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PlanningPresentations
Chapter 14
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter Overview
Planning presentations leads to credibilityPrinciples of audience analysis
Message benefits, learning styles, communicator styles
Preview, view, reviewEffective slide presentationsStory line approach
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Learning Objectives
LO14.1 Describe how planning your presentations leads to credibility.
LO14.2 Analyze presentation audiences in terms of message benefits, learning styles,and communicator styles.
LO14.3 Organize and gather content for a preview, view, and review.
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Learning Objectives
LO14.4 Develop effective slide presentations.LO14.5 Use the story line approach to
presentations.LO14.6 Evaluate your presentations for fairness
and effectiveness.
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Planning the Content of Your Presentation
Analyze your audience to make sure you’re addressing their needs and speaking to them in the way that is most appealing and easy to learn.
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Planning the Content of Your Presentation
Develop your ideas by identifying the key facts and conclusions related to your topic
Construct your message to focus on the key takeaway concepts and to provide supporting points throughout
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Analyze Your Audience
How Will Audience Members Benefit from the Product, Service, or Ideas I Am Proposing?
What Do the Audience Members Already Know about My Product, Service, or Ideas?
What Are My Audience Members’ Chief Concerns?
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Analyze Your Audience
Who Are the Key Decision Makers?What Will Appeal to Your Audience?What Is the Learning Style of Your Audience?
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Who Are the Key Decision Makers?
For internal presentations, think about those individuals who have the most influence and authority to act on your ideas.
For presentations to clients, customers, and prospects, think about who you perceive as the most likely prospects for future business
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What Will Appeal to Your Audience?
Oral communications, especially speeches and presentations, are well suited to strong emotional appeal
Your speeches and presentations will also include a set of ideas that you want your audience to appreciate analytically
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What Is the Learning Style of Your Audience?
Visual learners learn best from illustrations and simple diagrams to show relationships and key ideasmake up about 40 percent of the population
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What Is the Learning Style of Your Audience?
Auditory learners like loud, clear voices and believe emotion is best conveyed through voicecomprise roughly 40 percent of the population
Kinesthetic learnersneed to participate to focus their attention on your message and learn bestmake up about 20 percent of the population
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Identify a Few Takeaway Messages
Once you’ve developed two or three key messages, everything in the presentation should lead back to them
Summarize your key takeaway messages at the outset and reemphasize them several times
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Structure Your Presentation with a Clear Preview, View, and Review
Typically, your preview occupies roughly 10 to 15 percent of your presentation time
Your view takes up the vast majority (85 to 90 percent) of your time
The review takes up the least time (5 percent).
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Provide a Compelling Preview
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Create interest
Show benefits
Demonstrate value
Encourage action
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Types of Effective Attention-Getters
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Types of Effective Attention-Getters
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Types of Effective Attention-Getters
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Creating a Positioning Statement
Positioning statement frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them.
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Providing an Overview Statement
Ideally, you can state your overview in one to three sentences in simple, conversational language
An overview segments the presentation in terms of three key benefits or takeaway messages
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PREP Method
State your positionProvide the reasonsGive an exampleRestate your position
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The PREP Method
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Conclude with an Effective Review
Make sure to have a strong finishRecap your message in just a few sentencesProvide a call to action
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Avoiding Death by PowerPoint
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Setting Up Slide Titles to Help You Make a Smooth, Logical Presentation
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Design Your Slides for Ease of Processing
Limit the amount of information on any given slide
Use font sizes that all audience members can read easily
Focus on and highlight key informationUse plenty of white space
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Design Your Slides for Ease of Processing
Use high-contrast backgrounds and colorsUse compelling images in moderationDevelop simple charts and diagramsGet professional design help when possible
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Prezi Presentations
Practice, practice, practice.Create a sense of adventure and enthusiasmUse motion effectively Integrate video, pictures, graphics, and other
imagesMake sure your key messages are the
emphasis
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Applying the Story Line Approach to Your Presentations
The story line allows your listeners to engage on a deeper level emotionally and intellectually
People remember stories more easily than they do abstract information, and they are more likely to act on what they hear via stories.
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Applying the Story Line Approach to Your Presentations
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Plot Setting Resolution Moral or lesson
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Are Your Presentations FAIR?
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter Takeaways
Planning presentations leads to credibilityPrinciples of audience analysis
Message benefits, learning styles, communicator styles
Preview, view, reviewEffective slide presentationsStory line approach
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