Phani Carrefour

8/10/2019 Phani Carrefour

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Head quartered in

Levallois-Perret, France

Founded on

January 1st ,1958


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Lars Olofsson, chief executive of French

retailer Carrefour


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Type

IndustryFounded

HeadquartersKey people

Services

RevenueOperating income

ProfitTotal assetsTotal equity

Employees

Societe AnonymeRetailJanuary 1st ,1958

Levallois-Perret, FranceLars Olofsson (Chairman andCEO)Discount, grocery and

convenience stores, cash andcarry, hypermarkets

112.245billion (2011)

1.836 billion (2010)433 million (2010)53.65 billion (end 2010)10.56 billion (end 2010)471,755 (end 2010)


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COMP NYS ORIGIN

Carrefour emerged as collaboration between

two entrepreneurs, Marcel Fournier and Louis

Defforey,

Both men came from successful,

enterprising families

The first Carrefour store opened on 1st

January 1958 in suburban Annecy near a

crossroads (carrefour in French).

Carrefour S.A. is an international

hypermarket chain headquartered in

Levallois-Perret, France.

It is one of the largest hypermarket chains in

the world (with 1,395 hypermarkets at the end

of 2009, the second largest retail group in the

world in terms of revenue and third largest

in profit after Wal-mart and Tesco


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The mission of Carrefour is "to satisfy each and

every customer expectation with professionalism

and to offer the best possible prices for high-

quality products and services."

The Carrefour group has one simple ambition:

making Carrefour the preferred retailer wherever

it operates.


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Over the past 50 years, the Carrefour group has grown to become one of

the worlds leading distribution groups.

The worlds second-largest retailer and the largest in Europe.

The Carrefour group currently has over 15,600 stores, either company-operated or franchises.

The group currently operates 6 Multi Formats


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The group currently operates in three major markets:

Europe, Latin America and Asia.

With a presence in 35 countries, over 57% of group

turnover derives from outside France.

The group sees strong potential for further international

growth in the future, particularly in such large national

markets as China, Brazil, Indonesia,India Poland and

Turkey.


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The group sees strong potential for further international growth in thefuture, particularly in such large national markets as China, Brazil,

Indonesia, Poland, India and Turkey

Carrefour currently has two separate units in India, operational since

2007. Carrefour WC&C India is rolling out fully-owned cash & carry

stores, and Carrefour India Master Franchise, which has been trying to tie

up with an Indian partner to open Carrefour branded stores throughout the

country.


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22 stores in china

Trying to build 36 hypermarkets

2 Wholesale cash and carry stores

Iraq

Carrefour is to open 5 stores in Iraq in the city of

Erbil in 2011.

Jordan

Carrefour also operates in the United Arab

Emirates and Jordan in a joint venture with

Majid al Futtaim.


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Taiwan

In 1989, Carrefour became the first international retailer to establish a presence

in Asia when it entered Taiwan through a joint venture with Uni President

Enterprises Corporation. It leveraged the experience it gathered in Taiwan to

expand into other Asian markets.


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Saudi Arabia

Carrefour also has 11 franchise operated hypermarkets in Saudi Arabia, with 5 of

them being in the capital Riyadh itself.

Oman

In Oman, Carrefour opened a store in 2003 on the outskirts of the city of Muscat.

And in 2008, another branch opened in Qurum. In May 2011 Carrefour opened a

store in the Safeer Mall in Sohar.

United Arab Emirates

Carrefour also operates in the United Arab Emirates and Jordan in a joint

venture with Majid al Futtaim.


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Kuwait

In March 2007, Carrefour opened a

store in Kuwait in the Avenues mall

United Kingdom

Carrefour had several hypermarkets in

the UK until the 1980s. They were

located in Leyland, South Wales, Merry

Hill in Dudley, Sutton Coldfield

,Castleford, Metro Centre in Gateshead,

Telford Shopping Centre (Shropshire),

Swindon and Cribbs Causeway in Bristol.

All stores were later acquired by the Dee

Corporation, but continued to trade asCarrefour for some time before being

converted to Gateway Superstores.

As of July 14, 2011, a range of

Carrefour's products are sold in the UK

via Ocado.


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Hypermarkets

Supermarket

Hard discount

convenience

Cash and Carry

E-commerce

Carrefour main aim is to satisfy all the customers needs so the group

introduced different formats


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A very large commercial establishment that is a combination

of a department store and a supermarket.

1 million customers a day shop in hyper market

1400 stores across the world


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A large self-service market that sells a wide range of foodand household goods

2952 stores across the world


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tend to offer a wide

array of

products and

services,

but they competemainly

on price offers

extensive

assortment of

merchandiseat affordable and cut-

rate prices.


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Total stores 5059

Keeping pace with socio-demographic changes and new ways of

shopping, Carrefour has breathed new life into its convenience stores,

creating contemporary, modern concepts that meet customers

needs


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70 stores &11 stores are ready

to open

Offer high-quality products in large quantities, both for

professionals and individuals


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Carrefour offers shopping online in several countries (France, Spain, Belgium,Turkey and others). A wide selection of services - such as home delivery and in-

store or in-warehouse collection - are available to customers, varying from

country to country


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Being the preferred retailer means having stores where

customers are naturally drawn to shop, and to which they are

loyal. It means having the trust of customers: trust in product

quality, price and service

It means being able to satisfy and anticipate customer needs

and giving customers the best special offers


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The strategy of the Carrefour group is aimed at achieving organic,

sustained, profitable growth in excess of the broad market growth rate,

and has three levers:

Client oriented culture

Transformation

Innovation


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Client-oriented culture: Getting to know ourcustomers better in order to serve them better.

Transformation: Increasing agility, executionquality and competitiveness.

Innovation: Regaining initiative and leadership.


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1959:

Marcel Fournier and Louis Defforeyestablish Carrefour.

1960: The first Carrefour store opens and is

an immediate success.

1963: Carrefour establishes its first

hypermarket.

1970: The company goes public.

1985:

Fournier dies; by now the company hasexpanded to ten countries

1991:

Euromarch is acquired

1998: The company purchases Comptoirs

Modernes SA.

2000:

Carrefour merges with Promods SA tobecome Europe's largest retailer


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1988-2003 : "I am positive with Carrefour

2003-2007 : "Energy Wise

2007-2009 : "The quality for all

2009-2010 : "The positive is back

Since 2010 : "The positive every day"

French Slogan


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Hypermarkets: a model in constant

change

Supermarkets: a redefinedformat

Hard discount stores: building on

success

Convenience stores: highly adaptable

Cash & Carry and e-commerce

STOR brands


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Out of sight is out of mind

For this reason

They want the customers to

come to store and shop

again so

they want to remind their

organization to thecustomers

So they introduced the

customer loyalty cards

They will send greeting


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Carrefour also offers more than 100 back-to-school

products on Carrefour.fr. Customers simply order their

school supplies online for home delivery.


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Carrefour launches its "Lowest price"

guarantee on fuel!

Carrefour is introducing a Lowest price" guarantee on fuel (not

including LPG) at 195 hypermarket service stations throughout France


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strengths weakness

opportunities threats

SWOT

ANAYYSIS


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Carrefour is largest hyper chain market in terms of size.

Second Highest revenues in the retail industry after Wal-Mart.

Large network of discount, grocery , convenience and cash

and carry hypermarkets.

More than 50% of sales come from France.

STRENGTHS


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Reduce Operating Expenses.

Weak position in Asian and Middle East countries.

Has not been able to attract the Japanese customers.

Taking too much time in opening new stores.

Labor relations.

Weak own brand sales.

WEAKNESSESS


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Joint ventures and acquisition for more expansion.

Discount sales development.

Improve sales performance.

Reduce operating cost.

Research and development required in marketing area

to understand the dynamics of different segment.

Maintain labour relations.

OPPURTUNITIES


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Fierce competition.

Wal-Mart low prices is the biggest threat for Carrefour.

Terrorism and instability in the countries of Asia and

Africa

New player entering into the retail industry.

Facing difficult to understand the dynamics of Asian and

Middle east countries.

Slow expansion outside the France may allow the

competitors to snatch the market share.

THREATS


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Phani Carrefour

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