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Douglas Boehm As a social media manager, website designer and photographer, Douglas Boehm has a strong track record of creating and managing social media campaigns. His strengths lie in helping clients with every aspect of their social media needs. His efforts have successfully improved his client’s total visibility, helped them to gain name recognition and built their overall businesses. He possesses strong customer service sensibilities from helping client’s to identify their specific social media needs to monitoring their social media channels to recognize opportunities for facilitating customer relationship development to generating client reports that they can not only understand but that enable them to see how social media marketing translates into increased business for their firm. Chicago Social Media Marketers: Significantly Increased client’s sales, leads, name recognition and online traffic through the design and implementation of successful social media campaigns. Grew Chicago real estate firm’s monthly Twitter impressions from under 500 to over 25,000 per month in less than a year. Designed, implemented and tracked successful online PPC advertising campaigns using Google AdWords and Facebook advertising campaigns. Achieved first page rank on Google Search for numerous terms by using SEO best practice techniques. Created and maintained websites using Dreamweaver, HTML and WordPress. Websites include fusedchicago.com, emilyrutledge.com, chicagosocialmediamarketers.com and soarfarmersmarket.com. Used
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Apr 16, 2017

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Page 1: Portfolio Final Final

Douglas Boehm

As a social media manager, website designer and photographer, Douglas Boehm has a strong track record of creating and managing social media campaigns. His strengths lie in helping clients with every aspect of their social media needs. His efforts have successfully improved his client’s total visibility, helped them to gain name recognition and built their overall businesses. He possesses strong customer service sensibilities from helping client’s to identify their specific social media needs to monitoring their social media channels to recognize opportunities for facilitating customer relationship development to generating client reports that they can not only understand but that enable them to see how social media marketing translates into increased business for their firm.

Chicago Social Media Marketers:

Significantly Increased client’s sales, leads, name recognition and online traffic through the design and implementation of successful social media campaigns.

Grew Chicago real estate firm’s monthly Twitter impressions from under 500 to over 25,000 per month in less than a year.

Designed, implemented and tracked successful online PPC advertising campaigns using Google AdWords and Facebook advertising campaigns.

Achieved first page rank on Google Search for numerous terms by using SEO best practice techniques.

Created and maintained websites using Dreamweaver, HTML and WordPress. Websites include fusedchicago.com, emilyrutledge.com, chicagosocialmediamarketers.com and soarfarmersmarket.com. Used SEO best practice techniques to increase website visitors and company visibility.

Improved client ROI though the use of web and social media analytics programs including Google Analytics to track search engine results, key performance indicators and organic traffic figures.

Drove traffic to client websites by writing online articles. Several articles have been read by over 10,000 readers and one received over 20,000 Facebook likes.

Utilize successful history as accomplished artistic photographer with a solo and group exhibition history to benefit clients.

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Social Media

Douglas Boehm has a history of successfully designing and managing social media campaigns from the ground up. After meeting with clients to get a better understanding of their objectives he designs a campaign that will achieve their goals. His social media campaigns not only increase name recognition for his clients, they bring new potential customers to client websites. He has a strong track record of building followers and increasing a client’s number of impressions and views.

Twitter numbers comparing the first month before taking over an account to the latest month.

Facebook likes for a client’s account from day 1 to present.

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Twitter

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Website Design

Douglas Boehm has created visually appealing and easy-to-navigate websites for a variety of clients including: fine art visual artists, a farmer’s market, and not for profit groups. He uses several different web design platforms to produce the websites that best fit the needs of his clients.

http://fusedchicago.com/

http://afboehm.com/

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Photography

As a professional photographer Douglas Boehm with work in Chicago area galleries, his photographs have appeared in many fine art shows including the Filter Photo Festival and the Bridgeport Art Center’s Annual Art Competition. As a special event and architectural photographer, he uses his extensive archive of photographs and his proficiency at taking high quality and engaging shots to create more visually appealing social media and article posts.

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Article Writing

Douglas Boehm has a long history of writing interesting, well-received articles and blogs. His articles are both interesting and informative and encourage engagement by readers. For example a free museum days article he published was liked over 20,000 times. His articles are designed to create engagement and draw potential customers to client’s websites.

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Article Writing

10 keys to building a successful social media campaign 02/18/2016

Social media is huge and getting bigger and more important every day. As a business you may have finally recognized that you need a social media campaign or realized that your existing social media strategy has been a failure. There is no easy fix or simple solution. Well there is one… be famous. If you are a Grammy nominated artist you will have no trouble attracting thousands of followers. If that is not an option then you can follow these steps you to increase your number of followers and generate new business.

1. Set Goals. What is it you hope to achieve with social media? Name recognition? Customer engagement? Lead generation? You cannot achieve your goals without knowing what they are.

2. Commit to Your Campaign. A successful social media campaign is not complicated but it does take time, effort and commitment. Designate accountability for the campaign and follow up. Be sure to apply these rules to yourself if you manage your company’s campaign!

3. Decide Which Social Media Platforms to Use. There are dozens of possibilities and each channel can serves a different purpose and often, reaches a different audience. Unless you have a fulltime employee whose sole responsibility is social media you will never be able to utilize all of them. Pick 2 or 3 to

concentrate your efforts. The most important social media platforms are:

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· Facebook. By far the biggest and most used platform. It should be a priority in your postings.

· Twitter. Second only to Facebook in users. Their 140 character limit makes it tough to get across your point but it makes it easy for users to look at a lot of posts. It is a good site to make announcements and share news.

· LinkedIn- Facebook for professionals. You will not see family photos on LinkedIn. Use it more like a website by filling your page with information about your company and for making informative and more formal posts.

· Instagram. Growing in popularity. It is a very photo centric. If you are in a visual business or have lots of announcements to make this is a great outlet.

· Snapchat. Used almost exclusively on phones it is a great place to post videos. Your posts are automatically deleted after 24 hours.

· YouTube. The king of video posts. Others are stealing their business but they are still the most important player in the fastest growing segment in social media, videos.

4. Creating Your Pages. Each social media channel has made it easy to open an account but it is very important to put in the time creating you page for each platform in order to have good looking and informative pages. Important consideration include:

· A captivating description of your business. Bear in mind that you want visitors to want to find out more about you.

· Quality banner photos. A quality and engaging image will help bring people into your page.

· Direct visitors to your website. This is possibly the most important element of your social media page. Facebook’s call to action button allows you to place a link to your website on your home page. Utilize this.

5.  Posting. Posting is the nuts and bolts of all good campaigns. What you post and when you post is worthy of an article on its own. Here are the basics.

· Posts should be a mixture of interesting items designed to build engagement and informative substance in order to build your reputation as source of information.

· Posts about your company should be used sparingly. Followers do not want to see a lot of posts about how wonderful you are. If you hit a special milestone or win an important award by all means let people know just do not overdue it.

· Post about topics related to your company. There is a lot of leeway here. You can post about the city you are located in, your industry as a whole or interesting facts that in some way can be tied back to your business. Cat videos are popular but a landscaping company posting a cat video is just going to look like a cheap attempt to get views.

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· Always add an image. Photos beat copy and videos beat photos. Use photographs or videos on almost every post. An image draws attention to a post, increasing views and can grow followership.

6. Frequent and Consistent Posting. We cannot stress this consideration enough! It is essential to post frequently and consistently. Posting for 5 straight days and then not posting for a week will not benefit your company, and it might actually hurt it. Numerous studies show that a high percentage of consumers will check a business’ social media pages before doing business with them. A lack of frequent and consistent posting will be noted and will possibly affect their decision to create a relationship with that business.

7. Reinforce Followers. If someone goes to the trouble of commenting on one of your posts make sure you reply to their comment or at least like it when appropriate. People love to have their opinions validated and showing them some appreciation will bring you a lot of goodwill.

8.  Avoid Mistakes. We covered common social media mistakes in our LinkedIn article. The most important rules to remember are

· Be neutral like Switzerland! Do not post anything controversial.

· Accountability. Be sure that someone is being held responsible for your social media campaign.

9.  Analyze. Social media channels provide basic analytical tools. Things to look for when analyzing your social media efforts:

· Look at which posts are creating the most social media engagement. Some posts you think are great will fall flat and some you were not excited about will create buzz. Learn from the past and adjust your posts to reflect the ones that are working.

10.   Be Patient. You are not going to set the social media world on fire your first day and probably not even your first year. Building followers and developing a good reputation takes time and effort. Eventually the posts that were seen by 30 people will be seen by 100 and the ones that were seen by 100 will be up to 1000.