PITCHING DINO FITRIZA. INVESTMENT STAGE PITCHING ELEVATOR PITCH (30-60 SECONDS) + BUSINESS CARD / NAME CARD INVESTOR PITCH (5-10 MINUTES) + 2-4 PAGES.

PITCHING

DINO FITRIZA

INVESTMENT STAGE

PITCHING• ELEVATOR PITCH (30-60 SECONDS) + BUSINESS CARD / NAME CARD

• INVESTOR PITCH (5-10 MINUTES) + 2-4 PAGES BUSINESS SUMMARY

• FULL PITCH (FULL PRESENTATION) (20-30 MINUTES) + FULL BUSINESS PROPOSAL/REPORT

What Your Pitch Deck Is For…The purpose of your Investor Deck is not to answer all possible questions, nor close immediate investment. It is to open investors minds to your vision and get them excited to know more. The story you craft in your Deck gets them engaged to start filling in the blanks for themselves

You want to give enough information to grab their interest, but not too much as to overwhelm them or have your story lose clarity & focus.

Give them enough to get excited about, but leave them wanting more.

Your Deck should be able to stand on its own, without your presentation.

Compelling Decks are concise, tell a story, are visual, 10-13 slides.

Common Deck Mistakes

Too many slides, too much information

Too many product details, or too many financial details

Belittling competitors

False/silly assumptions you can’t back up or don’t have data on

False confidence or arrogance

Investment Pitch Deck Essentials

http://www.arafuraventures.com

• Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve• Slide 3: The Solution (Momentum, Traction, Expertise: Your key numbers)• Slide 4: The Market Size (Define market size & your customer base)• Slide 5: The Product/Technology Architecture (Business Model: Key Revenue Streams)• Slide 6: IP/Defensibility/Scalability Chart• Slide 7: Go To Market/Distribution (Market Approach & Strategy: How you grow your business)• Slide 8: Competitor Matrix• Slide 9: Revenue Projections• Slide 10: Team and Advisors (if you have advisors)• Slide 11: Investment: Your ‘Ask’ for funding, Basic use of funds

Optional Slides: Exit Strategy, Partnership Agreements, Product/Service Demo, Existing Sales/Clients, Your “Special Sauce”

http://www.arafuraventures.com/

Slide 1: Logo/Mission/Positioning Line



Slide 2: The Problem We Solve



Slide 2: The Problem We Solve



Slide 3: The Solution



Slide 3: The Solution



Slide 4: The Market Size



Slide 4: The Market Size


TAM : Total Available Market

SAM : Serviceable Available Market


Slide 5: Product/Technology Architecture



Slide 5: Product/Technology Architecture



Slide 6: IP/Defensibility/Scalability Chart



Slide 6: IP/Defensibility/Scalability Chart



Pitch Tips


• Select investors that can re-up on their investment

• Short sentences, non technical speak

• Investors watch body language

• Don’t hesitate, maintain eye contact

• Defer to co-founder/CTO

• Keep consistent momentum/pace in presentation

• Control emotion, be prepared for conflict

• Connect with analogies and anecdotes

• Reiterate Team, Market Size and Product Fit


Slide 7: Go To Market /Distribution



Slide 8: Competitor Matrix









Slide 9: Revenue Projections









Slide 10: The Advisors



Slide 11: Use of Funds



Slide 12: Exit Strategy



Thank you and Contact


Marc PhillipsArafura Ventures415.606.0900 [email protected]

David EhrenbergEarly Growth Financial [email protected]

Greg [email protected]


mailto:[email protected]



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COMPETITION - PRIZE

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CROWDFUNDING

Follow Up & Follow Through

PITCHING DINO FITRIZA. INVESTMENT STAGE PITCHING ELEVATOR PITCH (30-60 SECONDS) + BUSINESS CARD / NAME CARD INVESTOR PITCH (5-10 MINUTES) + 2-4 PAGES.

Documents

business slide

competitor matrix slide

market size http

product fit slide

solution http

special sauce slide

customer base slide

market distribution