WHAT IS MOST IMPORTANT
PRODUCTOR
BRAND?
APPETITEAPPEAL
CALL-TOACTION
TOUCH-MEDISPLAY
Never build a display so the
consumer believes it can’t be touched
The 5 principles
EYE-LEVELSELLS
MORE!
The 5 principlesMerchandise with
complementary products on aisles closest to the entrance or check-out
The 5 principlesBreak the
« line of vision »in aisles withthe display
The 5 principlesBuild displays at the
check-outs and on the perimeter aisle
The 5 principlesBuild in
high-traffic locations
3GOOD
DISPLAYRULES
Use maximum6 wordsLegible
from 5 meters
When price promoting, use
« informal script » rather than
« formal print »
Combinesingle packages
withmultipacks
The extra costof an attractive
display, on top ofwhat you alreadypay for location,
is negligible
Good merchandising STIMULATES people to buy
MORE!!!
INDOORProductbeforebrand!
OUTDOORBrandbefore
product!