Pondera Slide Deck

ideas to enhance your lifestyle

www.pondera.me @PonderaForMe

Market size

Personal Development

2011 2020

$12 Billion $23 Billion

Top 3 books

116 Million copies

Suppliers

10,000s @PonderaForMe

Some examples

Top search phrases

“How to be happy” 56M searches / month

“Leadership” 7M searches / month

“Life balance” 5M searches / month

@PonderaForMe

Problem

No central place to

discover or purchase

Personal Development

content and services @PonderaForMe

Pondera is…

Bringing the Personal Development industry together- Suppliers- Customers- Community

Personalised and relevant- Tailored Ideas

@PonderaForMe

Our product

Our product

Our product

Our product

@PonderaForMe

Competitors

Content- SelfGrowth.com

Substitutes- Facebook Groups

Individual speakers- Thousands of motivational

speaker sites

@PonderaForMe

Route to market

Experts’ databases

180 affiliates

SEO and PPC

- Broad, keyword-rich site

- SEO/content growth loop

- PPC: low competition

@PonderaForMe

Revenue model

Affiliates

5% on books

50% on conferences

Paid communities

Segmentation data

@PonderaForMe

Development Timeline

2012 so far

28 May Development started

3 JunRecommendation engine

21 Jun Discovery stream

2 Jul Community Idea Filters

23 Jul Onsite notifications

6 Aug Email notifications

@PonderaForMe

Results so far

Building up communities

Increasing metrics

2,300 - registered users

31% - come back weekly

180 - affiliate experts companies

@PonderaForMe

Next steps

Volume

- Facebook OpenGraph- Expert Engagement

Traction

- Events Solution- Dashboard / Trending

For You

Revenue

- Paid Communities- Hosting Paid Content

@PonderaForMe

The Pondera team

Carl Dan Claire

Bill

Ivan

Carlos UX Design Expert Relations

ideas to enhance your lifestyle

[email protected]

@PonderaForMe