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Planning Presentati ons Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
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Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Dec 13, 2015

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Page 1: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

PlanningPresentations

Chapter 14

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Page 2: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Chapter Overview

Planning presentations leads to credibilityPrinciples of audience analysis

Message benefits, learning styles, communicator styles

Preview, view, reviewEffective slide presentationsStory line approach

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Page 3: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Learning Objectives

LO14.1 Describe how planning your presentations leads to credibility.

LO14.2 Analyze presentation audiences in terms of message benefits, learning styles,and communicator styles.

LO14.3 Organize and gather content for a preview, view, and review.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 4: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Learning Objectives

LO14.4 Develop effective slide presentations.LO14.5 Use the story line approach to

presentations.LO14.6 Evaluate your presentations for fairness

and effectiveness.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 5: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Planning the Content of Your Presentation

Analyze your audience to make sure you’re addressing their needs and speaking to them in the way that is most appealing and easy to learn.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 6: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Planning the Content of Your Presentation

Develop your ideas by identifying the key facts and conclusions related to your topic

Construct your message to focus on the key takeaway concepts and to provide supporting points throughout

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Page 7: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Analyze Your Audience

How Will Audience Members Benefit from the Product, Service, or Ideas I Am Proposing?

What Do the Audience Members Already Know about My Product, Service, or Ideas?

What Are My Audience Members’ Chief Concerns?

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 8: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Analyze Your Audience

Who Are the Key Decision Makers?What Will Appeal to Your Audience?What Is the Learning Style of Your Audience?

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 9: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Who Are the Key Decision Makers?

For internal presentations, think about those individuals who have the most influence and authority to act on your ideas.

For presentations to clients, customers, and prospects, think about who you perceive as the most likely prospects for future business

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 10: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

What Will Appeal to Your Audience?

Oral communications, especially speeches and presentations, are well suited to strong emotional appeal

Your speeches and presentations will also include a set of ideas that you want your audience to appreciate analytically

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 11: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

What Is the Learning Style of Your Audience?

Visual learners learn best from illustrations and simple diagrams to show relationships and key ideasmake up about 40 percent of the population

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Page 12: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

What Is the Learning Style of Your Audience?

Auditory learners like loud, clear voices and believe emotion is best conveyed through voicecomprise roughly 40 percent of the population

Kinesthetic learnersneed to participate to focus their attention on your message and learn bestmake up about 20 percent of the population

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Page 13: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Identify a Few Takeaway Messages

Once you’ve developed two or three key messages, everything in the presentation should lead back to them

Summarize your key takeaway messages at the outset and reemphasize them several times

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 14: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Structure Your Presentation with a Clear Preview, View, and Review

Typically, your preview occupies roughly 10 to 15 percent of your presentation time

Your view takes up the vast majority (85 to 90 percent) of your time

The review takes up the least time (5 percent).

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 15: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Provide a Compelling Preview

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Create interest

Show benefits

Demonstrate value

Encourage action

Page 16: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Types of Effective Attention-Getters

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 17: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Types of Effective Attention-Getters

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Page 18: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Types of Effective Attention-Getters

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Page 19: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Creating a Positioning Statement

Positioning statement frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them.

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Page 20: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Providing an Overview Statement

Ideally, you can state your overview in one to three sentences in simple, conversational language

An overview segments the presentation in terms of three key benefits or takeaway messages

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 21: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

PREP Method

State your positionProvide the reasonsGive an exampleRestate your position

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 22: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

The PREP Method

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Page 23: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Conclude with an Effective Review

Make sure to have a strong finishRecap your message in just a few sentencesProvide a call to action

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 24: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Avoiding Death by PowerPoint

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Page 25: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Setting Up Slide Titles to Help You Make a Smooth, Logical Presentation

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Page 26: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Design Your Slides for Ease of Processing

Limit the amount of information on any given slide

Use font sizes that all audience members can read easily

Focus on and highlight key informationUse plenty of white space

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 27: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Design Your Slides for Ease of Processing

Use high-contrast backgrounds and colorsUse compelling images in moderationDevelop simple charts and diagramsGet professional design help when possible

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 28: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Prezi Presentations

Practice, practice, practice.Create a sense of adventure and enthusiasmUse motion effectively Integrate video, pictures, graphics, and other

imagesMake sure your key messages are the

emphasis

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Page 29: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Applying the Story Line Approach to Your Presentations

The story line allows your listeners to engage on a deeper level emotionally and intellectually

People remember stories more easily than they do abstract information, and they are more likely to act on what they hear via stories.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Page 30: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

Applying the Story Line Approach to Your Presentations

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Plot Setting Resolution Moral or lesson

Page 31: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Are Your Presentations FAIR?

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Page 32: Planning Presentations Chapter 14 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

Chapter Takeaways

Planning presentations leads to credibilityPrinciples of audience analysis

Message benefits, learning styles, communicator styles

Preview, view, reviewEffective slide presentationsStory line approach

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