PR in Real Time: From Publicity to True "Public" Relations

@VictoriaHarres@PRNewswire #PRNewswire

PR In Real TimeFrom Publicity to True ‘Public’ Relations

Victoria Harres | PR Newswire

@VictoriaHarres@PRNewswire #PRNewswire

@VictoriaHarres@PRNewswire #PRNewswire

What we’ll cover:

• Publicity to ‘Public’ Relations• Engaged Media Relations• Working your content in Web 2.0• Crisis management in real-time

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@VictoriaHarres@PRNewswire #PRNewswire

Publicity

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Journalist’s point of view…

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Image credit: http://minnesota.publicradio.org/collections/special/columns/news_cut/content_images/press_corps_1.jpg

The media patiently awaits our news...

@VictoriaHarres@PRNewswire #PRNewswire

@VictoriaHarres@PRNewswire #PRNewswire

NOThttp://www.exclusivemovienews.com/2008/01/14/headline-writers-at-lost-for-puns-for-upcoming-cloverfield-reviews/

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@VictoriaHarres@PRNewswire #PRNewswire

Web 2.0 unlocks unique opportunities

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• Find journalists and bloggers on social networks that matter to your goals.

• Listen and learn. • Connect and pay attention• Be useful in an unselfish manner.

Audience relations

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Engage influencers

Probably not her.

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Influencers Could be Your Customers

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Listen!

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Press Releases

• Write tweetable headlines.• Use anchor text with links that lead back to

your site!• Keywords, keywords, and keywords…• Optimize for search.• Include sharable multimedia.

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Press releasesMore Multimedia = More Views

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Multimedia releases have double the shelf life of text releases.

Multimedia releases have double the shelf life of text releases.

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Make it Sharable!

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Remember Mom said “Share!”

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QuotesStats

Photos

VideoSlidesAudio

Break it down for sharing…

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Humanize the brand… with a gorilla?

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Optimize content for search!

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Communicationmust happen in

real-time!

Crisis circa Web 2.0

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A challenging road to a welcome tweet…A challenging road to a welcome tweet…

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tools oneforty.com/PRNewswire/pr-

toolkit

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ResourcesLive Google Doc: Resources for Social Business

http://bitly.com/nNPo5F

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Inspect your audience frequently! Credit: Universal Pictures image of Alfred Hitchcock promoting the film The Birds.

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Takeaways:

• Research and listen.• Engage your true influencers.• Be a good social citizen.• Humanize the brand!• Make your content super sharable.• Communicate and act in real time.

@VictoriaHarres@PRNewswire #PRNewswire

@VictoriaHarres@PRNewswire #PRNewswire

Victoria [email protected]

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