PPC Quick Start Details

8/8/2019 PPC Quick Start Details

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Confidential Document. Copyright NetsmartzCall: 1-585-340-1166, Email: [email protected]

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Dear Customer,

Thank you for considering Netsmartz. Please find below, our strategy document, which outlines the details and solutions forpromotion of your site in major search engines. You are requested to kindly go through each section and let us know if you need anyclarifications. Looking forward to doing business with you,

Best Regards, Netsmartz LLC

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IInnddeexx

Netsmartz- A Brief Introduction 4

PPC Overview 5

Major Benefits of PPC 6

Search Engine Recommendations & Review 7

Search Engine Relationship 10

Processes & Services 12

Our USP 14

Campaign Management Costing 15

Netsmartz- More About Us 16

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Netsmartz – A brief Introduction Promoted by: Netsmartz, LLC Design Studio

Established: Since 1999 We are Netsmartz LLC, based out of Rochester, NY. Our six offices span two continents. Ourdevelopment staff in the U.S. and India allows us the ability to offer a 24 hour developmentenvironment and speed to market that was once only imaginable. We cut our teeth on the Netand dreamed of the day we would be right up there with the Internet greats. Today, we have a well deserved reputation for providing exciting multimedia content, creatinginnovative Internet business applications, providing top-of-the-line Internet MarketingServices, and offering high quality, low cost solutions. Our professional IT services aim at

empowering your enterprise. From getting e-businesses up, creating enticing and powerfulmultimedia content, managing technology infrastructure, and getting top-notch searchengine rankings for your web sites, we are focused on helping your business do better.We help you to achieve your desired goals on time and within budget. We address thespecialized needs of this market to offer a complete business and technology offering;including Development, Hosting, Network Management, and Search Engine Marketing. Our team numbers over 270 and with our varied skill sets are a committed bunch of peoplewho, most definitely, know what they are doing. No wonder, we are:

ISO 9001:2000 Certified

Google™ ADWORDS Qualified Professional To verify authenticity please copy & paste the following

URL in your IE:https://adwords.Google™.com/select/ProfessionalStatus?id=fp2loqqaju9ncBPRruVB2g&hl=en_US

Yahoo! Search Marketing Ambassador To verify authenticity please click or copy & paste thefollowing URL in your IE:http://searchmarketing.yahoo.com/af/amb_confirm.php?type=amb&id=1073

Microsoft® Gold Certified Partner



http://www.netsmartz.net/netsmartz_microsoft_partner.htm

http://searchmarketing.yahoo.com/af/amb_confirm.php?type=amb&id=1073

https://adwords.google.com/select/ProfessionalStatus?id=fp2loqqaju9ncBPRruVB2g&hl=en_US

http://www.netsmartz.net/netsmartz_iso.htm






PPC Program involves managing ad campaigns, selecting the right keywords and the rightbid to ensure not only a high click rate but one that ensures high conversions rate also,understanding the needs of the visitor and translating the same, deciding the landing pagesand much more. The design, development and management of the campaign hold the key toits success.

BBeenneeffiittss ooff PPPPCC

FeaturesAdvantages

Flexible

Low Risk

Cost Effective

Definite

Speed- you can achieve Instant Rankings

Position Control: You can achieve whichever position you want.

Branding: you can have attractive descriptions in your ads

Instant Updates: Keywords can be deleted added or updated

instantly.

Insurance- you are protected against any SE Algo changes

Analytics: ROI, Cost per lead and acquisition can be calculated.

Planning: very useful in planning pre launch work volumes.

Product launches: new products can be advertised instantlywith PPC

Ranking on Competitive terms can be achieved instantly.

No architectural changes required for Search Engine Unfriendly sites

Rapid adaptation capability- breaking news, seasonal sales etc.

Targeting specific geography, languages etc.

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Popular PPC Search Engines

T T h h e e f f o o l l l l o o w w i i n n g g a a r r e e t t h h e e p p o o p p u u l l a a r r p p a a i i d d a a d d v v e e r r t t i i s s i i n n g g S S e e a a r r c c h h E E n n g g i i n n e e s s : : Google Ad Words, Yahoo Search Marketing, LookSmart.com, Kanoodle.com, Enhance.com(ah-ha.com), Lycos Insite Ad buyer, ePilot.com, goClick.com, Search123, Searchfeed.com,7Search.com – Neutral, Espotting.com, Mirago.com, Turbo10.com, Splut.com,Business.com.

Our Recommendation

We would recommend running ad campaigns only on the following 3 Search Engines: Google Ad Words

Yahoo Search Marketing

Please see the features of the TOP 3 Search Engines and the details of their partner networkbelow:

Highly recommended search engines!!! These Search engines cover almost 98% of the paid advertising market share along with their partner network. We have detailed the various features of these 2 search Engines along with their partner network below.

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*For ad ranking on a given search result page, the Quality Score considers your keyword's CTR, ad textrelevance, and your keyword's relevance in relation to the user's search query. .

Google Adwords Features

Yahoo Search Marketing Features

One of the top & most sought after engines Original pay per click search engine

Network – One of the largest & strongestnetworks with affiliates including AmericaOnline, Ask, Earth link, Lycos Canada,Netscape, Compuserve, AT&T Worldnet and

NYTimes.com.

Top 5 listings also appear in Yahoo, top 3in MSN & AltaVista, top 6 in Meta Crawler& top 10 on InfoSpace Network

Ads go live as soon as the Campaign ismade live

Ads are reviewed before they are made live

Ad words price is based on the ClickThrough Rate(CTR)Keyword-targeted ads are ranked on searchpages based on a combination of thematched keyword's CPC bid and Quality

Score.*

Strictly based on the bidding priceRanking based on a combination of biddingprice and quality index^.

Automatically reduces costs to the lowestprice needed to maintain position.

Allows bidding on individual keywords

Monthly fee – None A minimum monthly spend of $20 required

You can check the ad rank at the time ofbidding

You can check the ad rank at the time ofbidding

Our Recommendation

Our Recommendation

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One of the "Top" pay per click solutions,Google has the largest distributionnetwork. We highly recommend Adwordsfor its high traffic, cost effectiveness andmany benefits. Google’s Network also

includes affiliates like America Online,Ask, Earthlink, Lycos Canada, Netscape,Compuserve, AT&T Worldnet andNYTimes.com, Disney.com,FamilyFun.com, Go.com andMovies.com.

Second most recommend network thatincludes Yahoo.com, MSN, Excite.com,Altavista.com, MetaCrawler.com andInfo Space Network (Dogpile.com,Excite.com...etc.). They have a bid

management tool that helps monitorand improve listings.

http://www.excite.com/

http://www.dogpile.com/

http://www.infospace.com/

http://www.metacrawler.com/

http://www.altavista.com/

http://www.excite.com/

http://www.msn.com/

http://www.yahoo.com/

http://www.movies.com/

http://www.go.com/

http://www.familyfun.com/

http://www.disney.com/

http://www.nytimes.com/

http://www.attworldnet.com/

http://www.compuserve.com/

http://www.netscape.com/

http://www.lycos.ca/

http://www.earthlink.com/

http://www.aol.com/


http://www.nytimes.com/

http://www.attworldnet.com/

http://www.compuserve.com/

http://www.netscape.com/

http://www.lycos.ca/

http://www.earthlink.com/

http://www.aol.com/

http://www.aol.com/



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^The quality index is a relative measure of how relevant an ad is. It reflects an ad's ability to meet theneeds of users by taking into account various relevance factors and click-through rate compared to itsposition and other ads displayed at the same time. It also takes into account all keywords in your adgroup






PPrroocceessss Stage 1. Objective Setting and Business Model study:

Under this step we set the objectives of the campaign in close consultation with the Clientand get an in-depth understanding of your business model and business requirements. Deliverables:

- List of objectives (Word Doc)- Detailed Questionnaire (Word Doc)

Once the Objectives setting and Business Model study have been done, combination

of the following PPC services is utilized. PPC Service 1- PPC Keyword Research: Based on your answers, objectives and our CPP report, we'll be short-listing a list of around50-200 keywords. The initial research churns out hundreds of keywords and wesystematically drill down to the most efficient keywords after deleting the ones, which are notrelevant or cost effective for your PPC Campaign. Deliverables: - Detailed keyword research (.xls)

PPC Service 2 - Visitor Conversion Analysis Based on the Objectives of the Campaign, finalized keywords and the CPP© we would be

studying the suitability of your site’s current WebPages to be the landing pages for thecampaign or/and suggest creation of customized landing pages. In PPC, landing pages areimportant as they are the entry points to your website and determine the conversion of aVisitor. Deliverables: - Visitor Conversion Analysis Report (.doc)

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Google Ad CreationSpecification

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Description 2:25 Char. Max

<Subject Relevant Title><Relevant description 1><Relevant description 1>www.websiteulr.com

Description 1:

25 Char. Max

Display URL

max. 15 char.

Title 15characters

PPC Service 3 - Ad Copy Creation: After studying the landing pages of your website we would create specific ads for the finalizedkeywords to ensure maximum visibility and Click through Rate (CTR). We would create a

customized attractive ad copy, which increases the probability of a click from the searchengine traffic. Deliverables: - Ad copy for all keywords for your approval (.doc)

PPC Service 4 - Campaign Setup: We would be setting your site’s campaign in the following Search Engines: a. “Google Adwords”We can also set up campaigns on additional Search Engines such as Yahoo SearchMarketing, MSN Ad Center, and Business.com etc depending upon your requirements. Deliverable: Google Adwords Campaign PPC Service 5 - Campaign Management:

Campaign management would involve a host of different steps and analytical techniques like-CTR Management, Bid Management, A/B split testing, Campaign ROI analysis, CampaignAds and keyword tweaking and Weekly Campaign Reporting. Deliverables - Monthly report






OOuurr UUSSPP - Our Unique Customer Profiling: The potential audience of the client is psychologically

profiled by our experts, for assessing their needs during their online search cycle. Thisgives us indication of potential low-bid keywords, which continue to address such needs.For example, if you have a 'Real Estate' client, he would like to expose the ads to peoplesearching for 'Real Estate'. However, these keywords can get very expensive to bid on.At the same time, someone searching for 'School Districts' or 'Moving Company' is alsoprobably planning relocation and is looking for a house amongst other things. Advertisingon such keywords for Real Estate can get high returns on low-bids. This helps bringdown the overall average bid for the campaign.

- Our Unique Visitor Conversion Analysis: Study off various metrics like look and feel of

site, competitor advantage, ease of buying etc. based on the Customer profile, FinalizedKeywords and the objectives of the campaign. - Industry proven experience in Keyword Research: Netsmartz has done detailed

keyword research for over 200 different clients for various online marketing campaigns. - Dedicated account manager and team: we would have a dedicated team of an account

manager, account executive, copywriter and accounts in charge working for your project. - Professional Ad copy writing for each Keyword : Our professional copywriters would

be writing the ad copy of each ad for the campaign after studying various reports likecampaign objectives, Visitor Conversion etc.

- Campaign monitoring and tweaking on a daily basis: We would be monitoring and

making changes to your campaign specification on a daily basis.

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CCaammppaaiiggnn CCoossttiinngg PPC Quick Start Package for Google Adwords

Steps covered

- Campaign Objective and Business model Understanding- Keyword Research- Optimum Bid Rate Analysis- Visitor Conversion Analysis- Custom Ad creation- Campaign Setup

Monthly Campaign Management (Optional Add-on Service) Step Covered

- Campaign ROI analysis - Campaign tracking and tweaking- Weekly reporting

* Note

-The customer would pay the Search Engine directly for the cost of the Ad Campaign.-Any additional work would be done at a $16 per man-hour cost -These prices are subject to change at any time before signing of the format Agreement.-There is no minimum time period that you would be contracted to run the campaign with us. (You may choose to end it at the end of any given month)

$750 (One time payment)

15% of the totalcampaigns spend in theprevious month or $500whichever is higher.

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NNeettssmmaarrttzz –– MMoorree AAbboouutt UUss Our Offices

1.) Rochester, NY570 Willowbrook Office ParkRochester, New York 14450

Phone: 585.340.1166 x 161 (Jack Dhariwal – CEO)

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2. Chandigarh, India

Our Upcoming New Facility

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Our Website www.netsmartz.net Vision To be a leading supplier of software products and services in the global marketplace, while

developing a customer-focused, results-oriented, professional workforce. We believe incontributing to the welfare of the community at large and maintaining the highest degree ofintegrity. Mission Our mission is to guide independent decision-making and assist our partners in achievingtheir business goals. With our cutting-edge technologies, robust system and flexiblearchitecture, we are able to deliver complete customer satisfaction on time and on budgetwith more functionality than expected of the Internet. Our Strengths Our people: their hard work, dedication, sincerity, and their resolve to make Netsmartz aname to reckon with not only within the software industry but outside as well. Our Approach Our approach towards our work goes beyond merely applying the latest technology. We feelthe difference lies in how we apply the same technology, as compared to everyone else inthe business, in our bid to provide a customized solution that exceeds our client'sexpectations. To this end, we make an earnest effort to get into our client's shoes tounderstand their business needs and provide the best online solution that meets their

objectives and reaps a high ROI. Our People Netsmartz, LLC. is young and very energetic and so is our staff. Literally. Our average age is28 years. Staff Strengths

1. SEM techies! (expertise in Google™, Yahoo!, and MSN)

2. Content experts3. MS Technology experts4. PHP engineers5. Macromedia Flash, Adobe Photoshop, Adobe Illustrator, Corel Draw experts

(including other prominent design tools)

Core Skills

1. SEM2. Multimedia Designing (Web sites, Applications, Brochures...)3. Application Development (MS Technologies)

4. Web site development in PHP and ASP.NET (including eCommerce portals)5. Multimedia solutions (including graphic and animations)6. E-Learning (CBTs and WBTs)



http://www.netsmartz.net/



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Experience in Design, Development, E-Learning Team of 176 professionals, which brings a total of about x years of experience!

Experience in Search Engine Marketing

Team of 98 professionals. Average experience is 3.38yrs in SEM! Systems & Processes We are an ISO 9001:2000 certified organization and we follow all processes, includingdocumentation, to the “T”.

Also, we are now working upon further improving our processes in our bid towards makingeverything compliant with CMMi Level 3. We will be CMMi Level 3 certified before the end ofQ1, 2008. Clients Over 350 clients spread all over the world (including Asia & Australia), covering diverseservices and manufacturing industries, alike. Please review our online portfolio athttp://www.netsmartz.net/portfolio/netsmartz_inmkt_seo_main.htm.We are sure you will like what you see!

Future Plans We are very passionate towards our SEM initiative. We have come a long way to become theleading experts in our region and have very aggressive future plans to authoritatively stampour dominance in the Search Engine Marketing segment within the next 2 years throughinnovative services that are in sync with the ever changing world of SEs, expanding our R&Dunit to a minimum of 15 members, and investments in IPR. Our Memberships

Communication Channels

1. Email2. MSN chat3. Yahoo chat



http://www.netsmartz.net/portfolio/netsmartz_inmkt_seo_main.htm



PPC Quick Start Details

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