Posterpattytake

ANCILLARY POSTER PRODUCTION LOG MARCUS THOMAS

• Whilst designing my ancillary poster, I created a production log showing the steps I have taken whilst creating the poster showing what I have edited, cropped or deleted.

• The software I will be using to create my ancillary poster is Adobe Photoshop CS6 and I feel that I am an intermediate to photoshop since I used it last year to complete my AS projects so I know how to work the basics.

The first thing I edited was the picture of Red Riding Hood from being in colour to black and white. This is because the actual film is in black and white and it will make sense if the picture on the poster will be in black and white. This would give the reader an idea about what the genre of the film is going to be since the silent era only had black and white films. I edited the pictures by clicking on adjustments then clicking on black & white as seen in the screenshot where the arrow is pointing at.

I added a white strip to the black background which is where I was going to place my selling line. I wanted to make my selling line conventional to encourage the reader to watch my film. At the same time I wanted the selling line to be slightly cocky just like Charlie Chaplin’s “The Kid” poster I researched where the selling line was “Sure we took a year to make it!”. This is a technique I wanted to use to make the reader believe that my film is a must watch.I decided to use a catch selling line “Only 2Film can make a film 2Great!!!” my film company name is called 2FILM and I punned the name with “too great/ 2GREAT” which is quite catchy should enlighten the reader. Also, the placement of the selling is quite visible so the reader so it could appeal to them easily. The font I used to create the selling line is “elephant” because the font looks similar to other fonts associated with silent comedy posters.

I added three pictures of the actors who are performing in the film with their names typed bold in the “elephant” font. I used this font to keep a level of consistency flowing along the poster. By continuing to use this font, the 1920s feel will still be there. If I kept on differing the font, the poster will look slightly tampered with and immature and may attract the wrong target audience.

I decided to put the actor’s names and pictures at the top poster in a large size so It can be seen easily. If the readers could see this, they may be convinced that this film is one to watch as it consists of well established actors. Showing their faces will attract people who are of Afro-Caribbean descent because they will notice that the actors are of that ethnicity so will feel that they could relate more to the film.

The only thing I added at this stage to the creation of my poster was the logo of me and Tesfah’s film institution “2FILM”.

I created the logo on a website called “cooltext.com” and simply copied it onto the black background.

I added the masthead to the poster which was the name of the film “Patty Take”. This is the largest text on the poster and I done this for the reader to know what he film is called. They would be able to spread the news of the new film coming out and could research the film online.

The font I used was “Goudy stout” and I used this because it will make the audience know what type of genre the film is going to be. The font looks slightly comical and will relate to the subgenre silent comedy where laughter is supposed to be found. If I continued to used elephant font, the poster will look to serious and may put off our target audience.

The two elements I added after was the banner and another selling line. They were both typed in the font “Franklyn Gothic Heavy” just to add another font to the poster. The banner includes the date of when the film is coming out, so I pit in a slightly larger font size than the second selling line so people will know when the film I coming out. The banner is telling the reader that the film is a comedy film as it says “making you laugh” expecting the audience to laugh when the watch the film on the 12th December.

Also, the second selling line is typed in patois so that my target audience could know that this film is for them. They will understand what the words mean and would feel that this film is related to them and will to watch the film for this very reason. The reader will also know that this film is a modified version of the fairytale “Little Red Riding Hood”.

I thought my film poster was complete until I looked at the three images again of Little Red Riding Hood, The Wolf and The Grandma which I felt could have been brightened. The tool I used to edit

these images were the brightness/contrast tool which made the images look brighter and in essence made the whole poster looked brighter. This will appeal more to the audience as bright things grabs our attention even more which brightening these images will do.

I also bordered each of the three images with borders which complies to silent comedy films. This was to keep the 1920s feel flowing consistently on the poster to make the audience know that this is a silent film.

I searched for silent movie captions on google images and found the image seen below and made the image part of the background where the three images of the actors would sit on.

This is the background the images will sit on

I also added the year to the banner in a way which makes the title looks like its called “Patty Take 2012” which is not the name of the film but only done for a presentation effect. Even though the banner is underneath the title of the film, the date on the banner is small so the audience will find harder to see and wouldn’t grab their attention which is the reason why I typed 2012 in font size 22 because the date will be easily spotted after they see what year the film is coming out.

This is how the final version of my ancillary poster looks.I am happy with the design as I didn’t have to reedit or delete any elements I created which didn’t look to good. Everything went well and was created systematically from when I created the background to when I added the second cover line and the banner.Also, I managed to stick to the conventions of a 1920s film poster and the main one was to make the poster in black and white which was what I done complying to the conventions.