Physical computing

Make Shuklaji Dance!!

Project : Interactive installation for retail space.

Guide : Keyur Sorathia

Course : DD305 Physical computing

Team members : Soumya Tiwari

Ankit Kumar

Jatin Bajaj

Arun Singh

Amit Jaglan

ABSTRACTBackground: People visiting the liquor shops are well aware about what they want but they are least bothered about the the effects of the drink. The various hoardings and graphics used for the same purpose are hardly noticed by them as they are psychologically and behaviourally different than the customers in other retail spaces.

KEYWORDSInforming: IThe installation must be infoming so that the customer can be get an idea about the effect of liquor on a person with respect to its quantity.

Catchy: The installation must be cathcy so that it is noticed bu most of the customers and they are attracted to try it .

Involving: The installation must be involving so that the customers uses it again and again for some and doesn’t leave frowned that his time has been wasted.

Playful: The installation must be playful. We can use negative emotions to inform about the effects of liquor but that may end up in loosing the customer. Instead, the installation must be playful.

INTRODUCTIONBehavioral changes of a person under the various effects of the widerange of alchohol.

RESEARCH A serires of motivational examples:This link tells about 100 famous interactive installations.�http://www.trendhunter.com/slideshow/interactive-installations

In following video, shows interactions comes person comes in vicinity of an object. �http://www.youtube.com/watch?v=yyyBkbd4GAc

This video tells about when an advertisement moving with a person as the person walks past a shop. http://popupcity.net/interactive-window-installation-helps-advertise-retail-space/

This is an installation made with kinect for the promotion of children's clothing in the city of Medellin. It has the feeling of game and fun to which children can easily associate. http://vimeo.com/65126709

RESEARCHSome inspirational papersCharting Past, Present, and Future Research in Ubiquitous Computing. GREGORY D. ABOWD and ELIZABETH D. MYNATT, Georgia Institute of Technology�In this article, author tells about the behaviour of ubiquitous computing in the past decade, which was started by weiser at zerox . They have also provided some significant achievement in these areas and they also tell about the problem faced.

Ubiquitous Interactive Displays in a Retail Environment. Claudio Pinhanez, Mark Podlaseck, Rick Kjeldsen, Anthony Levas, Gopal Pingali, Noi Sukaviriya*. IBM Research, T.J. Watson.� A steerable projector-camera system is used in a store to transform ordinary surfaces into interactive displays where customers look up products. Directions to products are projected on signage boards hung around the store. �

RESEARCH ANALYSIS

RESEARCH ANALYSISDuring our research analysis, we first tried to understand what do the various terms related to retail environment mean. So we looked for terms related to retail environment.We tried to find out what comes under retail environment. We found that shops, malls, particular product specific places come under retail environment. It is a Place where we can again find a lot of people and a crowd, who are there to buy some product.Then we started looking for various variables related to retail environment. We found that the various variables related to the retail environment are like customers, owners, buyers, sellers, staff, shop owners, product owners, suppliers, money, infrastructure variable.Among these infrastructure variables include windows, stands, products being sold, doors, passages, lightings, decorations etc.

RESEARCH ANALYSISThen we looked into what does Interactive Installation mean. An Interactive Installation is anything which is giving you some feedback for you action. And hence starts interacting with the person. The interaction may not always be fun, it can also be something which is maing you learned for some unknown thing.

So interactive installation in retail environment refers to so means which catchesyour attention in a public place where all are there to purchase something and hence does its job of either educating or entertaining the person.

Then we started to explore different possibilities in this field already andget some idea to what extent we can actually go. We found many varied examples in this field. Here were examples which were just using a hand swipe to some examples

RESEARCH ANALYSISAll these movements were driven by the system and had a basic motive of either education or learning.Also the interaction can be pleasing to any of the sense of human. It can be sight, auditory or touch. Senses of taste and smell are quiet weak and are mostly not used.

Then we started exploring the various technological aspects of it. We found that devices like arduino, kinect, motors, screens, makey makey , speakers, smart phones etc can be used for this purpose. So we read about these devices also and how do they function and what are their parts.

We also read about some terms related to Interactive Installations like ubiquitous computing, cloud computing, projectors,

BRAINSTORMINGInitial brainstorming

WindowUser

Type

Space

Time

Considering space restrictionsLarge / Medium / Small

Glimpse time of the user at the

window determines the user’s

characteristics towards becoming

a customeror not

Whether a customer

a gazera prospective

clientor a

window shopper

The Interaction providedby the window for specific products

Glimpse Time

Glimpse Time = Interaction Degree X Cognitive LoadUser types

It depends on the factors like user type, cognitive load and level of interaction (interaction degree)

Space

Owner’sFinancialstrength

Branding Requirements& Specifications

Brand Identity

Shopping brandPriority

PROBLEM STATEMENTThe task is aimed to inform the customers in the Bars/liquor shops about the effect of drinking and yet keep it involving and playful at the same time to be able to catch the customer’s attention.

Users : User A User B

Context : Discotheque

Time : Weekend, Public holiday, Celebration

User A : Does not take drinksUser B : Occasional drinker/ heavy drinker

SCENARIO 1

User A(reluctant to go)

User B(excited to go)

Decide to go to a discotheque for spending the ‘time’

User A(bored)

User B(enjoying)

User A passestime gettingbored, while User B gets drunk at the bar

User A(bored)

User B(drunk)

Both the usersare back home,spent the ‘time’like any other ‘time’

SCENARIO 1

SCENARIO 2

Users : User A User B

Context : Discotheque

Time : Weekend, Public holiday, Celebration

User A : Does not take drinksUser B : Occasional drinker/ heavy drinker

User A(reluctant to go)

User B(excited to go)

Decide to go to a discotheque for spending the ‘time’

User A(bored)

User B(enjoying)

User A passestime gettingbored, while User B gets drunk at the bar

User A(bored)

User B(drunk)

User A, notices aninstalltion, highlybored of regular discdancing, goes towards it and interacts with it.

User A(happy!)

User B(drunk & happy!)

User A, being a nonalchoholic, enjoysthe drunk dancingmans reactions on screen to different alchols!

User A(bored)

User B(drunk)

User B, notices aninstalltion, even thoughnot in his complete sensesgoes towards it andinteracts with it.

User A(happy!)

User B(drunk & happy!)

User B, enjoys seeing the installations reactionsand thouroughly enjoysgetting drunk himselfand the drunk dancingman on screen!

PROTOTYPINGWe wanted to come up with an installation where a person can see himself on the screen and judge the effects of alcohol by trying different types of alcohol in different quantity.

So, we started painting different bottles with different colors to denote different types of Alcohol and then prepared a VB code where the webcam can identify differently colored bottles and send keystrokes of R, G and B for red, green and blue bottles.

Then came the role of Flash and Actionscript 3.0, where we made a Game where depending on the Key_down of R/G/B a new scene would kickstart and take a note of the time of Alcohol intake and with the Key_up.. start a scene of variable length and traits depending on how the person should behave after the alcoholic consumption.

PROTOTYPINGSo, we couldn’t make a game which could also accept the user’s (standing in the front)face and make a dancing video of his because of our lacking AS knowledge and thus had to settle with a video of our friend Prakash.

We did face problems while setting up the installation at the EI lab due to the difference in the lighting of the rooms where testing was done and where the final prototype was set up.This problem was overcome through re-calibration of the different colored glasses which again posed a barrier of differential lighting, this was tackled using an additional flash light that balanced the lighting conditions and the calibration was done perfectly well.

Thereafter, other feats were accomplished.

INDIVIDUAL CONTRIBUTIONS

Our group members worked equally hard for almost all stages! :D

Arun : brainstorming, analysis, discussions, conceptulization, documentation

Amit : brainstorming, analysis, discussions, conceptulization, documentation

Ankit : brainstorming, analysis, discussions, conceptulization, prototyping(a lot!)

Jatin : brainstorming, analysis, discussions, conceptulization, prototyping(a lot!)

Soumya : brainstorming, analysis, discussions, conceptulization, prototyping,

documentation and holding the group together! :D