Playdate Marta Fioni UX Di London summer 2014
Jan 26, 2015
Playdate Marta Fioni
UX Di London summer 2014
Meet Bill• Creative professional, with
teaching background • Father of Luca, 3 years old • Disillusioned with institutional
educational methods, believes families and peers are the best teachers
Playing is not easy
• Bill wants Luca to play with other kids, but is missing lots of play dates!
• Council playgroups are not fully digitalised • Informal meetings with other parents happen last minute
Playdate
• A kids' events app
• easy to use
• only provides relevant information
– Bill
‘'Schools are negative environments. When your kids are most plastic, you send them to be raised by
stressed professionals, while their mother can do a much better job”
User interview
Research and Testing
• In the early stages of research, Bill referred to interfaces he is familiar with (e.g. Android calendar, City mapper, Meetup)
• Bill suggested specific design elements (navigation bar, calendar icons) and un-validated features (organisers list, friends list, event categories)
• The design went through six full iterations
• The final prototype has been tested with external stakeholders
participatory design: bill sketched an idea for ordering events
Iterations 1 2 3
4 5 6
Six consequential reiterations of the same opening scene
Bill finds the most popular event of the day, joins and invites other friends
http://goo.gl/jMBoe4
Playing made easy
Learnings
Too many paper iterations made the navigation elements incoherent.
I would start prototyping on device in earlier stages
What's next
improve the experience of adding a new event
(e.g: ‘I’m going if someone else is going’, allow repeated events, etc)
Thanks Marta Fioni.tumblr.com