 3
Movie Titles
RetailStrategy
Retail Strategies
• Feature placement within CE & MediaFeature placement within CE & Media– Messaging and application support in IT & Gaming DeptsMessaging and application support in IT & Gaming Depts
• Live demonstration of BD technology—”Join the Live demonstration of BD technology—”Join the Revolution”Revolution”
• Clear, consistent consumer messageClear, consistent consumer message• Customer educationCustomer education
Blu-ray Readiness• CES 2006 Launch CES 2006 Launch
– 8 companies announced 10 CE products8 companies announced 10 CE products– 4 companies announced 4 PC-related products4 companies announced 4 PC-related products– 7 studios announced 85 specific titles7 studios announced 85 specific titles– 2 music company announcements2 music company announcements– 3 blank media company announcements3 blank media company announcements– 4 companies made infrastructure announcements4 companies made infrastructure announcements– Sony DADC announced worldwide replication planSony DADC announced worldwide replication plan– BDA announced format spec is complete and licensing begunBDA announced format spec is complete and licensing begun
Blu-ray Readiness
• Post-CES AnnouncementsPost-CES Announcements– SPE announced wholesale pricing and 5/23 availabilitySPE announced wholesale pricing and 5/23 availability – Lionsgate announced 5/23 availability Lionsgate announced 5/23 availability – AACS announced interim license for copy protection AACS announced interim license for copy protection
• Disney, Fox, Paramount and SPE announced not Disney, Fox, Paramount and SPE announced not implementing ICTimplementing ICT
Q & AQ & A
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