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Powerful, Simple Features
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Powerful, Simple Features

Feb 23, 2016

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Powerful, Simple Features. Enterprise Level Features. Contact Management Unlimited Custom Fields Unsubscribe Management Automatic Bounce Processing Subscription Center Sign-Up Forms Advanced Features to Lift Engagement Dynamic Segmentation (Saved Searches) MV Split Testing - PowerPoint PPT Presentation
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Page 1: Powerful, Simple Features

Powerful, Simple Features

Page 2: Powerful, Simple Features
Page 3: Powerful, Simple Features

Enterprise Level FeaturesContact Management

Unlimited Custom FieldsUnsubscribe ManagementAutomatic Bounce ProcessingSubscription CenterSign-Up Forms

Advanced Features to Lift Engagement

Dynamic Segmentation (Saved Searches)MV Split TestingUnlimited Triggered Campaigns

Campaign CreationEasy Click-and-Create Custom TemplatesAdvanced Inbox Previewing

Reporting & MetricsPowerful ReportsBuild Segments Right from Reports

Marketing AutomationUnlimited Triggered MessagesRecurring SendersRSS to Email

Superb DeliverabilityIndustry RelationshipsMessage Quality Score Spots Potential Problems

Powerful REST-based APIWrappers for Six Languages Make Integration a Snap

Page 4: Powerful, Simple Features

Contact Management

– Easy Import Tools– Unlimited Custom Fields– Unsubscribe Management– Automatic Bounce Processing– Customizable Subscription Center– Easy Sign-Up Forms

Save Time with Smart Subscriber Management Tools

“Don’t waste time manually processing Unsubscribes and Bounces.

Our software will handle these and other important subscriber tasks for you, automatically.”

Page 5: Powerful, Simple Features

Powerful Segmentation OptionsRight Person, Right Message, Right Time

Increase your ROI with segmentation

Send a tailored offer or message to the customers most likely to respond.

Add contacts to multiple lists, without additional charges

Interested in Shoes

Lives Near Store

Opened Last Message

Page 6: Powerful, Simple Features

Segmentation: Engagement ScoresEasily organize your subscribers by how they interact with you.

Engagement Scores and Contact Ratings update as your contact interacts with your messages.

Opens, clicks, shares and forwards all factor into the scores.

Send special campaigns to reward your most loyal contacts. Or sweeten the pot with a special offer to drive renewed interest among your casual fans.

Page 7: Powerful, Simple Features

Dynamic SegmentationSend Directly to a Saved Search

No Need to Create Separate Lists

Add Unlimited Conditions

Search Status, Behavior, Activity

Include Any or All Messages

Quickly Create Follow Up Campaigns

Page 8: Powerful, Simple Features

Content Creation, Your Way

Customizable Templates- Perfect for creating stunning, effective campaigns, without code

Paste Your Own Code- Ideal for web developers and designers

Editor- An easy interface for simple campaigns

URL Pull- The ultimate in automation. Pull content from your website, automatically

So Many Ways to Create

Page 9: Powerful, Simple Features

Create Custom Designs“You don’t need a degree in design or coding to create beautiful email campaigns.”

With our template controller, customize colors, layout, fonts and styles with a simple-to-use interface.

Page 10: Powerful, Simple Features

Message Quality ScoreSend with confidence

All messages receive a Message Quality Score.

This powerful “spam-checker” analyzes your campaign for code problems, broken links, rendering issues and other red flags.

Page 11: Powerful, Simple Features

Inbox AnalysisYour Ultimate Proofing Tool

Check Your Message:

+40 email clients and mobile devices.

+12 spam filters

Page 12: Powerful, Simple Features

Advanced Reporting“Reports and Metrics are what make email marketing a conversation between your organization and your audience.”

“It’s how you send the right message to the right person at the right time.”

Page 13: Powerful, Simple Features

• Opens (Total and Unique)

• Clicks (Total and Unique)

• Bounces

• Messages Delivered

• Forwards

• Subscribes / Unsubscribes

• Shares to Social Networks

• Email Clients (What’s being used to read your messages)

• Geolocation (Where in the world are opens and clicks)

• Sales / Conversions (with Google Analytics Integration)

• Even More

With Reports, Track:

Page 14: Powerful, Simple Features

With Reports, Take ActionBuild Advanced Segments for the next campaign, right from the Report.

Page 15: Powerful, Simple Features

Social SharingSocial Sharing Expands Your Reach

Into Your Subscribers’ Social Networks

With the Simple-to-Use Social Sharing Feature, Subscribers Can Share Your Message To:

Twitter Facebook LinkedIn Reddit

StumbleUpon Delicious

Track Social Sharing Activity

Page 16: Powerful, Simple Features

MV Split Testing

Vs.

Content

Subject Lines

Sending Time

• Create Up to 26 Different Splits• Choose the Test Sample Size• Manually or Automatically Select the Winner• Test Multiple Criteria in the Same Campaign• Easily Preview and Proof Split Versions

Increase Opens, Clicks, Conversions with Testing

Personalization

Page 17: Powerful, Simple Features

AutoRespondersAutomate Your Marketing with Unlimited Triggered Messages

BIRTHDAYSAnniversaries

Renewals

WELCOME

RemindersThank You

Re-Order

Powerful Trigger Options

Add Advanced ConditionsCreate a Drip Series

Nurture Your Sales Cycle

Increase Engagement

Page 18: Powerful, Simple Features

S M W T F STYour Website

PublishersThe Perfect Solution forDaily Deals

Recurring Sender

Your Schedule

DeliveredAutomatically

Page 19: Powerful, Simple Features

Superb Deliverability• Reputation Management• Excellent Relationships with ISPs• Expert Deliverability Team• Feedback Loops Protect Your Reputation• Dedicated IPs available

Page 20: Powerful, Simple Features

Multiple Users with Permissions

Marketing Director

Edit Campaigns Send Campaigns View Reports

Database Manager

Create Lists Upload Contacts View Reports

Designer / Copywriter

Create Campaigns View Contacts View Reports

Manage Your Workflow —Customize Permissions to Fit Your Office

Page 21: Powerful, Simple Features

A Few of Our IntegrationsSalesforce.com

Sugar CRM

ZohoCRM

Tactile CRM

Highrise

Shoeboxed

Facebook

Twitter

Google

Analytics

ClickTale

— Keep your customer data current to power effective segmentations.

— Harness the reach of your social networks to push your message further.

— Optimize your website and track your ROI with Analytics services.

Page 22: Powerful, Simple Features

Amazing API• REST-based API allows for powerful integrations.

• Anything you can do inside the app, you can do with our API.

• Wrappers available for six languages.

• Get real-time notification of events with webhooks.