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Unorthodo x A women’s lifestyle magazine for 16-24 year olds! Not to be missed…
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Page 1: Pitch

UnorthodoxA women’s lifestyle magazine for 16-24 year olds!

Not to be missed…

Page 2: Pitch

WHO IS THE CLIENT?The Northern Eco

I have been commissioned to produce a new magazine, newspaper supplement or handout for the Northern eco. It can be any style or genre but It must be

self-financed through its sales and/or advertisements. It must also be aimed at a specific

target audience.

Limitations

• Local models and advertising – keep the local businesses going.

• No inappropriate imagery• No strain that could effect it

financially

Page 3: Pitch

Meeting the Brief!In order to meet the brief that I have been

given I have done the following:

• Made sure my magazine is of high quality which is expected by Northern Eco readers. To make this happen I employed high quality journalists and staff to make sure my product could be the best that it could be.

• I made sure my magazine was suitable for the ABC1 audience which is the same as the Northern Eco and therefore it will fit suitably in everyway.

• The genre ‘women's lifestyle’ will be aimed at ABC1 audiences. This will also be aimed at young people in the age group of 16-24.

• I chose this genre of magazine as I feel as though it is commercially viable and also fits perfectly within the brief I have been given.

• I made sure my magazine is self financed through sales and advertising.

Page 4: Pitch

Why Women’s Lifestyle?• Women’s Lifestyle is the genre of magazine I

have read from a very young age and therefore

I feel as though I could create this to the

best of my ability.• I am passionate about a wide variety of

articles that are featured within a women’s

lifestyle magazine. Things like fashion, make-

up, love life, diets etc. therefore I will

enjoy writing about them which will come

across in my articles.• Many of the magazine of this genre and age

group is very light hearted and chatty. I am

going to make my magazine chatty as this is

what appeals to them but I also want to make

my magazine fairly factual as young people of

today don’t know the facts as well as they

should do.

• The fact that I am of a similar age,

socioeconomic group and gender as my target

audience I feel as though we have the same

needs and interests with I can include in my

magazine.

Page 5: Pitch

My Audience Profile

• My chosen tribe is trendies as I feel as though there interests will be included in my magazine the most.

• Age 16-24

• Female gender audience

• ABC1 socioeconomic status• Educational status = Collage

graduates and University graduates.

• Stereotypical socioeconomic status’.

• Due to being students, low income if fairly common in my target audience.

• Magazine prices between £1.50 and £5

Page 6: Pitch

Tailoring to my Audience…

Use a chatty, formal tone but not to make it to serious.

Use young, pretty models to create a

window for future self.

Mild taboo language.

Stylistics that are fun and fairly youthful

Reasonable pricing of the magazine

Eye catching fonts

High image to text ratio

Include practical content

Similar techniques from other magazines that are popular

with my T.A

Page 7: Pitch

Things to consider…

I will record all interviews to ensure I have utmost accuracy in anything I am writing.

I will seek permission from parent/guardians to photograph any minors to protect them against intrusion into their lives.

Any photography featured in my magazine will be taken by myself to avoid any copy write accusations.

Any material I wish to publish about an individual I will present to each personnel involved to ensure they accept and agree with anything I have reported.

123

4

Page 8: Pitch

FEEDBACK

Briefing my idea – I explained my genre, target audience, age, tribe and article

ideas.

The catt

y nature

of your

article

s will

really a

ppeal to

the you

thful ag

e group

You could vary the layout of your articles a little bit more for the various topics

“ “

The branding w

orks really we

ll, its very

original and e

ye catching!“

Page 9: Pitch

Genre Research

Page 10: Pitch

Genre Research

Branding colour

Branding font

Sexual ExpressionFuture self

Young, attractive, female models

Clean colour scheme, fairly natural

Bold colourto make importantthings stand out

Stylish, trendy fonts

Personal pronoun ‘let US’

Incentives

Active Layout

Ideal Imagery

Page 11: Pitch

Genre

Research

Creating future Self

Step by step instructions Breakout

Box – Gives more ideasQuotation

sell lines

Branding font

Sexual facial expressions

Soft, neutral colours

Stylish variety of fonts

Ideal Imagery

Page 12: Pitch

Genre

ResearchBranding colour

Trendy, Unusual font

Large image on one side,Text on the other.

Quotation separated from main body of text

Coloured subheaders

Happy facial expression

Seductive facial expression

Section of mag

Incentive sell lines

Creating future self

Quotation sell line

Page 13: Pitch

Name

UnorthodoxSimilar length to: Cosmo (12)

Marie Claire (11)

Glamour (7)

Portrays a youthful, stylish image for my magazine

Relates easy to the genre of magazine I am aiming for

Unusual to other Mags – handwritten look

Page 14: Pitch

My Aims

UnorthodoxA friendly, inspirational magazine for 16-24 year olds

Covers a wide variety of different aspect; from love, to

Fairly factual but keeps a chatty nature to keep my T.A

Is personal to their needs

horoscopes, to fashion

entertained

Page 15: Pitch

Contents

Sea, Sun and a Flat

TumThis is an article consisting of dietary and

exercise tips. It will also have a breakout box

including success stories

as this help convince my

audience that they will work.

Stress MessThis article will be pointers as

to how to minimize stress rather than how

to deal with stress when you

have it. It will have advice

from the ‘Unorthodox

DR’ which will ensure to my T.A that this is professional

advice.

How to tame your

manThis article will be a real life story as to

how a woman turned her boyfriend

around for the best. It will be an emotional piece. There will also be a break out box including her

fave techniques

Page 16: Pitch

FONTSMasthead

Sell Lines

Headline Fonts

Sub headerFonts

Main body font

Colours

ImpactAre you frickin’ serious

Bernard MT CondensedChalk Duster

Off the drugsUrban Labels

Ruptured Sans

Impacted

Arial

Page 17: Pitch

Mock-Ups

Focus Group- 4 college peers

- Aged 17-18

- Female

- Trendies Tribe

- ABC1 audience

Page 18: Pitch

Mock-Ups

1

Page 19: Pitch

Mock-Ups2

Page 20: Pitch

Positive Response?

Negative Response?

• Good colour connotations• Eye catching fronts• Youthful layout• Clear and visual• Text nicely broken up• Explosive arrangement• Good tone and style for T.A• Looks professional • Interacts with the audience.

• Eyes are attracted to the word ‘Tum’ rather than ‘Sea’

• Kicker isn't very visible • Should have removed watch• Jeans don’t make it that

summery – use shorts

Page 21: Pitch

Positive Response?

Negative Response?

• Good colour scheme, better order• Good explosive layout• Nicely broken up text• Professional appearance• Breakout box works with the text• Youthful feel

• White background would look more professional

• Make the main image stand out more• Red may give a different connotation then

you are looking for• Header and kicker clash together• Stylistics are less suited to T.A

Page 22: Pitch

Article DetailsCOVER

Imagery

Layout

Colours

Fonts

Ideal – Create window for future self. Fairly seductive

Simple, trendy, youthful

Pastel orange, youthful, trendy , subtle

Masthead: Bold, strong, professional

Sell lines: Variety of a strong/bold/trendy font

and a serif/girly/flirtatious font

Page 23: Pitch

Article Details

CONTENTS

Imagery

Layout

Colours

Fonts

Creating window for future self, active (she’s walking)

Simple, spacious, clean

Pastel orange (branding), white background, black body text

Impact: Masthead fontAre you frickin’ serious: Sub Headers Ariel: Main body of text

Page 24: Pitch

1Article Details

SEA, SUN AND A FLAT TUM

Tone

Language

Imagery

Layout

Colours

Fonts

Upbeat, chatty, informative

2nd person narrative voice, motivational language

Ideal, create window for future self, positive

Explosive, guide lines to break up text, images to break up text,

4 column, uniquely laid out High image to text ratio

Red, yellow and orange. Fairly transparent, youthful, playful, positive

Header: ‘Off the drugs’ youthful, fun, eye catching

Sub header: Blond, easy to read, youthful

Main body: Arial

Page 25: Pitch

2Article Details

Tone

Language

Imagery

Layout

Colours

Fonts

Stress Mess

Informative, chatty, positive

2nd narrative voice, motivational language, influential language

Question intro

Active imagery, fairly negative due to stress

Explosive, sectioned, 4 columns, high image to text ratio

Yellow (connotations of caution) and black, more serious looking

Mixture of positive and negative feeling

Header: Bold, looks hand written and rushed

Sub header: Bold, serif, retro

Main body : Ariel

Page 26: Pitch

3Article Details

How to tame your man

Tone

Language

Imagery

Layout

Colours

Fonts

Serious at the beginning but then becomes fairly comical, enthusiastic

2nd person narrative, 1st person for quotes, emotive lang

Quote intro

Active, sexual, window to future self

3 columns, text on bottom half of left hand page and ¾ of right

Break out box bottom ¼ of top tips

Red for lust and love, create emotional connotation

Header: Mixture of bold, san serif and serif fonts

Page 27: Pitch

Conclusions16 page magazine

Paper size – A4

Type - Gloss

Weight – Pages: 130 GSM coatedCover: 170 GSM coated

Price: 50p

45% adverts

Distribute 2000 copies

Page 28: Pitch

Printing Costs

Page 29: Pitch

Personnel rates

Journalists

Photographers

Models

Sub editors

Researchers

Lighting Assistant

Make-up assistant

#18

#20

#13

#15

#20

#32

#20

Rates from internet

research. Choosing the

medium offer available

Page 30: Pitch

Personnel expenditure

Sub Editors 29hrsPhotographs 18hrsModels 18hrsLighting Assistant 18hrsMake-Up Assisstant 18hrsJournalists 12hrsResearchers 9hrs

£216

£625

£360

£395.56£135

£360

£576

Total Expenditure

£2667.56

Page 31: Pitch

Equipment expenditure

Studio/Li

ghting S

pace - R

ent

Camera

Travel

Additional Le

ns hire

01234

Equipment Needs

Equipment Needs

£400

£66

Total Expenditure

£466

Page 32: Pitch

Total Expenditure

Editorial personnel

#2667.56

Equipment

#466

printing

#1071.40

Total Expenditure

#4204.96

Page 33: Pitch

Advertising SalesSales

Back Cover (1)Inside fron (1)tInside Back (1)DPSFull page

£1000

£910

£900

£1500

£840

(1)

(3)

Total Income

£6,830

Page 34: Pitch

Predicted Sales IncomeCover Price

50pPredicted Sales

2000x =£1000

+£6,830Advertising Income

1/250% goes to

wholesalers and the distributors

=£3625.04PROFIT!!!!

!

NET

Page 35: Pitch

Any Questions?

Page 36: Pitch

Thank You

For your time