Pizza friday 129

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CreativeSolutions







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Social Media







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Become a taste bud bounty hunter.

Got any Facebook friends who haven't tried Domino's? Track them down for the pizza joint and get them free pies in the process. He or she with the most captures will get free pizza for an entire year.

http://www.pizzaholdouts.com/





http://www.pizzaholdouts.com/




Going Green








Brewing coffee costs more than blow drying your hair.

Pentagram created this dataviz-driven site that allows you to see which household appliances are the biggest energy suckers. Usage can be filtered by state and can be viewed per watts, dollars and gallons of gas.

http://www.ge.com/visualization/appliances_energyuse/index.html





http://www.ge.com/visualization/appliances_energyuse/index.html




MIKE’S TOP 5

http://www.youtube.com/user/Numantra#p/f





http://www.youtube.com/user/Numantra#p/f




THE NEWSPART ONE








Think Twice Before Choosing A Singular Name For Your Product Brandweek

Gregg Lipman, managing partner at strategic branding consultancy CBX, says that "here we are, and this is what we have to offer" brand names were great back in the day of the three-martini lunch. But no more, and it has nothing to do with alcohol-fueled creativity. It has to do with our collective development of "marketing-dar," which he defines as "that internal warning bell that goes off when we know someone's trying to sell us something." It also has to do with flexibility.

Kentucky Fried Chicken saw this coming back in 1991, when it became KFC. More recently, Radio Shack became The Shack. "After all," points out Lipman, "who wants to be associated with the Marconi Wireless in an age of iPhones and plasma TVs?"

Agility in a name allows McDonald's, for example, to start selling breakfast more credibly than Burger King. And while Jamba Juice has worked so far, what happens when "the belief in the restorative power of juice wanes?"

http://bit.ly/9vvVA1





http://bit.ly/9vvVA1



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http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=128568&nid=114540












Subaru Thrives In Lean Times With Love And Low Prices Bloomberg BusinessWeek

By maintaining the quirky persona of its brand and keeping prices low, Subaru has notched record sales and market share as other automakers have stumbled in the recession, Jeff Green and Alan Ohnsman report. It has been the fastest-growing mass-market car brand in the U.S. for the past two years and was the 11th-most popular U.S. auto brand in 2009, up from No. 19 in 2008.

The automaker's marketing centers on cementing its connection to customers, who are an eco-friendly bunch who value the freedom to go where they want, when they want. They are "customers who are not buying things, but experiences," says CMO Tim Mahoney.

"The 'share the love' campaign has been effective," says Alexander Edwards, president of market researcher Strategic Vision. "They play up fun, the adventure you can have in a Subaru." But they also endear themselves to their frugal-minded customers by cutting about $1,200 from the $26,342 average price of its cars in 2007. Still, because of consumer loyalty, Subaru is able to offer the lowest level of incentives of any major car brand.
















BrandEngagement







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Insight Into Human Behavior







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InnovativeSolutions






















THE NEWSPART TWO







numantra.com214.635.2300Link: http://www.msnbc.msn.com/id/37132501/ns/business-consumer_news/?pg=1#biz_fastfoodgam

bles_100513





http://www.msnbc.msn.com/id/37132501/ns/business-consumer_news/?pg=1#biz_fastfoodgambles_100513

http://www.msnbc.msn.com/id/37132501/ns/business-consumer_news/?pg=1#biz_fastfoodgambles_100513




Fast-Food Joints Push Chicken As Beef Prices Set New Highs Wall Street Journal

As ground beef prices soar, fast food chains such as McDonalds, Wendy's/Arby's and Burger King are absorbing the cost but are promoting "margin friendly" menu items such as chicken and salads, Paul Ziobro reports. The U.S. Department of Agriculture says prices for 90%- and 50%-lean beef are 14.4% and 31.6% higher, respectively, than last year.

Wendy's, for example, is focusing on promoting a new flavor of "boneless wings" and will launch premium salads later in the summer. Burger King is readying a limited-time bone-in pork ribs entrée. The price rise comes even as the National Cattlemen's Beef Council has launched a campaign focusing on health and nutrition, as Sarah Mahoney reports this morning in Marketing Daily.

Indeed, Ron Winslow reports in the Wall Street Journal that a new meta-study from the Harvard School of Public Health finds that steak, hamburgers and other non-processed cuts of meat are not linked to an increased risk of heart disease. Processed meats such as bacon, sausage, hot dogs -- with about four times the amount of salt -- are the true dietary culprits. The paper is published in the online edition of the American Heart Association journal























numantra.com214.635.2300Link: http://bit.ly/9MqvIU





http://bit.ly/9MqvIU




Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

can do for you.

Visit hire.numantra.com for more information.

http://hire.numantra.com





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http://attitude.adforum.com/top5/



numantra.com214.635.2300Link: http://adage.com/digital/article?article_id=143708





http://adage.com/digital/article?article_id=143708


Pizza friday 129

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