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WHAT IS MOST IMPORTANT

PRODUCTOR

BRAND?

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APPETITEAPPEAL

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CALL-TOACTION

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TOUCH-MEDISPLAY

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Never build a display so the

consumer believes it can’t be touched

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The 5 principles

EYE-LEVELSELLS

MORE!

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The 5 principlesMerchandise with

complementary products on aisles closest to the entrance or check-out

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The 5 principlesBreak the

« line of vision »in aisles withthe display

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The 5 principlesBuild displays at the

check-outs and on the perimeter aisle

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The 5 principlesBuild in

high-traffic locations

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3GOOD

DISPLAYRULES

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Use maximum6 wordsLegible

from 5 meters

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When price promoting, use

« informal script » rather than

« formal print »

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Combinesingle packages

withmultipacks

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The extra costof an attractive

display, on top ofwhat you alreadypay for location,

is negligible

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Good merchandising STIMULATES people to buy

MORE!!!

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INDOORProductbeforebrand!

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OUTDOORBrandbefore

product!